B2B Design Case !

Frames Fuel for Life !Client: Bohemia Personnel:

Frames Marco de Boer Ramiro Amorena Shirah Menahem Carla Maurer

Situation Frames is a global provider of high quality custom-made oil and gas systems & solutions. They offer a portfolio from well to pipeline and service most major oil & gas companies. With 14 offices worldwide they have grown to be a significant player in the industry in a short time. In 2014 Frames is celebrating their 30 years anniversary; a reason for presents and some attention.

Assignment Develop ‘something’ to celebrate the 30 year anniversary milestone. !Goals:

• High impact • Create something of value • Communicate Frames’ core values

Concept When you celebrate it feels good to give or receive a present. In this case it is important to give something durable, something that will last. Even though a magazine is perceived as a temporary item, a magazine is just that. A good magazine has depth with interesting and diverse content that will be read and read again. The ‘Why’ of Frames, People Make The Difference, is represented by in-depth interviews with their staff. They are the Fuel for Life. With Frames being in the Oil & Gas industry the title Fuel for Life has an obvious second meaning.

Content Fuel for Life contains a wide range of articles from human interest like gadgets and travel tips to branch specific subjects like skid’s and FPSO’s.. Throughout the magazine the core values of Frames felt in the tone-of-voice of the articles and indicated by one of the five blocks on the right side of each page, whether the article is about Dutch design (Bart van Heesch, Hugo Timmermans), young photographers (Henri Verhoef) or an interview with a founder and advisory board member (Frank van Bossum).

Visuals !

Fuel for Life !

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!!!!Cover Selection of pages

Cover with main article image and index

Table of Contents with core values

Human interest Illustrator: Silvia Celiberti

Arts Photographer: Henri Verhoef

Bikes Designer: Bart van Heesch

Frames articles Photographer: Marc Dorleijn

Infographics Illustrator: Ramiro Amorena

Interviews Photographer: Marc Dorleijn

In depth articles Photographer: Frames

Results The magazine was presented at the anniversary party and send to 1500 contacts and employees of Frames worldwide. The reoccurring Fuel for Life is now a part of Frames’ communication to stakeholders.

Sell more by not selling. !

!For more information: Hugo Kalf hugo@bohemiaamsterdam.com !!Bohemia Amsterdam Generaal Vetterstraat 72a 1059 BW Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com