axisinnovates june2015

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What’s new! Page 4A look at the latest innovative products and technologies

Opportunities in retail 6 What is driving the success of IP cameras in retail?

50% discount

on demo equipment

Find out how inside!

#AxisInnovates The latest news & views from Axis in the UK and Nordics

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Twitter: @axis_neurLinked in: /axis-communicationsFacebook: /axiscommunicationsYouTube: /AxisCommunications

ContentsEditorial

3Axis @Ifsec2015

4Product and

technology update5

Voice of the partner10

Partner program14

Small/Medium business solutions

15Retail survey report

16Customer stories

18Certification

22Training calendar

23Events calendar

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EditorKristina Tullberg

[email protected]: +46 46 272 1800

PublisherAtul Rajput

www.axis.com

Contact Axis Northern Europe

UK officeAxis Communications Ltd.Ground Floor, GleneaglesBelfry Business ParkColonial Way, Watford WD24 4WH, UK

Phone: +44 (0)1923 211 417

Nordic officeAxis CommunicationsEmdalavägen 14223 69 Lund

Phone: +46 (46) 272 1800Sales enquiries: +46 (46) 272 2050

HQLund

Gothenburg

Stockholm

Helsinki

Oslo

Watford

Dublin

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EDITORIAL

Welcome to the first edition of ‘Axis News’. The purpose of this magazine is to provide all of our partners and customers with the very latest news and views from Axis Com-munications across northern Europe and to discuss the prevailing market trends dominating the security industry. We hope you enjoy reading it!

2015 has been a hotbed of innovation at Axis. Innovation has always been in our DNA, but in my many years at Axis, I cannot recall a period when we have released so many innovative, new products and technologies in such a short space of time. One shining example of this is our new ‘Zipstream’ technology which we unveiled in March.

The unquenchable thirst for superior image quality, 4K for example, along with a demand for video surveillance to extend its usage beyond just security, as in the trend towards ‘Smart Cities’, has raised the importance of video compression and bandwidth consumption as a key issue across various technology sectors.

Responding to the market demand for more efficient and economical use of video, we launched ’Zipstream’ which is a new technology optimised for video surveillance and is a radically more efficient H.264 implementation, lowering bandwidth and storage requirements by an average of around 50%. One key aspect of the technology is that it fully adheres to the current standard, ensuring seamless integration with existing video manage-ment systems.

Last year, the ‘Internet of Things’ (IoT) continued to be the hot topic across all industries, with an increasing num-ber of consumers and businesses be-coming more aware of the advantages of being connected to the internet. This is a concept that’s also extremely relevant to security professionals and business owners trying to ensure the safe-ty of their organisations.

In 2014 we launched the hugely success-ful AXIS A1001 Network Door Controller, which featured an open, non-proprietary platform for access management ideal for advanced enterprise systems as well as smaller installations. Since then, we’ve continued to build on this success and carve out a niche in new business areas beyond our core network camera offering.

In April this year, we launched two new products: AXIS A8004-VE Network Video Door Station which is an open IP-based door station for two-way communica-tion, high definition video and remote entry control, and the AXIS C3003-E Network Horn Speaker, which is the first open standard, network loudspeaker for remote speaking. Both products support IP telephony, enabling seam-less convergence between IT and secu-rity systems and simplifying integration between disparate systems over an IP network. Our end goal is for innovation to drive greater value from technology, an ambition which is at the heart of the philosophy of the ‘Internet of Things’.

The trend towards harnessing our expertise in network video surveillance into new business areas, continued with

the release of the Axis V59 PTZ Network camera series in May, a new product family designed to stream and webcast audio and video in a variety of applica-tions such as in auditoriums, classrooms and sports venues, as well as for weather reports and traffic information, extending application use to live streaming of events and video conferencing.

Ultimately, our ambition is to continue to innovate for a smarter, safer world and always strive to listen to the needs of our partners and customers to enhance our product portfolio to meet market needs. Within northern Europe, Axis has seen very strong demand for network video from the retail, transport and critical infrastructure sectors this year and so I would like to say a sincere “thank you” to all our partners and customers who continue to invest and believe in the strength of our products and the service and support we offer. I hope you will con-tinue to partner with Axis and wish you every success over the coming months.

Innovating for a Smarter, Safer WorldBy Atul Rajput, Regional Director, Northern Europe, Axis Communications

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AXIS @IFSEC 2015

You are invited to take a tour in the Axis booth at IFSEC 2015.The 192m2 large area will feature Axis latest and most innovative products and solutions as well as offerings from our partners Genetec, IPS and NICE. We welcome you to experience the booth either by yourself at your own pace or assisted by our booth staff.

