bfw july-august 2015

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the Art! NAILS & FASHION WORLD The Cosmetic, Perfumery & Make-Up Magazine b e auty www.beautyfashionworld.in A Nose for Fashion Halfeti Penhaligon's Fragrance Avon Launches Amour Skin CARE! July-August 2015 Beginners! Collection! Yoga Styling

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Beauty & Cosmetics Magazine

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the

Art!NAILS

& FASHION WORLDThe Cosmetic, Perfumery & Make-Up Magazine

beautywww.beautyfashionworld.in

A Nosefor Fashion

HalfetiPenhaligon's

FragranceAvon Launches

Amour

SkinCARE!

July-August 2015

Beginners!

Collection!

Yoga

Styling

b tyeau& FASHION WORLD

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

www.beautyfashionworld.inJuly-August 2015

Packaging plays an essential role in the cosmetics market, and is regarded as the ‘secret salesman’. Apart from keeping a product well protected, cosmetic packaging must follow current trends to attract beauty consumers. Moreover, it has to focus on building a unique brand identity, and thus focus more on building an image. The global cosmetics packaging market will exhibit steady growth in the next decade, we predict. The major driving factors of the cosmetics packaging industry include the growing beauty conscious population in the emerging economies where people are constantly seeing increases in disposable incomes. Ageing population is calling for increasing demand for anti-ageing cosmetic products, as well as more user-friendly cosmetics packaging.

The skin care cosmetics packaging submarket will see the fastest growth among the applications submarkets driven by the ongoing anti-ageing, male grooming and premiumisation trends in the cosmetics market. In terms of materials plastics will see the strongest growth in the next decade, thanks to the cost-effectiveness, good performance, reliable protection, colour versatility, flexibility and easy transportation and storage plastics offer. China will take the leading position of the US in the cosmetics packaging market by 2025, and India will exhibit the most significant growth in the forecast period.

The cosmetics packaging market does face limitations. Weak economic situations in some of the major cosmetics packaging markets are blocking the growth potential of the cosmetics market in the near future. Increasing emphasis on sustainability of packaging can be hard for some cosmetics products, especially luxury brands. Fast pace in the cosmetics market and intense competition can put significant pressure on packaging providers, and a key challenge for packaging manufacturers is to meet the increasingly complex packaging requirements from customers.

Growth of Cosmetics Packaging Market

4 | July-August 2015 | Beauty & Fashion World

Meet us• BALTMEDICA 2015 Riga, Latvia.16-19 September 2015 (Booth A7)

• COSMOPROF ASIA Hong Kong.11-13 November 2015 (Booth 3E-E6)

www.tana-cosmetics.de | [email protected]

Tana CosmeticsNatural make-up & beauty products since 1935The brands specialised portfolio is internationally reknown and used by professionals and beautynistas alike. The success is based on the development ofhigh quality beauty products „Made in Germany“ which are suitable for all skin types thanks to natural ingredients and scores with natural results.

From right to left - Ronald Fortmann Sr. (CEO), Ronald Fortmann Jr. (Marketing) and Michael Müller (Sales) present with Tana Cosmetics during COSMETICAFrankfurt, Germany in June 2015. Beauty professionals were especially interested in Tana Lashpower and Egypt-Wonder Goldfever Tattoos and Goldfever Gel.

Patch up your hair!Another highlight by Tana is Hair-Wonder. The solution for men and woman with an unattractivehairline, translucent scalp or bald spots. The fine particels of hair in six available shades promoterenewed hair volume in just seconds. Internationally used by professionals for tv productionsand photo shootings

8 | July-August 2015 | Beauty & Fashion World

Stars and the brand...Celebrated as cult label in the world of beauty many stars like to use the products of TanaCosmetics like former Miss Germany 2014 Vivien Konca, who was stunned by the beautyeffect possible with Goldfever Gel by Egypt-Wonder.

Radiating skin...The exclusive Goldfever Tattoos by Egypt-Wonder contain real gold (23,75 carat) and are a glamourous eye catcher on the skin. Promoting over 50 motivesthese body tattoos can be placed on the desired spot within minutes and last up to five days.

Beauty & Fashion World | July-August 2015 |9

There’s something to look forward to in October! BEAUTY

FORUM MUNICH is going to be 30 years old, and will be

celebrating with fabulous highlights and special events. Famous

beauty experts will exhibit the latest trends, and make-up and nail

championships will offer top artists in the field the chance to demon-

strate their skills.

More than 880 international companies and brands will exhibit their

latest products, treatments and trends from all areas of the professional

cosmetics sector.

GREAT EDUCATION POSSIBILITIES WITH FUN

BEAUTY FORUM MUNICH offers in its anniversary year even more

possibilities for your personal education and training. A lot of work-

shops in different topics will be offered. You can find the programme

on www.beauty-fairs.de/munich in the area “conference/workshop-

program”.

New: two academic congresses, the 1st Anti-Aging congress and the

5th podology congress

Company presentations, speeches and shows complete the further

and education programme.

MAKE-UP-SHOW: MULTIPLE COLOUR LOOKS

Highly regarded make-up artist Horst Kirchberger shows you how you

can exploit the full range of colour variety in style, while at the same

emphasising your own personal look. Don’t miss this event, when he

will be demonstrating neat Multiple Colour Looks on a model and on

ladies from the audience. Just come to the BEAUTY POINT on

Saturday, 17 October from 1.00 to 2.00 pm.

MAKE-UP- AND HAIR-SHOW: MUNICH HAIR ACADEMY –

TRENDSTYLES 2015

30 YEARS BEAUTY FORUM MUNICH

10 | July-August 2015 | Beauty & Fashion World

Beauty & Fashion World | July-August 2015 |11

The perfect combination of make-up and hairstyling can be experienced at

the BEAUTY POINT on Saturday, 17 October from 3.00 to 4.00 pm. The

stage show of the Munich Hair Academy powered by Paul Mitchell, with

proprietor Christian Siferlinger, gives you a chance of seeing what’s hot in

2015.

FASHION-SHOW: NATASCHA OCHSENKNECHT POWERED BY

CATHERINE NAIL COLLECTION

A special guest visits the BEAUTY POINT on Sunday, 18 October from 2.00

to 3.00 pm. Natascha Ochsenknecht will be appearing in a fashion show

along with trendy designer Timm Süssbricht.

28TH INTERNATIONAL MASTERS' AWARD MAKE-UP 2015

Swing music will be in the air at the 28th International Masters' Award for

Make-up on Saturday, 17 October. The event will be entirely under the

auspices of the Twenties. Winners of the various national BEAUTY FORUM

Make-up Awards will be fighting it out. Experience this exciting international

championship live!

30th BEAUTY FORUM MUNICH – DATA & FACTS

Save the date! 17th / 18th of October 2015

Location: Messe München International, Munich/Germany

Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h

Organised by: Health and Beauty Germany GmbH, www.beauty-fairs.de/

munich

Our special service to you!

Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

SPECIAL OFFER FOR COMPANIES – 2ND BEAUTY FORUM CONNECT!

For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once

again to the BEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking &

matchmaking.

The 2nd BEAUTY FORUM connect - Matchmaking Event will take place on the

30th BEAUTY FORUM MUNICH 2015 on 17th and 18th October 2015. It is

free of charge for exhibitors of 30th BEAUTY FORUM MUNICH!

All information: www.beauty-fairs.de/munich and

www.connect.beauty-forum.com

12 | July-August 2015 | Beauty & Fashion World

Beauty & Fashion World | July-August 2015 |13

BeautyAsia brushed its fair with agraceful finish last Friday asexhibitors packed their goods

and exchanged warm farewells withone another. The 3-day beauty tradeexhibition, which ran from 28 – 30January, welcomed industryprofessionals from all over the worldto discover the latest beautyproducts and trends.

The 19th edition of the region’smost established beauty, wellnessand spa trade show saw a 25 percent increase in participation fromforeign exhibitors, hailing fromcountries such as Italy, Japan, Korea,Taiwan, Malaysia and more. Localexhibitors who wanted to buildexposure for their brand also lenttheir support to the annual beautytrade fair.

Foreign exhibitors such as Koreanbeauty products distributor KU-Gtepand Japanese distributor AmbitiousCo. commended BeautyAsia as aneffective platform for business andnetworking opportunities.

Jo Min Jun of KU-Gtep said, “This isour first time at BeautyAsia andwe’ve met many international visitorsfrom Spain, Japan and China. It hasbeen a positive experience for usand we will most likely be backagain for the next show.”

Japanese exhibitor Yoshiaki Uo ofAmbitious Co. added, “We’re very

happy with BeautyAsia. Ourobjective of coming to BeautyAsiawas to do a market test and wehave managed to understand thebeauty needs in Singapore and Asiaas a whole.”

Exhibitors are also choosing tolaunch their newest and latestproducts and technologies at theannual trade fair. They includeleading Singapore distributor of nailand spa products U Gateway, whichlaunched Gelibility, a product whichchanges nail polish into gel polish;and ArtPro Nailgraphic Pte Ltd,which launched a cutting-edge nailprinter that is capable of printingpreset or customised designsdirectly onto fingernails.

Ling Wong, Managing Director of UGateway, said that the company hasexhibited at BeautyAsia for morethan 5 years. “BeautyAsia presents agood opportunity for us to get newbusiness leads and build brandawareness for our new products.”

Gillian Loh, Project Manager of LinesExhibition said, “With an increasingparticipation of foreign exhibitorsyear-on-year, BeautyAsia prides itselfas a cosmopolitan hub in the regionfor trade professionals to networkand build connections.

“As BeautyAsia enters into its 20thrun next year, we hope to achieve abigger and better show for business

More foreign exhibitors attendedBeautyAsia 2015

owners, importers, distributors and manufacturers who are looking toexpand their business and build brand awareness in the beauty andwellness industry.”

