bluefuego research for social media summit
DESCRIPTION
Some brief statistics from our 60-day research of 650 Twitter accounts and 915 Facebook fan pages.TRANSCRIPT
social media summit@bradjward from @bluefuego while at @aikcu for
#smsummit at #psuweb09
:)
60 day research of 400 institutional accounts
Compilation of 650 institutional accounts
n=650
Private: 281 (43%)
Public: 339 (52%)
Community College: 30 (5%)
Twittern=400, 60 day growth
Following: 57.74%
Followers: 70.58%
33.69% average growth in followers from Mar-Apr
27.59% average growth in followers from Apr-May
18% decrease in growth
2.4% decrease in updates
Averages for n=650
Following: 254
Followers: 471
Updates: 260
Framework
54% OF TWITTER ACCOUNTS ARE NOT HAVINGANY @CONVERSATION WITH THEIR FOLLOWERS.
What type of account?Admissions 44 6.77%
Athletics 47 7.2%
Alumni 60 9.2%
PR/News 65 10%
Specific College/Dept 120 18.5%
General 314 48.3%
650 100%
7%
9%
7%
48%
18%
10%
Admissions Alumni AthleticsGeneral Acct. Specific College/Dept PR/News
Averages by TypeType # of Following # of Followers # of Updates
Type 1 174 478 381
Type 2 293 475 204
Type 3 158 336 129
Type 4 216 359 188
Type 5 484 663 291
Ranks by Categories# of Following # of Followers # of Updates
#1 Type 5 Type 5 Type 1
#2 Type 2 Type 1 Type 5
#3 Type 4 Type 2 Type 2
#4 Type 1 Type 4 Type 4
#5 Type 3 Type 3 Type 3
If there is a type of account to avoid being, it’s a Type 3.
Type 5 accounts should be aspirational for you.
What about Conversation?
Type 1 accounts (RSS) still have a place in the mix. People want your content.
60 day research on 918 Facebook Fan Pages
Facebook GrowthApril Average Growth: 21.51%
May Average Growth: 12.51% (43.5% decrease)
Cumulative Growth: 36.27%
Wall Posts decreased by 12.25% from April to May
Fan comments increased 9.89% from April to May
Comments per post increased 25.25% from April to May
BlueFuego FormulaA: Likes/Post as a % of Fans
B: Comments/Post as a % of Fans
Total Engagement: (A+B)/# of Fans
Example: If you have 1000 fans and get 10 comments on your post, you have 1% engagement. If you also got 90 likes on it, you have a 10% engagement.
BlueFuego Formula
Likes Per Post in May: .225% engagement (up 4.23%)
Comments Per Post in May: .071% (up 11.66%)
Total Engagement in May: .296% of Fans
Wall Tab or Other?
58.4% of pages open to a tab other than the Wall.
Pages that open to Wall averaged 57.63% growth.
Pages that open to other tabs averaged 23.78% growth.
Key Takeaways
It’s not your platform.
It’s not how you do it, it’s what you offer.
Open to the conversation.
@bradjward and @fjgaylorfrom @bluefuego
HTTP://WWW.BLUEFUEGO.COM