bluemix

IBM BluemixDigital Innovation Platform

2© IBM Corporation 2© IBM Corporation

“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters - Founder, Galvanize

The rate of innovation is increasing

Design Thinking

Containers

Extreme Agile

IoT

APIsMicro

services

Tooling

Runtimes

Innovation makes disruption possible.

Bluemix will workfor disruptors

Enterprise want to disrupt, but...

New Business Value

Existing Applications

Deliver the right app

to the right user

at the right time

for the right experience

Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.

Successful business will be the ones that embrace change and innovation and can transform at speed.

Rapid iterations

Develop Build Test DeployProduction

APICatalog

Develop Build Test Deploy

Slower iterations

Production

Systems of Interaction

Systems of Record

Digital Applications

Enterprise Application

s

Enterprises need instrumented, automated coordination to handle two-speed IT

Bluemix will enable

Enterprises need to find a balance between IT &

Innovation.

Hybrid is a great opportunity to develop

new business via digital channels.

Disruption can occur when enterprises are

slow to adapt

Security and Privacy

LDAP Integration

Regulations Corporate Policies White

Labelling

Application monitoring and loggin

Enterprise have different requirements

Possess a unique capability by leveraging existing systems

1

2

3 Provide turn key delivery, that allows you to get started immediately with Bluemix and grow as your needs mature.

IBM Managed Cloud allows developers to innovate more quickly and addresses your needs for security and compliance.

Bluemix provides an Innovation Platform, that is open and non-proprietary, delivers everywhere and you can start anywhere – public, private, on-prem, or off-prem

Bluemix delivers the cloud value propositionToday, cloud is being consumed at an exponential rate. Cloud is a game changer in the way we consume and manage IT today. Enterprises are aggressively implementing their clouds strategy. However, managing this environment is costly and can be resource heavy.

Citi Mobile Challenge Selects BluemixGoals:To provide developers with a unique, global developer ecosystem.Accelerate the mobile development of innovative financial service solutions for their customers in order to retain customer retention.Why Bluemix?

“IBM Development tools challenged Citi into helping them turn ideas into innovative realities.

The IBM Cloud Platform and industry API’s enable developers to quickly create mobile solutions by offering new services on their mobile device like never before.”

“IBM's recognition that the Citi Mobile Challenge is fostering the development of the next generation of FinTech solutions serves as great validation of our efforts to accelerate and lead digital innovation,"Heather Cox, Citi Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking

https://www.youtube.com/watch?v=9YFX7eT6DG0

Inspiring Innovation

What is Bluemix?

Global // Hybrid // OpenCore Platform App Centric Compute

Global // Hybrid // Open PaaS // Container // VM’s

API’sIBM // 3rd Party // Yours

Data Driven App’sWatson // IoT // Big Data

Powered by OpenIaaS // PaaS // SaaS

Built for enterpriseDevelopment // Integration // DevOps

Build modern apps that thrive on data

Easily & Securely leverage your existing API’s & Data

Foster a culture of continuous innovation & delivery

Optimize and transform existing apps

The Bluemix Platform

How does Bluemix work?

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Bluemix is built on 3 open key compute technologies: Cloud Foundry, Docker, and OpenStack.

Your Own Hosted Apps / Services

Platform Deployment Options to meet Workload Requirements

Bluemix Public

Bluemix Dedicated

Bluemix Local*

Powered by IBM SoftLayer In Your Data Center

Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines

+ + +

DevOpsTooling

+

Integration & API Mgmt

+

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Yours

+

Extending each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience.

Over 29 global locations with

geographic disperse

network PoPs

Carrier grade private

network with over 2,000

Gbps of connectivity

Built on the Highest Performing Cloud Infrastructure

A different kind of data center• Every location designed, built, and operated

to the same standardized point of deployment (PoD) based spec

• 24/7 on-site security and rigorous controls• Public, private, and management

networks all separated• More than 2,000Gbps between data

centers and network points of presence (PoPs)

• Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers

Entirely automated•SoftLayer API controls everything •Bare metal and virtualized servers in the same platform

Spanning across the globe

Flexible Compute optionsDevs get to choose the level of infrastructure abstraction and fine-tuned control that suits their apps and services.

Instant Runtimes Containers Virtual Machines

The highest level of infrastructure abstraction. Focus on the app.

Powerful, but less resource intensive than VMs. Key to support hybrid portability.

Control all the way down to the operating system.

What’s different about Bluemix?