In conjunction with BeautyAsia 2015, crowd favourite NailsAsia™ ended its9th International Nail Art Competition with a stunning spectacle of modelsdressed in vibrant floral costumes and nature-inspired nail designs. Morethan 90 contestants from the region participated in the competition.

14 | July-August 2015 | Beauty & Fashion World

Clariant, a world leader inspecialty chemicals, willunveil new Home Care

products ensuring EcoTain® best-in-class sustainability and perfor-mance excellence to its customersin 2015. The BU Industrial &Consumer Specilities’ assessment ofits portfolio of ingredients andsolutions for Home Care is in fullswing as part of Clariant’s company-wide roll-out of its sustainabilityscreening program.

EcoTain is an important aspect ofClariant’s on-going efforts tosupport customers with a moresustainable product portfolio.Products are awarded the label afterbeing tested against a set of 36criteria that take into considerationtheir benefits and impacts across theentire lifecycle. By assigning itsflagship label to those productsshowing best-in-class sustainabilityand performance excellence Clariantmoves beyond current standards.

Surfactant innovation, GlucoPure™for the hand dishwashing andbathroom cleaning segments, wasthe first product in the company’sHome Care range to obtain theEcoTain sustainability excellencelabel. GlucoPure is a new generationof sugar co-surfactants withexcellent cleaning performancemeeting non-renewable basedbenchmarks in the market whilebeing made of 95% of renewablecarbon. It sets new ground inachieving “green that cleans” and issoon to be joined by several more

innovations. Details of the latestproducts to be given the EcoTainlabel will be revealed at theSustainability Dialogue on Septem-ber 2, 2015 and at the 62ndSEPAWA Congress and EuropeanDetergents Conference in Germanyfrom October 14-16, 2015.

The BU ICS is currently screening thesustainability profile of all of itsproducts, including those forPersonal Care, Crop Solutions, andthe Indutsrial Lubricants segments, inaddition to Home Care.

“Sustainability is a key driver for newproduct developments in the HomeCare industry and all of the marketsegments served by BU ICS,” saysRalf Zerrer, Global Head StrategicMarketing, Business Unit Industrial &Consumer Specialties at Clariant.“The consumer however is notwilling to sacrifice cleaning efficiencysince performance is still the singlemost important feature in any HomeCare product. At the heart ofEcoTain are smart and effectivecleaning products based on saferingredients that use fewer re-sources.”

The EcoTain label is underpinned bythe Portfolio Value Program (PVP),Clariant’s instrument to screen thecompany’s innovation pipeline aswell as its existing product portfolio.The PVP was developed incooperation with the Centre forSustainable Consumption andProduction (CSCP), a non-profitorganization and internationally

renowned “think and do tank”.

Clariant is listed among the world’stop ten percent of chemicalcompanies in the Dow JonesSustainability Index (DJSI), one of themost renowned global sustainabilityindices. “This is a clear recognitionof our progress in improving ourown sustainability and in developing

Clariant signals more EcoTain® products onthe Home Care horizon following GlucoPure™Products answer consumer calls for more environmentally responsible washing and cleaning products

EcoTain label clearly identifies products that enable our customers to achieve a sustainable product portfolio and to proactively address sustainabilitytrends

Sustainability screening program will create more sustainable product portfolios across Clariant including all BU ICS market segments – home care, personalcare, crop solutions, and paint & coatings

products to enable our customerspursue a similar path,” Zerrerconcludes.

For more information on GlucoPureand EcoTain, please have a look on:http://www.clariant.com/en/Company/DiscoverValue/Glucopureand https://www.clariant.com/Ecotain

16 | July-August 2015 | Beauty & Fashion World

Pastel hue lip colours are backwith a bang. So, try on andexperiment with shades like

natural nude to elegant purple.Bodyography, professionalcosmetics brand from U.S.A,introduces a breakthrough collec-tion of new long-lasting Satin MatteLipsticks to leave those lips withextravagant pigmentation. Withmaximum colour impact, it’s nowtime to adorn the new you!

A combination of feel good factorand healthy lips, these lipsticks fromBodyography offer a multipurposesolution for everyday lip colouring.

Non-shiny and soft textured, SatinMatte Lipsticks available in a range ofnudes, browns, peaches, pinks andreds from Bodyography areenriched with moisturizing Aloe Verabase to prolong signs of aging.

The rich mineral pigments offeramazing colour payoff, whileprotecting and hydrating lips. Theselipstick are used for an extendedwear and glides smooth withoutdragging. Bodyography also offerslipsticks creams, shimmers andsheers.

Priced at Rs. 975 each, Bodyography

Pout your way pretty ladies!Bodyography Satin Matte Lipsticks

lipsticks are available through select retail outlets, exclusive salons orHeadstart International at [email protected].

ABOUT BODYOGRAPHY

A boutique professional makeup line – conceptualized and manufactured inthe USA. Bodyography Professional Cosmetics offers mineral basedmakeup, boasting clean ingredient lists and sleek and simple packaging.Infused with skincare benefits such as fruit and plant derived vitamins andantioxidants, Bodyography is more than just your traditional makeup line.

Along with top of the line formulations, Bodyography also offers Vegan,Gluten & Paraben Free products to fit within any lifestyle. The color payoffand quality of Bodyography is clear cut, but what really makes this brandshine is the way the makeup feels on the skin – the weightless effect ofBodyography makeup is incomparable.

20 | July-August 2015 | Beauty & Fashion World

Keep your hair healthy, lustrousand hydrated all year roundwith Iraya’s exclusive hair-care

line. The summer sun strip away theoutermost layer of the hair strandcuticle making it brittle, rough andprone to dryness. Iraya’s selectionof hair care products suit any hairtype, whether your hair is long orshort, curly or straight. Theseproducts give your hair the tenderloving care making them shine all daylong.

Choose from Iraya’s no-fuss hair-care range of hair oils, masques,conditioner and shampoos. The Fruit& Honey Shampoo and Black Tea &Lime Shampoo give bounce andluster to your hair. Restore vitality andshine to your mane with deepconditioning Hibiscus Balsam andHair Masque with 11 herbs.Revitalize your scalp with NourishingHair Oil and Essential Hair Pack thatbrings essential nutrients to hairroots. Now, flaunt you hair likemodels do with Iraya’s super-effective hair care.

Fruit & Honey Shampoo 150 mlRs.345Adds luster & shine. Promoteshealthy, lustrous hair.For normal to dry • juice of papaya,apple, grapes & honey

Black Tea & Lime Shampoo 150 mlRs.345Gives volume & bounce to hair.Removes toxins, adds gloss & luster.For normal to oily hair • wild lime,black tea, olive oil, green tea

Hibiscus Balsam 150 ml Rs.395Conditions and nourishes the hair.Restores vitality & shine.For chemically treated/ dull hair •hibiscus, jatamansi, honey & rose oil

Hair Masque With 11 Herbs 200gm Rs.795Conditions & nourishes.For dull dry hair •hibiscus,fenugreek,brahmi

Keshavardhak Taila (Nourishing HairOil) 100 ml Rs.495Revitalises the scalp bringingessential nutrition to the hair root.11 powerful ayurvedic herbsincluding triphala, gokharu & maka

Jabakusum Kesha Lepa (EssentialHair Pack) 50 gm Rs.495Enhances the hair’s natural vigour.Helps improve the texture andbrings lustre, volume and radiance.hibiscus, brahmi, amla, fenugreek,gunja, gokharu, mayfal & calamus

Available at:

www.iraya.in

Available at Headmasters Salon,Oxford Bookstore, Religare,Amazon.in, Jabong.com,Mygreenkart.com, Joybynature.com,Purplle.com, and various retaillocations across India.

About Iraya

The Iraya brand of beauty andwellness products was launched in2006 by Sadatan Pure Ayurveda Pvt.Ltd. Sadatan has been manufacturingand exporting beauty and wellnessproducts for over 20 years in highlyevolved beauty markets like France,Italy, Russia and the US. Founded byRahul Kale, Iraya is the culmination ofancient Indian knowledge andadvanced international expertise-perfect synergies for the modernday consumer. At present, IRAYAhas become the favorite beauty andwellness brand for leading Hoteland Spas groups in India andinternational markets.

IRAYA Spa products are popular foradministering therapies in the Spaand also for retail through exclusiveand well-known Spas across theworld.

For more details, log on towww.iraya.in or mail us [email protected]

REVIVE YOUR LUSTROUS LOCKS WITHIRAYA’S HAIR-CARE RANGE

22 | July-August 2015 | Beauty & Fashion World

The world of fragrance can beOld World and clubby, so itdidn’t appear much of a stretch

when Chanel appointed OlivierPolge, right, to succeed his father,Jacques Polge, the house’sfragrance creator since 1978 and theman behind hits like Coco Made-moiselle, Chance and Allure. Theyounger Mr. Polge, 40, brings hisown bragging rights to the plumspot: He created best sellers likeViktor & Rolf ’s Flowerbomb andBalenciaga’s Florabotanica. But willhe fare as well in today’s changinglandscape? Beauty counters arelittered with niche brands, andaccording to the research firmCanadean, the fragrance market inthe United States is projected togrow far slower (4.8 percent from2013 to 2018) than in, say, India(23.4 percent) or Russia (8.9percent).

During a recent visit to New York, therakish-looking Mr. Polge said he wasnot overly concerned. Indeed, hisfirst scent for Chanel, named Misiaafter Coco Chanel’s friend Misia Sert,will join the Les Exclusifs lineup ofmore-experimental scentsmidmonth ($160). Smelling oflipstick, rose and powder, it is saidto conjure the dressing-room scentsof the Ballets Russes. Here, Chanel’snew nose explains himself. BEESHAPIRO

Q. You were practically born into thefragrance world. Did you take to itright away?

A. Actually, no. I was interested inclassical music, but I’m not a goodpianist. Then I did an internship atChanel. I was put in front of a scaleand got to work with raw materials.There’s a very crafty aspect tocreating a fragrance. And at the end,you create something completelyimmaterial. That’s one of the reasonsI liked it so much.

