Career Development'is topic laseducators', businessmen 'gather

Boyer Bolles

Again this year Doane wIDsponsor a nationalconference on Career Development. It is scheduledfor May 3l-June 1 in Crete. _ This year the co-sponsors are the National Institute for CareerDevelopment and the American Society for Per-sonnel Administrators.

'Education leaders coming to campus for theconference are Ernest Boyer, U.S. Commissioner ofEducation; R.Heath Larry, president ofthe NationalAssociation of Manufacturers; Richard Bolles,

. author of "What Color is Your Parachute?"; DonClark, president of the Natiornil Association ofIndustry Education Cooperation; John Hol1ai1d,author ,of the Holland Self-Directed Study; KenHoyt, Director of the U.S. Office. of CareerEducation and Thon'1asNurenberger, immediatepast Executive Vice President of AT&T.

It was at a similar conference last spring that theannouncement was made of the creation. of theNational Institute for Career Development housedat Doane. Ed Watkins is the Institute director.

The 1979 conference will explore the careerdevelopment approaches in industry as well as inhigher education. Seminar topics will discusscollege curricula, experiential le'arning, thechanging role of college placement and corporaterecruiting, testing to match a student with an ap-propriate college, testing to match employees withappropriate employers and the underemployedcollege graduate.

LarryWatkins is pleased that the American Society for

Personnel Administrators will co-host the '79conference. The ASPA has 25,000members and isthe professional organization of corporate per-sonnel officers. Helping Ed plan the conference isJerry Sellentin of Bryan Memorial Hospital inUncoln and a national vice president ofASPA.

Bolles, Holland, Hoyt, Clark and Philip Heck-man will be the speakers during the conference.Commissioner Boyer will be the featured speaker atthe evening banquet on May 30. His speech, titled"Education for Survival," is the second in thelectureship series that honors Ralph Tyler. Lastyear former U.S. Commissioner Sidney Marlandand Ken Hoyt preseqted the first lecture in theseries.

Attendance will be limited to about 350collegecareer counsellors and personnel officers frombusiness and industry, Watkins said. Among thoseon ~e program last' year were Doanld J. Car-stensen, regional vice president of-the AmericanTesting Program; Alva Cooper, consultant to theCollege Placement Council; Oluf Davidsen,president of the American College TestingProgram; Harley Thronson, president of theCollegePlacement Council; James Wilson,directorof the Research Center for Cooperative Education;Roy Wooldrige, president f)f the National Com-mission on Cooperative Education, Holland, Hoyt,Marland and Tyler.

National Institute Forl11ed at Career Conference

-Ed ~tkins

The National Institute for Career Development was of-ficially hatched at the First National Conference on CareerDevelopment. Ed Watkins. Doane's Director of CareerDevelopment. was named Executive Director. The InstituteAdvisory Board consists of:

Don Clark -President of the National Association ofIndustry Education Cooperation

Oluf Davidsen -President of American College TestingJohn Holland - Professor at Johns HopkinsSidney Marland -President Emeritus of the College

Board and former U.S. CommissionerRalph Tyler - the Father of Educational EvaluationMillicent Woods -Associate Director of the U.S.

Chamber of Commerce

Watkins has played a significant role in the so called'career movement'. In 1972, Watkins wrote the proposal andbecame the director of the Pembroeke State University HumanServices Center. This center became the first experientiallearning center to be funded by the state of North Carolina. In1974, Watkins became the first dean level director of theDoane Career Development Center and in 1976, he wrote the-Career Development Process outline. This process is being

implemented at schools like Clarke College, Macon JuniorCollege, the University of South Carolina and many other~Watkins has taken the process to over 40 colleges in the 11two years. "Sitting around commisserating with the plac(director about the state of affairs makes for interestingconversation but frequently leads nowhere. Many collegEuniversities are taking a life development approach for ttstudents seriously. The Institute believes that the collIleadership must be committed to and involved in this proc

The purposes of the Institute are as follows:1. Provide consulting services to colleges, high schoo]

and educational organizations.2. Host periodic meetings and conferences on ap-

propriate career issues. .

