BEYOND THE BUSHow to make a la$ting music career

A WORKSHOP OUTLINE

CBE Music

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP• This is an outline for a

workshop led by Cheryl B.

Engelhardt entitled “Beyond

The Bus”.

• The hands-on workshop digs

in to have musicians discover what is next for them in the

music business and find new

ways of creating a profitable,

passionate music career.

@CBE | CBEmusic.com

NOW WHAT?• Once records are made & tours are complete,

many musicians ask "now what?" and "what

else?"

@CBE | CBEmusic.com

NOW WHAT?

• Some musicians get

to the point where

life-on-the-road is

no longer for them.

(And that’s ok!)

@CBE | CBEmusic.com

NOW WHAT?

• But the love of creating

music is still there… so

how can a musician

make a living…in music?

@CBE | CBEmusic.com

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP

• Discover your purpose, both in life and in the music business.

• Explore new ways to have a music career you haven't though of.

• Look at how to sell your music as opportunities for others.

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP

• Leave the workshop with a solid plan in place

for creating new streams of income that are in

line with your purpose & passion.

@CBE | CBEmusic.com

YOU’LL BE ABLE TO ANSWER:

• What else can I do once my record is done/

tour is completed/ I don't want to tour anymore

but I still love music?

@CBE | CBEmusic.com

YOU’LL BE ABLE TO ANSWER:

• Why am I chasing a

career in music? What's

my real purpose in the

world?

@CBE | CBEmusic.com

YOU’LL BE ABLE TO ANSWER:

• What are other ways I can make money in

music, like, really?

@CBE | CBEmusic.com

YOU’LL BE ABLE TO ANSWER:

• How can I create stability in

the music industry? (Um, is

this even POSSIBLE?)

@CBE | CBEmusic.com

YOU’LL BE ABLE TO ANSWER:

• What does my future career look like?

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP

• Answers the previous questions.

• Provides a real plan to move forward and

get real results.

• Redefines the words “success”, “failure”

and “opportunity” to empower new career

moves within the music industry.

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP

• TV License library content creator

• Film / Commercial / Web Series composer

• New artist producer & collaborator

• Touring consultant

• Band arranger

• Studio engineer

• Instrumental /vocal instructor • SO many more…!

What is YOUR next career move? Here are some options!

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP

!Cheryl is a seasoned performing and recording artist-turned-film & commercial composer, a trained professional-development coach & music biz expert, and a public speaker.

Presented by: Cheryl B. Engelhardt

@CBE | CBEmusic.com

@CBE | CBEmusic.com

BEYOND THE BUS: WORKSHOP!!

• Over 50 TV show and commercial placements of her recorded songs. • 300+ shows worldwide from LA to NYC, London to Berlin, Anchorage to Seattle.• Fan-funded over $30k for her last record, all through her own website. • Has scored dozens of nationally airing commercials, feature films, documentaries and web series. • Has over 650 hours of personal and career development coaching training. • Wrote the book on jump starting a music career. Literally. (“In The Key Of Success: The 5 Week Jump Start Strategy”) • Has presented at SXSW 3 times, the Millennium Music Conference 5 times, Cornell University, UConn, UCLA, NYU and City College about the music biz.

Cheryl B. Engelhardt by the numbers:

STAY TUNED TO

WWW.CBEMUSIC.COM

&

WWW.INTHEKEYOFSUCCESS.COM

for the next BEYOND THE BUS workshop!

PHOTO CREDITS page 1, 18: Stand in the Rain (https://www.flickr.com/photos/81924773@N00/3320576328/)

page 2: Victor Bezrukov (https://www.flickr.com/photos/s-t-r-a-n-g-e/2239001689) page 3: ores2k (https://www.flickr.com/photos/ores2k/394359583)

page 4: Kay Gaensler (https://www.flickr.com/photos/gaensler/6765758169) page 5: http://picjumbo.com/guitar-strings-detail/

page 6: Tyello (https://www.flickr.com/photos/tyello/4833534949) page 7: http://picjumbo.com/girl-writing-in-a-diary/

page 8: Bill Selak (https://www.flickr.com/photos/billselak/2082535909) page 9: Send me adrift (https://www.flickr.com/photos/sophiadphotography/6104169608/)

page 11: Mahesh Telkar (https://www.flickr.com/photos/maheshkhanna/2175184797/) page 12: dave.kobrehel (https://www.flickr.com/photos/davekobrehel/6569004643/)

page 13: Daniel Kulinski (https://www.flickr.com/photos/didmyself/6530383417/) page 14: Яick Harris (https://www.flickr.com/photos/rickharris/3241285917)

page 15: Silas Rossi (www.alpine-logic.com)

Thank you for your interest, for your time, and for sharing these slides.

~ Cheryl