mega edition 2015 bfw

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ANNIVERSARY – 30 YEARS!

BEAUTY FORUM MUNICH

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EPIQUE Day Cream

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Mega Edition 2015 | BEAUTY DÜSSELDORF

Mega Edition 2015 | BEAUTY DÜSSELDORF

Germany the biggest European cosmetics market

Germans collectively spend more on their make-up than any other Europeans, with a cosmetic market worth £10.6bn

The Germany cosmetics market is the biggest in Europe at £10.6bn, almost double the £5.8bn spent in Spain, which is the fifth biggest make up market. British women are also big make-up spenders, with the fourth-biggest market in Europe at £8bn, just slightly behind the £8.2bn Italian market and £8.5bn France market, according to research by the Cosmetic, Toiletry & Perfumery Association (CTPA). Cosmetics retailer Space NK collated the data, and found that the high value of the markets are hardly surprising, given that 10pc of US women aged 18-25 use seven to ten make up products every morning. One fifth of women use four to seven products, while two thirds use three or less, according to a survey by StumbleUpon. Though make up products could be money well spent, as according to one study, those ranked in the bottom seventh of attractiveness earn 10-15pc less than those in the top third. Over the average lifetime, that difference makes up £190,000.

The German market for certified natural cosmetics enjoyed further growth for the second year in a row. Between 2012 and 2013, it increased by around 7% to €920m, which corresponds to a share in the overall cosmetics market of over 7%. And the outlook is very positive: In the first six months of 2014, according to natural cosmetics industry monitors, a growth rate of over 10% was posted. Sales revenues from certified natural cosmetics have risen since 2011 by well over €100m, whilst sales of near-natural brands, at €983m, only grew by 2.5%.

Customers are turning to natural cosmetics brands because they feel that the origin of the raw materials and protection of resources are important. In addition, they are consciously taking the ethical and social aspects of the value creation chain into account and generally relying on the credibility of companies that they trust when making their purchase. This tendency is becoming apparent in more than just the growth rates of the end products. Raw materials suppliers are clearly taking the increasing demand for natural and certified organic ingredients seriously. Worldwide, the certification organisations are also enjoying a steady rise in numbers as more and more companies become members.

CLINICCARE is an internationally renowned Swedish skin care brand with theindustry's highest concentration of low molecular weight hyaluronic acid inits products, CLINICCARE has earned a great standing due to its develop-ment work which have led to very efficient and safe treatment solutions.

CLINICCARE will be showcasing its products at BEAUTY Dusseldorf 2015 andBEAUTYWORLD Dubai 2015.

CLINICCAREs products to be showcased at the exhibition will feature thelatest technology in injection free delivery systems highlighting the activeingredient's function that treats the skin in the safest, most effective way. Thewell-researched and advanced ingredients not only restore signs of ageing,but also reverse them and protect against future damage.

NEWEST DEVELOPMENT IN CHEMICAL PEELINGS

A totally particle- and pain-free peeling gel that visibly sweeps away deadskin cells when massaged onto skin.

This non-abrasive peeling gel is sure to deliver professional results byefficiently removing dead skin cells whilst encouraging new cells to come tothe surface, leaving skin looking positively radiant.

Tests show that Silky Clear Peeling Gel greatly improves skin's texture andradiance without the harshness associated with chemical peelings (AHA,TCA ... ).

Safe for even the most sensitive skin.

Removes thickened skin and dead skin cells instantly

Helps regenerate new skin.

Smooths and softens even the most sensitive skin.

WHAT IT IS FORMULATED TO DO:

Multi-action enzymes effectively peel and help uncover a smooth, fresh,new complexion without drying, irritating, or causing undue stress to skin. Itremoves impurities and decongests clogged pores for a youthful, radiantlook. The best product to prepare skinbefore facials, dermal fillers (Juvederm, Restylane ...), mesotherapy andmake-up.

Producer:CLINICCARE of Swedenwww.cliniccare.se

Silky Clear Peeling Gel"The Replacement for Chemical Peels"

4 |Mega Edition 2015 | Beauty & Fashion World

China Beauty Expo (CBE),Asia’s largest beauty tradeshow, is set to take place in

Shanghai from 19 – 21 May 2015,and will build on its success fromthe 19th edition last year. CBE 2014welcomed more than 252,000visitors from 80 countries andregions, as well as hosted 1,837exhibiting companies.

Commemorating its 20th anniversary,China Beauty Expo 2015 will onceagain be the gathering point forglobal industry professionals,covering 140,000 sqm of exhibitionarea. 2015 will welcome exhibitorsfrom 27 countries, including newexhibitors from Australia, India, Israel,New Zealand, Switzerland, UK andUSA.

David Bondi’s (COO, InformaExhibitions) vision of CBE “becom-ing more international and growingShanghai as Asia’s main hub forbeauty professionals”, is definitelyrealizing.

CBE - Cosmetics China, CosmetechShanghai and Beauty Shanghai.A world-class trade platform, CBEcomprises of three main segments -Cosmetics China, CosmetechShanghai and Beauty Shanghai.

Cosmetics China is a showcase ofskin care, personal care, fragrances,color cosmetics, and beautyaccessories sold through wholesaleand retail channels from around theworld. A must-attend event forwholesalers, agents, departmentstores, supermarkets and cosmeticstores.

More than 75% of China andinternational cosmetic manufactur-ers, OEM/ODM, well-knowndomestic and foreign raw materialand semi-processed raw materialsuppliers, packaging suppliers,machinery and equipment manufac-turers and distributors, cosmetic

manufacturer technical directors,engineers, and other mechanicalequipment buyers attendCosmetech Shanghai.

Beauty Shanghai focuses on beautysalon and spa products andequipment, as well as accessories,nail and hair products.

SPECIAL FEATURES AT CBE 2015

Cosmetics Retail Summit, 18 May2015

The 5th China Cosmetics RetailSummit will be held at the ShanghaiInternational Convention Center on18 May 2015. Over 800 cosmeticschain store owners, agents,management from supermarkets anddepartment stores as well as themedia, will gather to discuss the hottopics in China’s cosmetics industry,as well as seek solutions to retailers’operations issues. The day will beclose with the 5th VIP Buyers GalaDinner, where the several awards willbe awarded to deserving retailerstopping the categories of “TopChina Cosmetics Agents”, “TopChina Cosmetics Chain Stores”, “TopChina Cosmetics DepartmentStores” and “Top China CosmeticsSupermarkets”.

Beauty Ingredients & FormulationShanghai 2015 (BI&F), 19 May 2015

In order to meet the increasingneeds of Asian cosmetics manufac-turers for raw materials andingredients, and to provide the latestmarket trends and leading technolo-gies, CBE presents Beauty Ingredi-ents & Formulation Shanghai 2015,along with the support from relevantindustry authoritative academicorganizations, research institutes andadministrations. The BI&F will beheld alongside Shanghai CBE 2015.With the existing strong base ofCBE’s huge number of brandmanufacturers and its stronginfluence in the industry, BI&F willprovide the cosmetics ingredientsuppliers with numerous clientresources and trading opportunities.As an integrated part of the supplychain, BI&F will facilitate thecosmetics R&D progress, brandpromotion, business development,exchange of the latest technologyand market information, suppliersourcing.

BI&F is set become an influentialevent in the raw materials andingredients field - an effectivebusiness platform that offers acomprehensive range of products

China Beauty Expo 2015 to welcomemore International Professionals

CHINA BEAUTY EXPO, 19-21 MAY 2015, SHANGHAI NEW INTERNATIONAL EXPO CENTER

and services, source of profes-sional and updated information, andthe meeting place for businessleaders and industry professionals,all under one roof.

Mobile Commerce Section /Congress, 19-21 May 2015

New for 2015 is the MobileCommerce section, where over20,000 sqm of exhibitors in themobile commerce beauty business,will showcase their products, aswell as share their expertise at theCongress.

Mobile commerce is estimated tobe reach US$700 in 2017 billion,with Asia representing almost half ofthe market?. Visitors will be able tolearn more on how to capitalize onthis expanding platform, in theworld’s fastest growing market.

In addition to the wide range ofconferences, congresses andsummits available at CBE, there willalso be other exciting show featuressuch as the Meiyi Awards 2015 andthe Beauty Challenger Awards 2015.For the latest updates on CBE,please visiten.chinabeautyexpo.com


Galderma Laboratories, L.P.,maker of Cetaphil® and the#1 prescription topical acne

brand, announced the launch ofBenzac® Acne Solutions, its first-ever, over-the-counter (OTC) acneregimen.

Benzac treats stubborn acne andprevents new breakouts fromforming with salicylic acid, whilepharmaceutical-grade East IndianSandalwood Oil calms and soothesthe skin. In a clinical study, 91% ofpeople saw improvement in theiracne in two weeks when using thenew 3-step Benzac Acne Solutions,which includes the Benzac SkinBalancing Foaming Cleanser, BenzacIntensive Spot Treatment and BenzacBlemish Clearing Hydrator.

“Unlike many other acne treatmentsthat don’t live up to their claims,Benzac is game changing in that it isclinically proven to help acnesufferers see predictable, smoothand luminous skin while minimizing

irritation,” says board-certifieddermatologist Dr. Jeanine Downie.“Benzac is also the only skincare lineto use East Indian Sandalwood Oil,which has been used for thousandsof years in Eastern medicine and isknown to have antibacterial and anti-inflammatory properties andsoothes the skin.”

In addition to salicylic acid, Benzacalso contains Kakadu plum, anantioxidant super fruit known forhaving the highest natural concentra-tion of vitamin C, to brighten theskin; lemon myrtle, a naturalastringent, to help reduce excessoil; and the mineral zinc, which isshown to act as a barrier against skinmoisture loss.

“Building on our long-standingheritage in prescription acnetreatments and commitment toproviding innovative dermatologicalsolutions, Galderma is offeringBenzac as an effective, non-irritatingsolution for the nearly 100% of

Benzac® Acne Solutions to Get Smooth SkinGALDERMA LAUNCHES NATURAL INGREDIENTS-BASED

teens and up to 50 million Ameri-cans who suffer from mild-to-moderate acne,” said Miles Harrison,Vice President and General Managerfor Self Medication at GaldermaLaboratories, L.P. “We want to helppatients avoid the frustration ofexperimenting and skin irritation frommultiple OTC products. If youhaven’t seen improvement in yourskin within two weeks of using theBenzac regimen, you should talk toyour dermatologist about prescrip-tion treatment options.”

Safe for sensitive skin, Benzac isdermatologist tested, non-comedogenic (won’t clog pores)and free of artificial fragrances anddyes. It is not tested on animals.Benzac cartons are 100% recy-clable, and the key ingredient in theregimen, East Indian SandalwoodOil, is sustainably sourced.

About GaldermaGalderma is a global companyfounded in 1981 committed to

delivering innovative medicalsolutions to meet the dermatologicalneeds of people throughout theirlifetime while serving healthcareprofessionals around the world. Thecompany has 34 wholly-ownedaffiliates with a worldwide networkof distributors and more than 5,000employees. Galderma’s extensiveproduct portfolio is available in 80countries and treats a range ofdermatological conditions including:acne, rosacea, onychomycosis,psoriasis & steroid-responsivedermatoses, pigmentary disorders,skin cancer and medical solutionsfor skin senescence.

