beauty and tweens by: jessica potter. my topic how the concept of beauty affects young girls today

Beauty and Tweens

By:

Jessica Potter

My Topic

• How the concept of beauty affects young girls today.

Definition of Beauty:

• Beauty is a combination of qualities that pleases one’s senses.

Today’s Definition of Beauty:

• Based on what the marketing industry portrays as “pretty”.

• Also based on people seen on TV.

http://www.vivagoal.com/images/wallpapers/hannah_montana_7.jpg

Three Factors

• Marketing Industry• Parents• Peer Pressure

Marketing Industry

• Marketing to younger girls.

• Focus on tweens.

Merchandise Marketed

• Make-up• Clothes • Toys

http://images.google.com/imgres?imgurl=http://www.purchasedirect.com.au/images/whole%2520sale%2520lot%2520make%2520up%25203.jpg&imgrefurl=http://www.purchasedirect.com.au/index.php%3Fmain_page%3Dproduct_info%26products_id%3D125&usg=__VG67qQEm9hMdrOq7vnKLJ9k99aw=&h=410&w=546&sz=34&hl=en&start=61&tbnid=xRy53kX01cbt8M:&tbnh=100&tbnw=133&prev=/images%3Fq%3Dmake%2Bup%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60

http://images.google.com/imgres?imgurl=http://www.straitstimes.com/STI/STIMEDIA/image/20080527/ST_IMAGES_JCGIRL_8.jpg&imgrefurl=http://saint2.blogspot.com/2008_05_01_archive.html&usg=__wuywOTv-6QIqwWQmwjR6TJDEBMA=&h=611&w=331&sz=43&hl=en&start=11&tbnid=Du87yxtjed9WmM:&tbnh=136&tbnw=74&prev=/images%3Fq%3Dhigh%2Bheels%2Bfor%2Btweens%26gbv%3D2%26hl%3Den

Make-up

• Target young girls through toys.

• Barbies and Disney characters.

Clothes

• High heels, midriff tops, mini skirts

• Justice, Ch!ckaboom

Toys

• Bratz dolls

Parents

• Toddlers and Tiaras

Peer Pressure

• Monkey see monkey do.

• No self identity.

Effects on Society

• Low self esteem• Distortion of personal

body image• Future money issues

http://images.google.com/imgres?imgurl=http://www.ecu.edu/cs-admin/financial_serv/images/Money_Coins.jpg&imgrefurl=http://www.ecu.edu/financial_serv/&usg=__PRc0YFfBBbBdeKgwtexPG2oFHes=&h=1024&w=819&sz=205&hl=en&start=17&tbnid=U18flapkIBHHvM:&tbnh=150&tbnw=120&prev=/images%3Fq%3Dmoney%26gbv%3D2%26hl%3Den

Low Self-Esteem

• Marketing industry causes low self-esteem.

Distortion of Personal Body Image

• Plastic surgery• Eating disorders

Future Money Issues

• Money spent on clothes and cosmetics in style.

• Plastic surgery

Aphrodite: then

Aphrodite: now

Cites

• http://tlc.discovery.com/tv/toddlers-tiaras/toddlers-tiaras.html

• http://www.salon.com/mwt/broadsheet/feature/2009/03/31/tween_beauty_crisis/index.html

• http://abcnews.go.com/GMA/BeautySecrets/story?id=4881675&page=1

• http://www.media-awareness.ca/english/parents/marketing/issues_teens_marketing.cfm

beauty and tweens by: jessica potter. my topic how the concept of beauty affects young girls today

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