3. Initiate research projects to evaluate the ef-fectiveness of the career process on students'live!

4. Publish periodic information designed to encouragand support career professionals.

The management board of the Career Development C(includes former publisher Bob Marvin, Goodyear EmployManager TomBooth, andNebraska Welfare Trail!ing ~

Coordinator, Don McCammond.

/

Myriad of ideas expressedat career conferenceBy Dean TerrillSoutheast Nebraska Bureau

CRr:TE - Runningroom,accordingto U.S. Education Commissioner ErnestI.. Royer. iJ:ithe nalion's "single mostimporLaIrt :-;ocial realJly" sell ing itapart Irom the rest 01lh~1I'0rld.

RoyH"S COn1:'r.en!I\'::!~among Ihem:rliad of lell'"Sexpn's~t'J here Thurs-day during Doane t'. " ;'. S ~<,condan-nual NaUonal Cart":; I;erelopmentConferen<.'e. Somt.' 15(1edul:alOrs Iromacross the country are alll'ndmg ihetwo-daygathering.

"Runnmg room meansyou can runphysically, you can run ~duc;Jtionally,you can run economically:' slatt.'dBoyer. "We ha\'e mobllJly."

In a wide-ranging press conference,lbt>lOp-rdnked educationoflicial ::;aidfi-

nancing will be among the greatestschool challengesdUring the next dec-ade. But most serioU:i of all. he add~

will be the net.'{}10 "clarify goals andmake changes to mel't them,"

Addressing the rel:Jlionship of liberalarb 10 careers, Boyer noled Ihat"ted."ology has outdistanced our capa,bllity 10'II~Ighthe Irade-olls."

"We arc r~ally Ihe \'ictims of our ownin\"entlOns," hl' slated. "Vou can't liSIE'n

to Ihe ~\I:)lllOgn~\\s since Thrl't.' 'hIeIsland withoul realizing how ignorantyou ar~."

DelJ\'\~nng Ihe second annual RalphTyler addr~ss, named for the Doan~alumnus'II ho was an advisor to fourpresidents. Boyer praised the l'o\ll'~t"scarl't.'r I~ade~hlp as "a model forhigher E'11ucallonacross the counlry,"

lie alsolaudedCrete'sr:d Watkins.ex-eculivedirector or the recentlyestab-lished t-iational Career Developmentln~itute.

Althoughnot recommendingthatcol-legesbecomevocational,the commis-Slonerdidurge that "we beginto redis,cOl'er the true meamngor liberaleducation."

"We hear a lot or talk lhE'sedaysabout'liberal vs. vocational'education,andIt is suggestedthat our collegiateIraditionsare 'demeaned'iCthey leaddlrl'ctlytoa job," hecontinued."Suchaviewnot only distorts the present.IIalsodeniesthe past Educationhasal.ways~n a blend or inspiral10nandutility."

lIeath Larry, pre:>idt.'nt01the :\a.Liona! Associationor Manuracturers,

said in anothermainaddress that "noone can be over-educatedunlesshe iseducated to the arrogance,01over-ex-pectation:'

"There is nosuch thingas a dull job,"he explainl'd. "You can bring the dig,nity to the Jobitself,youdon't lind it inthe job:'

Noting that businl'SSand liberal artswere on a "collisIon course" in lhl'1960s,Larry said he was gratilied IhatIhis has changt.'{}.AcademiCin:,;tlt:Jlionshad to recognize, he contmued.that"they toowerl' in businesSandhad thejob or producinga quality product at.tractively packaged:

Among other conferencespt.'akt'rswere authorsJohnlIoU.:mdandRichardBolles.