• Extends Cloud Foundry with DevOps tooling, integration capabilities, and seamless app management

• Support for 7 key languages and the option to use a community buildpack.

• Docker as-a-service means no VMs to manage

• A repository of enterprise-grade images which are trusted and secure

• Enhanced performance and scalability

• Integrated monitoring, logging, networking, and storage

• Deploy and manage VMs consistently across public, dedicated, and private instances with a single dashboard.

• Connect to your own OpenStack infrastructure

Let’s see it!

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*click*

Hybrid Customer Example

Public Local

BlueBank Internal Application

Customer Loyalty App

Syndicated

Live Demo: https://www.youtube.com/watch?v=eLX05QkZ-s0

https://www.youtube.com/watch?v=eLX05QkZ-s0

Internet

Social & Internet Data sources

Trading partner communities

Mobile, PoS, ATMs Internet

Public CloudDedicated Cloud

API

Developer & Customer communities

Internet of ThingsSensors

APP

APP

Service

Service DBAPPDBAPP

APP DB

Enterprise

Private Cloud

Master Data Management

Big Data

API

DMZ DMZ

As a result, hybrid Cloud Applications are becoming the norm for the Integrated Digital Enterprise …


Bluemix can be deployedfor everyone, …..everywhere

Feb 2014Public PaaS5 Services

June 201435 services

New pricing structure

Nov 2014Bluemix Dedicated

London Region70 services

Feb 2015Virtual Machines

Containers100+ services

TodayBluemix Local140+ services

2 Years of Bluemix

Evolution based on customer need:• More compute choices • Deployment flexibility • Increased support for hybrid scenarios• Deeper foundation services • Further depth of control for IT admins• Improved performance and scale of open source

Public Tap into over 100 IBM and many 3rd party services across mobile, IoT, Watson and more, to power your modern apps and services.

DedicatedExperience an unmatched combination of security and time to value in a cloud, that feels like a natural extension of your existing network.

LocalTake advantage of the true value of cloud behind your firewall, with the help of our first-of-its-kind approach to private cloud delivery.

Across public, dedicated and local cloud, has the same look and feel

We deliver everywhere, so you can start anywhere

A True Seemless ExperienceKey experiences unify the platform deployments

A powerful set of hybrid deployment models

Bluemix – Public Cloud

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Bluemix is a multi-tenant, open-standard, cloud-based platform for building, running, and managing applications.Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.

Extend apps with servicesA catalog of IBM, third party, and open source services, allow the developer to stitch an application together quickly.

Scale more than just instancesDevelopment, monitoring and logging tools, allow the developer to run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience, across a number of hybrid implementations options.

Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.

Coming Summer 2015

Bluemix – Private Cloud

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Bluemix Private Cloud is a single-tenant, open-standard, cloud-based platform for building, running, and managing applications, available in a Dedicated or Local implementation.

Dedicatd to youA single tenancy envoirnment that is dedicated to you – allowing you to satisfy regulatory and legal compliance

Focus on your App’s – Not IronFocus on building customer applications and services. IBM manages the platform and your dedicated services

Global LocationsBringing you closer to your users with dedicated living in any SoftLayer data center around the globe

Bluemix Dedicated

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Deployment ChoiceBluemix Local runs on either VMWare or OpenStack driven infrastructure.

Portable Apps & ServicesMove workloads as performance requires, or regulations change

We’re on call – 24/7Experts are always at hand to solve your problems. Premium support options are available to meet your requirements

Bluemix Local

*OpenStack coming soon

Bluemix offers you choice! What is the difference between the offerings?

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Public Dedicated Local

Tenancy Multi Single Single

Payments Pay-Go & Subscription Subscription Subscription

Infrastructure IBM Provided IBM Provided Customer Provided

Provisioning Instant 2 weeks* Customer Dependent

IaaS Softlayer Softlayer Openstack or VMWare

Softlayer Dallas & London Any Location NA

Catalog Public Syndicated Syndicated

*Typically limited by customer network and security configuration

The differentiator Keeps your local environment identical to the public and dedicated platform Lets you absorb new technology and innovation faster than ever before

The Relay – our secure remote management

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Providing enterprises with an on-premises cloud that is current, healthy and available

What is Relay?

Protected and audited accessIBM never has access to your applications or data.