Visit Axis at booth E1000 and get a firsthand look the latest technolo-gies from Axis and explore how you can benefit from our variety of network video solutions and physical access control products. In the booth we will show solutions for midsize and small size business as well as integrated total solutions for enterprises.

We will show you the recent development of our video management software port-folio, including AXIS Camera Companion and AXIS Camera Station for a total end-to-end experience.

You can see demos of our new product offerings for IP-based access control, see how retailers can use IP-based technology for Business Intelligence applications and how public transportation can ensure the public a safer and more secure commute.

Experience the latest Axis’ Zipstream Technology and how it can help you reduce the bandwidth and storage requirements by up to 50%.

Solutions for managing difficult lighting conditions and a dedicated area for dem-onstrating our commitment to quality are also highlights of this year’s Axis booth.

A warm welcome to IFSEC 2015!

Booth

E1000

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PRODUCT & TECHNOLOGY UPDATE

Axis’ Zipstream TechnologyOptimized for video surveillance, Axis’ Zipstream technology is a radically more efficient H.264 implementation, lower-ing bandwidth and storage requirements by an average of 50% or more for many common 24/7 surveillance use cases. The user will get more video but use less storage and still keep the resolution, the frame rate and the forensic details of the video. Axis’ Zipstream technology analyzes and optimizes the network camera’s video stream in real time. Scenes containing interesting details are recorded in full image quality and resolution while other areas are filtered out, to optimally use available bandwidth and storage.

Important forensic details like faces, tattoos or license plates are isolated and preserved, while irrelevant areas such as white walls, lawns and vegetation are sacrificed by smoothing in order to achieve the better storage savings. Customers can use Axis’ Zipstream technology alongside other Axis network camera technologies such as Wide Dynamic Range - Forensic Capture and Lightfinder. Axis’ Zipstream technology is fully compatible with the H.264 compression standard and can be used with the latest Axis cameras, AXIS Camera Companion and third- party video management software without additional investment.

Watch the video: www.youtube.com/watch?v=AZAzUWYHuQY

The new Sharpdome technology included in AXIS Q61-E Series will provide sharp images in all directions. These compact PTZ cameras are suitable for indoor and outdoor applications, also in lowlight and challenging conditions, making them ideal for applications such as city surveillance, shopping malls, industries and schools.

The Sharpdome technology with its innovative mechanics and a unique dome geometry provides full scene fidelity and amazingly sharp images in all direc-tions. In addition, the technology enables cameras to offer the unique capability to identify objects as much as 20° above the camera horizon making these cameras also suitable for uneven terrain.

The Sharpdome technology includes Axis’ unique Speed Dry function, a function that quickly removes water drops from the dome glass to provide sharp images in rainy weather. It also simplifies dome cleaning, allowing for more efficient methods such as high pressure cleaning.

AXIS Q61-E Series with Sharpdome technology

Read the white paper: www.axis.com/files/whitepaper/wp_sharpdome_en_1503_lo.pdf

Nominated for the PSI awards:

www.psimagazine.co.uk/vote/

Nominated for the PSI awards:

www.psimagazine.co.uk/vote/

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AXIS C3003-E Network Horn Speaker is a simple-to-install outdoor loudspeaker that provides clear, long-range speech for remote speaking in video surveillance applications. In live video monitoring situations, AXIS C3003-E enables an operator to remotely address people and deter unwanted activity. The loudspeaker can also play a pre-recorded audio file when it is manually or automatically triggered in response to an alarm event.

AXIS C3003-E makes announcements possible from anywhere with network connectivity. It easily integrates with video management software (VMS) that support two-way audio and with Voice over IP (VoIP) telephony systems that use SIP (Session Initiation Protocol). The outdoor-ready AXIS C3003-E is easy to install on walls, ceilings and poles.

The loudspeaker has a built-in amplifier and supports Power over Ethernet (PoE). It connects directly to an IP network with one network cable for communication and power.

AXIS C3003-E Network Horn Speaker

Watch the video: www.youtube.com/watch?v=Sa2bMXtzI4E

AXIS A8004-VE is a weather- and vandal-proof video door station suitable for both indoor and outdoor installations. The door station comes with a high-performing intercom function that provides clear and echo-free two-way speech with visitors and an integrated HDTV camera with WDR and excellent low-light performance.

The unit offers reliable 24/7 identification of visitors even in the most challenging environments. Power over Ethernet allows for installation with a single network

cable and provides sufficient power to support and control most standard door locks directly from the unit.