Immaterial, yet there are trends.

Preferences change. In the 1990s,people wanted a very lightfragrance. Today that’s not the case.There are now so many headyscents, like ouds galore. I’ve heardthat superstrong scents are meant toplease customers in places like theMiddle East and Russia. That’s areality: Certain stronger scents dobetter in the Middle East, and Asiancountries like their scents lighter. ButI try not to be so opportunistic. Icare less about geographic territorythan spirit territory.

Is this scent in the spirit of Chanel?

Some of those niche fragrances maybeg to differ. There are so manynow. There are too many. Often it’sabout the marketing and not thefragrance.

What are some of your favoritescents — specific notes, food?

I don’t want to smell like what I eat,and I don’t like to eat what I smell.Then again, fragrance is verysubjective. I like iris. It’s very floraland very woody and very powdery.There are many ways to work with it.

Perfumery is such an Old World craft.Has it been at all touched bytechnology?

I’m not on my iPhone all day. I’mworking with raw materials. Butwe’re so much better now atextracting oils and refining them.And you can fragment a scent —say, the oil of the May rose, which isin Misia. You can isolate just oneaspect of the flower.

How do you start on a new scent?

You start to work without your nose.You’re working from your memory,your experiences. Then I like,fundamentally, to go to the fields. Iwould say my approach is kind ofdown to earth.

Meet Olivier Polge, Chanel’s NewFragrance Creator

24 | July-August 2015 | Beauty & Fashion World

Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to

life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of

blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your

colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

The fashion designer Carolina Herrera and her daughter Carolina Herrera de Báez have teamed up on Herrera Confidential, a collection of six newfragrances. With a bit of synesthetic whimsy, the senior Herrera has created made-to-order dresses tailored to each scent: A sumptuous cashmereensemble matches with warm amber, a lustrous silk cocktail dress with citrusy neroli. The most opulent of the offerings, Oud Couture, has been paired

with a midnight-blue gown embellished with crystal embroidery.

From left: Herrera Confidential Oud Couture fragrance, $240; the designer and her daughter Carolina; the gown inspired by Oud Couture.Credit Courtesy ofCarolina Herrera

A Nose for Fashion

26| July-August 2015 | Beauty & Fashion World

Eurofragance launched its latestcollection, “The ArabianNights”, inspired by the

beloved collection of stories fromthe “One thousand and OneNights”, at the Beautyworld MiddleEast international trade fair in Dubai.There are six fragrances in thiscollection, all inspired by legendarytales that date back to the ArabMiddle Ages. One of thesefragrances is inspired by the mythicalcity of Samarkand and the others bythe leading characters in thesetraditional stories: PrincessSherezade, King Shariyar, PrincessBudur, Prince Kamar Al-Zaman andthe King of the Black Islands.According to Eurofragance, “Ourperfumes are immersed in thebooks and inspired by the mainroles and their imaginary " and theyentice us "to go back to a time ofold kingdoms and mysteriouspalaces and to venture through adoorway into a long forgottenworld.”

Each of these fragrances wereassociated with one of the six mostvisible constellations in the northernhemisphere during the days onwhich Beautyworld Middle East tookplace to mark the occasion of thelaunch of "The Arabian Nights"fragrance collection. Theseconstellations created a visualconnection with each fragrance andappeard on the packaging as a signof identity. This created a linkbetween the stars that werevisibleon the nights during which the tradefair took place in Dubai and theGolden Age of Islam when thestories in "One Thousand and OneNights" were penned. Sherezadewill be the Little Bear; Shariyar,Bootes; Samarkand, the Dragon;Budur, Corona Borealis. Theconstellation Lyra will be Kamar al-Zaman and the hero Hercules willbe linked to the King of the BlackIslands.

A fragrance for each character fromthe "One Thousand and OneNights”:

• Sherezade: As sensual andmysterious as the fairytale princess,this fragrance evokes a bouquet ofdewy muguet and night bloomingjasmine revealing the delicate heartof magnolia blossom, all laying in awarm base of musk, darkened by ahint of oud and cedarwood. It hasbeen created by perfumist JúliaRodríguez.

• Shariyar: King Shariyar strongcharacter is represented for apowerful citrus spicy opening ofbergamot, lemon, saffron and pinkberries. The heart is softened by thefloral heart of rose, jasmine, iris andmuguet, as the heart of Shariyar issoftened by Sherezade. The basemakes a strong support oflabdanum, amber, oudh and vetiver.Created by Olaf Larsen, a perfumistwith a long professional career.

• Budur: Young and sweet like theprincess who is the inspirationbehind this fragrance. It hasgourmand accords of ripe grapes,honey and wild pomegranatereveals a heart that blooms withjasmine and hibiscus blossom,enveloped by sandalwood, amberand vanilla orchid. Created by BettinaPerisson.

• Kamar Al-Zaman: A youthful,rebellious, powerful fragrance - justlike the character who inspired it. Anopening of lemon, saffron and nerolifollowed by aromatic and floralaccords of muguet, rose andgeranium. The drydown is a blendof leathery and ambery accords withcedarwood and guaiac wood andmoss. It has also been created byOlaf Larsen.

• The King of the Black Islands: Adark perfume illuminated by a citrusopening; spiced up by a symphony

Eurofragance Launches “The ArabianNights” Collection of Fragrances

of nutmeg, cardamom, saffron and pink pepper. Delicate jasmine lays over awoody heart of vetiver, revealing the warm drydown of benzoin, blackvanilla orchid, patchouli and olibanum. Isabel Gil designed this fragrance.

• Samarkand: Subtle and enigmatic, the essence of rose petals is blendedwith saffron, cardamom and orris root. Walk by the streets feeling the heartof incense, sandalwood, vetiver and myrrh, supported by an amber veil.Soizic Beaucourt is responsible for this creation.

28 | July-August 2015 | Beauty & Fashion World

Penhaligon's London presents a new fragrance of their rich collection which is inspired by precious goods traded by Turkey—exotic flowers, spices,soft leather and precious materials. The fragrance was named after a small Turkish village, Halfeti, where charming Halfeti black roses bloom on the coastsof the Euphrates river. "These dark and mysterious roses are very rare and are result of unique ecological conditions in which they are grown."

Halfeti is an extremely rich woody-floral fragrance whose composition is signed by perfumer Christian Provenzano. The perfume opens with a rich union ofcitruses, herbs and spices while blending bergamot and grapefruit with saffron, cardamom, atermisia and cypress needles. The heart develops floral notes ofjasmine and Bulgarian rose combined with shades of nutmeg, while the base introduces warm aromas of leather, precious oud, cedar, sandalwood, amber,musk, tonka and vanilla.

Penhaligon's Halfeti arrives in the characteristic bottle form, available as 100 ml Eau de Parfum. The price of the edition is 150 pounds and the fragrance isavailable on the official website of Penhaligon's.

Penhaligon's Halfeti

30 | July-August 2015 | Beauty & Fashion World

COSMOPACK, the premierinternational trade fair for thebeauty supply chain and part

of Cosmoprof Worldwide Bologna,organised by BolognaFiere, presentsthe first edition of the InternationalBusiness Forum & Exhibition at NewYork’s Hilton Midtown Hotel on 16thand 17th September 2015.

Cosmopack caters for the cosmet-ics industry’s entire supply chainand the 2015 edition brought themost important international firms toBologna: from contract manufactur-ing to major producers of machineryand technology, from primary andsecondary packaging manufacturersto companies specialising in rawmaterials.

The project was launched in 2014with the Cosmopack Symposium,which brought the very best of theItalian and international supply chainto New York, and has sincedeveloped into a forum. This newconcept focuses exclusively on B2Bmeetings and offers companies thechance to meet selected buyersinterested in establishing newbusiness relationships and partner-ships to develop their product lines.

Cosmopack’s International BusinessForum & Exhibition is a vitalnetworking opportunity for thebeauty business community:workshops, in-depth meetings andround tables focusing on theAmerican market enrich the contentof the event, facilitating businessopportunities and encouraging thedevelopment of new projects.

The forum is organised in partner-ship with ICMAD - IndependentCosmetics Manufacturers andDistributors - the trade associationfor the American cosmetics industry,

and with Cosmetica Italia and PoloTecnologico della Cosmesi, whichrepresent the Made in Italy brandthroughout the cosmetics world.

The presence of major internationaltrade publications will also offerparticipants a complete overview ofthe latest market trends.

Duccio Campagnoli, President ofBolognaFiere, said, “CosmopackInternational Business Forum &Exhibition is an event designed andorganised especially for businessesbecause we are firmly in favour ofdeveloping the American market forItalian and European companieswhich manufacture and providehighly advanced solutions fortechnology and creativity in thebeauty industry.

These companies serve the biggestglobal cosmetics firms, includingmany based in America. Enablingthem to meet with top buyers andspecialised press means that theycan experience the US market at firsthand. We already have a strongpresence in the American marketwith the Cosmoprof North Americatrade fair, the biggest in the sector,which we organise in partnershipwith the PBA (Professional BeautyAssociation).

The US market is the leading marketworldwide, ahead of even Chinaand Brazil, and we believe it isimportant to establish a meetingplatform for the East Coast, home ofthe manufacturing district for thebiggest American cosmetics firms.Thanks to our partnership withCosmetica Italia and PoloTecnologico della Cosmesi we canoffer this opportunity to a selectedgroup of businesses, with the aim ofgiving them a service which is

COSMOPACK PRESENTS:INTERNATIONAL BUSINESS FORUM & EXHIBITION

increasingly fitting to the globalscenarios that they operate in.”