Leverages Extensive Testing in PublicTake advantage of testing & validation from Bluemix Public

Installation & initial setupGet up and running, behind your firewall,

Platform MonitoringIBM provides continuous health check monitoring for 24/7 support

Who manages what in Bluemix – Private Cloud?Area IBM Responsibility Customer Responsibility

Platform Management

Manage the Platform layer• Platform Installation and Configuration• Manage Updates and Security Fixes• Help Customer Manage Capacity• Install additional Services/Features• Backup and Restore

Manage the IaaS layer• Manage select Platform capabilities via the Administration Console• Manage Catalog (add/remove services and runtimes for their orgs)• Monitor Environment

User Management • Manage Users via LDAP

Platform Updates • Ensure highest quality experience by fully testing new features, updates and fixes and validate in Bluemix Public

• Publish updates within 3 weeks

• For non-critical updates, customers select a day within a 21 day window for the update to be applied

• If the customer does not select a date, the update will be applied at the end of the window

Security • Monitor Platform Security• Identify and fix vulnerabilities• Clear Communication with Customer

• Review security and audit logs• Manage Firewalls and IaaS security

Capacity Management

• Provide usage reports and projections• Provision or de-provision capacity at the Platform level based on

customer requests

• Track usage and project future growth• Manage IaaS Capacity

Problem Resolution • Proactive Monitoring, Troubleshooting and Problem resolution of PaaS and IBM provided services

• Proactive Monitoring, Troubleshooting and Problem resolution of IaaS, Networking, and customer services and applications

Seamless Hybrid ExperienceRegardless of whether your apps & services sit in Public, Dedicated, or Local, you can expect a seamless & portable hybrid experience.

Syndicated CatalogControl your private services and access

Bluemix public catalog

System InformationControl access to services, API’s and

runtimes and view statistics. Even allow charge back models

Reports and LogsSee the latest reports and log with Integrated incident management

User AdministrationControl access to services and runtimes or implement your own service broker

directly into you own catalog

Platform Updates You choose your update schedule to

minimize any disruption

Org AdministrationGovern spent and access level by

spaces, orgs or users

Control services & platform up-

datesVisibility

across the platformGovern

users, orgs & privileges


Bluemix provides servicesfor everyone, …..everywhere

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A broad range of IBM and 3rd Party Services available

Security

Analytics

Commerce

Watson

Healthcare

29© 2014 International Business Machines Corporation

Watson on Bluemix

Reason

Listening

Vision

Speech

Learning

Watson is creating a new partnership between people and computers, that enhances, scales and accelerates human expertise

IBM Watson services available on Bluemix are the building blocks for developers to create the next generation of cognitive applications to transform the way businesses engage with their customers, discover, innovate and make decisions

…build with Watson

Core App & Platform Services

App Lifecycle Services

Contextual Services

IBM Mobile ServicesCore services that just about every App needs

Capabilities to manage the lifecycle of your Apps

Capabilities to enable apps, to make users more productive based on context Mobile Content

ManagerCreate, manage, and deliver more relevant in-app content

Presence InsightsEnables Apps with Intelligent Mobile Location Data

AppScan Mobile AnalyzerIdentify Mobile App Security Exposures

Mobile Quality AssuranceContinuously Improve Mobile User Experience

Mobile App ServerManage, secure, and optimize enterprise mobile apps

PushIncrease User Engagement with Mobile Push Notifications

CloudantThe Ultimate Data Store for Mobile Apps

Mobile Client AccessSimplified Mobile App User Authentication

StrongLoop ArcEnterprise Node.js to build, deploy, scale manage and deploy your mobile APIs

Fit for the enterprise: The DevOps experience is unified and open across Bluemix compute technologies, delivery methods, and integrated systems.

Continuous Innovation & Delivery

Turn new sources of data into value with IoT

Internet of Things FoundationSet up and manage your connected devices, so all your app’s can access the data

Hybrid Integration

Securely connecting Bluemix to your local cloud

Shaping your data for use by mobile and analytics

Delivering your data closer to your users

Rapidly compose and mix APIs into new apps

Exposing APIs and Data sets into the API Economy

Secure Gateway &Connectors

DataWorks

Connect & Compose

API Management

The ServiceThe Need

IT

DataAnalyst

DataAnalyst

AppDeveloper

Refine

Connect

Deliver

Compose

Expose

New Patterns of Integration using Bluemix

DataWorks

Connect Clouds Securely Together

Connect

Secure Gateway - creating a hybrid connection to your on-premises dataIBM Secure Gateway: Provides secure connectivity from Bluemix to other applications and data sources running on-premise, or in other clouds.

