1. IBM Bluemix The Digital Innovation Platform Graham Churchill Bluemix Business Leader IBM Canada churchil@ca.ibm.com 2. Facebook, the worlds most popular media company, creates no content. Uber, the worlds largest taxi company, has no vehicles. Alibaba, the worlds most valuable retailer, has no inventory. Airbnb, the worlds largest accommodation provider, owns no real estate. Consider this: 3. INNOVATION is disrupting everything Two guys in a Starbucks now have access to the same computing power as a Fortune 500 company. Jim Deters Founder, Galvanize Two guys in a Starbucks now have access to the same computing power as a Fortune 500 company. Jim Deters Founder, Galvanize Prepare to disrupt or be disrupted. 4. Disrupting the world of retail https://www.youtube.com/watch?v=dDlP_OcNt3w 5. Disrupting the world of banking https://www.youtube.com/watch?v=QHDqVlMHWYA 6. Three megatrends are driving this disruption 1. The Democratization of IT with Cloud 2. The Rise of the API Economy 3. The Revolution in DevOps 1. The Democratization of IT with Cloud 2. The Rise of the API Economy 3. The Revolution in DevOps 7. 2015 IBM Corporation IBM Cloud Platform Services | Bluemix Insurance Service Map Service The API Economy Bank (Loan) Service Dealer Service Applications are no longer being vertically built by single organizations Analytics Service Apps are being composed from functional executable services (accessed via APIs) each of which run in different cloud data centres and which belong to different companies API API API API API App Chain Management (SLAs) 8. 2015 IBM Corporation IBM Cloud Platform Services | Bluemix The new business strategy for market disruption: focus on building differentiation; rent the rest. Devs are now quickly composing apps with new APIs and digital services to add features and increase engagement in areas like: Analytics, cognition Mobile, location Internet of Things Social engagement Identity Reviews Travel Messaging His/her companys private APIs and services 9. 9 IBM Bluemix: The Platform for Innovation ( and Disruption!!!) 10. Why Bluemix? 10 COST SAVING Rapidly bring new products and services to market at lower cost. AGILITY Balance agility with quality, security and governance. INNOVATION Extend existing IT investments into cloud business and delivery models. Integrated App Monitoring Containers in Bluemix Interactive Solution Pages Spending Notifications 11. Bluemix Dramatically Reduces Cost &Time 11 Based on >60 GBS IT pilots. Development Activities Traditional App Dev Bluemix Advantage Quick Time to Value Development Time 4 - 5 Weeks 1 -2 Weeks Platform Provisioning 2 weeks - 3 Months Instant Provisioning Deployment Components 3 - 4 Weeks 2 - 3 Days Application Installation in Production 2 - 4 Weeks 2 - 3 Days Scalability Performance Testing (environment + app. Deploy + testing) 4 - 5 Weeks Instant Provisioning + 2 - 3 Days depoyment New Rollouts Need additional provisioning (4-6 Weeks) Instant Reprovisioning Integrated Channels SW dependencies Need new components / SW Components available as Services Build New Channels (Mobile, Portal, etc) Need new components In Build Services can be leveraged Re-usability (business layer) for Integrating new channels 30% - 50% Reuse 60% - 70% Reuse Ecosystem for New Ideas (Harvest / Innovation) Ability to replicate environments with Data 6 - 8 Weeks 1 - 2 Weeks for Both Provisioning (image restore) & Rapid Application development (tweaking) Develop POC / New functionalities Time Consuming Externalize Broadcasts Pushing Data to Services Custom or Partner with Providers Use Standard Push Notiifcation Service to push updates, etc 12. Sign up in minutes. Pay for what you use. 12 Cloud based pricing models to serve developer needs. 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform Friction free adoption Free tier for every service - encourages experimentation of new services for applications already running on Bluemix Pay-as-you-go - optimized for flexibility, no term commitment Multiple Commitment Models Subscription - term based optimized for cost, discounted from pay as you go rates Zero to coding in less than 5 minutes Self Service Credit card over the web in many countries - or through your IBM rep 13. So what exactly is Bluemix? 