Fabio Rossello, President ofCosmetica Italia, commented, “Ourassociation also welcomes this newedition of Cosmopack InternationalBusiness Forum & Exhibition in NewYork. The American event enhancesthe value of the entire cosmeticsindustry supply chain, with a specialfocus on subcontracted producers,who have stood their ground solidlyduring the crisis of the last few years.In particular, the industrial output

value of over 9,300 million eurosconfirms the sector’s ability to react.Evidence of this ability can be seenon the international markets, whereItalian production has demonstratedits capacity and potential with anincrease of 5% in 2014. Industrialindicators such as qualifiedemployment, constant investment inresearch and innovation and often-overlooked financial solidity alsoplay a vital part in consolidating thisexcellence. Cosmetica Italia hasdrawn attention to the value of thewider cosmetic supply chain

32| July-August 2015 | Beauty & Fashion World

through an extensive study, rangingfrom ingredients to machinery viapackaging to the finished product.This has highlighted the excellenceof the individual links in the chainand, most of all, its ability to be anintegrated competitive system worthmore than 14,000 million eurosoverall and with a predicted growthof 3% in 2015. Just as in the firstedition, cosmetic manufacturingfirms taking part in the event will beoffering local buyers all theproficiency and competitiveflexibility of the Made in Italy system,an expert mix of technology,innovation, creativity, quality andreliability of cosmetic products.”Matteo Moretti, President of PoloTecnologico della Cosmesi, said,“The New York event is an occasionnot to be missed for the PoloTecnologico della Cosmesi. It’s an

ideal platform for our association todemonstrate its work in promotingincentivisation and spreadingtechnological innovation within thecosmetics sector, as well as itssupport for internationalisationinitiatives by associated businesses.Cosmopack International BusinessForum & Exhibition in New York isthe ideal place for establishingpartnerships and economies ofagglomeration and fostering theexchange of best practicesbetween companies.”

The USA, which according to thelatest industry research is the mostimportant market in the beautysector, with impressive growth ratespredicted until 2018, is a market thathas always anticipated trends in thecosmetics industry. New York hasbeen chosen as the ideal location

for an event that aims to be aninternational meeting point for thebeauty business community, whereall the components of the supplychain will come together.The forum has been designed withthe beauty industry and for thebeauty industry. The most importantAmerican retailers interested indeveloping their own cosmeticproduct lines, the major importersof packaging and machinery for thecosmetics industry, the decision-makers for the leading manufactur-ers, as well as brands in search ofinnovations for their product lines,will all be invited to take part in themeetings.

The project is designed to cater forthe make-up, skin care, nail,products containing alcohol andpersonal care sectors.

BolognaFiere Group, the world’sleading trade fair organiser in thecosmetics, fashion, architecture,building, art and culture sectors,features over 80 national andinternational exhibitions in itsportfolio. BolognaFiere Cosmoprof,a BolognaFiere Group company, isthe organiser of Cosmoprof andCosmopack. Cosmoprof is aninternational platform, with events inBologna (established 1967), HongKong (established 1996) and LasVegas (established 2002).Cosmoprof North America, whichhas been held in Las Vegas for thelast 12 years, is organised by NorthAmerican Beauty Events LLC, a jointventure between BolognaFiereGroup and the Professional BeautyAssociation, the leading beautysector association in the USA.

Beauty & Fashion World | July-August 2015 |33

Undisputed positive feedbackserves as affirmation of thestrength and status of the

leading beauty event LAS VEGAS,NV (July 16, 2015) – CosmoprofNorth America (CPNA) furthered itsreputation as the leading B2B beautytrade show by introducingrevolutionary technologies andforward-thinking programs at itsrecent event, held annually atMandalay Bay Convention Center inLas Vegas.

Close to 30,000 attendees engagedwith a record-breaking 1,017exhibitors from 39 countries todiscover unique brand launches;product innovations; new channelsfor distribution, packaging, andmanufacturing; and to form keyrelationships with top industryprofessionals and retailers. Thethree-day event, which takes placeunder one roof encompassing morethan 252,908 square feet, remainsthe single most important network-ing opportunity in the United Statesfor all sectors of the global beautyindustry.

CPNA is organized by NorthAmerican Beauty Events, a jointventure between BolognaFiereS.p.a., a leading Italian-basedorganizer of international tradeshows such as CosmoprofWorldwide Bologna, and theProfessional Beauty Association(PBA), one of North America’slargest and most influential tradeassociations representing allcategories in the professional beautyindustry. The latter hosted its annualPBA Beauty Week, also at MandalayBay Convention Center, in conjunc-tion with CPNA’s show, giving CPNAattendees even more unfilteredaccess to industry happenings andthe ultimate platform for one-stopnetworking.

This year’s event had a strong

international presence featuring 9country pavilions representingcultural beauty from: Australia, Brazil,China/Tawain, Ecuador, Italy, Pakistan,Peru, South Korea and Spain. Theevent hosted 356 internationalexhibitors representing 39 countries.Major Retailers Major retailers cometo CPNA to find what’s the newestand best in beauty from entrepre-neurial companies. Organizationssuch as Barney’s NY, Ulta, C.O.Bigelows, Apothia, Duane Reade,HSN, Kohl’s, HSN, Pharmaca,Amazon.com, Beauty.com, BeautyBar, Murale, MAS Global,CHALHOUB Group and many morewere all present at the show.Introduction of New Special Areas& Social Programs CPNA introduced3 brand new special areas to itslineup: Discover Scent, IBFE - Focuson the Beauty Supply Chain andTones of Beauty. Discover Scentlocated on the Beauty Avenuefeatured 13 companies representingartisanal high end fragrances andfragrance suppliers and wasdeveloped in partnership withSniffapalooza, a robust organizationthat unites fragrance aficionados andindustry heavyweights worldwide.Tones of Beauty also made its CPNAdebut in an effort to cater to thegrowing multicultural beauty market.Ten brands across 5 distinctcategories – skin, hair, cosmetics,fragrance, and lifestyle – werecurated by Corey Huggins of love,Aunt Bonnie to exhibit as innovatorsin the polyethnic market.

Another program freshly added tothe exhibition was the InternationalBusiness Forum & Exhibition – Focuson the Beauty Supply Chain. Thisnew area serves as a businessplatform for companies specializedin packaging, machinery, OEM andraw materials, which gave them theopportunity to present to beautyprofessionals innovative technolo-gies and new projects in an effort to

ANNOUNCES RECORD-BREAKING NUMBERS AND SUCCESS OF NEW PROGRAMS POST-SHOW

COSMOPROF NORTH AMERICA 2015

34 | July-August 2015 | Beauty & Fashion World

fulfill the request for innovation and research of the North-American beautymarket.

To support the new focus on fragrance, CPNA partnered with Air Aromawho developed a custom fragrance that was piped into several areas of theexhibition, while to support the packaging sector The Dieline Awardshonoring packaging innovators hosted a special pop-up installation makingits first appearance at CPNA. Tones of Beauty also welcomed a select groupof multicultural digital influencers who created live brand and consumer

interactions throughout the course of the event.The B2B Connection Hub Ensuring maximum brand visibility for its exhibitorsand guests, CPNA enabled connections with key buyers and leading onlineinfluencers. As part of the Domestic Buyer, International Buyer, DiscoverBeauty Buyer and IBF&E- Focus on the Beauty Supply Chain buyer programsover 750 one-on-one meetings occurred throughout the show. In addition,and unique to CPNA, leading TV shopping channels EVINE Live, HSN andQVC auditioned 22 select brands onsite to find their next winning on-airproducts. The US Commercial Service group also hosted nearly 350 export

Beauty & Fashion World | July-August 2015 |35

counseling meetings and arrangedapproximately 225 meetingsbetween US exhibiting companiesand international buyer delegates.Leading online personalities were inattendance and shared news fromthe show floor with their followers.The invited bloggers have acombined audience of 20 millionfollowers. They posted live from theshow floor on Instagram, Facebookand Twitter, getting more than200,000 engagements to date.

The growth of existing initiativesFrom the Interactive Experience andInteractive Technology area to thepopular BOUTIQUE samplingprogram and stellar educationsessions, CPNA's existing initiativessurpassed expectations andwowed attendees. Courtesy ofdrom Fragrances, mycoocoon, andPulsar, CPNA’s Interactive Areaboasted a mood alteringmultisensorial experience that

married the visual (chromatherapy)with scent (fragrances that match thecolor moods) and the auditorysense (music to match the colormoods). In addition, the InteractiveTechnology Area offered uniqueexhibits from FaceCake MarketingTechnologies, Good Apple Digital,and Hone.

Attendees also flocked to theBOUTIQUE sampling area to curatetheir own beauty box, created byHCT Group, and helped raise a littleover $16,000 for City of Hope.Attendees had ample opportunityto experience all things beauty: over1,500 people fully immersedthemselves in the coveted educa-tion conferences moderated byexecutives from ICMAD, F.I.T., CEW,WWD, Beauty Store Business, BeautyPackaging, INC. Magazine and more.CPNA hosts PBA Beauty Week Oneof the most anticipated events wasPBA Business Forum featuring Beauty

Pitch with renowned entrepreneursMark Cuban and John Paul DeJoria(Co-founder, Paul Mitchell Hair Care).

After a brief Q&A session moder-ated by PBA Chairman ScottBuchanan with Melissa Goldstein(Beauty Director, Martha StewartLiving) and Neil Parmar (INC.com),five pre-selected companiesreceived the opportunity to pitchtheir brands and products live -- toCuban and DeJoria. The winningcompany, 100% Pure received aone-year mentorship from Cubanand a $10,000 cash prize, courtesyof the private equity firm TSGConsumer Partners in conjunctionwith CircleUp.