l08th Year S~'(O"(I Cldo;.~ P(l~littH' Pa."..p (q'll' Nt'tJ' 68J))PI..':I""""C Nt'('Io,lv dl 1]01 L.n(lC'r1 Av,' Crete, Nebr" Wed" May 31, 1978 Subscr,prion RoHrs' S8 oo.n Saline ,)nCl .1Ulo.n,nQ

Counl.tS; 110 OOrl\('whC((' Number 22

Doane is hosting dignitariesat national career conference

EXpel"lInJ; ,lllendanee 01 about 400people representin!: 35 states, DoaneCollege olflnals last week put theIInlstung t",whes on preparations for theN~tll>nal C"nlerence on Careerf),'\'elopmenl

Ed Walkins. career developmentdJreCIOI' al lh(' school. said F'nday thet',"pnl marks red Irtter days May 31 andJune 1. lor 1),,;U1('and for Crete.

SOll1e 1)1 :\Incriea's TopT':,I"e"lor' will be on hand this

,,"e,'k tl) Inspect Doane'sprogrl'sslve progfam of careerdt'\'('lopmenl Noting that nationalennlrrenl"'s 'I)'l'n 't Its WIII)' hcld in placesIIkt' Cr,'te "I schools like Doane, Watkinss,ud lit' IIoubt, If the career developmentmodel could have been implementedcasUy or as well at a larger school. Notthat the smallness 01 Nebraska's firstlibel'''' arts college is a source of em-h~rassmt'nl small IS better thinking ises'"''',St'II wIth pride b)' school ad-nunlslr;)lors Hod t<,achers.

An\ol1!: pn'-..llgIIHL" visitor's schcc1uJed(0 parlu'lpat." III th,' cuu(crcnl'l' ISk(,'~lHHl~ s(.>t.'aIH'" Dr. Sld..ncyMarland,,'lIrr"1I1 pr(,Sld"lIt 01 the College En.11',1111..(' EXallllllallon Board. He ISC'rc-dlh'd Wllh Iniliattng lhe careerIIC\'l'IlI,.1In"fHmovement III this country.

Dr. Kenneth HO\1,director of the U.S,Offlcp 01 Carrel" Education, the firstp,'rson to hold thai olfice, will also speak,fI,' IS recog'lI7.t'd as the most prolific"Titer in tho' 1,,'le' of career education.flo.,'t has "'('I'('d III a varoely of other11;1(1011,11 l'chlLII 1\)11 posllion~.

'\lIlIthc',. \'I'IIIIlJ.:ch~nl(ary, Dr. H.:.llph.1\ It'1".ha:-. ;1 :"lgmrlCancc perhaps asJ.:l"l',11rill" I)";111(,'as his cducalionalach"'\'t'mcnb h,' IS a Doane graduate.Watkins credJled Tyler with the founding01 the Cenler lor Advanced Study in the~ehaviorial Sciences, and added that hehas served as educational consultant tofour presidents. His work in curriculumdevelopment also distinguish his recordWatkins sajd, as well as the book hepenned, Basic Principles of Curriculumand Instruction.

Watkins listed other notables expected10 attend as: Donald J, Carstensen,regional vice president of the AmericanTesting Program; Anne Campbell,Nebraska Corrunissioner of Education;Alva Cooper, consultant to the CollegePlacement Council; Oluf M. Davidsen,president of the American CollegeTesting Program; Cliff Garrison, co-author of the Career MotivationProgram; John Holland, author of theHolland Self.Directed Search; HarleyThronson, president of the College of

Dr, Ra Iph Tyler

Placement Council; Stuarl Weiner,president of Weiner and AssociatesMarketing; James Wilson, director of theResearch Center for CooperativeEducation; Roy Wooldridge, president ofthe National Corrunission on Cooperative"-dllcatiun: Millicent Woods, associale,hrector 01 the U.S. Chamber or Com-II1Crt:C.

