PRESENTED TO JAN AHRENSPRESENTED BY KIMREY NICHOLSON

ANGELA ROMERO -MONSALVE10/10 /2011

Blog AssignmentLADY CROQUETTE

Audience

Gender: Women and men, but predominately women

Age: from 25 to 50 years old. With an emphasis on the Generation X. Education: college degree or higher

Familial Status: Married couples with children Income: median – high

Race: Caucasian

Psychographics: health conscious, personal wellness, support local businesses, fitness enthusiast and environmentally friendly

Blog Landscape and Analysis

Smitten Kitchen and http://smittenkitchen.com/

keywords you used to search: “Best cooking blog”

Blogger: Deb and she is a freelance writer and photographer.

Audience : Women and other bloggers

Purpose: to make cooking accessible and unpretentious

Frequency: weekly

Smitten Kitchen

Strategies: Communicate and demonstrate expertise Advertise and sell

Critique Follower:

Great content, writing, and pictures

Marketer: More revenue streams, such as guest appearances Need more social media sharing

The healthy cooking blog with Holly Clegg (http://thehealthycookingblog.com/)

keywords you used to search: “Best cooking blog”

Blogger: Holly Clegg, she is a famous cook book author, TV personality, and spokes person

Audience : low to mid income house wives and single women.

Purpose: to complement her brand, increase brand awareness, and to create content that sales books.

Frequency: every 2 days!

Strategies:

Strategies: Demonstrate expertise and sell

Critique Follower:

Good content and great use of videos Easy to follow with social media sharing

Marketer: Great at social media sharing Use of You Tube Chanel Use of mobile app

Lady Croquette, FFTY cooking editor

Fresh Fig Compote

Blog name: Lady Croquete( http://ladycroquette.wordpress.com/)

Design, Photos, Graphics – simple and clean features recipe ideas for FFTY”s produce

Functionality: Inform customers Create a relationship Get feed back

Future Incorporate internet marketing elements

like Holly Clegg’s blog

Create Blog and Post!

Introducing our new Farm Fresh To You Cooking Blog !

Strategies

Introduction of blog Demonstrate

expertiseCommunicate

Posts

Roasted rack of lamb Tactics

Do Be responsive Praise and comment on

other blogs Use photos and videos

Don’t Use negative news Write on other blogs and

link to your blog

Recipe # 1

Get into Season with a Pumpkin Cauliflower Soup!

Strategy CommunicationExpertise through

experienceTactics Pictures/Images Engaging

Functions Date of each post

(top: newest and bottom: oldest)

Allow readers to post and reply to comments

Get into Season with a Pumpkin Cauliflower Soup!