blog technology - internet marketing pillar #3

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Pillar #3:

Blog Technology

Pillar #3: Blog Technology


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Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting



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What is a Blog?• “A blog is a user-generated

website where entries are made in journal style and displayed in a reverse chronological order.”

• Wikipedia.org



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How Useful is a Blog?• A blog is the easiest way to create

fresh, new information on your site• Search engines rank you higher if

your website continually offers new, relevant information



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Popular Blogging Software• Blogger• WordPress



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WordPress Themes• You can easily personalise a

WordPress blog by using a pre-designed ‘theme’

• Themes are free to download and designed by independent coders



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Content Management• If you use WordPress then you also

get a great content management system

• You can use WordPress to update pages on your site without having any HTML knowledge



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WordPress Plugins• Plugins are small software

programs designed by independent coders that add additional functionality to a WordPress blog

• Plugins are free



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WordPress Plugins• Akismet• aLinks• Popularity Contest• Get Recent Comments• MyAvatars



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Blog Pinging• Pinging is the automated process

that lets a website or a number of websites know when a blogger has published a new post



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•Pinging• How pinging works



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RSS• RSS stands for ‘Really Simple

Syndication’• RSS allows you to see when new

posts have been added to a blog without having to visit it

• Blogs produce a main RSS feed, and an RSS feed for each category



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How Do RSS Feeds Work?• An RSS URL (web page link) is

created that lists a summary of your latest published web pages

• When this link is submitted to any site that supports the RSS standard, your latest posts are displayed



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RSS Feed Format• An RSS feed can be promoted

quickly and easily by using a service called Feedburner

• If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools



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Find Your Feed• Where to find your Wordpress blog

feed



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Find Your Feed


• http://www.purpleinternetmarketing.com/blog/feed• http://www.purpleinternetmarketing.com/blog/

podcast/feed


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‘Burn’ Your Feed URL• http://www.purpleinternetmarketing.com/

podcast/feed



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Subscribing to RSS Feeds• You can subscribe to RSS feeds

from other sites by using free RSS reader software

• One of the most popular RSS readers is the iGoogle Home Page



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About Podcasting• Series of MP3 (Audio) or MP4

(Audio & Video) recordings• Published using RSS so subscribers

are alerted as soon as a new episode is published



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Creating Your Podcast• Portable MP3 Recorder• Skype or Google Talk & Hot

Recorder• Audacity



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Creating Your Podcast• Hot Recorder



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Week #22: Social Networking


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Recording And Editing Audio• Audacity



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Publishing Your Podcast• PodPress plugin for WorldPress



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Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting



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blog technology - internet marketing pillar #3

Business

blog technology pillar

wordpress blog feed

wordpress blog plugins

rss rss

blog pinging pinging

free pillar

worldpress pillar

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