With approximately 19% of revenuesinvested each year to discover anddevelop new products and accessinnovative technologies, thecompany is one of the world’sleading investors in dermatologyR&D. Five state-of-the-art R&Dcenters and five manufacturing sitesare dedicated to providing a widerange of innovative medicalsolutions which meet the higheststandards of safety and efficacy.

Strategic brands in the U.S. includeCetaphil®, Epiduo®, Oracea®,Mirvaso®, Clobex®, Differin®,

MetroGel®, Vectical®, Tri-Luma®and Pliaglis®.


p r o d u c t | l a u n c h

Evolva Holding SA announces

the successful completion of

the first part of its R&D

collaboration with L’Oréal. The

parties have agreed to move into

the next phase of the multi-year

program.

Under this collaboration, which

started in February 2014, Evolva and

L’Oréal are applying Evolva’s

innovative fermentation technology

to develop a yeast strain optimized

for sustainable and cost-effective

production of a strategically

important cosmetics ingredient.

With the completion of the first work

package, Fabien Cabirol, L’Oreal’s

new Global Head of Biotechnolo-

gies Department, said “With this

partnership L’Oréal aims to leverage

on Evolva strong technological

platform to develop innovative

cosmetic ingredients with perceiv-

able performance and measurable

sustainability benefits.

L’Oréal in-house expertise com-

bined with Evolva flexible yeast

platform opens opportunities to

meet the needs

and aspirations of consumers”.

Evolva CEO Neil Goldsmith said.

“We are pleased to have demon-

strated to L’Oréal our capabilities,

and the strength and elegance of

our platform”.

About Evolva

Evolva is one of the global leaders in

sustainable, fermentation-based

approaches to ingredients for

health, wellness and nutrition.

Evolva’s products include stevia,

vanilla, saffron and resveratrol. As

well as developing its own

proprietary ingredients, Evolva also

deploys its technology for partners,

providing them with a competitive

edge and sharing in the returns they

make.

Evolva & L’OréalSUCCESSFULLY COMPLETE FIRST STAGE OF INNOVATIVE COSMETICS INGREDIENT PROJECT

About L’Oréal

L’Oréal has devoted itself to beauty for over 105 years. With its unique

portfolio of 28 international, diverse and complementary brands, the Group

generated sales amounting to 23 billion euros in 2013 and employs 77,500

people worldwide. As the world’s leading beauty company, L’Oréal is

present across all distribution networks: mass market, department stores,

pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,600 people,

are at the core of L’Oréal’s strategy, working to meet beauty aspirations all

over the world and attract one billion new consumers in the years to come.

L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All”

sets out ambitious sustainable development objectives across the Group’s

value chain.



Revlon just got a makeover.Cosmetics giant Revlon hasoverhauled its ingredients list,

vowing to eliminate some of themost toxic cosmetic chemicals fromits makeup, mascaras and sham-poos.

Growing consumer demand forcosmetics free of dangerouschemicals has transformed Revlonfrom one of the industry’s laggardsto a safe cosmetics leader.

“Revlon, the cosmetic industry’sbiggest nay-sayer finally heard thesafe cosmetics message, thanks tomillions of women who believechemicals linked to cancer and birthdefects in their cosmetics andpersonal care products is too high aprice to pay for beauty,” said JanetNudelman, director of the Campaignfor Safe Cosmetics and director ofProgram and policy for the BreastCancer Fund. “Revlon’s sweepingannouncement raises the bar for therest of the cosmetics industry andwe’re hoping the other cosmeticsgiants will follow their lead.”“Women shouldn’t be exposed tocancer-causing chemicals whenthey apply their makeup,” said

Shaunna Thomas, co-founder ofUltraViolet. “Young women aredeveloping cancer in recordnumbers, and we are gladthat Revlon finally agreed to listen toits consumers and stop makingproducts with toxic chemicals. Bytaking a stand and dropping toxicchemicals from their products,Revlon is making clear what we allbelieve: that no one should increasetheir exposure to carcinogens fromusing makeup or other beautyproducts.”

“Last year when the Campaign forSafe Cosmetics and UltraViolet toldRevlon to eliminate toxic chemicalsfrom its cosmetics, the companythreatened to sue us for ‘falsely’accusing it of manufacturingproducts with cancer-causingchemicals.

The company’s about face is deeplysatisfying and demonstrates thestrength of this David and Goliathmovement for safe cosmetics.According to Revlon’s website, thecompany has stripped some of themost toxic chemicals from itsproduct lines, including a number ofcarcinogens:

cocamide DEA, styrene and twoformaldehyde releasing chemicals --DMDM Hydantoin and Quarternium15,” said Nudelman.Revlon is takingan important step in the rightdirection by developing – andpublicly disclosing -- acomprehensive restricted chemicalslist that commits the company toeliminate or never use a laundry listof the worst toxic chemicals foundin cosmetics: BHA, long-chainparabens, toluene, triclosan,hydroquinone, phthalates, styrene,two formaldehyde-releasingchemicals, cocamide DEA andpolytetrafluoro-ethylene

Talc used in their cosmetics must becertified to be asbestos-free. Revlonalso stated they are not usingmicrobeads, which contribute toplastic pollution in waterways andoceans and will label the presenceof 26 fragrance allergens, aregulation already in place in theEuropean Union.

However on its newly-rebrandedwebsite, Revlon defends itscontinued use of other chemicalsthat concern the Campaign for SafeCosmetics, including sodium laureth

Revlon to Reformulate its Cosmetics Productsto Eliminate Toxic Chemicals

sulfate, which may be contaminatedwith carcinogenic 1,4-dioxane andethylene oxide. Revlon will alsocontinue to use octinoxate andoxybenzone in sunscreens, despiteconcerns that these chemicalsdisrupt normal hormone function;titanium dioxide, which is carcino-genic in its inhalable form; carbonblack (classified as a possiblecarcinogen); polyacrylamide (whichcan be contaminated withacrylamide, a mammary carcinogen),petrolatum (which may be contami-nated with PAHs), and fragrancewithout full disclosure of constituentingredients.

Cancer-causing chemicals arefrequently present in cosmetics,which led the Campaign for SafeCosmetics to launch its “CosmeticsWithout Cancer” campaign earlierthis year. Even low levels of cancerchemicals can add up to real harmwhen they are found in multipleproducts she uses every day, suchas shampoos and other hairproducts, creams, eye shadows,blushes, and nail polish. Procter &Gamble and L’Oreal have beentargeted by the Campaign.


c o s m o | c a r e

The Middle East and Africa ispoised to be the world’ssecond fastest growing

beauty market, as Saudi Arabia, Iran,and the UAE held a 37 per centshare of the region’s US$25.5 billionof beauty and personal care retailsales in 2014, according to globalmarket intelligence firm EuromonitorInternational.

The value of the MEA region’sbeauty and personal care market willgrow 4.25 per cent annually to reachUS$30 billion in 2018 saysEuromonitor, compared to a globalgrowth average of just 2.9 per centannually over the next four years.

The fast-growing regional market,which covers bath and shower,cosmetics, deodorants, fragrances,hair care, men's grooming, oral careand skin care, is driven by bigspenders in Saudi Arabia, Iran, andthe UAE, who accounted forUS$9.5 billion in sales last year.

These three countries also make upnearly 70 per cent of the tradevisitors to Beautyworld Middle East,the region’s largest internationaltrade fair for beauty products, hair,fragrances, and wellbeing.

Messe Frankfurt Middle East,organiser of Beautyworld MiddleEast, expects the 20th edition of thethree-day event to enjoy anotherrecord-breaking year when it opensits doors from 26 – 28 May 2015 at

the Dubai International Conventionand Exhibition Centre.

“The Middle East and Africacontinues to be a high-growthmarket for beauty and personal care,a trend that is expected to continuedue to continued economicexpansion and rising spendingpatterns,” said Ahmed Pauwels,CEO of Messe Frankfurt Middle East.

“We are witnessing a flood ofenquiries about participation atBeautyworld Middle East frominternational manufacturers andsuppliers, and we expect the showto be at least 10 per cent larger thanthe previous edition.

“In addition to offering exhibitorsand trade visitors unmatchednetworking and business develop-ment opportunities, BeautyworldMiddle East also spotlights keyupcoming trends such as halal andorganic products,” added Pauwels.

Topping beauty and personal caresales in the MEA region in 2014were fragrances, accounting for 20per cent (US$5 billion) of theUS$25.5 billion total, according toEuromonitor.

This was followed by hair care itemswith a 17 per cent share (US$4.4billion) in sales, while colourcosmetics and skin care eachaccounted for 13 per cent of sales,at US$3.4 billion each.

Continuing recent trends in theindustry, Saudi Arabia holds thelargest market share by value andgrowth at US$4.5 billion (17.6 percent market share) while the UAE isthe largest in per capita spending onbeauty and personal care products(US$163).

For its part, Beautyworld Middle Easthas grown at a compound averagegrowth rate of 16 per cent since2011, mirroring the growth of theregional beauty and wellness market.In 2014, a record 28,632 tradevisitors from more than 120countries gathered to discover thelatest products and services from1,368 exhibitors from 52 countries.

Beautyworld Middle East 2015 willfocus on five key areas of Cosmetics& Skincare; Hair, Nails, & Accesso-ries; Fragrances; Machinery,Packaging & Raw Materials; andProfessional Equipment & Spa.

As the preferred trade platform forthe beauty and wellness industry inthe wider region, BeautyworldMiddle East continues to be alaunch pad of choice for a myriad ofexhibitors looking to gain traction inthe market.

Among those debuting newproducts at the show will be Turkishmakeup manufacturer Erkul Kozmetikunder the brand name Golden Rose,which will launch its latest range offoundation, nail lacquer and

eyebrow powder.

Special highlights at BeautyworldMiddle East 2015 include theBeautyworld Middle East Boutique;Hair Education by Ghd; Nail It! byOPI and Nazih Group; FragranceStation; and the two-day Spa andSalon Summit, taking place from 27-28 May.

The strong international flavour of thethree-day event will be reinforcedby 29 country pavilions fromArgentina, Bahrain, Brazil, China,Egypt, France, Germany, HongKong, Hungary, India, Ireland, Italy,Jordan, Korea, Malaysia, Morocco,Pakistan, Poland, Romania,Singapore, South Africa, Spain,Taiwan, Thailand, Tunisia, Turkey, UK,USA, and Vietnam.

BEAUTYWORLD MIDDLE EAST DUBAI, UAE, 26 – 28 MAY 2015 DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

Middle East and African beauty and personal care marketvalued at US$25.5 billion in 2014BIG SPENDERS IN UAE, IRAN, AND SAUDI LEAD REGIONAL GROWTH AS BEAUTYWORLD MIDDLE EAST 2015 PAINTS GLOWING FUTURE

Beautyworld Worldwide

Organised by Messe Frankfurt, theBeautyworld brand hosts trade

shows at various locations aroundthe world.

• Beautyworld Japan Fukuoka2 – 3 March 2015, Fukuoka, Japan

• Beautyworld Japan 18 - 20 May 2015, Tokyo, Japan

• Beautyworld Middle East26 – 28 May 2015, Dubai, UAE

• Hair and Beauty29 – 30 August 2015, Frankfurt,

Germany

www.beautyworldme.com

s h o w | n e w s


All Indian beauty and nail professionals are cordially invited to the 30th BEAUTY FORUM MUNICHthat will take place on 17th/18th October 2015 in Munich International Trade Fair. See and feel,live, exactly what the professional beauty sector has to offer, and pick up lots of expert advicesfrom the exhibitors.

