June 20, 2011

San Francisco

Ethics Best

Practices

IT’S ALL

ABOUT

TRUST

The difference between

honesty and sleazery:

THIS IS THE LAW

1. Require disclosure and truthfulness in social media outreach.

2. Monitor the conversation and correct misstatements.

3. Create social media policies and training programs.

Three Guides for Safe Social Media Outreach

Stay Safe

Never pay

Real disclosure

Don’t lie to your mom

10 Magic Words:

I work for ______, and this is my

personal opinion.

Who are you?

Were you paid?

Is it an honest opinion based on a real experience?

Biggest Risk:

Training Failure

Disclosure Best Practices Toolkit

• Disclosure of Identity

• Personal/Unofficial Blogging and Outreach

• Blogger Relations

• Compensation and Incentives

• Agency and Contractor Disclosure

• Creative Flexibility

Checklists for every situation

Customize for your team

Be careful who you hire

We have a chance to do something

good

Raise Your Standards

Save your brand

Save your reputation

Save your job

SAVESOCIALMEDIA

If you have to ask, the answer is no

It’s easier to be honest

Pass it on