Watkins said several programs arcopen to the corrununity. Crete citizensarc Invlled to the keynote address May 31at 2: 30 p,m, in the CorrununicationsBuilding Auditorium.

June ) there will be three openpresentations. The times and titles, listedby Watkins, arc: 8:00 a,m., TheEmergence of the Career Counselor;10:30, The Changing Role of thePlacelll"1I1 Officer; 1:30, ExperientialIA'arrung Toda)' anll TOlrunorrow. All 01

Kennelh Hoyl Sidney Marland

the programs will be presented in theCorrununications Ruilwng Auditoriwn.

Watkins noted that the event is not justa college affair. but has significance fo('the entire Crt'te eonununity, He said10caJ citizens h;lv,' hdped school officIalslo ..rrang.' local acli\'lli(!~ and to support()(lttne's errort (olllakl' COl1krcllct'guc:"bC'ornforLabh~wllllt, Uw)' are herc

11\e Crele Charnb~r 01 Conunerl'l' wIllprovide coffee and rolls lor severalconlerence brcak.s, the Crete High SchoolChapter of the Future Business Leadersof America will serve meals, womenmembers of the College Heights Countr)'C.lub have volunteered to surrender theclubhouse and golf course several hoursduring what would normally be !..adie'sDay, and local students will chauffeur~uesLs to ,U1d Irom the IJncol1l Airport,Watk,ns said

Presenters Greetings· Donald J. Carstensen, Regional Vice

President of the American TestingProgram

· Anne Campbell, Nebraska Com-missioner of Education and pastpresident of AAUW

· Alva Cooper,consultant to the CollegePlacement Council

· Oluf M. Davidsen, president of theAmerican College Testing Program

· Cliff Garrison,co-author of the CareerMotivation Program

· John Holland, author of the HollandSelf-Directed Search

· Donald Hoyt, Director of EducationResources,K.S.U.

· Ken Hoyt, director of the U.S. Office ofCareer Education

· Sidney Marland, president of theCollege Entrance Examination Board

· Bill Murphy, vice president of theMutual of Omaha Insurance Companyand immediate past president of theNational Alliance for Businessmen

· Harley Thronson, president of theCollege Placement Council

· RalphTyler, founder of the Center forBehavioral Studies

· PatrickWagner, director of ContinuingEducation at the University ofWisconsin and representative of theAASCU

· Ed Watkins, Doane Director of CareerDevelopment

· Stuart Weiner, president of StuartWeiner & Associates

· James Wilson, director of theResearch Center for CooperativeEducation

· Millicent Woods, Associate Director ofthe U.S. Chamber of Commerce

· Roy Wooldridge, president of theNational Commission on CooperativeEducation

If Ed has allowed you any spare timeduring your few hours at Doane, I hopeyou can find a moment or two to climb

the tower and see Nebraska at springplanting time. A lot could be said about

the planting of grain and the planting ofideas. I won't bore you with all thatimagery. We're glad you are with us and

all of us at Doane hope you have aproductive conference.

Philip HeckmanPresident

Doane College

The

Acknowledgements

National

Career Development

ConferenceJan Lewien, Assistant ConferenceCoordinator

Crete High School F.B.L.A.

Crete News

Nebraska Department of Education,Anne Campbell, Jenne Garvey, andTom Scherer

NETCHE, Lee Rockwell

Doane COllege faculty and staff

Crete Chamber of Commerce

Doane College

May 31 .. June 1

Conference Schedule

Conference brings national recognition to Doaneby Janice MoraczewskiOn May 31..June I, 1978Doane College will be the site of

the first National Conference on Career Development.Some of the top educators in the country will be presentat the conference.

Special guests at the conference include: U.S. Com-missioner of Education, Dr. Ernest Boyer; Consultant tothe College Placement Council, Dr. Alva Caper; andPresident of the College Entrance Examination Board,Dr. Sidney Marland, among others.

Doane graduate Dr. Ralph Tyler will also be honored atthe conference.