The 2015 North American HairstylingAward winners were recognizedduring a star-studded awardsceremony on July 12, 2015 at theMandalay Bay Resort & Casino in LasVegas. Held during PBA Beauty

Week, North America’s largest, mostinclusive beauty event, NAHA drewmore than 3,000 attendees to theevent, while thousands tuned in towatch PBA’s live streaming broadcastonline at nahalive.com. This year’scelebration was hosted by BradGoreski, a TV personality, fashionstylist, lifestyle expert and one of thenew hosts of E!'s "Fashion Police."NAHA's top honor, Hairstylist of theYear, was presented to RobertGrimes from RLG Salon in Austin, TX.This is Grimes’s first NAHA Hairstylistof the Year honor. This year alsoincluded a NAHA first, with theaddition of the Nail Professional ofthe Year category.

Cosmoprof North America willreturn to Mandalay Bay ConventionCenter for its 2016 event July 24 -26. Stay tuned towww.cosmoprofnorthamerica.com

36 | July-August 2015 | Beauty & Fashion World

Hold on to the summer and prolongthat beach feeling with a naturalalternative to self-tanning products!

The tanning effects of the light AfterSun face and body moisturizer fromthe MONTEIL bel été- range helpscreate an intensive, long-lastingsummer tan. Selected ingredients(Tyrosine + ATP) stimulate the naturalpigment formation in the skin’smelanocytes.

The face and body products alsosoothe the skin, are absorbedquickly and balance out the loss ofmoisture that comes from intensiveexposure to the sun. Additionalcaring components act as radicalcatchers to protect against light-induced ageing, are anti-inflamma-tory and promote regeneration aftersunbathing.

Products enhanced with the sensualaroma of the bel été- Eau de Parfumcaptivate the senses with theirfragrant elements of apple, vanilla,blossom and wood and revive thesummer memories.

Bel été After Sun Tan Max Face,50 ml 29.90 €

Soothing After Sun face moisturizerthat is absorbed quickly into theskin. Selected ingredients stimulatethe natural pigment formation in theskin and promote an intensive, long-lasting tan.

A selected active anti-ageingingredient reduces oxidative stressby preventing the formation ofreactive particles and so protectsthe skin on the face from light-induced ageing. Additional caringcomponents have a healing effect,act against inflammation andpromote regeneration aftersunbathing.

Generously apply to the face aftersunbathing.

Bel été After Sun Tan Max Body,150 ml 34.90 €

Soothing After Sun body moisturizerthat is absorbed quickly into theskin. Selected ingredients stimulatethe natural pigment formation in theskin and promote an intensive, long-lasting tan. Aloe Vera suppliesintensive moisture and additionalcaring components such aspanthenol and allantoin promoteregeneration after sunbathing.Generously apply to the body aftersunbathing.

As a supplement to the After Sunproducts: Eau de Parfum bel été.The memory of summer – capturedfor moments of eternity. Top note:Apple, bergamot Middle note:Frangipani blossom, Ylang-Ylang,jasmine Base note: Cedar wood,sandalwood, vanilla, amber, musk.

MONTEIL bel été Eau de Parfum,30 ml 38.00 €

MONTEIL bel été Eau de Parfum,50 ml 59.00 €

MONTEIL bel été Eau de Parfum,100 ml 89.00 €

Available from authorised MONTEILcosmetics institutes, selectedperfume stores and 5-star hotels, aswell as in our online shop underwww.monteil.com

About MONTEILMONTEIL COSMETICS INTERNATIONAL GmbH was established in 1936 byGermaine Monteil and is regarded as the anti-aging specialist for timeless beauty. As an experiencedpartner for beauty salons, MONTEIL is represented in over 30 countries worldwide. In 2006, the brand wasaffiliated in the WildeGroup in Oestrich-Winkel. A joint venture was launched in 2011 with the biotechnol-ogy company BRAIN, located in Zwingenberg, where the comprehensive research department could beextended. The skincare products are "Made in Germany" and are renowned for providing the carepromised. MONTEIL Cosmetics is exclusively available in: authorized beauty salons, beauty stores, selected5-star hotels, specialist stores and the MONTEIL online shop.

For more information, please contact us at [email protected] or visit ourwebsite www.monteil.com

Intelligent After-Sun moisturizer for along-lasting tan

MONTEIL lets stressed skin breathe withÉLIXIRMÉTAMORPHOSE Oxygen Deep Infusion CreamGel

Getting out into the fresh air is a basic human need. Not only the lungs craveoxygen, the skin also needs it for metabolic processes. Oxygen is the basis oflife in the human body and also plays a special role in the skin.

A long stay in closed, air-conditioned rooms literally suffocates the skin. Theconsequence: it becomes dry, tired, dull and loses its structure with time.

MONTEIL has developed the deeply effective O2-Carrier CremeGel for skin: theÉLIXIR MÉTAMORPHOSE Oxygen Deep Infusion CreamGel lets oxygen-deprivedskin breathe.

The oxygen express under the skinThe light CremeGel with the specially developed, innovative encapsulationtechnology CARRI-ACTIVE® infiltrates concentrated oxygen into the upperlayers of the skin with the perfluorodecalin carrier and sets it free where it isneeded the most: directly under the skin. Even after the first application, oxy-gen saturation and oxygen circulation are improved. Once the skin has enoughoxygen, a refreshing renewal process starts. Skin-friendly sunflower lipids hy-drate and additionally care for the skin.

Simple application yet effectiveThe ÉLIXIR MÉTAMORPHOSE Oxygen Deep Infusion CreamGel is particularlysuitable for special care in artificial or wearing climatic conditions and as basiccare to permanently improve oxygen saturation in the skin. With regular use, thisoxygen product resolutelysupports anti-aging skin care. The lightweight CremeGel absorbs quickly, re-freshes and pampers with a delicate fragrance.

Oxygen Deep Infusion CreamGel, 50 ml € 59.00

Available as of the middle of September 2015 at authorized MONTEIL cos-metic institutes, beauty stores and selected 5-star hotels as well as in the onlineshop under www.monteil.com

Beauty & Fashion World | July-August 2015 |37

Get your dream color on yourfingertips as FACESCosmetics now launches

gorgeous hues of Hi-Shine NailEnamel. Inspired by the Pantoneshades for the year 2015, FACES HiShine Nail Enamels come in coolerand softer color choices, withsubtle warm tones that take cuefrom nature.

FACES Hi Shine Nail Enamels, with itstrendsetting colors, will give you themost stunning nail looks. A sensualcollection of shades to choosefrom, FACES Hi Shine Nail Enamel isavailable in eight trendy colors tomatch your mood, personality andstyle. With signature shades rangingfrom a naturally sun tanned NudeBeach, truly energizing ApricotOrange, bright spicy Tangelo, andrefreshing True Peach, to a warmSheer Ecstasy, sophisticated InstantDelight and a sparkling Orange Glitzfit for a party, FACES Hi Shine NailEnamel is a must-have lacquer toglam up your attire any day of theweek.

If you are looking to add Marsala,Pantone Color of the Year 2015, toyour beauty routine, FACES Hi ShineNail Enamel also comes in thissensual and bold shade. Marsala,being an incredibly versatile color,has been a rage in the fashionworld, including Bollywood andHollywood celebrities across theworld. Hi Shine Nail Enamel- Marsalawill be the perfect choice of afashionista to instantly add zing toher style.

Besides, FACES Hi Shine Nail Enamelgives an immaculate finish andintense shine to your nails, just witha single stroke. The superior qualityof the brush offers smoothapplication to get that perfection ofa salon.

With the addition of this new rangeof Hi Shine Nail Enamel to its kitty,FACES Cosmetics now has a wide

family of over seventy vibrant nailcolors. So stock up the all newFACES Hi Shine Nail Enamel that hassomething for every shade of you!

Price: Rs. 229Available in 8 shades:

FACES Hi Shine Nail Enamel- MarsalaFACES Hi Shine Nail Enamel – NudeBeachFACES Hi Shine Nail Enamel – TruePeachFACES Hi Shine Nail Enamel – SheerEcstasyFACES Hi Shine Nail Enamel – InstantDelightFACES Hi Shine Nail Enamel –Apricot OrangeFACES Hi Shine Nail Enamel –TangeloFACES Hi Shine Nail Enamel –Orange Glitz

About FACES CANADA

FACES Cosmetics, with a proudCanadian heritage spanning 40 years,offers an exclusive line of makeup,skincare products and make-upaccessories offering over 300stunning products in India.Headquartered in Toronto, Canadasince being established in 1974,FACES now has a steadily growinginternational presence.

With a reputation for on-trendbeauty and premium products,FACES offers unparalleled variety inits products at attractive pricepoints. The brand is known for itsunique product innovations andformulations. Combining interna-tional cosmetic technology with acomprehensive understanding ofthe needs of an Indian woman,FACES continuously innovates tooffer a wide range of high perfor-mance and world class cosmetics.FACES Cosmetics stores across theglobe celebrate vanity throughinternationally acclaimed makeup,skincare and beauty accessory

products with exciting promotions,free make-overs, trend-spotting,beauty advice and a lot more at thestore.

FACES has already been making asplash across most major cities inIndia, with 24 exclusive beautystores in major metros and Tier Icities. The bang-on-trend, FACEScolor cosmetics are also available inover 450 cosmetic retail stores andin select modern trade outlets ofShopper’s Stop, Lifestyle and NewU. FACES cosmetics can also bebought online through a number ofe-commerce portals such asflipkart.com, nykaa.com,purplle.com, andshoppersstop.com.

For more information log on to:www.faces-canada.com

Make a statement with show-stoppingFACES Hi-Shine Nail Enamel

38 | July-August 2015 | Beauty & Fashion World

Skintruth, the leading globalskin care brand, presentsrevitalizing body essentials to

exfoliate and hydrate your skin.These products will surely leave yourbody feeling smooth and soft. Thisunique body polishing range hasbeen created with selectiveingredients to ensure restorative andrejuvenating benefits. Enriched withBlack Pepper, Menthol, Shea Butterand Lavender extracts, the productswill exfoliate, moisturize as well asperform as a massage treatment. Thesignature Skintruth Body essentialsinclude two vital products –SkintruthStimulating Body Scrub and SkintruthNourishing Body Lotion, speciallydesigned to suit all skin types.

