CREDENTIALS2012

AG

EN

DA

• General Information

• Mission- Attitude – Key values

• Services– Outdoor Advertising

– Event & Activation

– POSM

– Brand strategy planning

– Public relation

– Film production

• Human resource

• Clients

GENERAL INFORMATION

Started in 2005 by a team of experienced talents from different

advertising agencies.

Our strength includes:

• Acting locally with international service standards

• Professional staff supply services throughout the country

• Excellent support through long term relationship with a full range of suppliers and

contractors

After four years of proven success, Blue Sky JSC was established in 2009.

&MISSION ATTITUDE

Mission

“We welcome clients with huge campaign and big budget. However, outdoor, brand strategy and

marketing is not the playground of the rich only. Small budget can get the expected success if

following the right ways.”

Be your professional provider of outdoor, brand strategy, direct

marketing services in Vietnam

small budget – big idea – optimal solution

Attitude

K E Y V A L U E S

On-time delivery,

creativeness, profession,

effectiveness are each staff

„s key values which are

always appreciated by our

clients. These values also

bring us huge projects.

OUR SERVICES

Outdoor Advertising

Event & Activation

POSM

Digital Marketing

Brand Strategy Planning

Film Production

Client‟s BriefMarket Research

Competitive Analysis

Target Analysis

Customer Behavior

Category Analysis

Information Management

Customer Insights

Target Customer

Integrated

Communication

Strategy

Brand Positioning

PLANNING PROCESS

OUTDOOR ADVERTISING

Billboard

Signboard & Light Box

Banderole & Poster

Public Transportation

Nation-wide and Southern provinces

billboard system

OUTDOOR ADVERTISING

Annual Sales: 1,000,000 USD

20%

30%

30%

20%

Distribution by region

HCMC Western Eastern Central VN

BILLBOARD

BILLBOARD

BILLBOARD

BILLBOARD-MARKET CHANNEL

BILLBOARD-MARKET CHANNEL

BILLBOARD-MARKET CHANNEL

Internal & outdoor event

New product launching event

Seminars / meetings

Community events

Opening / ground-breaking ceremonies

Roadshows

&EVENT

ACTIVATION

POSM

Hi-tech light box (indoor & outdoor)

Standees & Banners

Mock-up

Gift

Time: May 2010

Venue: Kumho Asiana Plaza | Client: BMW Vietnam

Time: 2010 & 2011

Venue: Nationwide | Client: Saigon Beer

BRAND

STRATEGY

PLANNING

Corporate Indentity Profile design

Brand strategy planning

Marketing strategy planning,budget allocation

Execution & evaluation supporting

PUBLIC

RELATION

PR strategy planning

Crisis management

Lobby

Execellent relationship with reporters and

editors in various field.

Local & foreign film

Closed-loop film production system

Hi-tech camera & professional team

Product & Service Introducing Film

Beside, we also supply other services: actor & actress, model casting…

Intro Film

Advertising Film

ADVERTISING FILM PRODUCTION

PHIM QUẢNG CÁO

DIGITAL MARKETINGWeb & Mobile Development

Online Advertising & Media Booking

Social Media Marketing

Online PR & SEM

Email Marketing & Mobile Marketing

Nguyen Xuan Phu

Experience of working on brand strategy of top brands such as: Kodak, Nestle, Milo,

IBM, Vedan, Pond’s, Hazeline, Lavie, Uni-President. . .

Marcom’s Lecturer & key positions of other firms

15 years of experience in

Marketing & brand strategy

O&M Vietnam Advertising Company – Account Manager

GoldSun – Account Manager & Managing Director

HUMAN RESOURCEKEY PERSONS

Executed projects’s Clients: Dutch Lady, Cocacola, Nestle, Kao, Mercedes-Benz, Isuzu,

Kodak, Canon, Mekong Auto, Vinaphone, Vinamilk, Intel, HP, AIA, Mobiphone, Unilever. . .

HUMAN RESOURCE

Tran Thanh Khiet

Over 15 years of working

on advertising activities

such as: outdoor

advertising, event & being

in charge of production

dept. & management dept

Yellow Pages – Sales Manager

Nhan Tri Advertising Film Prodution & Design Company –

Project Director

Stalie Media Group Company – Account Director

Nguyen Tran Advertising Company – Sales Director

Khanh Hung Advertising & Thien Song Tam Advertising

Company – General Director

B.O.P Advertising Film Production Company –

Managing Director

KEY PERSONS

Pham Hong Lan

Executed projects’s Clients: Sunsilk, hazeline, Knorr, Lipton, Listerine, Ford, Shell,

Whisky Johnie Walker, jack Daniels, Chocopie, konica, marborro, Unilever, BAT, FV

Hospital, Smirnoff, Remy Martell…

Walter Thompson – BTL Manager

HUMAN RESOURCE

Over 12 years of living in

advertising & marketing

field

PriceWaterHouseCoppers – Marketing Director (Indochina

Region)

KEY PERSONS

Paul Dang

Outdoor Manager - Mindshare Advertising

Company

Over 10 years experience

in outdoor advertising

Sales Manager – Dat Viet Advertising Company

Criz Corpuz

Executed projects’s Clients: Unilever Vietnam, Vinamilk, Rohto Vietnam, Ajinomoto, Meiji,

Toto, Suzuki, Hitachi, Mitsubishi, Panasonic, Sony, Philips, Nha Vui, SPT, INAX, Toshiba,

VinaCapital, Saigon Bank, Philippine Long Distance, Fil-Estate, Petron Tabacalera Cigar, Bank of

Commerce, SuperFerry Manila Pavilion Hotel, Evercrest Resort.

Lowe Vietnam – Art Director

HUMAN RESOURCE

Over 12 years of

working in foreign

advertising companies in

Vietnam, I experienced

Vietnamese life, culture

and tradition

Phillipine Creative Response Company - Art Director

Chusenko Vietnam – Creative Director

ADK Vietnam – Creative Director

Giám đốc sáng tạo của công ty truyền thông An ĐứcAn Duc Communications – Creative Director

KEY PERSONS

OUR CLIENTS

Rep. Office: 182/42 Le Van Sy St., W.10, D.Phu Nhuan, HCMC

Tel: +848 3847 6211 - Fax: +848 3847 6211

Website: www.blueskygroup.com.vn

For further information, please contact

Mr. Tran Thanh Khiet – General Director

Mobile: 0908 277 470 – 093 277 2981

Email: khiet.tran@blueskygroup.com.vn

Mr. Le Thanh Giang – Project Director (BOS Advertising Company)

Mobile: 0918 067 867

Email: giangthanh@blueskygroup.com.vn