For small- to mid-sized installations, such as retail stores and offices, AXIS A8004-VE will help improve security of the premises and simplify everyday operations. The door station makes it possible to communicate and identify visitors and enables remote entry control from an IP-desk phone, a mobile device or directly in a Video Management System (VMS).

AXIS A8004-VE Network Video Door StationRead the press release: www.axis.com/gb/en/press-center/ press-release/3861

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AXIS Q3709-PVE Network Camera has three 4K sensors that together provide a detailed 180º overview of a large area, outdoors as well as indoors, in an efficient one-camera installation. The camera pro-vides video with unparalleled streaming performance, smoothly capturing move-ments in high detail at 30 frames per sec-ond and gives situational awareness of a large area, making the camera ideal for city surveillance applications, as well as in installations in logistic centers, airports and train stations. Installation is easy, re-liable and cost-efficient. No focusing is required since the lenses are factory-fo-cused. The camera comes in a stylish and discreet design with an easily repaint-able and removable weather shield that protects against rain, snow and sunlight and allows for easy blending in with the environment. The camera provides a per-fect 180° overview in up to 33 megapixel resolution. It offers a video streaming performance of 3× 4K at 30 fps or 3×11 megapixels at 20 fps.

AXIS Q3709-PVE Network CameraDownload photos: www.axis.com/corporate/press/press_material.htm?key=axis_q37_series

AXIS V59 PTZ Network Camera Series is designed to stream and webcast audio and video in a variety of applications such as in auditoriums, classrooms and sports venues, as well as for weather reports and traffic information. The cameras offer HDTV resolutions of up to 1080p at 60 fps, smooth pan/tilt/zoom (PTZ), high quality audio, powerful 30x zoom and an open interface for easy integration with other systems. The AXIS V59 Series cameras of-fer a powerful 30x zoom and HDTV resolu-tions of up to 1080p at frame rates as high

as 60 fps, providing smooth video even with many moving objects. While cameras for the video surveillance market feature fast pan and tilt functionality geared to quickly capture incidents, the AXIS V5914 and AXIS V5915 offer smooth pan and tilt functionality. The camera settings are op-timized for high-color fidelity in HDTV as required for studio environments.

AXIS V59 PTZ Network Camera SeriesWatch the video: www.youtube.com/watch?v=IqT1TJM70UA

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Open and flexible.AXIS A1001 Network Door ControllerAXIS A1001 is an easy-to-install door controller with built-in access management software and an open interface for integration with other systems.

With AXIS A1001, there’s finally an open and future-flexible alternative for physical access control — whether you need to install one door or 1,000. www.axis.com/products/access_control

Finalist in the

Access Control

Hardware category

of the Benchmark

Innovation Awards

2015

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AXIS Camera StationAXIS Camera Station is the ideal solution to meet the needs for efficient surveillance of small- and midsized installations, such as retail shops, hotels, schools and manu-facturing sites – a proven solution with more than 50,000 installations worldwide. It is designed to perfectly match Axis’ wide range of network video products and prod-uct features to optimize system reliability.

A setup wizard with automatic camera discovery guides you through every step of the setup process. This allows the system to be up and running within minutes.

AXIS Camera Station is developed with focus on ease of use and intuitive opera-tion, ensuring that anyone can effectively manage incidents and quickly export high definition evidence.

Watch the video:www.youtube.com/watch?v=vQBpGd7rysQ

AXIS Camera CompanionAXIS Camera Companion delivers crisp, clear HDTV image quality, for reliable identification of people and incidents. It is easy to access the system over the Internet to view live or recorded video from home or from another site.

With its PC client, as well as viewing apps for iPhone, iPad and Android, AXIS Camera Companion lets you view video at any time – from anywhere. AXIS Camera Compan-ion is a scalable and future-proof network video solution for up to 16 cameras.

Adding new cameras to the system is easy. No extra charge or additional equipment needed. Existing analog cameras can be integrated using Axis video encoders. If you want to step up to another IP solution in the future, you can re-use all your installed Axis network cameras and video encoders, as well as your network equipment.

How it works:www.axis.com/products/axis-camera-companion/how-it-works

Benchmark Magazine: “AXIS Camera Companion is flexible and functional, easy to use, and offers a credible alternative to traditional video surveillance system design.”

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VOICE OF THE PARTNER

Hello IPS!Tell us a bit about the solution/product you will show at IFSEC 2015.