Skintruth Stimulating Body Scrub –Moisturise, nourish and regeneratethe skin

The main ingredients, Black Pepperand Menthol gently exfoliate andboost cell renewal. A stimulatingbody polish treatment that refinesand skin leaving it with an extrasmooth texture. The scrub enhancesthe tone and texture of each skintype and the enriching aroma helpsto awaken the senses.

Nourishing Body Lotion – Soothesand boosts skin elasticityA rich and absorbent lotion,nourishes and replenishes themoisture level of the skin, leaving itsmooth and soft. Enriched withnatural antioxidants, the lotion alsohelps to maintain elasticity.

Skintruth unveils its mostawaited body polishingrange this season

Available in India through leading salons or HeadstartInternational at [email protected], theSkintruth Body Polishing Range is priced at Rs. 1275onwards for individual products.

Beauty & Fashion World | July-August 2015 |39

BaBylissPRO, the leader inelectrical appliances with over50 years of experience in

professional hair styling, brings toIndia the eco-friendly Cone-shapedCurling Iron. To create timelessbeautiful loose curls and waves, thisconical iron will ensure perfectionwith the least of efforts. Whether it’sfor a party or a casual day-out, thisiron will deliver style quick and withutmost ease.

This easy to use, supremelydesigned hair styling tool is madewith Titanium Tourmaline Technologythat heats up quickly with preferredtemperature control. The heatingbarrel comes with a safety feature -‘stay-cool tip’. With a separatepower button, the conical ironcomes with power indicator lightsand auto-shut after 72 minutes.BaBylissPRO has also included heatmat and 2 heat finger shields toensure safety and well as protectionagainst direct contact with heat.

BaBylissPRO encompasses anexhaustive range of appliancescombining innovation, design,performance and reliability, meant tosuit the individual needs and thedemands of the hair stylingprofessional. The BaBylissPRO Cone-shaped Curling Iron has been madein consultation with the creativeleaders in professional hairdressing,and hence is ideal for all hair typesand thicknesses.

So, all you need to do is wrap yourhair around the conical iron and styleit!

Key features include:• BAB2280TTE: 25 mm taperingdown to 13 mm• Linear temperature control (110 °Cto 190 °C)• Fast heat-up Safety• Heating barrel with stay-cool tip• On/off switch – 2 indicator lightsflashing until temperature is reached• Auto-shut off after 72 min

• Includes heat mat and 2 heatfinger-shieldsto work safely• 2.70 m professional swivel cord• Eco-friendly: 65 W

Availability:

BaByliss PRO is available in Indiathrough leading salons or HeadstartInternational [email protected].

Price: Rs. 5,475/

About BaByliss PRO

For many decades, BaBylissPRO hasbeen in the hairdresser businessproviding beauty and hair careservices. Working towards thebeauty of today and tomorrow, theelectrical appliances & hair carerange are especially developed toenable you to unfold your creativity.BaBylissPRO research laboratories areconstantly developing new formulasto render every product moreeffective and easier to use.

The electrical appliances range isdesigned for hair stylists and coversall product categories (hairdryers,straighteners, curling irons, setters,clippers & trimmers etc.) Everyelectrical appliance has beenpreviously tested in the technicalcentres around the world, andcombine power, design, ergonom-ics and performance.

Get flattering curls and loose waves withBaBylissPRO Cone-shaped Curling Iron

Jaguar ST mini StraightenerFor smooth and straight hairUndoubtedly, hair dominates the priority list of any woman’s groomingand styling regime. And, using a good tool will only make the hair lookmore stylish and stunning. The Jaguar mini straightener is one such niftytool that not only creates glamorousstyles but is also travel friendly.

Equipped with ceramic-coated heating plates, the straightener comeswith adequate heat distribution channel. The Jaguar ST mini straightenerpresents mini SILK FLOWER, the straightener that delivers immaculateeffects, with all hair types. Light weight and handy, the straightener iseasy to handle and gives an amazing straightening experience.

The ST mini SILK FLOWERstraightener is an essential hair styling tool thatstraightens hair while keeping it smooth and safe from any damage. =

Priced at Rs.2,175,Jaguar ST mini SILK FLOWER is available throughleading salons or Headstart International [email protected].

About JaguarJaguar was first introduced as a brand name for hairdressing scissors inthe late sixties, and a short time later it also became the companyname. This name reflected specialization in producing hairdressingscissors and marked the starting point for Jaguar to become one of theleading manufacturers in the world. The Solingen-based companyZwilling J.A. Henckels, recognized worldwide, has been a strongpartner since 1988. JAGUAR works intensively on innovations forhairdressing scissors. Jaguar also offers a high-grade range of brushes,and electrical appliances. And with the introduction of theTHERMOCUT System, Jaguar TC in 2000, hair cutting has become awellness treatment.

40 | July-August 2015 | Beauty & Fashion World

RUSK presents a transformative range of its Styling Collection that will helpcreate any look with ease. Whether a casual every day look or a cutting-edgemasterpiece, RUSK Styling Collection will detail out each style with perfec-tion. This collection will inspire style-obsessed product junkies who like tostyle differently each day. Wear alone or layer-on, this range will help createan individual style statement with every use.

RUSK Texture – DRY FINISHING SPRAY – MEDIUM HOLDRUSK Texture Spray is a dry finishing hairspray for all hair types, includingchemically coloured and natural hair. It helps to add texture, shape and gripto create instant volume and fullness while maintaining the natural sway andmovement of the hair. Shake can well and spray in short bursts on roots orentire head to achieve a flexible, finished, long-lasting and medium hold.MRP 975 for 50ml, MRP 1975 for 268ml

RUSK Paste – DEFINE & SEPARATE – MEDIUM HOLDRUSK Fibrous texture Paste is for those who desire textured looks andfrequently changing styles by lifting, separating and de?ning hair. Rub a smallamount between hands and apply using ?ngertips. Begin at the roots andwork through to the ends. This product can be applied on wet or dry hairand creates web-like texture that allows to style the hair into any desiredshape. Stretchable ?bers in the product, allows to reshape the hair through-out the day making it flexible enough to form, lift, separate and de?ne thehair.MRP 975 for 43GM, MRP 1975 113GM

RUSK Putty – TEXTURIZE& DEFINE – STRONG HOLDRUSK Putty, a matte wax cream is for those who desire the crunch-free andflake-free control all day. It adds texture and defines the hair with addedthickness. Rub a small amount between hands and apply using fingertips.Applied on wet or dry hair, this product is applied by beginning from theroots and working through to the ends.MRP 975 for 14GM, MRP 1975 for 105GM

RUSK Glue – FORM & CONTROL – EXTRA STRONG HOLDRUSK Glue is for those who desire gravity-defying styles until washed out.This product is flake free and amps up any style. Rub a small amountbetween hands and apply using fingertips by beginning from the roots andworking through to the ends. This product can be used on wet or dry hairand washes off the hands and hair easily, making the hair look and feelthicker.MRP 975 for 43GM, MRP 1975 113GM

RUSK Freezing Spray – HUMIDITY RESISTANT HAIRSPRAY – EXTREME HOLDRUSK Freezing Spray is a humidity resistant hairspray for those who desireextreme, long-lasting hold. It is a quick-drying hairspray that delivers powerfulshape, definition and shine for all-day control and hold. This product is flake-free and does not build-up or fade colour. Post achieving the desired style,spray over entire head to lock-in style and lock-out humidity.MRP 975 for 50ml MRP 1975 332ml

RUSK styling collection is available at leading salons or through HeadstartInternational at [email protected].

About RuskFashion+Culture+Attitude, is anAmerican brand created by Irvineand Louise Rusk. Known as the“hairdresser’s hair dresser”, thecreative artistry and technicalprecision has lent iconic status tolooks that are modern, sophisticatedand distinctively RUSK. The rangeincludes Shampoos, Conditioners,Styling, Treatments, Color, Smooth-ing and Straightening products. Theproducts combine compressedformula technology, with the benefitof natural, botanical ingredients thattransforms ordinary hair care into aluxurious sensory experience.

RUSK – Styling CollectionCreate your own style

42 | July-August 2015 | Beauty & Fashion World

Epique launches its ActiveRegenerating Day Cream that ispacked with Phyto-Concen-

trates - concentrated plant molecularextracts - that has radiance renewaland fortifying formula which willleave your your skin looking andfeeling smooth, energized andhydrated.

EpiqueLab's powerful RegeneratingDay Phyto-Concentrate complexcontains concentrated plantmolecular extracts of pureBosewellia Serrata Resin andGlycrrihiza Glabra Root that helps infighting cutaneous photo-ageingwhile protecting and boosting theskin's natural defense against dailyenvironmental attacks.

Epique's Active Regenerating DayCream helps in renewing thesurface cells and removes dullnessfor a fresher & flawlesscomplexion.The combination ofPrunus Amygdalus Dulcis seedextract ,Algae extract ,Vitamin E & Chelps in renewing and balancingthe skin's equilibrium thus leaving itsoft,smooth and hydrated.

EpiqueLab's clinically tested formulais ultra-light and is easily absorbed. Itimproves skin elasticity and firmness,reduces lines and wrinkles andsmoothens uneven skin tone andtexture.

Epique's Day Cream containsantioxidants that protect the skinfrom harmful effects of pollution,stress and environmentaldamage.The ingredients in theproduct make the skin lookenergised, revitalized and luminous.

