keyword research - internet marketing pillar #1
DESCRIPTION
This second 26-Week Internet Marketing Plan podcast looks at - Keyword- Keyword Research Research.Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.Keywords are the phrases that people type into search engines to find a product or service.At the very beginning you need to make sure all the different pages on your website are targeting the right keywords - the phrases that people are likely to type into search engines in order to find the product or service that you offer.TRANSCRIPT
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Pillar #1:
Keyword Research
Episode #2: The 26-Week Internet Marketing Plan Podcast
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Keyword Research• Keywords are the phrases that
people type into search engines to find a product or service similar to the one that you offer
Pillar #1: Keyword Research
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The Keyword Phrase Myth• The best scenario is to appear at
the top of Google’s search results for a really popular word that relates to your industry
Pillar #1: Keyword Research
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Wrong!
Pillar #1: Keyword Research
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Why is This a Mistake?• You’re focusing on your
competitors instead of your own business
• Longer phrases are easier to rank higher in search results
• Longer phrases convert better
Pillar #1: Keyword Research
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Long Keyword Phrases• Long keyword phrases convert
better because people are narrowing their search to find something extremely specific
Pillar #1: Keyword Research
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Using Keyword Phrases• The more keyword phrases that
you are trying to aim for on a single page, the harder it is to achieve high search engine rankings for your chosen phrase
Pillar #1: Keyword Research
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The Keyword Phrase Solution• One keyword phrase per page• Site structure designed for users
and search engines• Keyword phrase categories• Keyword phrase pages
Pillar #1: Keyword Research
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Keyword Phrase Categories• Communicates to search engines
which pages relate directly with one another by creating a logical site architecture
Pillar #1: Keyword Research
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Researching Categories• Competitor websites• Google external keyword tool• KwMap• Thesaurus
Pillar #1: Keyword Research
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Researching Keyword Phrases• Research your keyword phrases
AFTER you choose your keyword categories
• Two leading resources for phrases• Overture• Wordtracker
Pillar #1: Keyword Research
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Freddie FaldoGolf Shop Owner
Keyword Categories
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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Freddie FaldoGolf Shop OwnerKeyword Pages
Week #2: Keyword Research
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Week #2: Keyword Research
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Jane JobsSales ExecutiveRecruitment CompanyKeyword Categories
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Week #2: Keyword Research
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Jane JobsSales ExecutiveRecruitment
CompanyKeyword Pages
Pillar #1: Keyword Research
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Week #2: Keyword Research
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Keyword Phrases Summary• Choose your categories first• One keyword phrase per page• Be as specific as possible• Position your keyword phrases in
your site architecture
Pillar #1: Keyword Research
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Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Internet Marketing Pillar #1: Keyword Research