There will be an extensive range of products and services for everyday use in your beauty salon:skin care, apparative and decorative cosmetics, nail design and nail art, foot care and podol-ogy as well as the hot topics of Medical Beauty, Anti-Aging, Natural Cosmetics and Wellness &Spa.

EXCITING CHAMPIONSHIPS & QUALIFIED EDUCATION POSSIBILITIES

In 2015 there will be a lot of national and international championships that run during the fair.Have a look at the various program at www.beauty-fairs.de/munich in the championship area.The new themes of the championships will be published in March/April.

Combine your visit to the exhibition with some valuable time spent at the IFC‘s professional andfringe program. There will be practical ongoing training on some of the hottest topics from theapparative and skin care sectors, the nail, foot and Medical Beauty sector. Talks on styling andbusiness, company presentations, shows and stimulating talks at the BEAUTY POINT and theFOOT POINT are part of the various fringe program, too.

30th BEAUTY FORUM MUNICH

Save the date! 17th / 18th of October 2015

Location: Messe München International, Munich/Germany

Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h

Organised by: Health and Beauty Germany GmbHInformation at: www.beauty-fairs.de/munich

Our special service to you!Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

Special offer for companys – 2nd BEAUTY FORUM connect!

For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once again to theBEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking & matchmaking.

The big PLUS:- Find a business partner fast and efficient- Get informed of potential businesses online- Easy and effective matching of trade partners- Establish business relationship time- and cost-effective

The 2nd BEAUTY FORUM connect - Matchmaking Event will take place on the 30th BEAUTYFORUM MUNICH 2015 on 17th and 18th October 2015.

The BEAUTY FORUM connect platform is free of charge for exhibitors of 30thBEAUTY FORUM MUNICH! To get a binding effect you have to pay 50 EUR per datein default of appearance.All information: www.beauty-fairs.de/munich and www.connect.beauty-forum.com

30th BEAUTY FORUM MUNICHAnniversary – 30 years!


s h o w | n e w s

Beauty & Fashion World | Mega Edition 2015 17

s h o w | n e w s

30th BEAUTY FORUM MUNICHSave the date! 17th / 18th of October 2015


s h o w | n e w s

Epique launches its Advanced Balancing Daycream ,a non greasy formula for oily skin thatnot only lifts your skin but also restores it.This

skin balancing solution packed with concentratedplant molecular extracts for mature skin is oil freeand absorbs quickly leaving the skin feelingbalanced & smooth .

Epiquelab's clinically tested , unique, light weight ,skin balancing Day phyto-concentrate formulawhich visibly reduces excess oil , decongents andtightens pores and minimises appearance ofblemishes. It rebalances skin barrier for a smootherand fresher appearance and the skin looks cleaner, refined and relaxed.

The skin Balancing Day Phyto ConcentrateComplex contains concentrated plant moleularextracts of pure Andrographis Paniculata Root,Boswellia Serrata Resin and coleus Forskohlin Leafthat visibly reduce excess oil on the skin's surface ,helping in decongesting pores, reducing sebumproduction and fighting excessive bacteria. .

PRICE : 15 ml Rs 2600 and for 50 ml Rs 3500

AVAILABLE AT: Epique,Ambience mall,Vasant Kunj,and select Good Earth outlets and also availableONLINE AT : www.myepique.com

For further information please visit:www.myepique.com

About Epique:Epique is a skincare brand owned by AlchemInternational.Alchem International is a pioneer in thefield of Phytoextractions with over 75 years ofexperience in providing high quality naturallyderived active ingredients ,products & servicestothe pharmaceutical, cosmetic and health foodindustries (www.alcheminternational.com).Alchem has a global presence with offices in India,Europe, Hong Kong and the UnitedStates.Alchem's key focus has been the science ofdiscovering and using plant molecules formedicinal,cosmetic and nutraceutical purposes.Alchem’s commitment to R&D coupled withindustry's leading technologies and stringentinternationally acknowledged quality control hashelped it deliver market driven innovations,haveresulted in long term collaborations with some ofthe world’s leading brands.

EPIQUE Launches AdvancedBalancing Day Cream

Beauty & Fashion World | Mega Edition 2015 |19


We have unique bodystructures and levels towhich we can bend vary.

The good news is that the purposeof including yoga in your dailyschedule is – not to achieve theperfect bend, but – to bring thebody, breath, and mind together.Gear up with these simple tips andget on the yoga mat with a yogi’sattitude.

#1 Respect the limits of your ownbody. Can you bring your nose totouch your knee in Standing ForwardBend? Some people can bendmore than others can. So you bendto your capacity. Love your bodyand respect the limits of your ownbody. You need not compareyourself with your neighbor orsomeone on TV. You don’t have todo exactly what the other person isdoing.

The thumb rule is to remain stableand comfortable in the yoga asanas.Neither push too hard and try tooverdo things, nor be lazy. Do asmuch as you can. Comfortably andstably.

#2 Use the Yogic smile meter. DoYoga with a sense of joy. When youoverdo a stretch, smile will be thefirst thing to vanish. If you are notsmiling, know that you are not doingsomething right. Either you arestretching too much or you are notcomfortable. Re-adjust your body toget your beautiful smile back. Withregular practice, you will find a bigimprovement. There is no need tobe in a hurry, your yoga mat willremain right there.

#3 Breathe. Take deep long breathsor ujjai breaths. Ujjai breaths or long

deep breaths help you relax andmaintain the posture. You can evenuse the breath to stretch further. Restin the asana and feel the stretch.

#4 Respect and honor your yogapractices. Yoga is not just as anexercise but you can experience adeeper connection to yourself andto others with regular yoga practice.

#5 Get the Yogic attitude. Gowithin. While doing yoga asanas,using specific rhythms of the breathlinks the breath and the body.Keeping the attention on where thestretch is happening; this links thebody and mind. The body, breath,and mind come together in harmonyduring yoga asana. This yogicattitude helps deepen your yogapractice.

#6 Observe. Which hand do youuse more often? On which foot doyou tend to lean more when youstand? Observe things about yourbody, especially do you favor oneside more than the other?

#7 Meditate. Yoga asanas prepareyou for meditation and meditation inturn deepen your yoga practices.Play an Online Guided Meditationand follow the instructions toeffortlessly slip into meditation.

#8 Do Yoga on the Yoga Mat andLive Yoga off the Yoga Mat. Can youstretch your hand to someone new?Can you remain stable and breathethrough the pain in difficult situations(just as you use the breath tostabilize difficult asanas)? Reflect onthe 23 hours of life, not just the onehour of yoga practice. That is whyyoga is a way of life and not just anexercise.

Tips to Improve YourYOGA PRACTICE8


y o g a | t i p s


y o g a | t i p s

Quadpack has launched itsfirst range of packsfocused on body

products: the 'Body Care Collec-tion'.

Applying its recognized expertise inskin care, this elegant compilation ofpackaging concepts offers all thesophistication and style of a high-end cosmetics range.

Quadpack Launches Body CareCollection

The Body Care Collection representsa kind of 'knowledge transfer',"explains Skin Care Category ManagerDavid Reguill. "Luxury skin carepackaging is one of our corestrengths at Quadpack. Body care,on the other hand, tends to belower masstige/mass market with acorresponding look and feel. That’swhy we decided to close the gapwith a new premium range, pouringall our know-how into a collectionthat effectively brings luxury spa

treatments into the home."The Body Care Collection comprisespackaging solutions for the ninemost popular treatments, from bodylotion to hair oil. Each pack featurescomponent parts carefully selectedfrom the most suitable manufactur-ers according to functionality,compatibility and aesthetics. Thefinished packs have each beentested at Quadpack's central testlaboratory to ensure an optimumconfiguration.

For the most prestigious brands,Quadpack can add components inaluminum and wood, the latter fromits own manufacturing facility atTechnotraf Wood Packaging. Thespecialist decoration services atKrampak are available if high-enddecoration is required."When you look at this collection, itis clear that it offers something morethan usual body care collections. Ithas an excellent price/performance,but the main differentiator here isquality. The Body Care Collection is

Quadpack Launches its Packaging RangeFocused on Body Care Products

on a different level. It's pure luxury", concludes Reguill.

Technotraf Wood Packaging and Krampak are Quadpack Group companies.

About Quadpack Group Quadpack is an international provider of enhancedpackaging solutions for beauty and skin care brand owners and contractfillers. With offices in the UK, France, Spain, Germany, Italy, Turkey, Australiaand the Far East, and a strategic network of manufacturing partners,Quadpack sources and develops customized packs for prestige, masstigeand mass market customers. Quadpack is a founding member of the AirlessPack Association.


packag ing|mat te r s

Meet Clariant's PersonalCare Team at in-cosmetics

2015 Hall A7 Booth7C50, Barcelona, April 14-16, 2015

Mildest range of surfactants offeringClariant's best performance for skin

and hair care productsPleases senses naturally: individual

foam structures for customizedeffects with light to caring condition-

ing levels

Clariant, a world leader in specialtychemicals, will open up the new

sensory dimensions of itsGlucoTain® sugar-based and

sulfate-free surfactants range to thePersonal Care industry at in-

cosmetics 2015 (Hall A7 Booth7C50).

Unique GlucoTain goes beyond the

functional benefits of traditional mildsurfactants. The glucose and natural

oil-based products combine expertcare with cleaning power that

matches consumer needs formildness and new sensory

dimensions for skin and hair care.GlucoTain surfactants also show

excellent compatibility with a widerange of ingredients, fragrances, oils

and other actives.

Personal Care formulators can selectfrom four GlucoTain products to

achieve customized and appealingsensories and features for different

end-applications and skin types. Forexample, caring facial cleansers and

baby shampoos offer a moisturizingafter feel with rich and creamy foam,

revitalising shower products offer

easy rinse-off light and fluffy foams.All GlucoTain surfactants are readily

biodegradable and free of Aquatoxlabeling.

“GlucoTain is set to revolutionize the

way we think about mild surfactantsas formulators can now minimize

traditional trade-offs through cost-effective and improved sensorial

formulation options. This is greatnews for customers looking to gain

market edge across Personal Carewith innovative products and

platforms based on sulfate-free andEO-free formulations,” comments

Nicolas Lasbistes, Global TechnicalMarketing Manager Personal Care,

Clariant.

Continuing its focus on sustainableand natural-derived products at in-

cosmetics 2015, Clariant will alsopresent its range of Plantasens®

Abyssinian Oil and PlantasensSerums at its booth.

Both Plantasens and GlucoTain will

feature in the series of in-cosmeticsInnovation Lectures: “Plantasens

Olive LD “The power of nature with asilicon touch!” on Tuesday April 14,

2015 at 17:20 in Theatre 2;“GlucoTain® surfactants – a new

mild & sustainable sensorydimension” on Wednesday April 15,

2015 at 14:20 in Theatre 1.

Visit Clariant at in-cosmetics 2015,Barcelona, Hall A7 Booth 7C50 from

April 14-16, 2015.

Clariant's GlucoTain®: how shouldclean feel?


The use of Carbon Dioxide andOxygen to achieve skinrejuvenation is a tale of two

methodologies that work verysuccessfully individually, but addanother dimension when com-bined. This article describes uses ofcarboxytherapy and oxygen in skinrejuvenation and how the therapiescan be combined to enhanceresults.

