coast guard best of blogwell brief
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United States Coast GuardU.S. Department of Homeland Security
UNITED STATES COAST GUARDSOCIAL MEDIA
Coast Guard: All Threats, All Hazards, All Communication Environments
Feb. 17, 2009
Rear Admiral Mary LandryCommander Ron LaBrec
United States Coast GuardU.S. Department of Homeland Security
Main web page is Web 1.5.
Awaiting new platform with social media functionality, have incorporated some Web 2.0 like features:
406 countdown widget.
More visuals, links to CG / third party content
CG Journal: A first person, informal venue
Announcements: More transparency by putting internal Coast Guard info online
Why Social Media?
Our brand and our people were out there, but we as an organization were not
United States Coast GuardU.S. Department of Homeland Security
Getting Started Received support of Leadership
IDed limited Coast Guard blogosphere
Initial monitoring and response
Listening shaped strategy & focused on what we needed first:
- voice in the environment, - regular interaction to learn from it, and -an expanded blogosphere
United States Coast GuardU.S. Department of Homeland Security
Breaking ThroughiCommandant as
Introduction / learning tool
Cultivated supportive bloggers
Issued guidance decentralizing official blog participation & responses
Issued guidance on personal blog activity addressing Coast Guard issues
United States Coast GuardU.S. Department of Homeland Security
Blogs are part of a system to inform and engage the public, our employees and stakeholders.
Thousands of CG pictures taken by members of the public with little context or education
Our photostream: Educates via imagery and accompanying text
Links to main web site
Shares viewers
Mobile features
United States Coast GuardU.S. Department of Homeland Security
Ability to Inform the public during emergencies
Hurricane Ike/Gustav
•1st Images of Galveston
•Top 100 channel that after storms
US Airways ditching
•750K viewers in days
•No. 2 video
•YouTube channel visits remain double
United States Coast GuardU.S. Department of Homeland Security
United States Coast GuardU.S. Department of Homeland Security
COAST GUARD BLOG LINKSCoast Guard Home Page www.uscg.mil
iCommandant http://www.uscg.mil/comdt/blog/
All Hands http://coastguardallhands.blogspot.com/
Coast Guard District 9 http://uscgd9.blogspot.com/
iForcecom http://iforcecom.blogspot.com/
Training Center Cape May www.uscgbootcamp.com
Pacific Northwest http://uscgd13.blogspot.com/
Coast Guard Pay / Personnel Center (internal focus) http://uscgppc.blogspot.com/
Automated Mutual Assistance Vessel Rescue System
http://amveruscg.blogspot.com/
United States Coast GuardU.S. Department of Homeland Security
Moving ForwardEstablished Senior
Management Guidance Group and Working Group
Preparing policy on establishment and maintenance of Coast Guard blogs / wikis
Converting to new more robust monitoring and response system
Tweeted search updates during US Airways ditching and Ice Floe Rescues
United States Coast GuardU.S. Department of Homeland Security
Agency within the Department of Homeland SecurityOne of Nation’s sea services Performs 11 statutory missions Port Safety
Vessel and facility permitting, inspection, accident investigation, mariner licensing
Search and Rescue, Boating Safety Education
United States Coast GuardU.S. Department of Homeland Security
Maritime Border ProtectionUndocumented immigrant
interdictionIllegal drug interdictionHomeland security, counter-
terrorism
United States Coast GuardU.S. Department of Homeland Security
Oil / chemical spill prevention / responseFisheries enforcement / marine mammal
protectionDomestic and polar icebreaking for
commerce and scientific research
United States Coast GuardU.S. Department of Homeland Security
47K full time military and civilian employees, 8K military reserves, 28K volunteers
Thousands of boats and hundreds of aircraft and major ships.
Operating in the heartland, in the ports, along the coast, on the high seas and
overseas.
United States Coast GuardU.S. Department of Homeland Security
Federal Government’s only first responder for all threats and all hazards
900 locations throughout the country
United States Coast GuardU.S. Department of Homeland Security
Engaged around the WorldServed in every major conflict since
the Revolutionary War