Finding Online Success For Your Small Business

Presented By:Alisa Conner, Owner

Ripple Effect Marketing

How important is your online presence?

• Currently 172Billion mobile users in the US; 48% are smartphone users (82,560,000,000 users)

• 97% of customers search for local businesses online

• 78% of small businesses attract business online

• 80% of Pinterest users are female• 72% of adult internet users in the U.S.

have a least 1 online social profile

What is the overall goal of social media?

Simple – to drive customers and

prospective customers to your website.

Because?

More time spent on

your website

= More money/profits

for your business

As of January 2014, the five largest social networks based on active monthly users were:

1. Facebook (1.15 billion) *2004

2. Google+ (359 million) 2011

3. Twitter (215 million) *2006

4. LinkedIn (250 million) *2003

5. Instagram (150 million) *2011

6. Pinterest (70 million) *2010*date founded

Social Media Is Here To Stay!

Which medium is right for your Small Business?

This is where your marketing strategy comes in, consider first:• Who is your audience? And where do they

hang out online? Offline?• How will you engage with your audience?

Where have you previously engaged successfully? Can you repeat?

• What is your value? (what do you provide to them that they can’t get anywhere else?)

• How will they find you? How will you get the word out?

• How much time do you have to dedicate to social media? What can you/will you outsource?

Which medium is right for your Small Business? (cont.)

Things to remember…

• Go slow, social media takes time to build a following regardless of medium.

• Remember who your audience is• How will you entertain, educate or inform

them consistently?• It is better to not be on social media than to let

it die a slow and lonely death.

Professional Help (things to outsource)

• Blogging and or editing of posts• Design Work/Branding• Social Media Engagement/Posting• Time is $$$• Choose wisely whom you outsource to.

– Will they represent your company the way you would?– Are they willing to learn about your company and common

practices?– Can they write in your voice?– Do you trust them with customer engagement?– Are you willing to initially invest in someone to ensure success?

Alisa Conner, Owner

www.rippleffectco.com

720-202-5060

Helping small businesses

grow in waves!