bacardi csr

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Bacardi Limited is the largest privately held, family-owned spirits company in the world.

Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels.

Founded in 1862, and family-owned for seven generations.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

The company sells in excess of 200 million bottles per year. The company's sales in 2007 were US$5.5billion, up from $4.9billion in 2006. In recent years sales have stagnated, with the company recording US$4.6billion in 2014. It laid off ten percent of its North American workforce in 2015.

Bacardi Limited is headquartered in Hamilton, Bermuda, and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacard. Along with other leading alcohol producers, Bacardi is part of a producers' commitments organization which aims to reduce harmful drinking.

Bacardi strive for a safer and more sustainable business environment to market and sell our products.

They will achieve this by adhering to applicable laws, regulations and partnering with our competitors and others in responsibility campaigns and initiatives to reduce the harmful use of alcohol.

Bacardis ambition is to be best-in-class in promoting responsible drinking and ensuring their marketing is responsible. In order to help reduce alcohol-related harm, they will play an influential role in encouraging responsible decision-making by legal drinking age (LDA) consumers and discouraging inappropriate consumption of their products.

Champions Drink Responsibly (CDR)

CDR is our award-winning flagship responsible drinking campaign, which promotes The Champions Way, a set of four key messages to help consumers make every night out a memorable one:

1. Having a plan so everyone has an amazing time 2. Taking your time and choosing quality over quantity 3. Being a true friend and looking out for each other 4. Making sure everyone makes it home safely (dont drink and drive) The messages are designed to give people useful and practical suggestions for behaviours that help them enjoy themselves safely creating The Champions Way.


Bacardi have a responsibility to minimize environmental impacts across our value chain and to ensure their people are safe at work.

These key business objectives reduce risk, increase efficiency and make sound business sense.

We have a responsibility to minimize environmental impacts across our value chain

We have a responsibility to keep our people safe at work


Bacardi source high-quality ingredients and raw materials from many countries around the world, including those where achieving good workplace standards, environmental protection and sound governance can be complex.

Responsible sourcing standards


Bacardi aim to connect and align all of their employees across the globe behind one set of values, strategies and common ways of working.

Bacardis goals are to:

Get top talent into key roles Drive succession planning & development Make Bacardi, faster, more effective and efficient Drive values based performance Make Bacardi, the place I want to be


Bacardi has more than 150-year history of quality, excellence, ethics and social involvement.

Within the Philanthropy and Community Involvement (PCI) pillar, Bacardi engage their employees and through their participation, raise awareness of their approach to Corporate Responsibility. Bacardi hold a global flagship community event each calendar year. Initiatives are managed by local operations, which are closer to their communities.

Bacardi provide support in four broad areas:

Arts and culture Education Environment Health and social services