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Blogging 101
The Blogosphere
• Raw Numbers
• Technorati tracks 70 million blogs
• 120,000 new blogs per day
• 1.4 blogs created per second
• 19.4 million (55%) are still posting 3 months later
• 3.9 million bloggers update weekly
• Bloggers make 1.2 million posts a day or 50,000 an hour with major spikes during major news events
So Why Should a Company Bother?
• Initiate two-way interaction with stakeholder
• Join the conversation in your industry
• Put a human face on the company
• Increase SEO & Web site traffic
• Establish/build expert status
What Makes a Blog Successful?
•Among 20 “successful” corporate bloggers, most common answers:
Culture
Transparency
Time
Dialogue
Writing Style & Personality
Questions?