Carboxytherapy

Carboxytherapy is defined as theuse of medical carbon dioxide(CO2) administered with intradermaland subcutaneous inoculations bymedical professionals, typically usinga device connected to a cylinder ofmedical CO2 which enables the gasto be supplied in a controlled way,

and programmable according to theresistance encountered in thepatients’ tissues.

The first effects following CO2injection is a strong vasodilatation, ablood flow increase and a higherpO2 in the treated area. The Bohreffect describes the tendency ofhaemoglobin to have less affinity foroxygen when the blood concentra-tion of CO2 is increased.1 Thislower affinity leads the haemoglobinto better release the oxygen insuperficial tissues and muscles.

The presence of CO2 also pro-motes collagen remodelling as wellas thickening and smoothing theoverlying skin. Relating to bloodcirculation, Carboxytherapy causesactive arteriolar vasodilation,

increasing the blood flow to thetreated area. This also effectivelyeliminates the build-up of fluids andtoxins between the cells causinglymphatic drainage.

The treatment is safe for all kinds ofpatients, and for face and bodytherapies. Carbon Dioxide is non-toxic, does not cause embolismsand is compatible with the humanbody that produces it constantlyand eliminates it through the lungsvia the venous system.

Oxygen

‘Oxygen Infusion’ is a techniquewhere oxygen with a purity ofbetween 94-98% is ejected ontothe skin through proprietary handpieces fitted with shaped ‘oxygen

caps’ at a pressure two or threetimes higher than normal atmo-spheric pressure.

Fick’s first law of diffusion, modifiedby Higuchi3, states that the capacityto carry a substance through theepidermis is directly proportional tothe solubility and the ability of theapplied substance to diffuse. Thecutaneous barrier function resides inthe corneal layer.

During the infusion process, theoxygen, when it comes into contactwith the skin, has a latent period inwhich the gas reaches a state ofbalance with the skin. Once thepoint of balance is reached, aconstant flow of penetration begins,the scale of which is proportional tothe concentration and to the

COMBINED BENEFITS: THE USE OF CARBONDIOXIDE AND OXYGEN IN AESTHETICS


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pressure of the gas.

This methodology enables the gasto pass transcutaneously. Thisoccurs to a small extent throughglandular annexes (pilosebaceousapparatus and eccrine glands) andthrough intercellular and/ortranscellular paths.

The therapeutic action of OxygenInfusion is characterized by theangiogenetic properties typical ofoxygen. It is also believed thatOxygen Infusion influences the long-term regulation of tissue ematic flux,delivering an increase in the entity ofthe vascular bed of tissue microcir-culation, causing a true angiogen-esis.

Oxygen Infusion acts on the threeprimary components of theconnective dermal tissue, keepingup an adequate production forquantity and quality of glycosami-noglycans (hyaluronic acid), elasticand collagen fibres.

When infused, Oxygen can be

effective in the treatment of P.E.F.S.(Fibro Sclerotic EdematousPanniculitis), wrinkles, stretch marks,lax skin, localized adiposity anddyschromia.4

Combined Therapies

Gas Contouring is a techniqueconsisting of localized injections ofcarbon dioxide followed bylocalized infusions of pure oxygenpressurized at more than twoatmospheres. Compared withCarboxytherapy, a therapy that hasbeen in use since the thirties, thisnew technique has shownconsiderable benefits.

To evaluate the clinical action of thetwo when used together, a clinicalstudy5 was conducted using sixtyCaucasian female patients agedbetween 21 and 56 years of age. Ofthe sixty participants, 20 weretreated solely with oxygen infusion,20 with carbon dioxide and 20 witha combination of oxygen andcarbon dioxide.

The areas that underwent treatmentwere the ‘saddle bags’ and theabdomen. All the patients wereevaluated clinically and particularattention was paid to the measure-ments, in centimetres, of theabdomen and thighs and to themeasurement of skin elasticity andhydration. There were 12 sessions inthe treatment and patients’ levelswere recorded at the beginning, atthe sixth session and at the twelfth.

With Oxygen Infusion, the result wasan improvement of 35.3% in skinelasticity and 19.9% in skinhydration.

With Carboxytherapy, animprovement of 41.8% inskin elasticity and 15.6%in skin hydration wasseen.

With the combinedaction of Oxygen Infusionand Carboxytherapy, animprovement of 53.6% inskin elasticity and 27.9%in skin hydration was

observed. There was also a clearreduction of localized fat depositson the abdomen and thighs of thethird category of patients.

A further study6 was undertaken toinvestigate the effects ofCarboxytherapy and OxygenInfusion when used together forFibro Sclerotic Edematous Panniculi-tis treatment. Improvements in skintexture in terms of grain, lines anddepth of wrinkles and an effectivelipolytic action in specific areas werenoted.


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Sinopharm Exhibitions (RSE)announces a series ofknowledge-exchange

activities,specially organized for theeighth edition of the Personal Care &Homecare Ingredients (PCHi) 2015trade event. Come 12 to 14 March2015 at Guangzhou Poly WorldTrade Centre, PCHi, the largestcosmetics ingredients sourcingplatform in China, will open its doorsto an international audience ofsolutions providers and industryprofessionals.

Discussing the various learninginitiatives available at the show, ElynnXu, Project Manager at RSE, shared,“As the first trade event for thecosmetics and personal careindustry every calendar year, PCHistrives to facilitate the exchange ofvaluable industrial knowledge tohelp manufacturers as they gear upbusiness operations for the yearahead. For PCHi 2015, we haveworked hard to plan a robusteducational program filled withexciting conference topics,engaging new technology sessions

(NTS), and a refreshingExchange@PCHi segment.”

The PCHi 2015 Conference Programis in its final stages of confirmation,and will cover the broad conferencecategories of Rules and Regulations,Packaging, Product & Technology,and Marketing Trends. Co-organizedby Beijing Daily Chemical Associationand the Japan-China CosmeticsExchange Association, BotanicalWhitening in Asia is one of the mainhighlights within the Product &Technology conference track. Withrecent industrial buzz surroundinghair care, it is no surprise that HairCare is the other star attraction withinthe Product & Technology segment.Also co-coordinated by the twoassociations, this conference trackwill cover scalp care, silicone-freeand sulfate-free ingredients, andalternative technologies for a healthyscalp.

Exchange@PCHi is the specialized,free-to-attend, internationalbusiness-networking platform thataims to foster trading opportunities

PCHI 2015’S CONFERENCES TO DISCUSS

Cosmetics Rules and Regulations, Packaging & more

between PCHi exhibitors, visitingbuyers, suppliers, and distributors.An exclusive avenue for exhibitorsto connect directly with their targetaudience, Exchange@PCHi is thespotlight for facilitating internationalcommerce activities between globaland domestic cosmetics andpersonal care product manufactur-ers and distributors.

Exchange@PCHi 2015 will see thefollowing companies highlightingtheir best and most innovativeproducts:

Brenntag (Shanghai) ChemicalTrading Co., Ltd.Guangzhou Limedia Fine ChemicalCo., Ltd.Merck Chemicals (Shanghai) Co.,Ltd.Shanghai Zhongshi Sci & TechDevelopment Co., Ltd.Symrise Shanghai Ltd.

A perennial crowd favorite, the NewTechnology Session (NTS) offersexhibitors a public platform to shareground-breaking technologies

behind some of the industry’s latestglobal launches.

It provides exhibitors and attendeesalike with the opportunity to learnabout industry innovations in a free-to-attend, open-conceptpresentation, conveniently locatedin the heart of the exhibition hall.

With only 24 stipulated timeslots, thewell-received segment has nearlyreached its capacity, and will includea healthy mix of international anddomestic exhibitors.

“In addition, the New ProductShowcase will return to PCHi nextyear,” Xu revealed. “Having gatheredfavorable feedback from theaudience, we have expanded thisarea, and the next showcase willfeature up to 30 new products.

It has been a positive experiencefirming up the agenda for PCHi’sonsite learning initiatives, and webelieve that these activities will addvalue to visitors’ experience at PCHi.”

26|Mega Edition 2015 | Beauty & Fashion World

HANDHELD DEVICE LAUNCHEDFOR TREATMENT OF SKINSchick Medical has released a handheld device used to treat various skin conditions.

The device, Sqoom clinical, is used in conjunction with a range of gels which Schick claim aid skin issues such aspsoriasis, rosacea, neurodermatitis and acne.

The device is said to work by using a magnetic field and ultrasound combination alongside restorative gels that aregently massaged into the skin via one million vibrations per second. The company claim that through

the vibrations, gel penetrates the upper skin layers and travels through to the dermis. “The ingredients of the gel canbe introduced into the deeper layers of the skin where they are needed.

Ordinary crèmes and gels applied to the skin-surface cannot penetrate into the deeper layers and are therefore verylimited in their effects,” said Dr Helmut Christ, an internal medicine specialist who pioneered the Sqoom clinicaldeveloping process.

According to Schick Medical, the energy created by the ultrasound and cosmetic waves causes the particles of skinto vibrate and rotate within the tissue at a far greater level, resulting in increased cell circulation. With three differentprogramme levels, the device has been developed to treat various skin types, such as gentle treatment of sensitiveskin. Schick also claim the device can treat the pain of fractures to the tibia, distal radius and long tubular bones.


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India's retail beauty and cosmetics industry, currently estimated at $950

million, is likely to almost treble to $2.68 billion by 2020, experts said.

Annual growth in the Indian beauty and cosmetics markets is estimated to

remain in the range of 15-20 percent in the coming years, twice as fast as

that of the US and European markets.

Awareness in India of the latest global beauty trends and the numbers are

prompting more international players to set up shop and increase their

presence in India.

"India's cosmetics market is reportedly growing at 15-20 percent annually,

twice as fast as that of the US and European markets. Demand for skin

whitening products by men as well as women, is driving the trend but other

beauty products are not far behind," she said in a statement.

Over the last five years, cosmetics products have seen a growth of 60

percent. Skin care cosmetics have experienced a relatively slower growth

and products such as anti-wrinkle creams, cleansers and toners are not as

popular as facial creams, moisturisers and fairness creams in this genre.

Companies like Pond's and Fair & Lovely top the list in this segment.

The number of salons have also gone up. Its growth rate is 35 percent.

Cosmetic treatments are also growing at the rate of 5 percent. The hair and

beauty industry is seeing a per capita annual spend of $1.2 which is

expected to grow to $ 6.2 by 2015. The spa and body treatment segment is

estimated to grow approximately $772 million over the next five to eight

years.

"Driven by growing consumption in rural and semi-urban areas, the fast-

moving consumer goods (FMCG) market is set to double from $14.7 billion

in 2008-09 to $30 billion in 2014 in order to become the fourth largest

sector in the economy with a market size in excess of $14.7 billion," Manoj

Mehta, chairman, IBM 2014, said.

According to a study titled "Prospects in the FMCG sector," recently made

public by the Associated Chambers of Commerce and Industry of India,

FMCG sector will witness more than 50 percent growth in rural and semi-

urban India by 2014.

India's cosmetics industry may trebleby 2020


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Bodyography is a boutiqueprofessional makeup line fromthe USA. Infused with skincare

benefits such as fruit and plantderived vitamins and antioxidants,Bodyography is more than just yourtraditional makeup line. Along withtop of the line formulations,Bodyography also offers Vegan,Gluten & Paraben Free products.