PRICE :15 ml for RS 2,600 and 50 mlfor Rs 3,500

AVAILABLE AT: Epique,Ambiencemall,Vasant Kunj, select Good Earthoutlets and ONLINE AT :www.myepique.comFor further information please visit:www.myepique.com

ABOUT EPIQUE:Epique is a skincarebrand owned byAlchem Internationalwhich is a pioneer inthe field ofPhytoceuticals with over75 years of experience inproviding high qualitynaturally derived activeingredients to the pharmaceuti-cal, cosmetic and health foodindustries(www.alcheminternational.com).

Alchem has a globalpresence with offices inIndia, Europe, Hong Kongand the United States.

Alchem's key focus hasbeen the science ofdiscovering and usingplant molecules formedicinal,cosmetic andnutraceutical purposes.

Alchem’s commitmentto R&D coupled withindustry's leadingtechnologies andstringent internationallyacknowledged qualitycontrol has helped itdeliver market driveninnovations whichhave resulted in longterm collaborationswith some of theworld’s leadingbrands.

Make your skin look radiant this season withEPIQUE's Active Regenerating Day Cream

44 | July-August 2015 | Beauty & Fashion World

Essence will ensure you fall inlove with your nails and thenail polish collection this

season. Moving ahead from theconventional, Essence launches TheGel Nail Polish. This new innovativeformula provides nails withincredibly long-lastingmanicure,leaving the nails with a gellike shine. These nail polishes deliverfine application and healthy lookingnails, without the hassle of a UVlamp!

A fabulous range of trendy colours,easy-to-use nail polishes andamazingly groomed gel nails, is nowpossible with Essence Gel NailPolish. It is a three step applicationprocess that involves an essentialbase coat and top coat formula toimprovethe durability of the nailpolish by an additional 60%. Thecolour technology offers intensivepigmentation to help achieve aperfect coverage. Used without theUV lamp, this gel nail manicured nailstyle is easy to remove using theconventional nail polish remover.

Flaunt those fashionable and chicnails with ease this season. Availablein 29 fantastic colours, one canchoose from a wide range of subtle‘Absolute Pure’, ‘Black is Black’,‘Fame Fatale’, ‘Party Princess’, ‘SweetAs Candy’ or ‘Dare It Nude’. Takeyour pick and create your own gelnail statement!

Essence Gel Nail Polish, priced at Rs.199,is available in India throughmajor retail outlets, leading salons or

Essence launches‘The Gel Nail Polish’For the perfectsalon-like nail careat home

Headstart International [email protected].

AboutEssenceEurope’s no.1 cosmetic brand givesone an easy access to greatproducts that inspire one to expressoneself with style, confidence andfun! They say NO to animal testingand YES to quality, with pricesaffordable enough to try a new lookwhenever one wants. With a fullrange of breakthrough beautyproducts and the season’s hottestcolors and formulas, girls can lookgreat and feel great too!

46 | July-August 2015 | Beauty & Fashion World

AVOCADO HAND NOURISH & BASILWALNUT EXFOLIATING SCRUB

Wikka launches AvocadoHand Nourish & BasilWalnut Exfoliating Scrub

will ensure a perfect soft, fresh andradiant skin. Enriched with theingredients of Walnuts, Milk Extracts,Avocado Oil, Extra Virgin Olive Oil,Cider Vinegar and Beeswax, CocoaButter with essential oil Basil andLavender, these natural ingredientshelps to nourish, moisturize andcleanse your skin.

Whether gripping a steering wheelor scrubbing dishes, hands are theworkhorses of the body. They areexposed to sunlight, extremetemperatures and a lot of wear andtear. So moisturize and repair yourdamaged skin with Avocado HandNourish as they deserve the besteven in care. Where as Basil WalnutExfoliating Scrub helps to removewhiteheads, blackheads and dead

cells.

Avocado Hand NourishTreat your hands to WIKKAsAvocado Hand Nourish. The HandNourish leaves the skin of the handfeeling nurtured and cared for with anever before radiance. Not oily inconsistency, nourish can be appliedon legs and arms too for the sameshine giving your body a naturalglow.Price Rs. 700

Basil Walnut Exfoliating ScrubWalnut granules scrub away dirt,blackheads and dead cells, andAvocado Oil is a rich source ofnatural vitamin E. These naturalingredients cleanse, nourish andmoisturize your skin to make it soft,fresh and radiant. Add to that thewonder of Basil which energizesand restores the skin whilst addinglustre to it.

Directions for Use:

Exfoliate and Nourish your skin withWikka’s new launches

Take about a teaspoon of gel scrubon you palm withthe help of a spatula.Using circularmovements, scrubface, neck andshoulder for about aminute or till theblend dries up.Wash with warmwater and pat dry.This can be usedtwice a week.Price Rs. 600

Availability: Productscan be purchasedonline atwww.wikka.in orfrom the WikkaStudio- Opp. MetroPillar no 127,1st Floor,M.G.Road, GhitorniNew Delhi

About WikkaWikka, an exclusive

line of beauty and wellness potionswas launched in 2014 by certifiedaroma therapist Rupal ShabnamTyagi. Crafted in the foothills of theHimalayas, Wikka’s products arebased on the age old practise ofaromatherapy, sensing the need forproducts that are not chemicallyaltered or infused with harmfuladditives.

Wikka, with its expertise inaromatherapy, has amalgamated theancient art and their rich familywisdom with the modern virtues ofaromatherapy to constantly evolveand provide the magical effect ofthese potions in your contemporarysurroundings. Wikka specialises inmanufacturing aromatherapy basedwellness products, pure therapeuticgrade essential oils and fragrancesolutions.

Let your body and face be a naturalreflection of your inner beauty. Treatyourself to a royal experience withWikka.

Beauty & Fashion World | July-August 2015 |49

Of the many medicalconditions that we facedue to our stressful

lifestyles, obesity is perhaps one ofthe most harmful one. Defined as acondition where excessive fat isaccumulated and stored in thebody, obesity is known to increasehealth risks like heart attacks.

What is Obesity?

According to a factsheet availableon the WHO website, worldwideobesity has nearly doubled since1980. In 2008, 300 million womenand 200 million men were obese.

Dothesefigures have youworrying about yourown health? Before you startsweating, understand that you maynot even be obese. Technicallyspeaking, being obese is differentfrom being overweight. To put it insimpler terms, a Body Mass Index(BMI) greater than or equal to 25classifies as being overweight.However, a BMI greater than or equalto 30 falls under the obesecategory.

What’s the Way Out?

Regardless of the category you fallunder, both situations call for someserious action on your part. If youare unsure about how to get a gripon obesity, you are at the rightplace. To work on reducing your

obesity, it is important to cut outthings that are harming you and pickup things that are good for yourhealth. For starters, make sure thatyou are following a healthy diet planand are doing some physicalexercise. If hitting the gym isn’t yourideal idea of workout, then leanonto the natural alternative – yoga.

Rebuilding Health Naturally

Yoga is an ancient technique that hasalways aimed at promoting holisticliving through better lifestyle,improved food habits and a physicalregime. Being a natural technique

thatfocuses on con- trolled breathingthrough various postures, yoga is acompletely harm free and perfectalternate for allopathic weight-losspills. Whether your BMI is abysmallyhigh or you just believe in staying fit,yoga caters to all. Here are a fewyoga techniques that you can startwith on the path to shedding yourweight:

Changing Lifestyle

The effect of every effort that youput in for reducing obesity can besignificantly improved if an overallgood lifestyle is adopted. Apartfrom practicing yoga, your weight

loss efforts can be accelerated byfollowing an ayurvedic lifestyle.Often referred to as the sister ofyoga, ayurveda has been around foras long as yoga itself. Ayurveda is anancient system of natural and holisticmedicine that also providesguidance on adjusting the lifestylefor greater health benefits. Further,turning to ayurvedic cookingensures that shedding weight doesnot turn into a sour experience foryour taste buds.

Respect Your Limits

Yoga may seem intimidating at first,

but isreally an easy-

to-approach alternatefor overpowering obesity. While itmay seem difficult to bend intosome poses initially, being consis-tent in practice will help you stretchfurther with every passing day. It isalso important to remember thatyour body has its own limits and itwould be unwise to stretch beyondthose limits just to lose weightquickly. Stretch until where yourbody permits and then rest in thatpose, while breathing consciously.

Lose Your Weight, Not Your Mind

Yoga does not offer quick weightloss. However, it does offer longlasting effects. Initially, you may feelthat you aren’t making any progress

with weight loss but you’ll startfeeling more active and alive inside.Eventually, the body will startresponding and come back in goodshape. Always remember thatpatience is of the essence. Don’tlose hope and be regular with yourpractice. Talk to your yoga instructorand chalk out a custom-maderegime to help you lose weight.

A healthy body can be a home tocalm and receptive mind. It not onlymakes you look good but also addsconfidence. It also takes you awayfrom health risks so that you canenjoy life more freely. Yoga

helpsyou gain all

this by losing whatharms your body. It’s a

perfect win-win situation whereyou lose weight and gain backcontrol of your body. So, roll outyour yoga mat and take the naturalroute to fighting obesity today.

Yoga practice helps develop thebody and mind bringing a lot ofhealth benefits yet is not a substitutefor medicine.

It is important to learn and practiceyoga postures under the supervisionof a trained Art of Living Yogateacher. In case of any medicalcondition, practice yoga posturesafter consulting a doctor and a Artof Living Yoga teacher. Find a Art ofLiving Yoga program at an Art ofLiving Center near you. Do you needinformation on programs or sharefeedback?

Write to us at [email protected]

50 | July-August 2015 | Beauty & Fashion World

PranayamaThis breathing technique increases the rate ofmetabolism and thus helps in reducing weight. It alsoimproves digestive tract functioning, absorption andassimilation of nutrients.

PaschimottanasanaThis pose massages and tones the abdominal and pelvicorgans. It also improves digestion and is highly effective inreducing obesity.