Issues discussed will range from the funding sources forcareer programs to the examination of the relationship ofcareer develpment to the liberal arts.

The following paraphrased interview with Mr. EdWatkins, Director of Career Development at Doane, helpsto explain the significance and planning of the conference.

Owl: What will the National Conference on Career

Development mean to Doane College?Ed: In the early 1970's there appeared a number of

graduates not knowing what they would do upongraduation. The beginning of the Career Developmentprogram at Doane was in 1973when the students, faculty,and administrators asked what Doane was doing toprepare their students for a career. The teachereducation deparbnent was found strong, but there was aconcern about the ability of the other departments toprepare students for a career.

Doane was one of the first liberal arts colleges in thecountry to address the problem of how to maintain theliberal arts integrity and be responsive to student careerneeds. Ernest Boyer, the U.S. Commissioner ofEducation, addressed the campus as being one of the fewplaces serious about taking on the problem which is now anational phenomenon. The conference being held atDoane will be the first of its kind. The attendance ofrepresentatives from colleges such as Duke and Cornellindicates a great deal of interest. The leadership in highereducation that will be present is outstanding. Thequestion no longer is, "Should we do it?", but rather,"How should we do it?".

Owl: What will the conference mean for the students?Ed: The conference is not significant unless it can be

related to the student body. The national recognition to bereceived will allow Doane to be in touch with foundationsand donors, which will be helpful regarding future fundingof the program. Student tuition has paid for little of thedeparbnent, which eventually will be totally funded fromexternal sources. In order to do this, Doane must havenational recognition. This is important for the future. Wecan't make it if we rely on student funds, for there are toomany other priorities.

Owl: How much work did planning involve?Ed: While the conference originated as my idea, many

people are involved in making the conference work.President Heckman and I visited Dr. Tyler in May 1976.Dr. Tyler raised questions and it was concluded that weweren't ready for a national conference. The next yearthe Diret10r of Career Education commented that all thethings that couldn't be done with career education arebeing done here. With a new commissioner of educationand changing mood in the country we began once again todevise a new curriculum relating theory to practice. Thisinvolves everyone in planning for life and is not the ex-

elUSlvCright of the Career Development Office.Owl: How were the educators persuaded to take part in

the conference'Ed: We did this by conununicating what we were doing

at Doane and by not being afraid to ask. Also, ourrelationship witn Dr. Tyler helped. Although we are notpaying any honorariums, Dr. Tyler will be honored at theconference.

Owl: What about cost to the college'Ed: The conference is totally hosted by the college. The

only cost to the institution is in terms of people's time, andwe are assured of breaking even. A conference of thisnature is usually hosted by an organization. It is seldomthat a college takes on such a project. This is verysignificant in that resources are not as limited to a par-ticular organization.

Ed Watkins. Director of Career Development and coor.dinator of the National Career Development Conference.

Owl: Whatis the expected participation?Ed: At this time we are ahead of schedule, with ex-

pectations between 200-300people.Owl: How does the Career Development Center define

"career'"Ed: Acareer is much more than a job. Curriculum and

career are related. They both have the central meaning ofcourse, life history-the path over which somethingtravels. It is the way you want to live your life. The totalcareer conceptshowsthat there is more to life than get-ting a job.

Owl: What is the strength and most important attributeof the Career Development Center?

Ed: The center has received most recognition for itsinternship program. The total integration makes it dif-ferent in that it affects the entire system. Many collegesthink of Career Development as an office. We think of itas a concept. It is a concept that touches us all. Just thefact that students do not audit classes indicates that theyare preparing for a vocation. Many people do not think oftheir calling until they graduate and they miss disciplineim'olved and may miss opportunities for receivingscholarships.

Owl: Howdo you measure the success of this program?