Of all the health fads that have beenand gone, there is definitelysomething different about GlutenFree. Being relatively new, the publicawareness for gluten free is still notvast – people may know of glutenfree, but how much they knowabout it is probably minimal. Sowhat is it and why should we payattention?

Gluten is a protein that is found in allwheat products and various otherinedible items (such as makeup) asit is commonly used as a filler tothicken consistencies. The problemis, the version of wheat weconsume today is a product ofgenetic research, containing moregluten than older varieties of thesame wheat that our ancestorsconsumed generations ago. Thereare a number of people these dayswho are reportedly gluten intolerantor gluten sensitive, and thepresence of gluten in their diet, andin the products they use on theirskin, can be the cause of discom-fort, irritation and unpleasantreactions.

So now that we’ve cleared up whatgluten is and why it is potentiallyharmful to us, we can understandwhy ‘Gluten Free’ has become sopopular.

Bodyography’s Gluten Free rangeincludes:

Gluten Free Electric Lip Slides – ahybrid of lipstick, gloss and staininfused with natural butters and

Vitamin E resulting in an ultra-luscious, head turning lip colour.Long wear and extremelymoisturising, you’ve never seenanything like it before!MRP1275

Gluten Free Lip Gloss - moisturising,non-sticky and comfortable to wear,this gloss looks as good as it feelsand stays shiny for hours! Thisformula also includes Vitamin A andAloe Vera extracts that replenish andhydrate for a super-pretty pout!MRP975

Gluten Free Lipstick - long lasting andsuper-pigmented this formulacontains Vitamins C & E, to helpprotect the lips from signs of aging.Created from an Aloe Vera base,they have a creamy luscious texturethat doesn’t feather or bleed.MRP975

The colour and quality ofBodyography is clear-cut, but whatreally makes this brand shine is theway the makeup feels on the skin –the wonderful, weightless effect ofBodyography makeup is totallyincomparable. Put your skin on thegluten-free diet and see thedifference it makes, it's every beautygirl's way to be health-conscious!

GLUTEN FREE LIP beauty products byBODYOGRAPHY


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Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to

life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of

blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your

colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

The power of Ayurveda and itssecret recipes for attainingholistic beauty are time-tested

and passed down through the ages.Tapping into this ancient Ayurvedicwisdom, Iraya brings to you itswonderful benefits that complementthe lifestyle requirements of themodern woman. The ultimate anti-cellulite line from Iraya does just that,as its unique formulation promisesto fight cellulite, and define yoursilhouette.

The breakthrough anti cellulite rangefrom Iraya delivers you the perfectlytoned and smooth body. It containsthe beneficial Ayurvedic herb GotuKula that has been used byAyurvedic healers since centuries formending connective tissue, therebycombating cellulite. With a blend ofcentella asiatica, myrobalans andnatural herbs that have deeppenetrating properties, these anti-cellulite formulations get rapidlyabsorbed by the skin.

The all natural Cellulite Detox Gelfrom Iraya breaks up fatty depositsthat cause cellulite and waterretention, besides eliminating toxins,excess sebum, and increasingblood flow. Iraya’s Firming and

Toning Cream containing gotukola,kankushta and haritaki, is rich inantioxidants, excellent for preventingwrinkles, reducing sagging andstretch marks. The well-researchedCellulite Detox Oil and Cellulite DetoxBalm guard against cellulite,adiposities and ‘orange dimpledskin’.

Rejoice, for Iraya offers you theperfect remedy to get rid of thatunsightly sponginess and uneven-ness!

Cellulite Detox Gel 200 gm Rs.795eliminate toxins & breaks up fattydeposits & helps water retentionFor all skin Types • GotuKola,Kankushta,Haritaki

Firming & Toning Cream 200 gmRs.795Increases blood flow, reducessagging & stretch marks.For all skin Types • GotuKola,Kankushta,Haritaki

Haritkyadi Taila (Cellulite Detox Oil)100 ml Rs.795Breaks down fatty deposits underthe skin that cause unsightlysponginessand unevenness. Guards against

Shape up with ancient Ayurvedicsecrets from Iraya

cellulite, adiposities and ‘orange dimpled skin’.

Haritkyadi Balm (Cellulite Detox Balm) 50 gm Rs.425Breaks down fatty deposits under the skin that cause unsightly sponginessand unevenness. Guards against cellulite, adiposities and ‘orange dimpledskin’.

Available at:www.iraya.inAvailable at Oxford Bookstore, Religare, Amazon.in, Jabong.com,Mygreenkart.com, Joybynature.com, Purplle.com, and various retail locationsacross India.

About IrayaThe Iraya brand of beauty and wellness products was launched in 2006 bySadatan Pure Ayurveda Pvt. Ltd. Sadatan has been manufacturing andexporting beauty and wellness products for over 20 years in highly evolvedbeauty markets like France, Italy, Russia and the US. Founded by Rahul Kale,Iraya is the culmination of ancient Indian knowledge and advanced interna-tional expertise- perfect synergies for the modern day consumer. Atpresent, IRAYA has become the favorite beauty and wellness brand forleading Hotel and Spas groups in India and international markets. IRAYA Spaproducts are popular for administering therapies in the Spa and also for retailthrough exclusive and well-known Spas across the world.

For more details, log on to www.iraya.in or mail us at [email protected]



UNITED COSMECEUTICALSLAUNCHES EVENSWISSSwiss cosmetics firm United Cosmeceuticals has announced the launch ofnew product line, EVENSWISS.

The products included contain the patented active ingredientDermatopoietin – a full equivalent of the human epidermal cytokineinterleukin-1 alpha, the natural polypeptide that controls the homeostasis ofskin. United Cosmeceuticals claims that dermatopoietin affects deep skinstructures without penetration. There are ten products in the range whichaim to treat ageing of the face, décolleté, body and hair, with a serum andshampoo designed to reduce hair shedding and repair hair damage.

Nine of the products are for home use, with one advanced formula – theRegenerative Plasma – for professional use. According to the company, thisproduct helps skin to recover after cosmetic treatments, and supportsregeneration.

COSMETIC SURGERY ‘AS SAFE’ FOROLDER PATIENTS AS YOUNGERPATIENTSA study by the American Society of Plastic Surgeons has found that oldermen and women who choose to undergo cosmetic procedures have nomore complications than younger patients.

Presented at the October Plastic Surgery The Meeting, Chicago, the researchfound, through an extensive review of information from May 2008 to May2013 from the CosmetAssure database, that the elderly patients had acomplication rate of 1.94% while the younger patients’ complication rateaveraged at 1.84%.

Considering the greater-than-average presence of health-related indicatorsamong older patients, the similar complication rate was unexpected,especially as the results showed a higher Body Mass Index (25.4% to24.2%) and increased incidence of diabetes (5.7% to 1.6%) among theelderly patients.

Dr Maksym Yezhelyev, from the Department of Plastic Surgery at VanderbiltUniversity, Nashville, said, “I believe that results of our study will help plasticsurgeons educate elderly patients about safety of cosmetic procedures theymay considering. The study also underlines the importance of the directdiscussion of potential risks and benefits of planned cosmetic procedurebetween a patient and a plastic surgeon.”

“I am convinced that we will continue to witness increasing demand forcosmetic procedures among the elderly. Careful selection of surgicalcandidates by plastic surgeons should result in better aesthetic outcomes,more satisfied patients and thus would benefit the entire field of plasticsurgery,” he added.

JUVEA AESTHETICS LAUNCHESTRAINING ACADEMYJuvea Aesthetics clinic, run by plastic surgeon Dr Faizeen Zavahir, will launcha new training course, Medical Aesthetic Training Academy (MATA), inMarch 2015.

The Royal College of Surgeons has granted MATA permission to usecadavers for practical training.

The training courses will cover all abilities, from basic to MSc level.


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NEW HAIR REMOVAL LASERCLAIMS TO TREAT THE WHOLE BACKIN UNDER FOUR MINUTES

Asclepion Lasers has released a new triple wavelengthlaser, which claims to have the world’s largest spotsize. The NeXT PRO has increased power from 800Watts to 2400 Watts and two new handpieces; the XLhandpiece and a new 755nm Alexandrite diode,which adds an extra wavelength to the existing 810nmand 940nm.

With a spot size of 34mm x 23mm (9.1cm²),Asclepion claim the laser is able to treat a full back ofhair in under four minutes. As well as a decreased hair

removal time, the laser caters for all skin types, suitable for vascular, acne, andskin rejuvenation treatments. The SMOOTHPULSE mode claims to offer apain-free experience, offering a 12- shot-per-second repetition rate.

Nick Fitrzyk from Carleton Medical Ltd, the UK distributor for Asclepion, said,“The new NeXT PRO offers an unrivalled specification compared to other hairremoval systems with 810nm, 755nm and 940nm in one upgradeableplatform. Asclepion continue to develop the highest spec lasers on themarket with the lowest running costs, the longest warranties and German-build quality.” The device is available in the UK now.

LEO PHARMA ANNOUNCESPROMISING RESULTS FOR TOPICALPSORIASIS TREATMENTDanish pharmaceuticals firm LEO Pharma has released the preliminary findingsfrom its study into the efficacy of its Daivobet gel for the topical treatment ofpsoriasis. The company stated that use of the product resulted in significantimprovement in disease severity and patient preference.

1,795 European patients who had mild to severe psoriasis took part in thestudy. In all cases the psoriasis had not responded sufficiently to previoustopical treatment. After eight weeks of treatment with the calcipotriol/betamethason dipropionate, 36.5% of patients were described as “clear” or“nearly clear” of psoriasis symptoms.

Lead investigator Dr Kristian Reich said, “In this blinded interim analysis, thebetamethasone/calcipotriol gel shows an excellent efficacy and safetyprofile.”Preliminary results were published in the Journal of the EuropeanAcademy of Dermatology Venereology.

SKIN ANALYSIS SYSTEMLAUNCHED BY OBSERV UKObserv UK has launched a new skin diagnostic machine, the Observ 520Skin Analysis System.

The Observ 520 system uses six different skin analysis modes – Daylight,True UV, Woods Light, Cross Polarised, Parallel Polarised and ComplexionAnalysis – to diagnose skin conditions and assess the severity of variousage-related skin concerns, such as wrinkles, hyperpigmentation, porphyrins,enlarged pores, sun damage and excess keritinisation.

The machine then produces a detailed analysis report, which the practitio-ner can then use to create apersonalised facial rejuvenation programme, as well as providing the optionof sending a copy of the report directly to the patient.The Observ 520 app is also available for use in conjunction with the skinanalysis system, allowing practitioners to monitor their patients' progressusing an iPad.

In automatic mode, the system sequentially acquires the images for acomplete skin analysis session and stores them on the iPad for later retrieval.


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LIFESTYLE AESTHETICS CELEBRATES10-YEAR ANNIVERSARYLifestyle Aesthetics, the UK distributor for TeoSyal dermal fillers andcosmeceuticals, LA Science hair products and Jessners Peels, are celebrat-ing their tenth anniversary working within the aesthetics industry.

Founded in 2004 by Sandra Fishlock and Sue Wales, both health industryprofessionals, the company was launched with the intention of providingsafe and effective anti-ageing solutions for customers with busy lifestyles.