13 Bluemix is an open-standards, cloud-based platform for building, running, and managing applications. Build your apps, your way Cloud Foundry, Docker, OpenStack. Extend YOUR apps with services A catalog of IBM, third party, and open source services plus YOUR OWN. Scale more than just instances Integrated development, monitoring, deployment, and logging tools. Layered Security A secure platform; plus tools to secure your apps. Deploy and manage hybrid apps seamlessly A seamless dev and management experience across implementations. Flexible Pricing Free. Pay as you go. Subscriptions. Coming Summer 2015 14. What differentiates Bluemix from other PaaS offerings? Bluemix is NOT LOCKED DOWN. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest. Compute Choose the level of infrastructure abstraction based on your apps architectural needs. Dev Tooling From editors to source code management to continuous delivery, you can use Bluemix powerful tooling or easily bring your own. Location Deploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*). Services Pick from a catalog of IBM, third party, open source, or your own services to extend your apps. IBM Third Party Open Source Yours *Bluemix Local coming Summer 2015 15. Bluemix is built on IBM SoftLayer 15 Dallas (now) London (now) Bluemix Public Location SoftLayer Data Center A different kind of data center Every location designed, built, and operated to the same standardized, pod based spec 24/7 on-site security and rigorous controls 40 data centers worldwide Global network of networks Public, private, and management networks all separate More than 2,000Gbps between data centers and network points of presence (PoPs) Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers Entirely automated SoftLayer API controls everything - more than 3000 documented methods and 180 distinct services Bare metal and virtualized servers in the same platform The highest performing cloud infrastructure available. 16. Bluemix started as a public PaaS 16 Customer Managed Service Provider Managed IBM SoftLayer With a major focus on developer productivity in the public cloud. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service Built on open technologies: 17. but has evolved to become much more. 17 Customer Managed Service Provider Managed IBM SoftLayer Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service *Bluemix Local coming Summer 2015 Built on open technologies: NEW!NEW! 18. Bluemix provides a hybrid cloud experience. 18 Coming Summer 2015 1 | Public Maximize on cloud economics and agility. 2 | Dedicated Everything is dedicated and connected to you agility of public cloud, yet feels like home. 3 | NEW: Local Behind the firewall for the most sensitive workloads. Seamless Experience Regardless of which combination you choose, you can expect a single, seamless experience. 19. Enterprise integration, data, and API management 19 Five key integration, data, and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible. Secure Gateway Connect and Compose DataWorks API Management API Harmony Securely access data and applications in other clouds, enterprise data centers and locally on developer laptops Data services like: Shape data, load data, provision masked data, profile data, and classify data let you prepare your data for use in production apps Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs into a single API using Node- RED for composition Publish, promote, and oversee your APIs in a secure, scalable environment. Includes the creation of end user support resources that define and document the API Find the right API for your app. Built from a corpus of the worlds public APIs, it understands relationships between already selected APIs and new ones being searched 20. 2015 IBM Corporation IBM Cloud Platform Services | Bluemix Startups Venture Capitalist Governments Academia IBM Bluemix: The Engine for the New Innovation Economy Small Business Analytics API Services DevOps Data Services Large Enterprises Mobile App Tools Internet of Things Consumers Integration Security 21. Lets see it! 21 *click* 22. Familiarize: 30 Day Free Trial (ibm.biz/trycloud) Learn: Hands on Workshop (1 day) Build: Prototyping and Estimation Workshop (2-3 days) Starter Subscription Re-Think: Bluemix Garage Engagement (1-2 weeks) Transform: Corporate Hackathon (2+ days) 1 2 3 4 Your Roadmap to Innovation 5 23. IBM Bluemix The Digital Innovation Platform GET STARTED FREE Sign up for your 30 day free trial (no credit card required) https://http://ibm.biz/trycloud 24. 24 #SmarterBiz NEXT STEPS: 1. Visit me in the Social Hub Lets Talk & Tweet #SmarterBiz 2. See our Bluemix Representative in the Tech Showcase for detailed demonstrations 3. Check out BlueMix - http://www.ibm.com/cloud-computing/bluemix/ 4. For Additional Information or type this URL into your browser: ibm.biz/sbs2015