bluemix garage method
TRANSCRIPT
Day 02Day 01
Understand Explore Define
Day 02Day 01
Understand Explore Define
Day 02Day 01
Understand Explore Define
Big Ideas
Prioritisation Plot
Storyboarding
MVP Statement
Assumptions + Risks
Hypothesis Tests
Goals + Non-Goals
Business Opportunity
Empathy Map
As-Is Scenario
Identifying Pain points
Day 02Day 01
Understand Explore Define
Understand with Personas
MarieEducated Profesional- 30 year old female- Single mother of two - Cares about the environment and her
effect on it- Wants her children to eat healthy and
organic as much as possible
Empathy maps help us understand our user, meet Marie
CharacteristicsIntelligentCaringConscientious
Wants Save timeKnow what she’s buyingAlternatives
Concerns Environment and our effect on it
“I wan’t to be able to take my responsibility in preserving our environment but I don’t always know what the best choice is and I don’t always have enough time to go to the organic market”
Understand with As-Is Scenario Maps
Marie
Educated professional
Mother of two
As-Is Scenarios help us understand the current scenario for Emma as she discovers new methods for her company to innovate and be disruptive.
Steps
PLANS MENUFOR THE
WEEK
BROWSES ONLINE STORE
ORDERS FOOD FROM
ONLINE STORE
RECEIVES FOOD FROM
ONLINE STORE
BUYS SOME FOOD IN LOCAL
ORGANIC STORE
REVIEWS BUDGET Phases
Doing
Thinking
Feeling
Scenario maps help us understand the experience
Identifying PainpointsMarie’s Major Painpoints
iPain points and design opportunities were uncovered from the persona as-is scenario maps. Workshop participants voted to prioritize the need of addressing each of Emma’s painpoints. The most important painpoint was one around Emma’s struggle to discover new methods for her team.
Not finding enough information about the
products
8
Lack of overview of what she’s purchasing
(making her go over her budget) due to having to
visit multiple stores.
3
Disappointment at delivery of products due
to lack of information when completing her
order
1
Finding recipes that are - healthy
- environmentally friendly
- fits her budget
1
addressing Pain Points help us prioritize & focus finding the real problem to be solved
Explore with Big Ideas!
- Recipe suggestions based on items picked - Give Marie suggestions on recipes containing the same item that Marie has bought to reduce food waste as well as help Marie stay with in her budget.
- Compare organic items to similar non organic - Some products that are non organic has a less negative effect on the environment than others. This will help Marie prioritize and make an informed decision.
- Recyclable materials - Only using recyclable materials when packing and delivering our product will make Marie feel better about getting groceries delivered.
- Connect - Let Marie connect with other customers and share recipes etc to give her a since of community as well as information sharing and saving time.
- Ready to cook grocery bag - Provide Marie with the option to get groceries delivered together with recipes for the whole week. Everything planned, ordered and ready to cook healthy, environmentally friendly meals for the whole week.
- Build trust - By letting Marie read introductions and profiles from different farmers and food producers we work with. Maybe even meet some in her local Nature store as an event to build brand loyalty.
- Virtual dietist/chef- let Marie tell a virtual dietist/chef what kind of food she like and/or what ingredients she is interested in and give her healthy and environmentally friendly options of recipes.
- Eliminate Steps- can things be offloaded M2M?
Once you have a clear and validatd understanding of your user’s problems & challenges many people rapidly brainstorm a breadth of possible ideas
Ideation
IMPORTANCE FEASIBILITYVoting Key: # #
explore with Prioritized Ideas
App that shows both price and
environmental impact depending on what you
order
5 3
The most feasible and important idea included centered around the idea of “Automation and Recommendation.” This big idea was all about automating personalized recommendations for Emma to better understand the value of the “IBM Way” and its relevance to her company.
IMPORTANCE FEASIBILITYVoting Key: # #
explore with Storyboarding
Stpryboarding help us to make it real… tell a (6 frame) story
Define with assumptions + Risks
Assumptions Risks
Materializing assumptions and risks into degrees of risk and confidence help us to know what we should immediately evaluate with the first MVP.
Marie will buy more food online if she is provided more information
about the products
Marie will not think it’s enough
with reading information and she will still want to touch and see
the food.
Marie will want to pay more for
organic products
Marie will not want to pay more
for organic products.
Marie will trust the information
provided about our products.
Marie will not trust the information
and still go to her local organic
market.
Define with Hypotheses Tests
Hypotheses tests help teams measure success.
If we provide Marie with the "whole carbon footprint" of the order as part of the order process, we will observe:
Marie placing more environmentally friendly orders
Marie buying more of her food in our
online store
Marie associating our brand with
taking responsibility for our environment
Primary
Test with Success…what does success look like?
today its not good enough to be ok (people can change quickly (barrier to switching with cloud is low)
MVP
Goals• Integrated with existing back-
end systems • Automated updates on
customer and product information
• Responsive webb application• English
Non-Goals (Future Goals)• iOS/Android app• Non USA• International translations
The Minimum Viable Product is the smallest thing you can build to test your hypotheses so you don’t make a big investment until you are sure you are building what you know your users want
What we are & are not focusing on right now