The pair said, “The pursuit of this fundamental goal has been, and continuesto be, the main focus of Lifestyle Aesthetics’ drive, as we strive to earn thetrust of our partners and customers. Ten years on and Lifestyle Aestheticshas had more success than forecasted, winning many awards for ourinnovative, high quality product portfolio. Sourcing products that truly makea difference in people’s lives, Lifestyle Aesthetics continues to impress,influence and innovate the world of beauty.”

NEW BODY CONTOURINGDEVICE LAUNCHEDCryosthetics has launched a new device, the CryoContura+, whichcombines cryolipolysis and laser lipolysis for body contouring.

The aim of the new machine is to soften the target fat with laser lipolysis priorto freezing it with cryolipolysis, in order to achieve better and faster results.The company claims that one CryoContura+ treatment will remove about25% of fat in the treatment area. The treatment can be repeated every eightweeks until the desired result is achieved.

The CryoContura+ machine has two heads, meaning that two areas can betreated at once, which Cryosthetics claims provides maximum return oninvestment. Cryosthetics managing director Tracey Loughrey said,“CryoContura+ technology is safe, efficient, non invasive, easily repeatableand unlike other machines, quick and good value for money. Following thepurchase of a CryoContura+ machine we provide full training, combiningtheory and practical sessions. Only once this is completed will the clinicianreceive a certificate of competence and a marketing support package.”

LONG-TERM BOTOX PATIENTSPERCEIVE THEMSELVES AS YOUNGERTHAN THEIR AGEAccording to a study presented at the 2014 American Society for Dermato-logic Study Annual Meeting, patients receiving continuous Botox treatmentover the course of several years perceived themselves to lookyounger than their actual age.

Alistair Carruthers, Fellow of the Royal College of Physicians of Canada(FRCPC) presented the results of the study, which assessed 194 patients,aged 18 and above, with at least five years history of continuoustreatment.Carruthers and his team reviewed patient records of Botoxtreatments from 1999 to 2012, evaluating facial areas treated, dosage perarea, number of treatments performed, any accompanying aesthetictreatments and any adverse events associated with the Botox treatment.Themean age at first injection was 46.3 years, and data was collected from 5,112treatment sessions with an average of two or more treatments annually, overa mean of 9.1 years.

The researchers found that the longer patients were injected, the youngerthey perceived themselves to be.

They also found that although dosing for glabellar lines and crows' feetremained stable over the period covered, dosing for forehead lines haddecreased since 1999.


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A highly concentrated serum with beauty effect Only consists of 4 ingredients, very clean and highly effective

An innovative complex ectoin increases the skin’s own protection

The crystal-clear serum contains two kinds of effective hyaluronic acid:

The low-molecular hyaluronic acid actively moisturises your skin

The high-molecular hyaluronic acid protects your skin against dehydration

Due to the immediate smoothing effect your skin feels firm and healthy

Free from synthetic perfumes and preservatives, colours, silicones, mineral oils,

parabens and PEGs

Our HYALURON anti-aging serum is suitable for all skin types

HYALURON anti-aging serum | Directions for useApply 1-2 drops of the HYALURON anti-aging serum mornings and evenings to face,

neck and décolleté, and massage in gently.

Then, after 1-2 minutes, apply your facial cream, optimally our HYALURON creme 24 h.

Yverum HYALURON anti-aging serum

www.yverum.com


Elementis Specialties is now offering personal care industry customersBENTONE® organoclays that contain palm oil derivatives that havebeen certified in accordance with the standard of the Roundtable on

Sustainable Palm Oil (RSPO).

"Elementis Specialties has discontinued the use of palm oil and palm oilderivatives that do not comply with RSPO in our organoclays. In doing so,

Organoclays Containing Sustainable Palm Oil DerivativesELEMENTIS SPECIALTIES OFFERS BENTONE®

we are taking a definitive stance on sustainability to better supportour customers in reaching their sustainability targets," said Luc vanRavenstein, Global Business Unit Director of the Personal CareBusiness.

Elementis Specialties is one of the leading suppliers of rawmaterials for the cosmetics industry and uses, among otherfeedstock, derivatives of palm oil.

In December 2014, the Elementis manufacturing site in Livingston,Scotland, was certified to handle palm oil derivatives via the auditedMass Balance system, whereby a specific volume of sustainablepalm oil derivatives enters the supply chain and is traced through-out.

As a member company of RSPO, Elementis Specialties is working tofulfill the vision of making the use of sustainable palm oil and palmoil derivatives the norm.

Elementis Specialties seeks to protect and conserve the richbiodiversity found in tropical palm forests by using palm oilsourced from sustainable palm plantations that are responsible andresponsive to the issues of soil degradation, biodiversity, localpeoples and land rights.

About Elementis SpecialtiesElementis Specialties provides high value functional additives tomany markets including architectural and industrial coatings,personal care and oilfield drilling. These additives improve the flowcharacteristics and performance of its customers’ products orproduction processes. It offers a comprehensive product portfoliothat includes rheology modifiers for aqueous and solvent systems,defoamers, colorants, waxes, dispersing and wetting agents,adhesion promoters and surface active additives.



The Russian cosmetics andpersonal care market isgradually recovering from the

2008-2009 recession. The Russianbeauty market grew to an estimatedUSD 13.9 billion (EUR 10.75 billion)in 2012, compared to 13.5 billions(EUR 10.43 billion) in 2011 and isforecasted to reach USD 15.6 billion(EUR 12.06 billion)in 2015.

The country's new economic wealthis associated with rising incomesand increasing consumer expecta-tions. The main segments of themarket are perfumed products(23%), skin care products (22.6%),hair care (19.2%) and make-up(15.4%).

NEW RETAIL CHALLENGESIn parallel to the development of themarket, the distribution washighlyrestructured in Russia. Openmarkets, with their amounts ofgoods of questionable origin, whichhad become emblematic of thepost-communist era now accountfor only a fraction of the overalldistribution of perfumes andcosmetics (7.2%). Similarly, directsales (internet excluded) carried ondeclining. On the contrary, healthand beauty retail chains and groceryretail channels saw continuousconsolidation, with the largest retailplayers increasing their marketpresence. In October 2012, thenumber of beauty retail outletsincreased by +24.2% (comparedto the previous year). The city ofMoscow is the leader in specializedretail with some 800 point of sales

and their number is expected tocontinue growing in the nearestfuture.

This is accompanied, however, by asignificant concentration of retailers.In the selective distribution, the threemajor retail networks (L'Etoile, Ile deBeautÃ© and Rive Gauche) aredominating the market, in particularin Moscow and Saint Petersburg,and are extending their networknationally.

Besides national retail chains some25 regional specialized retailersoperate in the market. The biggestare Seven days (Voronezh), Novex(Siberia), Podruzhka (Moscow),Alpari (Tatarstan).

In parallel, the "Drogerie" format hasbeen developing actively. InOctober 2012, the number of"drogeries" increased by +25%(compared to the previous year).Among the biggest market playersare Magnit Kosmetik, Podruzhka,Ol!Good, Yuzhny Dvor, etc. Thisretail format is expected to be oneof the most dynamic over the nextyears.

CONSUMER TRENDSAs their familiarity with cosmeticproducts is increasing, Russianconsumers are becoming increas-ingly sophisticated in their productchoices and tend to spend moneymore rationally. The marketingstrategies of specialized retail chains,based on discounts, have alsosimulated changes in consumption

RUSSIAN BEAUTY MARKET EXPECTED TOGROW TO EUR 15.6 BILLION BY 2015Estimated at USD 13,9 billion (EUR 10,75 billion) in 2012, the cosmetics andpersonal care market in Russia ranks 5th in Europe, after France, Germany, the UK

and Italy. The market is expected to continue growing, as well as the evolution of consuming habits.

patterns. This trend, which is forecasted to continue, is prompting retailersand manufacturers to explore new ways to communicate with their targets.


c o s m o | n e w s

Have you ever spent hours infront of the mirror trying toapply fake eyelashes, only

to end up with them sticking out atstrange angles, or—worse—fall offcompletely after a few hours?Because falsies are tricky to master,we tapped Los Angeles–basedmakeup artist Gia Brascia to show usher tried-and-true application (andremoval) tips.

1: Before you do anything else,measure the length of the lash tomake sure it fits your eye shape. Ifthe strip needs to be cut to fit, snipthe outer edge completely off withsmall nail scissors. This will avoiddrooping at the corner (meaning: nomore lashes poking your eyeball).

2: Take both edges of the lash andbend inward to create a “C” shape,and hold for a couple of seconds.That’s the best way to take out the

straightness and ensure it molds toour curved eye shape and stays putwithout the corners lifting up. Justthis alone will make the rest of theprocess effortless.

3: Apply a high-quality glue such asDUO Eyelash Adhesive for lastingresults (Brascia suggests avoidingthe glue that comes with yourlashes). If you have a steady hand,you can squeeze straight from thetube onto the strip. Tend to getshaky? An easy trick: put glue on thereverse (handle) end of a tweezerand glide it across the strip, aspictured. Be generous at both theinner and outer corners so the gluewon’t unstick when you blink.

4: Wait ten seconds or so for theglue to become more tactile andsticky (you can also blow on theglue or wave it gently in the air)before placing the lash. This is the

Beauty Basics: How to Apply False Lashesbest way to keep the strip fromslipping around while you’re tryingto line it up properly.

5: Aim for the base of your naturallash line, right on top of your reallashes, not touching the eyelid at all.The glue dries clear, so don’t worryif a little gets on your skin.

6: Once you’ve placed both lashes,you can do your mascara; this willhelp integrate the natural lashes withthe false ones.

7: If you see a gap showing on theeyelid between your real lashes andfalsies, don’t worry! You don’t haveto pull it off and start again, saysBrascia. Just fill in the gap, using amatte black eye shadow as a liner tohide it (we used Inglot CosmeticsFreedom System Eyeshadow in391). This step will also help theglue dry more quickly.

Removal Tips: Always remove falselashes before taking off rest of youreye makeup. First pre-soften theglue with a cotton swab that’s beensoaked in an oily makeup remover,like rms beauty Raw Coconut Cream.Dab the swab along the lash line toloosen the glue and break down itsstickiness. With your eye open, takehold of the lash at tip of the outercorner. Then close your eyes andvery slowly peel the strip away fromyour real lash, working from outer toinner corner—toward the nose.


b e a u t y | l i v e

During summers and wintersthere is need to take extracare of lips to prevent it from

becoming dry and chapped. Wehave recommended some helpfullip care products and natural homeremedies that will always keep yourlips beautiful. Taking care of lipsmeans cleaning, moisturizing andapplying chemical free products forlips. These tips will help both menand women to make their lips looksoft and attractive.

Protect lips from hot and coldweather

Apply lip balms and moisturizingcreams that contain sun protectionto prevent your lips for becomingdark and dry. Like our normal skinour lip skin does not have protec-tion and hence special care isrequired. Both hot and coldtemperatures can make lips dry andcracked. Hence use products thathelp to lock moisture to your lipsand keep it soft.

Use good lip products

Use good quality lipsticks, moisturiz-ers and scrubs which are free fromharmful chemicals. Use productscontaining natural extracts for making

your lips soft and keeping itnourished. Its better to spend a littlemore and buy good productsinstead of using chemical product.This will keep your lips healthy andproblem free.