What’s unique?

• Unique passport feature allows for single step download, install, and secure setup of client

• Flexible Gateway topology allows segregation, Load Balancing, and Fault tolerance

• Layered security on the cloud side and client side

• API / SDK for secure connect directly from app

Expose

Expose APIs and DataAPI Management to publish an API to Bluemix for your developers to use as a serviceIBM API Management: Enterprise API Management experience for all of your Bluemix APIs. Discover APIs from on-premises resources. Secure, layer policy, publish, and manage your APIs.

What’s unique?

• Externalize an API from Bluemix to allow secure, governed, monitored usage of your app

• Discover and load APIs to Bluemix from on premise sources like z/OS Connect and an ESB

• Enable partners to innovate on your APIs by publishing into their Bluemix orgs via safe opt-in process


Bluemix is opento set your innovation free

More openness and choice than ever beforeBluemix avoids vendor lock in. You choose how you build, deploy and manage your apps. Bluemix makes the infrastructure available for you.ComputeChoose the level of infrastructure abstraction based on your app’s architectural needs.

Dev ToolingFrom editors, to source code management, to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own.

LocationDeploy apps to Bluemix Public (in a growing number of geos), your own Bluemix dedicated cloud, or Bluemix that runs within your data center (Local*).

ServicesPick from a catalog of IBM, third party, open source, or your own services to extend your apps.

IBM

Third Party

Open Source

Yours

IBM’s Cloud is Open By Design

IaaS

PaaS

SaaS

Open technology lynchpins maximize the effectiveness of your Cloud investments

Hybrid CloudPrivate Cloud Off-premise cloud

OAuth


Bluemix will workfor everyone

Enterprise FitDifferentiating ContentCultural TransformationPath to a new way to work

EnterprisesStartupsInstantaneous productivityStart small, grow infinitelySophisticated, consumable servicesMarketplace

What are customer doing with Bluemix

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How do you get started? Sign up in minutes. Pay only for what you use.

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• 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform

Friction free adoption

• Free tier for every service - encourages experimentation using new services with applications already running on Bluemix

• Pay-as-you-go - optimized for flexibility, no long term commitment

Multiple Commitment Models

• Subscription - term based and optimized for cost, discounted from pay as you go rates

• From zero to coding in less than 5 minutes

Self Service• Credit card supported in many

countries - or IBM paper through your IBM rep

Pay as you go• Use case: Uncertainty around capacity or longevity of the application• User pays for usage of service metrics in excess of the free tier• Billed monthly and available via credit card only• List rates and no discounting is applied: value captured by no commitment

and customer flexibility

Subscription• Use case: Heavy use, more predictable workload and multiple concurrent

applications per account• User commits to spend level per period of time for discounts over pay as

you go rates on the platform• Overages charged at pay as you go rates• Discounting (2x2 matrix)

-Duration - 6, 12 and 36 month increments. Automatic and inside sales renewal

-Spend on the platform• Co term will be allowed in order for a customer to increase their

spend

Future ConsiderationsA subscription of Bluemix Public is always needed to run both Dedicated and Local Bluemix

Public Pricing Structure

42Note: All prices are in USD and are subject to change without notice

Bluemix Pricing Model

PUBLIC DEDICATED LOCAL

From Free $22,000 /monthly$22,000 /monthly

requires $500 of Bluemix Public

Multi Tenant

SoftLayer Infrastructure

No Activation

Limited User Management

3 Public Data centers

64GB of Compute

Single Tenant

SoftLayer Infrastructure

$50,000 – Activation Fee

Admin Console Access

Choice of 29 Locations

64GB of Compute

Single Tenant

Your Infrastructure

$50,000 – Activation Fee

Admin Console Access

Fully managed via Relay

16 GBCompute

Services‘a la carte’Priced individually

Scale itper increment

$5,50043


Bluemix can helpso you are never left alone

@ibmbluemix

@Robinson's

Beyond the technology, IBM helps customers of all sizes with the needed cultural change as well.

The Bluemix Garage Methodology:

Hypothesis Testing

eXtreme Programming

Design Thinking

devOps

Bluemix

Lean Startup

Idea

MVP

Design

Dev/Test

Deploy

1M

180,000+

Bluemix In Numbers

Users since Jan 1

Cloud Foundry, OpenStack, and Native Container public deployment

Largest

New Application starts per month

47

1.5B+ API calls per day

THANK YOUQUESTIONS?

IBM Bluemix

bluemix

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