blogwell seattle social media ethics briefing, presented by andy sernovitz
TRANSCRIPT
August 9, 2011Seattle
Ethics Best Practices
IT’S ALL ABOUTTRUST
The difference between honesty and sleazery:
THIS IS THE LAW
August 9, 2011Seattle
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
August 9, 2011Seattle
Stay SafeNever pay
Real disclosure
Don’t lie to your mom
August 9, 2011Seattle
10 Magic WordsI work for _________, and
this is my personal opinion.
August 9, 2011Seattle
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
Biggest Risk:Training Failure
August 9, 2011Seattle
Checklists for every situation
Customize for your team
• Disclosure of Identity• Personal and Unofficial
Participation• Truthfulness• Outreach and Advocacy
Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training
Disclosure Best Practices Toolkit
August 9, 2011Seattle
Be careful who you hire
August 9, 2011Seattle
We have a chance to do something good
August 9, 2011Seattle
Raise your standards
August 9, 2011Seattle
Save your brand
Save your reputation
Save your job
August 9, 2011Seattle
SAVESOCIALMEDIA
August 9, 2011Seattle
If you have to ask, the answer is no
It’s easier to be honest
Pass it on