Deep clean your lips once a week

It is necessary to exfoliate lips inorder to remove dead cells andpollutants from lips. Get a nice scrubwhich is chemical free and containsuseful extracts of fruits and othernatural items for deep cleaning oflips. This helps to get rid ofimpurities and lighter the dark toneof our lips. One can also use a toothbrush or sugar scrub for cleaninglips. These ways are not as effectiveas scrubs but saves little money.Exfoliate once a week to get clean,clear and beautiful lips.

Moisturize Lips

During extreme cold and hotweathers our lips need an extra carefor staying moisturized. Hence applymoisturizer to lips two times a dayduring such weather condition.Nivea is good moisturizers thatcontain vitamin E and extracts ofnatural oils to keep our lips moist.Also petroleum jelly like vaseline

helps to keep dry lip away. Sinceskin of lip is very sensitive to high orlow temperatures your lips needs anextra care and hence they shouldalways be covered with moisturizer.

Massage your lips

Massage your lips daily to increasethe circulation of blood to your lips.Take an ice-cube and rub it slowly tolips. This will increase supply ofblood to lips and make them clearand look red.

Massages are great form of exercisethat will make your lips muscles freshand relaxed.

Eat lip-friendly foods

Fruits, vegetables and healthy foodsthat provides vitamins and mineralsand keeps lip nourished are all lips-friendly food. Spicy and salty foodcause inflammation and damage ourlip skin. Avoid taking hot coffee, teaand soup. As our lip skin is sensitivehot temperature can prove harmful.

Drink plenty of water almost 8 glasseveryday to prevent dehydration inbody and keep your lip moisturized.Water will help to keep your hair, skinof lips soft and smooth.

HOW TO TAKE CARE OF LIPSTake care of lips naturally

Use lemon juice to clean your lips.Acids present in lemon deeplycleans lips removing the dead cellsand dirt and making it look fair. Takejuice of lemon and rub it to lips for 5minutes. Wash it with warm waterand you will notice that your lipshave become clean and clear.

Apply honey for moisturizing lipsand keeping it soft. Honey containsproperties and enzymes that helpsour lip skin to absorb moisturemaking it smooth and soft. Coveryour lips with honey for 15 minutesdaily. Repeating this processeveryday will prevent your lips frombecoming dry and chapped.

Add rose petals to milk cream forkeeping your lip fresh and nour-ished. Vitamins, minerals andmoisture keeps our lips healthy.

Aloe vera gel is also a simple but

effective way for keeping lips

healthy. This gel has anti oxidants

that takes proper care of lips. Apply

this gel to lips for 15 minutes and

then wash it using warm water.


h o m e | t i p s

New Delhi: Increasing Internet penetration and growing preference forshopping online will drive the E-commerce market in India to $15 billion by2016 with a whopping 100 million people going online to shop, tech giantGoogle said today.

Compared to 8 million in 2012, about 35 million people are now buyingeverything from apparel to electronics to cosmetics and furniture from onlinestores.

This number is expected to grow almost three times to 100 million in thenext two years.

India is estimated to have 302 million Internet users by December 2014,overtaking the US as the world's second largest online user-base.

"The online shopper base will grow 3X by 2016 and over 50 million newbuyers will come from tier I and II cities. The confidence to shop online is onthe rise as 71 per cent non-buyers (respondents) from tier I and II cities saidthey plan to shop online in the next 12 months," Google India managingdirector Rajan Anandan told reporters.

India's e-tailing market is at an inflection point and will see rapid growth tobecome a $15 billion market by 2016, he added.

Indian E-commerce Market toHit $15 Billion in 2 Years:

According to analysts, the e-commerce market in India is currently estimatedto be worth about $3 billion.

Of the 100 million online shoppers, about 40 million are expected to bewomen. Already, women buyers in tier I cities are driving growth,outspending men by 2X.

They are shopping across categories like apparel, beauty and skincare,home furnishing, baby products and jewellery.

Also, over two-thirds respondents highlighted that they preferred shoppingonline for convenience and variety along with discounts.

The research was conducted by Forrester Consulting across 6,859 respon-dents. Over 60 per cent respondents said buying online was directlycorrelated with social status.

During the winter months, it is quite common for flaky dandruff to appear on your scalp. This can be quite embarrassing especially when it fallson your top. Instead of slyly dusting it off when no one’s looking, why not get rid of it once and for all! A natural way to fight dandruff is to use apack made of aloe vera gel.The gel has antiviral and antibacterial properties which kill micro-organisms which lead to infection and dandruff in the scalp and also preventyour hair follicles from clogging with dirt and oil. Due to this action, your dandruff is not just reduced but you also ward it off from occurringagain on your scalp. Here’s how you can make this pack.

Steps:-Take an aloe leaf and cut it open to scoop out the gel.-Take out about 5 tablespoons of aloe vera gel.-Now massage it on your scalp.-Let it stay on at least for 30-45 minutes.-Now wash your hair with a mild shampoo.-Repeat this every once or twice in a week to see results.

Aloe vera gel is very soothing in nature and suits all types of hair. It does not cause any allergies so you can safely use it without any worry. Hereare some more anti-dandruff packs.

NATURAL BEAUTYBeat dandruff with aloe vera gel

Tips!


c o s m o | n e w s

Hair is an important part of thebody which apart fromfunctioning to serve many

bodily functions is an essentialcomponent to enhance anindividual’s beauty quotient. Whodoes not want strong, thick andbeautiful hairs ? But having healthyand attractive hairs also require somegood care towards it as hairs arevulnerable to many a problems likehair fall, premature graying anddandruff etc.

Ayurveda is an ancient form ofmedical science which supports aholistic view of wellness. It targets tobalance the energy components ofthe body to treat a problem which isnot the conventional form oftreatment. It has gained highpopularity throughout the world forits natural and effective ways oftreatment. Following are therecommendations made byAyurveda for taking proper care ofhair.

Proper Nutrition in Diet

A balanced diet with a variety ofnutrients is as important for hairs as itis for any other part of the body.Some of the food items that youshould include in your diet arecoconuts, raw and green leafyvegetables, dairy products like milkand yogurt, sprouted beans, wholegrain and nuts etc. Use the spicesand herbs that help the body in

digesting the food like coriander,turmeric, black pepper etc. Keepdistance from bad habits and intakeslike tobacco, nicotine and alcoholicdrinks.

Maintain Cleanliness of Hair andScalp

There are certain toxic substancesthat hamper the supply of nutrientsto the hair roots and thus lead tovarious kinds of hair problems.These toxic substances are generallyformed as a byproduct of thedigestive system. It is important tocleanse your body once in a whileto prevent the accumulation ofthese toxins. Use the benefits of'triphala' to cleanse the digestivesystem.

Proper Sleep

Ayurveda suggests going to sleepbefore 10 pm which is the start ofPitta period. A good amount ofsleep is needed for properfunctioning of the body thatincludes good hair too. Lack ofsleep may cause weak and unattractive hairs.

Stress Management and Hair Care

Continuous emotional and mentalform of anxiety or stress may attractseveral hair diseases like hair fall ,premature graying and thinness. Tryto get rid of stress by using mild

yogic exercise and meditation etc.herbs like Ashwagandha and brahmiare helpful to fight stress also.

Use Ayurvedic Herbal Supplements

Ayurvedic medicines aim towardsbalancing the doshas in the bodywhich are believed to be the rootcause of the problems. Pitta doshais generally related to the hairproblems, so have 'amalaki' whichacts as a pitta pacifying agent.Bhingaraj is a famous herbalAyurvedic medicine that is known tobalance Pitta dosha and promotegrowth of healthy hair. Apart fromthis brahmi also have qualities toprevent hair fall and hair grayingproblems.

Healthy Eating Habits for StrongHealthy Hair

Healthy eating habits are very

Hair Care with Ayurvedaimportant for a proper digestion andthus proper absorption of food. Ahealthy digestive system is directlyrelated with good hair health. Apartfrom choosing the proper food toeat, it is important to eat the foodcalmly and with attention. After thefood is over, you should notimmediately rush to work or sleep,but sit in 'vajrasana' for five minutes atleast.

Take Care of the Hair

Avoid combing the hair roughly orwhen the hair is wet. Hairs are morelikely to fall when they are wet as theroots will be weak. Let the hair dryand then comb slowly through themto remove any knotted portions andstyle them carefully. Hair trimming isalso advised to avoid the growth ofsplit ends.


i n d i a n | a y u r v e d a

Malu Wilz wins “Golden Maskfor Make-up Art” 2015Top make-up artist Malu Wilz will be honoured with the “Golden Mask forMake-up Art” 2015 at BEAUTY DÜSSELDORF in March. Presented byKRYOLAN Berlin and Messe Düsseldorf as part of BEAUTY DÜSSELDORF’ssupporting programme, the award recognises make-up artists for extraordi-nary creativity, professional competence and commitment to the make-upprofession. The award presentation will take place at the Meeting Point inHall 10 at BEAUTY DÜSSELDORF at 3:30 pm on Saturday, 28 March 2015.Hailing from Aachen, Malu Wilz is a fixture in the international make-up scenerenowned for her professional competence and creativity. Active innumerous countries around the globe, she sets standards in the field ofprofessional cosmetics – especially make-up. Malu Wilz is a recognisedexpert on camouflage applications and fantasy and theatre make-up.Malu Wilz has learned her craft from the ground up. After gaining extensiveon-the-job experience at a perfume shop and as a hair stylist, working for aninternationally successful cosmetics manufacturer and attending numerousmake-up classes both in Germany and abroad, she took the plunge intoself-employment in 1979. Using her passion for make-up and her artisticskill, she initially shared her deep knowledge in various seminars at leadingbeauty schools in Germany; soon thereafter, her expertise was in highdemand internationally, as well.

A long-held dream came true for Malu Wilz in 1987, when she opened the1st Schminkschule Aachen, her own make-up training institute. Here shepasses on her multifaceted, versatile know-how to interested participants inimmersive multi-day seminars. To this day, she personally teaches everysingle one of her courses, imparting to her students not only the full rangeof professional make-up techniques but also a sense of fun and enthusiasmfor the profession.

Malu Wilz has been active in the beauty industry for over four decades.She’s been a welcome guest expert at cosmetics trade fairs and shows inGermany and abroad for many years. Her technical knowledge also makesher a valued member of expert juries. In 2008, Malu Wilz received the “A Lifeof Beauty” award in Düsseldorf, the industry’s highest honour.The Berlin-based company KRYOLAN and Messe Düsseldorf GmbH havebeen awarding the Golden Mask for Make-Up Art since 2006.BEAUTY DÜSSELDORF 2015 runs from Friday to Sunday, 27 to 29 March 2015and is open every day from 9 am to 6 pm. All visitors must accreditthemselves as trade visitors before purchasing their admission tickets.Visitors can register beforehand at www.beauty.de. For all other informationon BEAUTY DÜSSELDORF also go to the website or call the BEAUTY Hotlineon +49 (0)211 4560-7602.

