The SEOmoz B2B Case Study

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"Explosions in Social Media" "When Personal & Corporate Values Merge" Gillian Muessig, the co-founder and President explores the SEOmoz B2B case study and the role of social media at OMCAR2012.

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<ul><li>1.Explosions in Social MediaWhen Personal &amp; Corporate Values MergeOMCAR2012Gillian Muessig, Founding President, SEOmoz January 2012</li></ul> <p>2. The era of traditional sales is officially over 3. Did you just interrupt my SKY??!! 4. http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163/ref=sr_1_1?ie=UTF8&amp;qid=1318890746&amp;sr=8-1 5. http://www.amazon.com/Conversation-Marketing-Internet-Strategies/dp/1412092248/ref=sr_1_cc_1?s=videogames&amp;ie=UTF8&amp;qid=1318890891&amp;sr=1-1-catcorr 6. http://www.marketingprofs.com/charts/2011/5626/facebook-brands-should-target-friends-of-fans 7. http://www.google.com/imgres?q=story&amp;hl=en&amp;gbv=2&amp;biw=1013&amp;bih=637&amp;tbm=isch&amp;tbnid=42vc_CzgE7IBxM:&amp;imgrefurl=http://ajitah.com/blog/%3Fp%3D585&amp;docid=JtZGt3OVTbNfRM&amp;imgurl=http://ajitah.com/blog/wp-content/uploads/2011/02/Tell-Me-A-Story.jpg&amp;w=1428&amp;h=1419&amp;ei=ArGcTrveLqaB4gSsusjjCQ&amp;zoom=1&amp;iact=hc&amp;vpx=88&amp;vpy=160&amp;dur=69&amp;hovh=224&amp;hovw=225&amp;tx=108&amp;ty=128&amp;sig=103195842722407947764&amp;page=1&amp;tbnh=114&amp;tbnw=115&amp;start=0&amp;ndsp=17&amp;ved=1t:429,r:0,s:0 8. http://www.google.com/imgres?q=speeding+train&amp;hl=en&amp;gbv=2&amp;biw=1013&amp;bih=637&amp;tbm=isch&amp;tbnid=n9EnjHipZ1amoM:&amp;imgrefurl=http://superspeedtrain.com/tag/speeding/&amp;docid=MwBff-dP8195bM&amp;imgurl=http://superspeedtrain.com/wp-content/uploads/2011/06/high-speed-rail-update1.jpg&amp;w=400&amp;h=267&amp;ei=WLGcTsS5Ceek4ATJ-oynCQ&amp;zoom=1&amp;iact=hc&amp;vpx=483&amp;vpy=324&amp;dur=1396&amp;hovh=183&amp;hovw=275&amp;tx=225&amp;ty=104&amp;sig=103195842722407947764&amp;page=1&amp;tbnh=125&amp;tbnw=194&amp;start=0&amp;ndsp=12&amp;ved=1t:429,r:6,s:0 9. http://www.123rf.com/photo_5545967_orbits-of-binary-information-speeding-around-the-world-globe.html 10. http://blog.stevesponder.com/?tag=activelistening 11. Users: 50mm 750mm 200mm 120mm10mmUsers: 14mmMillions 14mm6.5mm Select Platforms 12. Target markets 13. http://www.dotcult.com/likes-and-pluses-are-the-new-links 14. Depth + breadth of engagement = ROI 15. Target markets 16. Lets Talk about Strategy 17. http://www.amazon.com/Lionel-Potter-Hogwarts-Express-Gauge/dp/B000SSN0Q0 18. http://harrypotter.wikia.com/wiki/Owl 19. http://www.ragemonthly.com/ 20. http://www.projectsigma.co.uk/Guidelines/Summary/Principles.asp 21. http://doggies.com/blog/2008/06/07/10-commandments/ 22. http://funnyoldchicks.typepad.com/funny-old-chicks-blog/2010/06/life-in-the-aark.html 23. The Story of Moz 24. STEADFAST 25. STEADFAST 26. GENEROSITY 27. GENEROSITY 28. http://en.fotolia.com/id/10119250 29. http://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/ EXCEPTIONAL 30. AUTHENTICITY 31. http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2 32. TENACITYhttp://alburywebdesign.com/ 33. http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.htmlTENACITY 34. PERSERVERANCE 35. RESULTS 36. GENEROSITY 37. No matter how much you plan, it is tenacity,unyielding desire to succeed, and the ability tocope with change that will eventually prevail..Perry Payne (born 1966), Rugby Player, Father, Executive TENACITY 38. http://gloriarand.wordpress.com/category/blogging-2/TENACITY &amp; AUTHENTICITY 39. http://gloriarand.wordpress.com/category/blogging-2/TENACITY &amp; AUTHENTICITY 40. http://gloriarand.wordpress.com/category/blogging-2/TENACITY &amp; AUTHENTICITY 41. http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-YorkGENEROSITY BREEDS GENEROSITY 42. MysteryGuests Stroke of GeniusAHA! 43. GENEROSITY SQUARED 44. RESULTS 45. TRANSPARENCY &amp; COURAGE 46. RESULTS 47. TRANSPARENCY IS STICKY 48. SOCIAL CLOUT INCREASES 49. I Told You That Story,So I Could Tell You This Story 50. Our only marketing expense? Flights + hotels for conferences/eventsMore at http://www.seomoz.org/blog/the-history-of-seomoz 51. How Did You Do That? 52. News/Media/PR SEO EmailBlogs + Blogging Research/White PapersInfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums(AKA free traffic sources)WebinarsSocial BookmarkingWord of Mouth Direct/Referring LinksPodcastingType-In TrafficQ+A Sites http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing 53. It all starts withContent Marketing 54. A Blog We Update Every Day 55. Viral Targeted Contenthttp://www.seomoz.org/article/search-ranking-factors 56. Viral Targeted Contenthttp://guides.seomoz.org/beginners-guide-to-search-engine-optimization 57. Viral Targeted Contenthttp://www.seomoz.org/seo-industry-survey 58. Graphics + Illustrations 59. A Weekly Video Serieshttp://www.seomoz.org/blog/category/33 60. Build it and theyll come?Nope. Build it, then market it. 61. Comments + Conversations 62. Social NetworksData and charts of our Facebook and Twitter account performance via http://export.ly 63. Social News / Bookmarkinghttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com andhttp://reddit.com have historically performed best for us, but you should test results 64. Q+A Sites / Forums 65. Conferences + Events 66. SEO 67. Email MarketingWe use/love http://www.mailchimp.com (who now has a cool free option for early stage folks) 68. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC 69. Design Like an Award WinnerCheck out http://google.com/search?q=css+gallery for tons of great galleries and inspiration 70. Tactical Assaults 71. LEVERAGE FUN 72. LEVERAGE FUN 73. LEVERAGE FUN 74. LEVERAGE FUN 75. http://www.seomoz.org/linkscape_comic.htmlEXCEPTIONAL WORK 76. TRANSPARENCY 77. TRANSPARENCY HAS ITS PRICE 78. EMPATHY 79. Advanced Tactics 80. AUTHENTICITY 81. PIRATE SHIPS 82. Q+A OMCAR2012 60 days to play w/Mozzers(and kick your competitors proverbial.!!) Twitter: @SEOmom Blog: www.seomoz.org/blog Email: gillian@seomoz.org </p>