At IFSEC 2015 we are presenting a new product. IPS AnalyticsManager is an open video analytics platform for easy configuration, administration and opera-tion of several AXIS Camera Application Platform (ACAP) cameras in a stand-alone system or for easy integration of IPS edge-based and server-based video analytics into the most popular video management systems. It combines a powerful range of certified video analyt-ics functions with simple integration and ease of use. Further we will showcase the latest features of version 6.0 of our camera-based video analytics, includ-ing new detection scenarios and special filters against car headlights. IPS offers 5 different applications for ACAP com-patible cameras: IPS Intrusion Detection – i-LIDS approved Primary Detection Sys-tem, IPS Motion Detection, IPS Sabotage Detection, IPS Loitering Detection and IPS Indoor Detection.

In your experience what are the benefits of being an Axis partner?As an ADP Gold ADP Partner we are co-exhibiting with Axis at IFSEC 2015 for the third time in a row, which under-lines the very good experiences we have in partnering with Axis. Our long-term partnership with Axis enables us to drive product development and implementa-tion of new features at an early stage, which ensures the leading edge of our technology. Finally our customers and partners benefit from our common high quality products and solutions. Thanks to Axis’ global market leadership our products reach a wide network of video professionals. Additionally, events such as joint workshops or the Axis Road Shows help us to make new contacts within the video surveillance industry.

Albert Unterberger, Director IPS

www.ips-analytics.comwww.linkedin.com/company/ips-intelligent-video-analyticswww.youtube.com/user/SecuritonD

Hello NICE!Tell us a bit about the solution/product you will show at IFSEC 2015.

Visitors to stand F960 at IFSEC will be among the first tto experience a live demonstration of how Axis cameras, together with award-winning revolutionary NICE Suspect Search, can rapidly locate and track a suspect. NICE will also showcase the newest version of its flagship NiceVision video management system, Net 3.0 that now includes enhanced edge recording for distributed environments, tools to promote simplified installation and maintenance for integrators, and protection against data loss during camera replacement. For those interested in PSIM visitors will be learn how NICE Situator, is being used by the likes of airports, banks and safe city projects around the world to enhance operational intelligence and efficiency, and allows organisations to handle complex, multi stakeholder incidents in information rich environments.

In your experience what are the benefits of being an Axis partner?By partnering with Axis, we benefit from the most comprehensive and reliable product portfolio in the industry. When integrated with NICE Video Management Solution, we bring our joint customers and prospects a seamless and robust solution. We also benefit from an extensive professional network made available by Axis to our product, development and business teams. Finally, we work closely with Axis to develop joint value propositions for specific industries (the first and most extensive one is for the transportation market), so that we can join efforts in targeting prospective clients.

Enrico MontagninoSales Director at NICE

www.nice.com/twitter.com/NICE_Systems/www.facebook.com/OfficialNICESystemswww.linkedin.com/company/nice-systemswww.nice.com/engage/blog

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Hello Genetec!Tell us a bit about the solution/product you will show at IFSEC 2015.

Genetec, a provider of unified IP security solutions, will be displaying its latest innovations at IFSEC in Axis booth and in booth #F550. Genetec is on a mission to continually expand the capabilities of Security Center, its unified security plat-form which includes video surveillance, access control and license plate recog-nition, and other third-party plugins for intrusion, intercom and more. Its latest release of Security Center, version 5.3, is loaded with these enhancements that boost security, simplify the operator expe-rience, and help organizations share and collaborate both internally and externally.

Most notably, Security Center 5.3 now offers hardware-accelerated video decod-ing which leverages workstation graphics cards and embedded graphics processing units (GPU) to decode video and reduce processing demand on the CPU.

As more organizations implement multi-megapixel cameras such as 4K video devices, Security Center will help improve system performance when managing high-resolution video streams and offer greater playback fluidity when review-ing video. Investigations, video exporting and archiving are also simplified within Security Center 5.3.

Extending video retention periods or transferring redundant archives to the cloud is also possible through Genetec’s Cloud Archives service, allowing custom-ers to increase their storage capacity without the need to purchase and main-tain additional on-site servers.

In your experience what are the benefits of being an Axis partner?Axis and Genetec have been strategic partners since 2004 and have a more tightly aligned joint roadmap develop-ment. Genetec is a Global Partner in the Axis ADP Partner Program, which is de-signed to help ADP partners leverage Axis’ technology to help address the needs of our customers in network video surveil-lance and access control.

Our customers recognize the added value that our partnership and our complemen-tary expertise bring to the table when building best-of-breed security solutions. They get access to our latest innovations which are fully compatible and tightly integrated as soon as they become commercially available.

