bfw media kit
DESCRIPTION
The official media kit for Baltimore Fashion Week.TRANSCRIPT
FOCUS ● POISED ● COMMUNITY DRIVEN
ABOUT US
Baltimore Fashion Week is the annual fashion event held in Baltimore, Maryland. Its
mission is to provide a platform for artists and designers who create “rack ready”
garments for consumers.
As A PRODUCTION, the design team of Baltimore Fashion Week works continually to
make sure sponsors/contributors, guests, and participants of Baltimore Fashion Week
leave with an understanding of how philanthropy engages with fashion.
As An EVENT, Baltimore Fashion Week offers an elevated platform for designers to
present collections to an audience of buyers, retail, and boutique owners creating an
economic rebound within the fashion industry.
As A MARKETING STRATEGIST, Baltimore Fashion Week’s design team works with each
sponsors/contributor making sure that the proper target audience members are
reached through its successful and creative uses of the social media circuits. These
social medias include, but are not limited to Facebook, Twitter, LinkedIn, and
InstaGram.
As A PHILANTHROPIC FASHION ENTHUSIAST, Baltimore Fashion Week specializes in
reaching the right audience member. Throughout its 6 years of production, audience
members continually engage in the events that are produced by Baltimore Fashion
Week. Implementing philanthropic initiatives has received an overwhelming
appreciation for fashion through its initiatives.
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OUR MISSION & INITIATIVES
Our VISION, Baltimore Fashion Week prides itself for offering designers a true fashion
week experience with each collection it showcases. Baltimore Fashion Week will
continue to offer designers a professional setting to display fashion collections to
consumers.
Our INITIATIVES, Baltimore Fashion Week is more than just an event it has been
transformed into a philanthropic movement with a high concentration in fashion.
Including components with this event that include several levels within the educational
ladder is a must. Its initiatives include:
Emerging Designer Competition this competition is only
available to middle, high school, and college students.
Each applicant must provide sketches of the intended
garment. Linger Magazine is the “Title Sponsor” for this
initiative.
Baltimore Fashion Week Scholarship Award began in 2010
and has been awarded since 2011 to 5 students. This is
awarded each year to a select number of registered, full
time students on track to earn an Associate or Bachelor’s
degree in any educational field, but a higher preference is
placed on applications for students majoring in Business
Administration; Business Marketing; Business Management;
Arts & Sciences; Journalism; Criminal Science; and/or Fine
Arts from an accredited college or university.
Mentorship Program is a mentorship program through Urban
Alliance of Baltimore. Urban Alliance’s mission is to empower
under-resourced youth to aspire, work, and succeed through
paid internships, formal training, and mentoring. Baltimore
Fashion Week is proud to be a mentor to these youth
(www.theurbanalliance.org).
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AUDIENCE & DEMOGRAPHICS
AUDIENCE:
Guest Count 2008 – 2012 - 9,406
Anticipated Guest Count 2013 - 2,218
DEMOGRAPHICS: Numbers represents guest count individually
2008-2012 Expected 2013
Female 6584 1841
Male 2822 377
Adults Up to 40 8465 1996
Adults 41+ 941 221
Caucasian 3763 664
African American 4703 1331
Latino 288 288
Asian 188 188
Native American 188 188
Korean/Japanese 282 282
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BALTIMORE FASHION WEEK SPONSORSHIP OPPORTUNITIES
Corporate sponsors and partners of Baltimore Fashion Week have provided financial and in-kind
support for Baltimore Fashion Week’s ongoing movement in the Arts for 5 years. These corporate
donations also support the general operating fund, and continue to assist in the up-build of a platform
for designers and artists. Baltimore Fashion Week 2013 will have over 1843 guests in 2013, creating a
26.4% increase over previous years.
Beginning April 2013, Baltimore Fashion Week will add another vent to its production schedule. UNDER is
the petite fashion event specifically for the petite consumer, which makes up to 45 Million petite
consumers.
As part of our corporate sponsorship program, organizations will be aligned with the philanthropic
initiative, the Emerging Designer Competition, open to middle school through college level students;
and the Baltimore Fashion Week Scholarship Award. 10% percentage of financial supports received will
be donated to this award administered by its non-profit partner Nixon Development, Inc.
BECOME A SPONSOR
Join a unique and artistically infused organization that finds untapped venues and transforms
them into a fashion haven.
Premier branding and exposure opportunity to a large and diverse demographic.
Support of philanthropic initiatives.
Strategic marketing opportunities for your company and brand.
Residual impact on the Baltimore Fashion Week website with an archival presence.
Association with other high profile corporate sponsors including the AirTran; Cosmetic Center of
Maryland; Linger Magazine; Maryland Transit Administration; Southwest Airlines; The IndiExhibit;
Tournament of the Stars; and Wal-Mart.
VIP access and hospitality.
Network with your peers in a unique and creative environment.
WHAT MAKES OUR SPONSORSHIP UNIQUE?
Event positioning of Baltimore Fashion Week for 2013 and 2014 respectively at the
DoubleTree/Hilton, offers sponsors and partners over 9,000 square feet of brand real estate for
creative marketing opportunities.
The DoubleTree/Hilton is the Northwest hub and home for Baltimore Fashion.
Ongoing marketing/branding presence on event website and social media pages.
SPONSOR BENEFITS
Baltimore Fashion Week (BFW) can work with any organizations marketing team to develop a
strategic sponsorship plan that fits its goals and objectives. Some of the benefits include, but are not
limited to the following:
Naming rights of BFW2013;
Corporate logo/name on sponsorship wall in event lobby;
Branding recognition on all programs/marketing materials;
Corporate logo/name and hyperlink on BFW website;
Naming rights to philanthropic and educational programs;
Preferred ticketing to BFW hosted events, and fashion presentations;
Branding on ticket fronts and gift bags;
Email marketing of corporate participation to BFW fashion community subscribers;
Marketing presence within printed BFW souvenir magazine;
Brand product distribution to 1,843+ guests and participants; and
LIVE radio interviews, radio announcements, and corporate designed advertisements.
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BALTIMORE FASHION WEEK would like to thank
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BALTIMORE FASHION WEEK the following sponsors
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Healthcare Access Maryland
Baltimore Choral Arts Society
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PRESS COVERAGE
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MARKETING
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2013 EVENTS
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CONTACT US
BALTIMORE FASHION WEEK P.O. Box 29523
Baltimore, Maryland 21216 Ofc: 410-244-7220
Direct Dial: 410-343-9105 General Email: [email protected] Event Website: www.baltimore-fashionweek.com
DONATIONS / SPONSORSHIP DEPARTMENT
Nixon Development, Inc. (NDI) Virginia Jackson, Donations Specialist
NEW Email: [email protected]
Baltimore Fashion Week Kelli Knight, Sponsorship Coordinator
Email: [email protected]
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