Ed: Last year the Weiner Marketing Report indicatedstudent satisfaction with career counseling, placement; '_internships. etc. Last year 58 percent of our non-teachingseniors had jobs or graduate school placements beforegraduating. Over 75 percent of the seniors had an in-ternship experience. Over 90 percent of the freshmenvoluntarily went through career counseling and lestingprocesses. There will always be room to improve butthere has been good initial success for the time involved.

The program has been something we're recognized for.We took a chance and it has paid off. The most importantthing to happen in the future will occur as the faculty dealwith the issue. They are the key, the ones who can showthe relationship of what is happening in the classroom tohow it relates to the broader community. The faculty hasbeen responsible for what has happened so far. They arethe closest tie to the students, and they are at an idealposition to affect the learning process because studentslook to them for guidance.

In fact. the main emphasis in the use of our majorgrants is to be put on improving conditions for student-faculty relationships, and on how we may better preparepeople for the rest of their lives.

, Page 2 GUIDEPOST' " Si3Pt. 3, 1981.

Hoyt, Hoyt and Holland Share SpotligntAnd Professional Concerns and Friendship

director of the Officeof Career Educa- the Holland Self-Directed Search,tion in the Department of Education, "helped us to think through our careerWashington, D.C.,since 1974was ini- counseling," said Watkins, in additiontially contacted by Watkins in the late to participating (along with f<en)in'70s concerning the Doane program, the school's career conferences."a model program for a liberal arts col- "Their connection with the schoollege trying to blend career education was all separate," said Watkins, "All

came into the program at separatetimes, but all have made contributions

. to the college.".. ,"I'm the crusader/conceptualizer,"

said Ken describing himself. Thecareer education officer says he doesn't"want to think about retirement"because "you really' don't retire, youjust keep going to different things."His big dream is "to do what never hasbeen done." For Ken, this is finding aneffort (such as career education), start-ing it out as a federal effort and con-

. verting it into a national effort. "I wantL: people to do it.because the kids need..' it" and not because the federal govern-

/. ~. ment is paying for it, he ~aid. "That..: has never been done," said the self-

. . .'r proclaimed "serious, sensible type"-Receives Honor-AP~Aer John kiddingly describing his brother aridHolland has a lot to smile about- John as "both impractical wild phi-having received an honoraI?' do~- losophers." "torate,from Doane College With hIS For John, a recipient of NVGA's'two friends, brothers Kenneth Hoyt Eminent Career Award, receiving the

, and Donald Hoyt. . degree with his two cohoJ.'ts"was just'with the liberal arts." The former like old homecoming' week." John,APGApresident and now the nation's whose claim to retirement is disputedchief officer in areas dealing with by the Hoyt. brothers, is currentlycareer education has helped develop .trying to develop a technique tounder-ideas. for the school's program. onet stand"what happens to people whowhich provides 80 percent of its 650 attend career workshops/seminars.

. students with internships during the The professor emeritus at Johns Hop-school year. kins University, Baltimore, Md., who

Watkins noted that Donald, a former was giving the ivories of his piano a.ACPA president, was hired as a con- workout when called, described hissultant to evaluate the program. And life as "an enormo~ set of continu-John, author of the widely used occu- ities." He confided that he developedpational interest inventory known as interests in music" research and car- .;:10-~ ~. -_ _ ..\..~ .~~.......

By MARYANN VERRlLLO

Three's company-and pretty goodcompany at that-for Kenneth B.Hoyt, his brother Donald P. Hoyt andJohn L. Holland.

The threesome have shared manythings over tl:1eyears-an avid interestin career education and educationalresearch, a close professional associa-tion and an even warmer, tight friend-ship. On May 18, the trio (all Univer-sity of Minnesota alums) shared thespotlight as each received an honorarydoctorate during the Doane Collegecommencement ceremony for theirwork at the school.

"All three have been involved withour combining career developmentinto a liberal arts program," said EdWatkins, vice president for life devel-opment and director of the Crete, Neb;,school's National Institute for CareerDevelopment. Explaining why theywere honored with advanced degrees,Watkins said, "The three have shown'a:lot of interest in what we're trying todo and we have benefitted in workingwith these three individuals."