Silvia Troska to receive “A Life ofBeauty” award at BEAUTYDÜSSELDORF 2015Silvia Troska, a pioneer of the German nail industry, will receive the 2015 “ALife of Beauty” award. Presented by Messe Düsseldorf at BEAUTYDÜSSELDORF, the prize recognises people who’ve made outstandingcontributions to the field of professional cosmetics and who’ve served as asource of inspiration for the industry. The award presentation will take placeat the Meeting Point in Hall 10 at 5:00 pm on Friday, 27 March 2015.Silvia Troska embodies the image of the entrepreneurial pioneer with aunique sense for extraordinary things. Impressed by the idea of artificial nailextensions, she returned from the US to Europe in 1982 and revolutionisedthe nail design world when she developed the world’s first acid-free gel.This innovation laid the foundation for her unparalleled career and led to thefounding of the alessandro International brand, which has played a majorrole in defining the beauty industry’s nail, hand and foot segment for over 25years.

Guided by her philosophy of wanting to offer nothing but the best to thewomen of the world, she’s been developing innovative, trend-settingproducts ever since. The focus of her development work isn’t just onoptimising product performance but rather on anticipating ever highercustomer standards regarding quality, trust and lifestyle. This drive is exactlywhat leads her to keep generating new and groundbreaking ideas for theindustry – over and over again. Thanks to Silvia Troska’s passionate commit-ment, alessandro International has emerged as one of the leading contem-porary nail brands worldwide. In excess of 2,000 nail, hand and footproducts reflect the company’s professional competence and innovativestrength. More than 30,000 professional nail designers carry Silvia Troska’svisions from Düsseldorf into the world, exciting millions of women in theprocess. Silvia Troska views her success story rather pragmatically as thenatural result of work she takes for granted, because “overnight successcomes from hard work during the day”. With that in mind, her biggest wishis simply to continue her accomplishments so that alessandro may alwaysbe loved as a trailblazer for game-changing innovations and trend-settinglooks.

BEAUTY DÜSSELDORF 2015 runs from Friday to Sunday, 27 to 29 March 2015and is open every day from 9 am to 6 pm. All visitors must accreditthemselves as trade visitors before purchasing their admission tickets.Visitors can register beforehand at www.beauty.de. For all other informationon BEAUTY DÜSSELDORF also go to the website or call the BEAUTY Hotlineon +49 (0)211 4560-7602.


s h o w | t a l k

Hair spa is a wonderful way ofnourishing your hair and withthe popularity of natural hair

products, it has become all the moredesirable. So how can you hair spa athome. Here's the trick. Check out theprocedure of how to do natural hairspa at home:

OilingMassage the scalp nicely with warmolive oil to relax for about 15-20 min-utes. Once you are done with oiling,just wrap a towel dipped in warm wateraround your head. The idea is to pro-vide steam to your hair. Make sure thetowel is well squeezed with no drip-ping water droplets. The steam pro-vided to hair helps in penetrating theoil within the scalp.

ShampooingThe next step in this hair spa proce-dure is shampooing. It is better if thefirst step is done at night and the oil isleft as it is overnight. Though in caseyou don't want to keep the oiled hairovernight just shampoo them well witha mild natural shampoo after 2-3 hours.Try not to rub the scalp with shampooand make sure you use luke warmwater to wash the hair. The hair needsto be rinsed well with lots of water.

ConditioningNext condition the hair with a suitable

conditioner. It would be better to usea herbal hair conditioner than a chemi-cal laden one. Rinse the conditionerwell till the excess of slipperiness isgone. To make sure that every hairstrand is conditioned, make small sec-tions of hair to apply conditioner.

Applying Hair MaskNow in the last step you would needto apply hair mask for nourishing thehair. There are numerous herbal hairmasks available in market these days.Though, you can make hair masks athome too. Check out some of thehair masks here:

HOW TO DO NATURAL HAIR SPA?

Egg and Oil Hair MaskMake a well beaten mixture of 2 eggsand 6 spoonfuls of coconut oil. Whiskit thoroughly to get a smooth mixture.Apply this mixture on scalp with thehelp of fingers. The heat producedby the friction of fingers while mas-saging would help the oil penetratedeep into the scalp thus, nourishingthe hair. Cover the hair after applying itevenly all over the head rinse it offwith a herbal shampoo after 20 min-utes.

Banana and Milk Hair MaskMix one mashed banana with one

beaten egg, 2 tablespoons of honey,3 tablespoons of milk and 5 table-spoons of olive oil. Mix all togetherthoroughly to get a smooth mixture.Apply it evenly all over the head andwash it thoroughly with a herbal sham-poo after half an hour. What you'll getis a shiny and healthy mane!

Mayonnaise and Honey Hair MaskTake half a cup of mayonnaise and mixit well with two tablespoons of honey.Use a blender to whip itinto a smoothcream like form. Apply generously allover the head and than wash it offusing a mild shampoo. This one is awonderful hair mask conditioner.


h a i r | c a r e

Global skin care giant Niveahas announced to set up itsfirst ever manufacturing plant

in India at Sanand near Ahmedabad,according to PTI. Apart from themanufacturing facility, Nivea India, anaffiliate of Germany-based BeiersdorfAG, will also set up its R&D center atthe Sanand-based factory, whichwill focus on innovations for Indianconsumers as well as other markets,said Managing Director of NiveaIndia, Rakshit Hargave, during theground-breaking ceremony of thefactory.

"The GIDC (Gujarat IndustrialDevelopment Corporation) allotedus 72,000 sq.mt. of land at Sanandto set up our first manufacturing unitas well as R&D center in India. Theplant will be operational by March31, 2015 with the initial productioncapacity of more than 50 millionunits of skin and personal careproducts," said Hargave.

He, however, did not share thequantum of investment for the plant.

Hargave was accompanied byseveral top executives of Beiersdorf

AG, including chairman andsupervisory board of Beiersdorf AGReinhard Pollath and executive boardmember Stefan De Loecker.

On the question why they selectedGujarat for their first plant in India,Loecker said that the state providesfavourable environment to grow.

"Gujarat provides an environment togrow. The local authorities, such asGIDC, extended great support andhelp to realise our dream. Besides,this state has well-establisheduniversities, which will help us inhiring skilled manpower," saidLoecker.

Nivea hopes to cut their importsfrom other countries after the plantbecomes operational.

"Nivea has been present in theIndian market since 1930s. Atpresent, we import almost 60 percent of our products. With thisfacility, our imports will be reduced.It will also help us in providing moreaffordable products to Indianconsumers," Hargave added. Thefactory will also include a research &

development (R&D) center whichwill focus on innovations especiallyfor Indian consumer needs and andother markets, the company said in astatement later in the day.

Nivea's product range in Indiaincludes bathcare, body care,deodrants, face care, men's careand lip care.

Cosmetics firm Revlon will enter intoprofessional products space in Indiaby next year to take on global rivalssuch as L'Oreal, Schwarzkopf andWella Professionals.

The company, which is present inIndia through a joint venture with theModi group, initially plans to importnew products and later mayconsider manufacturing them inIndia.

"We are in the process of launchingRevlon's professional products bynext year. We will compete withcompanies such as L'Oreal and willintroduce full product range," Modi-Revlon Chairman and Chief ExecutiveUmesh Modi. The companyestimates market for professional

NIVEA to Open its First Manufacturing Plant inIndia at Sanand, Ahmedabad

products to be Rs 1,200 croreannually. These products, used bybeauty salons and parlors and alsoretailed through them, include stylingand colouring products meant forhair, skin and nail.

When asked about manufacturingplans of the professional products,Modi said initially the companywould import them and later on itmight consider manufacturing themin India.

Commenting on the overall salesgrowth, he said the company istargeting an increase of 30 per centthis year on the back of new items,such as 'Street Wear Color Rich'cosmetics targeted at youngwomen.

"Market is sluggish and we have tobring in new customers. This kind ofgrowth (30 per cent) is onlypossible if we tap areas which wedid not tap earlier," Modi added.

On network expansion, he saidModi-Revlon plans to open 100standalone Revlon stores in the nextthree years.

The stores will be primarily located inmalls across the country providingthe consumers direct and easyaccess.

At present, there are four standaloneRevlon stores in the country.


c o s m o | n e w s

When it comes to healthy hair, it’s notjust what you put on your tresses thatcounts -- it’s what you put in yourbody, too. If you eat a balanced, var-ied, protein-rich diet that focuses onthe following 10 foods, you'll be giv-ing your hair the TLC it needs and de-serves.

1. SalmonBesides being rich in protein and vita-min D (both are key to strong hair) theomega-3 fatty acids found in this tastycold-water fish are the true superstar.Your body can't make those fatty ac-ids, which your body needs to growhair. About 3% of the hair shaft is makeup of these fatty acids, Drayer says.Omega-3s are also found in cell mem-branes in the skin of your scalp, and inthe natural oils that keep your scalpand hair hydrated.

Other options: If salmon doesn't thrillyou, you can also get essential fattyacids from fish like herring, sardines,trout, and mackerel, as well as avo-cado, pumpkin seeds, and walnuts(see below for more wonderful thingsabout walnuts.)

2. WalnutsThese are the only type of nut thathave a significant amount of omega-3fatty acids. They're also rich in biotinand vitamin E, which helps protectyour cells from DNA damage. Sinceyour hair rarely gets much shieldingfrom the sun, this is especially great,Drayer says. Too little biotin can leadto hair loss. Walnuts also have cop-per, a mineral that helps keep yournatural hair color rich and lustrous.

3. OystersOysters are rich in zinc, a lack of whichcan lead to hair loss (even in your eye-lashes), as well as a dry, flaky scalp.Three ounces has a whopping 493%of your daily value. You can get somezinc through fortified cereals andwhole grain breads, but oysters canboast a good level of protein too."Remember, hair is about 97% pro-tein," Drayer says. Without enoughprotein, your body can't replace thehairs that you naturally shed every dayand what you do make can be dry,

brittle, or weak.

Other options: Get your fill of zincwith nuts, beef, and eggs.

4. Sweet PotatoesSweet potatoes are a great source ofthe antioxidant beta carotene, whichyour body turns into vitamin A. "Basi-cally, every cell of the body cannotfunction without enough A," Fishmansays. It also helps protect and pro-duce the oils that sustain your scalp,and being low on vitamin A can evenleave you with itchy, irksome dandruff.

5. EggsA great source of protein, eggs areloaded with four key minerals: zinc,selenium, sulfur, and iron. Iron is es-pecially important, because it helpscells carry oxygen to the hair follicles,and too little iron (anemia) is a majorcause of hair loss, particularly inwomen, Draye man, making it a greatstaple for vegetarian, vegans, and meateaters.

Other options: Toss other beans suchas soybeans (the young ones arecalled edamame) and kidney beansinto your soup or salad.

8. Greek yogurtCruise the dairy aisle for low-fat op-tions such as Greek yogurt, which ishigh in hair-friendly protein, vitamin B5(pantothenic acid -- an ingredientyou'll often see on hair care productlabels), and vitamin D. Emerging re-search links vitamin D and hair folliclehealth, but exactly how that works isn'tclear

9. BlueberriesExotic super fruits may come and gobut when it comes to vitamin C, "It'shard to top this nutrient superhero,"Drayer says. C is critical for circulationto the scalp and supports the tinyblood vessels that feed the follicles.Too little C in your diet can lead to hairbreakage.

Other options: Kiwis, sweet potatoes,tomatoes, and strawberries.

10. Poultry

This everyday entree is extraordinary when it comes to protein, as well as hair-healthy zinc, iron, and B vitamins to keep strands strong and plentiful. Becausehair is nearly all protein, "foods rich in protein are literally giving you the buildingblocks for hair," Drayer says.

Top 10 Foods for Healthy Hair

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