1. SURVIVOR, AFTER 22 SEASONS: the blog
By: Alex Grishaenkov
Internet Marketing
Gary Belanger

2. Why SURVIVOR?
#1 Reality TV show
Upcoming season
Continuous growth of fanbase
Personal Expertese
Longest running reality TV show

3. Persona (Target Market)
Age: 16+
Male and female
High school+
No specific income

• Survivor Fans
• 4. Internet users
• 5. Fans of reality TV
• 6. People seeking entertaining videos online