VeerbhadrasanaThis pose improves balance in the body and buildsup stamina. The abdominal organs are also stimu-lated by practicing this pose.

DandasanaThis pose is an excellent abdomen toner. It is goodfor the upper body as it strengthens the wrists andarms.

PoorvottanasanaThis pose stretches the intestine and abdominalorgans. It also helps in toning the abdomen.

NaukasanaThis pose strengthens the abdominal muscles,improves digestion, and stimulates the intestine.

ShalabhasanaThis pose massages and tones the abdominalorgans. It also improves digestion and flexibility inthe body.

HalasanaThis pose strengthens and stimulates the abdominalmuscles. It also alleviates stress and fatigue.

Beauty & Fashion World | July-August 2015 |51

Avon Launches Amour Fragrancewith Sparkling Orange and BrightLemon Top Notes

NEW YORK -- Avon is launching theromantic new fragrance Amour, as acontinuation of its iconic TodayTomorrow Always collection.Award-winning actress, activist andmother, Olivia Wilde, will remain asthe face of the line, representingeach of the classic fragrances in thefranchise.

Today Tomorrow Always Amour is afragrance that captures the joy of astorybook romance, celebrating thedeep and powerful love betweentwo people. As the face of thefragrance, Olivia Wilde perfectlyembodies the romantic feel of thenew elegant, floral scent. Wildebelieves in the captivating power of

love, and beyond all else, cherishesthe time she gets to spend with theones she loves.

"The best thing about love for me isthat incredible feeling of excitement,the thrill of seeing the person youlove and how it just gets youradrenaline going," shared OliviaWilde. "It's so romantic whensomeone shows up unexpectedly.The most romantic thing anyone'sever done for me is move moun-tains to spend more time with me."

Today Tomorrow Always Amour,represents the excitement andanticipation of seeing your true loveand celebrates the bliss of twohearts ready to experience a lifetimeof joy together. With notes of brightcitrus and pure white florals, thescent is a perfect union of a lightand elegant bouquet.

• Top Notes: The fragrance openswith a marriage of sparkling orangeand bright lemon and lime, creatinga joyful energy.

• Heart: The heart reveals delicateand creamy jasmine petals, atimeless and beloved flower thatsymbolizes deep affection andhappiness.• Dry Down: The fragrance finisheswith creamy sandalwood for anaddictive, lasting scent.

About Avon

Avon is the company that for morethan 125 years has stood for beauty,innovation, optimism and, above all,for women. With nearly $9 billion inannual revenue, Avon products aresold through 6 million activeindependent Avon Sales Represen-tatives worldwide. Avon productsinclude color cosmetics, skincare,fragrance, and fashion and home,featuring such well-recognizedbrand names as Avon Color, ANEW,Avon Care, Skin-So-Soft, andAdvance Techniques.

Avon Launches Amour Fragrance

52 | July-August 2015 | Beauty & Fashion World

s p e e d | n e w s

in-cosmetics, Brasil 30 September -1October, Expo Center Norte, SäoPaulo, Brasil

Latin America is one of thefastest growing and moreexciting markets in the personal

care industry. Its emergence overthe past five years has beenimpressive, with Euromonitor[1]highlighting that between 2013 and2017 the region will increase itsmarket share to 31 per cent and willcomprise 18 per cent of the globalpersonal care industry[2].

in-cosmetics Brasil, taking placebetween 30th September – 1stOctober 2015, is the only exhibitionin Latin America that is 100%dedicated to raw materials for thepersonal care industry. After asuccessful first ever show last year, itwill once again open the gatewayfor companies looking to tap intothe huge opportunities that exist inthis market.

The event, based in SaoPaulo, is perfectly placed

to position internationalplayers on the doorstepof one of the mostdynamic markets in theworld. Indeed, Brazilitself is leading thecharge in the region. It isnow the third biggestcosmetics and toiletriesmarket in the world after

the USA and China, with itsbeauty and personal care market

forecasted to reach US$55.6bnby 2017 (Euromonitor).

However, it is not justBrazil that has seen rapid recentgrowth. Mexico, the second biggestmarket in the region, was last yearworth just over US$11bn and isexpected to reach US$12bn by2017. Other markets, althoughsomewhat smaller, are alsoexperiencing exciting growth, withColombia, Chile and Peru allexpected to make considerablestrides over the next two years.

There are a number of reasonsbehind this surge. There has beenan increase in disposable income inthe region as many countriesexperience economic growth(mainly thanks to their trade withAsia).This has resulted in anexpanding middle class who havemore aspirational desires than everbefore, more women entering theworkplace and an increasing interestfrom the male population who aremore concerned about theirappearance. All of these factorshave driven a need for more and,

importantly, better quality cosmeticsthan ever before.

The sheer amount of growth and theincreasing influence of the regionwere the reasons in-cosmetics Brasilwas launched last year. 2014 saw2,185 unique visitors looking tosource the latest personal careingredients and formulations from192 exhibitors representing morethan 20 countries. As the only eventof its kind in the whole of LatinAmerica, in-cosmetics Brasil is ableto attract local formulators and R&Dprofessionals and bring them face-to-face with international and LatinAmerican raw materials suppliers.

Exhibitors at the show have theopportunity to showcase theirexpertise by connecting with a hostof buyers gathered in one place,creating the perfect opportunity toget instant feedback. The first editionof in-cosmetics Brasil last year sawattendees from top cosmeticsmanufacturers in Latin Americaincluding Unilever, L’Oréal, BeiersdorfAG, Procter & Gamble, Sanofi,Kimberly-Clark Corp andGlaxoSmithKline Plc.

Cristiane Dios, Chemical Engineerand Cosmetologist at Bossa Nove,Brazil, a visitor to last year’s showsaid: “I loved in-cosmetics Brasil, itwas completely focused oningredients for cosmetics and that isessential for us. When we go toevents that focus on packaging,pharmaceutical ingredients forinstance, we are unable to reach thepurpose of attending, which isresearch. At in-cosmetics Brasil, Ienjoyed everything I’ve seen in

in-cosmetics Brasil – the gateway to arapidly expanding Latin American market

terms of new technologies,innovative and multifunctionalproducts and primarily natural rawmaterials, which is what I waslooking for.”

The show presents the opportunityfor exhibitors to find new clients, setup strategic global alliances anddevelop a significant advantage overtheir competitors by engaging withthe local audience. With 62% of thevisitors to in-cosmetics Brasil 2014holding senior level positions, thequality of discussions and businessleads is consistently at a high level.

Exhibition Manager Daniel Zanettisaid: “Latin America is going to beone of the most important marketsin the personal care sector duringthe next five years.

The recent and ongoing growth istestimony to that, with analystsseeing no let-up in this trend. in-cosmetics Brasil opens up theregion to those who recognise thisopportunity. We have designed theshow to give international players aninsight into a buoyant and yetrelatively untapped market, whilstproviding local companies accessto the latest global developments.

“2014 proved what an importantrole the exhibition could play in thisexciting period of growth for thesector in Latin America. We areconfident that 2015 will cement thisposition and provide the industrywith an invaluable tool for thecoming years.”

or further details visit http://www.in-cosmeticsbrasil.com/

Beauty & Fashion World | July-August 2015 |53

A UPV/EHU-University of theBasque Country researcherhas developed and

applied three methods to analysevarious compounds in cosmetics &personal care products.

Right now, there are 10,000components that can be used tomake cosmetics. These compo-nents have to be monitored toguarantee consumer safety. TheUPV/EHU researcher Josu López hasdeveloped three ‘green' analyticalmethods to simultaneously analysevarious components used incosmetics. In these methods verylittle solvent is used and very littleresidue is produced in comparisonwith other analytical techniques.

Cosmetics is an important industryworldwide and has attained highlevels of sophistication. There areover 10,000 components that canbe used to make cosmetics; so it isessential to monitor these compo-nents to guarantee consumer safety.Regulation 1223/2009 approved bythe European Union in 2009established a list of componentsthat guarantee consumer safety aswell as certain conditions for usingthese components, such asmaximum concentration and whattype of products they can be usedin.

In his PhD thesis, the researcher JosuLópez of the Department ofApplied Chemistry of the UPV/EHU'sFaculty of Chemistry has developed

and applied methods to quantifysome of these components. Themethods studied by López arebased on capillary electrophoresis.As the researcher explained, "one ofthe most important advantages ofthis technique is that it is a "green"technique because little organicsolvent is used and little residue isproduced in comparison with otheranalytical techniques".

López has worked on methods toanalyse musk fragrances, allergens,antimicrobial preservatives,antioxidant preservatives andultraviolet filters, and has appliedthem in the analysis of variousperfumes, shampoos, gels, soaps,sun creams and a range of domesticproducts. As the researcher pointedout, "all the products we analysedcomply with the regulation".

Cheap, Simple, ‘Green' Methods

Lopez explained that it is very easyto prepare the samples to be usedin these methods –all you have todo is dilute the product-, and, whatis more, they are cheap methods.So they are a good alternative withrespect to the methods used untilnow (liquid and gas chromatogra-phy). It should also be pointed outthat one of the advances is that thesimultaneous separation of variouscomponents has been achievedusing capillary electrophoresis, forexample it is possible to simulta-neously separate fragrances andallergens, or preservatives and

COSMETICS COMPONENTS USING GREEN CHEMISTRY

SPANISH RESEARCHER DEVELOPS METHOD TO ANALYZE

A green technique to guarantee consumer safety

ultraviolet filters, etc. The researcher highlighted the importance of theoptimization process of the methods obtained. "We have developed afunction to simplify the optimization of the most significant variables thathave a bearing on the methods," he explained.

The next step will now be to try and simultaneously analyse a larger quantityof components, and to try and reduce the minimum concentration fordetection purposes in the methods.

54 | July-August 2015 | Beauty & Fashion World