Google (and ATW) hates Zombie SEO

• Target non competitive keywords, • Add clients keywords badly to home

page• Promise 1200 directory “submissions”

every month• Deliver “automagically” generated

“Exclusive” SEO Report• Use Textbroker.com for crap content

($5 to $10)• Post on Ezine.com• Add free or $5 junk links to your site• Quickly scale up operation -

harassing/conning others to win new business

• EAT CLIENT’s Braaiinnnnnnnnsss and move on....

(Darren has a phobia of Zombies)

Cheap SEO is NOT a Solution

Cheap SEO increasingly fails to deliver

Google Panda Update KICKS Cheap Seo’s Arse...

Google Penguin FIGHTS Cheap/Low Quality Links

For Clients We Consistently Achieve...

But it is...

SEO + Social Media = Social SEO

SEO = Social Media

Not all Web Marketing agencies are the same

We ask the “What if” (a lot)

A Few of our National Google Rankings

• Web Marketing Services – 3rd

• Web Marketing Consultants - 5th

• Google Author Tags – 4th

• How to get listed on Google – 4th

Note: We DON’T actually keyword target “SEO”

... instead ...

The “GOOD” S.H.I.T

• Super

• Honed

• Internet

• Tactics (and tools!)

OUR Social Media Service boosts SEO efforts

• Plan and research appropriate blog content for YOU

• Use Google News, Quora, Alltop, Bottlenose

• Create blog content calendar for you

• Produce OPTIMISED KEYWORD TARGETED blog posts

• Set up Facebook, Twitter and Google+ accounts to promote blog

• Manage your Social Media accounts (getting links to YOUR site)

• Boost visits from social sites like Facebook & Twitter

• Get your blog post ranked quickly on Google’s 1st page

• Encourage shares, retweets and likes for others to visit (or link to) your site

• Set up Advanced Segmentation & Custom Reports in Google Analytics

We also do the Technical SEO (Geekville!)

We don’t do the “BAD” S.H.I.T

We don’t do the “BAD” S.H.I.T

We don’t do the “BAD” S.H.I.T

We don’t do the “BAD” S.H.I.T

We don’t do the “BAD” S.H.I.T

We don’t promise this:

We certainly don’t do this:

Or this...

We do

... and this ...

... and this ...

... and this ...

Feel free to tell other SEO’s:

Thanks to Jim Bowen for the Maskirovka!

http://www.slideshare.net/darrenmoloney/bni-2013-meme-presentation