At PRAKARSH 2010, SVIT, Vasad

Presented By: Attrabyte Software & Consultancy Services

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OutLine OutLine

This presentation demonstrates Technical and Commercial aspects of blogging.

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The phenomenon of blogging has significantly influenced the manners and customs of the Internet. The blog format is now widely accepted as the most micro publication through space   personal, professional or group.

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Its flexibility makes it adaptable to any matter and subject.

In addition, its relationship with other applications make them join what has been called the ecosystem of the network, which is inhabited by Web 2.0 applications (social bookmarks, P2P networks, and other spaces).

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The teacher is now facing a generation of students (Net Generation or Generation Network) who was born and grown with the Internet,   and therefore requires new educational approaches   to develop new skills in line with the requirements of the Information Society. That is blog.

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blogs are the most current trend in the internet marketing. These are websites where messages are collected chronologically by one or more authors on a particular topic as a personal diary. In this sense can be used to inform, share or discuss topics of interest periodically.

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Basically, a blog is just writing a personal space on the Internet at their articles that may contain text, images and hyperlinks. New content is added via web through the browser itself and without any other auxiliary program.

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Because you are already there…

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Blogs managers support all kinds of media files: text, image, audio, video, flash animation, among others and allow links to documents and websites. Therefore, they are very appropriate tools so that one can develop writing skills.

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End of Introduction

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Isn’t it waste of Time???

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To blog or not to blog?

“The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialog and exchange of ideas with customers and potential customers.”

- Bob Lutz, Vice Chairman, General Motors

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Low cost and fast to set up.

Transparent and Authentic.

Information is always Up-To-Date.

Blogging is Innovative = You are Innovative.

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Test out ideas on the blog before Development.

Forrester research: savings from customer insights.

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Get the right information to the right people at the right time.

Broad reach via RSS and email subscriptions..

Opening a new marketing channel for products and services.

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Strengthen and promote your brand.

Give your company a human face.

Forrester Research: increased brand visibility.

Forrester Research: reduced impact from negative user-generated content, and increased sales efficiency.

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Free and controlled news desk.

Damage Control.

Rapid Response Tool.

Create Buzz – Give small hints about new products, generate press interest.

Announce Conferences/Events.

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Customer queries answered leading to reduced customer service or technical support call.

Enhance Customer loyalty.

Build sense of community.

Turn customers into your sales force.

Reach an active, passionate customer base.

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Better communication with prospects.

Leverage existing customer base to spread your massage.

Increased enquiries generated.

A living white paper.

Word of Mouth – 80 % of online users trust the opinion of a friend or acquaintance more than any other possible web source.

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This customer was very upset with Dell’s Customer Service.

He wrote about his experience on his blog.

So did another blogger, whose post was so popular, it led to the creation of a new term for Dell…

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As a result , Dell got negative press coverage in New York Times and Wall Street Journal.

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Dell didn’t have a blog, so they were unable to communicate with the angry blogosphere.

But there was a happy ending.

DELL SET UP THEIR OWN BLOG

“ In the age of customers empowered by blogs and social media, Dell has leapt from worst to first.”

Dell dispatched technicians to reach out to complaining bloggers and solve their problems, earning pleasantly surprised buzz in return.

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Dell saw a 27 point decrease in negative blog posts, from 49% at the peak of Dell Hell to the current 22%.

Cost would have been hundreds of millions for similar ad campaign.

Michael Dell :- “ A company this size is not going to be about a couple of the people coming up with ideas. It’s going to be about millions of people and harnessing the power of those ideas. “

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16th May 2007: “….earlier yesterday technology blog Engadget published what it claimed was an internal email from Apple that stated the iPhone launch would be delayed until October and that the Leopard Operating System would be delayed until January 2008.”

Six minutes after the post, Apple’s share value had sunk, cutting Apple’s company value by $4bn.

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“Apple has received formal government approval to sell its much – anticipated iPhone in the US, just a day after a bogus email, dubbed “Applegate”, wiped $4bn from the company’s stock market value.”

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End of Commercial Aspects

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Let’s see live demonstration …

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If you Blog, You Exist.

- Shai Agassi, Former Board Member, SAP

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Contact me -

Email : nilay@attrabyte.in

Website : www.attrabyte.in

Blog @ http://attrabyte.wordpress.com

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