Donald, the assistant provost foracademic affairs at Kansas State Uni-versity, said he was "surprised andextremely p~eased not only for the rec-ognition but to simultaneously receivethe degree with John and Ken." Echo-ine. the triple sentiments of his otherco~rades, he said, "It really was atouching award and all three of uswere very pleased."

Besides enjoying the three-waycompanionship, Ken doubl~ as degreerecipient and commencement speakerat the school's May ceremony. The..'

pentry "because I never thought psy~chology would work out for me."

In talking about Doane College, h~said the school is "unusual" because"they're putting into practice whatcounselors have been sayingall along:Career education is an integral part nota sideline to education,". ;

Don, who worked with Doane in;determining the validity of the career~education concept, "never dreamed".

. he'd receive an honorary degree with~his brother because, he said sprightly,;"I never thought he was that bright."The former ACPA president, whoheads the Office of Educational,Resources at Kansas State, regularlyserves as a con§ultant to colleges and.universities around the country and

~:..;,:..>. .

~;;i,,,,,,,,r..; , .r:-';'N,~'. " .

. "!,'~' h'~:~!~\..,.,.. t..~h.4

'\ -i. /~;,»~., " '1, .~

Double Awards- Brothers Donald 4.Hoyt, left, and Kenneth Hoyt grin";broadly upon receiving honorary Jdoctorates in educa.tion. during.'commencement exercises at DoaneCollege. Ken also .w. .commence-'ment speaker!"-,, '"

. Saturday, June 2,1979 Lincoln, Neb.Journal 3~

At Doane national conference

Educators, businessmen

discuss growth of career

-'",...~

'.r

'I ~

. N

By Jack Kenned\1 ~run as a busineSs,..said :braries are needed too, he:.;

CRETE _ A marriage~f ~, who's.atrusteeof G~ve added" but aren't revenue->,~the education and' business CityCollegem Pennsylvama. produCDJg;wqrldswouldneverwork,sayS The. collegerefu:>~sto ac- A critic in the audience"Heath Larrv, president of the cept federal.regulationand the blasted allegedly low reading.~NationalASsociationof Manu" paperwork that goes with it .scores.and poor testperform-~:;facturers. '. Consequently,,it's,fightingthe ance by some studen~:,~

~ut ptat doesn'tmeanthey I?epartmentofHealth,Edu~. . "Collegesdon't preparepeop\e--'can't be friends and at least tion ~d Welfareover compli. to teach'studentshowto read/,'talk to each other, Larry" ancewithTitleIXanti.~xbias ,Boyerreplied.,Englishprofes~';.Doane.CollegePresident Phil rules. . , . sors, he, said, often,~uld~~Heckman and U.S. Education' . Grove ,Cltywon~ take a rather have students in e50-':CommissionerErnestR. Boyer ~e of federal funds, Larry ~ric areas like literary crit!--'\agreed. . _ said., It does ~ave a. ClSm,but test scoresare risin'~""

DuringDoane'ssecondan- ."godfather,"~e .said, who has, ' Boyer oppOsesseJectivea4~ .nual NationalConferenceon donatedheavilytotheschool . missionsplans for collegea:.~'Career' Development,person- ~eckman, who has raised .Raising.admissioJlSstandards~nel managers. mingled with funds.for..Do~e during~ 1,0 because of allegedlypoor pU,b,..curriculum specialists and a' years as pres~dent,lookedenVI- lic schoolpreparaqon for col..1National Bank of Commerce 9us when he heard that state- lege is "runningawayfromthe;.official shared .ideas with. ~ent . problem," the commissioner,:Doanestaff.members _ in an All colleges could' balance. said. . ,. ',nattempt. to make each group the budget if they had Larry~s Larry disagreed:"I don'tbe-seetheother'sproblems. . :'g~father,"Heckmansa~d,He lievethat anycollegehasthe.:

Collegesmustbe morecan- I lSn t uneasyaroundbusmess- responsibilityto pick up the"didwithundergraduatesLarry ~en, Heckmanadded,but "my failuresofpubliceducation," ,said,addingthat stupenismust fmgers do itch a li~tlebit" ~t ,Schoolsneed greater disci.-~ told ~ow ,college cour,ses the,thO!1ghtof pOSSiblecontri- pline,.La~ said,and shouldn~'willbenefitthemand whatbus~ butIOns, keep'passmgproblemstudents,nessmenexpectofemployees. 'Coll~~es must learn to oper- alongfromone levelof e<1u.ca-

Stan C.arlson,of the Ne- ate efficIently,Heckmansaid. lionto another. ,';'braskaDepartmentof Educa- . ~~~ theyhavesocialrespon-' "Schoolsreflect,the com..,lion,referredto a statementhe slbilili~sto meet, Boyersaid" munity,andthe communltyre-....attributed to Larry that buSi- even If such programs don't flects the home,!' Boyernessmeil .feel uncomfortable.: producerevenue.Parks and lie '. replied.surrounded by educators.I

Educators fee,lthe same waYJCarlsonsaid. . .

Larry said he's unsure thetension between the two shouldend. Academicians should cowtinue to be critical of business,he said, .

But education itself ought to.

P'resident knows answer toquestion most often' asked Institute:Wheretheheckiscre te?

Ed Watkins: Speaking From ExperienceEd Watkins' concern for career development emerged in

1967 when he worked for the Jasper COW1tyDepartment ofWelfare in Joplin. Missouri as a Caseworker II with an Old AgeAssistance caseload. He says. "1 was anxious to apply mysociology classroom theory to my new experience. My firstcase involved a visit to an 80-year old woman's house. She wasliving on $80 a month. had no relatives or friends in thecommunity. and she lived in a dump.-She listened to me explainwhy we could not give her additional funding, and when I wasthrough she looked me in the eyes and said. 'Young man. helpme.' I thought of what Comte. or Spencer, or Durkheim, orVeblen. or Parsons might say. but found nothing to comfort heror me.Shortlyafter this experience I left theDepartment ofWelfare and found comfort in more theoretical questionsraised in graduate school."

Watkins next confronted the theory/practice issue in 1970when he became an Assistant Professor of Sociology atPembroke State University. In his second year of teaching hereceived the Outstanding Educator Award and later receiveda yearbook dedication. "I probably would be teachingsociology today had it not been for a conversation with aformer graduate. He told me that I had been his favoriteleacher. but in the last year he had found a great deal ofdifference between what I was then preaching in the

classroom and what he now was experiencing in his career;Watkins followed this visit with a plea to his 200 students

10voluntarily seek out professionally-related experiences. Onehundred and fifty of the students responded and this ultimatelyresulted in a proposal for a Human Services Center that wasthe first of its kind to be fW1dedby the state of North Carolina.

In 1974 Ed Watkins became the first dean level director ofCareer Development at the oldest liberal arts college inNebraska -Doane College. "My work in the Doane communityconvinced me there is indeed a rationale for integrating thecareer (life) development concept into the liberal arts ex-perience." Other leaders like Boyer. Hoyt. Marland. Tyler andHolland agree.

In 1976 Watkins wrote the Career Development Process.The process is designed to turn the traditional placement-process from a back door to a front-end opera tion and isdesigned to bring all the career (life) development elementsinto a coordinated focus. Watkins says. "Traditionally ourplacement efforts have been too little. primarily because theyhave been too late. Also. placement is the responsibility of theentire academic community and not just of those who hold thetitle. If we placed half the emphasis in placement of graduatesas we do on recruiting. we mighl eventually find that a goodcareer development effort is the best recruiting strategy."