Ted Ghali, Vice President & Managing Director Sales EMEA

www.genetec.comtwitter.com/Genetecwww.facebook.com/Genetecwww.linkedin.com/company/genetec

VOICE OF THE PARTNER

AXIS F Series. Install small, high-performance HDTV 1080p network cameras discreetly in tight places, in doorways, behind sheet metal or flush-mounted in ceilings or walls with just a small hole for the lens. Find out how with the flexible AXIS F Series products. www.axis.com/fseries

Flexible discreet.and

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CLIENTGENETEC

TITLEEVOLVE AD

PUBLICATIONSECURITY SOLUTIONS

PUBLICATION DATEMARCH 2015

EDITION—

FORMATPDF HI-RES

DIMENSIONS210MM X 297MM

LINEATION300 DPI

INKSCMYK

DELIVERYEMAIL

CONTACTPIERRE [email protected]

Video Surveillance | Access Control | Automatic License Plate Recognition

© 2015 Genetec. All rights reserved. Genetec, and the Genetec logo are either registered trademarks or trademarks of Genetec. All other trademarks contained herein are the property of their respective owners. genetec.com Innovative Solutions

Security.At the Center of Your Business.Genetec Security Center is the leading enterprise-class security platform deployed by some of the world’s most demanding organizations, governments and cities.

From video surveillance and license plate recognition to access control and intrusion detection, Security Center unifies the security systems that are critical to your operations, so you can see the big picture and make better security decisions – both today, and tomorrow.

Start Here. At Your Security Center.

Learn more atgenetec.com/mysecuritycenter

L1_GE1501 EvolveAd_Sec.SolutionsToday_Mar.2015.indd 1 2015-02-03 2:27 PM

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You may only purchase one unit per product model and you must clearly state from which Axis distributor you plan to order the NFR unit.

There are 2 easy steps to take:1. Sign-up for the Axis Channel Partner Program at http://www.axis.com/partner/

2. Apply for an NFR (Not For Resale) unit on Axis Partner Pages

Get 50% off Axis demoequipment!

Multiply your business potentialThe Axis Channel Partner Program is designed to help system integrators, value-added resellers and installers accelerate their solution sales. When you become an Axis Channel Partner you immediately benefit from enhanced margin opportunities, the industry’s most complete and reliable product portfolio, and world-class training and support.

Channel integrityWe will never compete with you. We are committed to driving business through carefully selected distributors.

Innovation leadershipWhile others copy, we innovate. Innova-tion in products and technology - business enablement and system design tools – services and operational excellence.

A true network of opportunitiesYou will have access to the industry’s largest network of hardware and software vendors, consultants and more.

World class training and professional certificationWe continually update our classroom, online and webinar training tailored to your job role. Our Academy is backed by the industry’s only globally-recognized, professional certification, read more about our certification program on page 21.

Open engagement. Grow business. Reward loyalty.Three levels of partnership are designed to foster mutual success and reward our partners’ investment in the sale of Axis products. Joining the Authorized Partner level is easy – with minimal requirements and a number of benefits to get you off to a highly successful start!

Apply for our

Channel Partner

Program here:

axis.com/apply-cpp

or simply visit

our Axis booth at

IFSEC: E1000.

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SMALL/MIDSIZE BUSINESS SOLUTIONS

Axis end-to-end solutions for small and midsize businessesBy Matthew Meade, Sales Engineer Software Solutions, Northern Europe, Axis Communications

One of the key advantages of IP-based security systems is that they can easily connect with existing IT equip-ment. They’re flexible and scalable, and will work out of the box with already installed networks, routers, screens, computers, tablets and smartphones. Essentially IP cameras today are small PCs with built-in intelligence and high capacity SD cards offering local storage. With optimized software, users can view and manage recordings on smartphones, tablets and other mobile devices. Super-fast broadband and 4G networks will help to accelerate uptake.

A typical baseline system for a small business should consist of cameras, SD cards, video management software (VMS) and mobile viewing applications. From a maintenance and storage standpoint, one option is to maintain all the technology and data locally and manage it through increasingly intuitive VMS available for existing PCs and/or mobile devices. More and more, however, businesses are look-ing to “security as a service,” which is a remotely hosted approach that provides the same VMS functionality as a client-based system but storage and mainte-nance is handled by a service provider. In addition to video surveillance the service provider, such as an alarm center, may offer other managed services.

An example of a system optimized for small businesses is AXIS Camera Companion. The latest release of the product allows small businesses to manage their video surveillance sys-tem conveniently from a smartphone or tablet. Full HDTV image quality is supported with mobile apps available for Android and iOS, and up to 16 net-work cameras can be easily added to a system. Features such as instant switch-ing in live views and enhanced 360 degree de-warping for sharper images give the system a high-end feel.

Start small, but upgrading is easyOnce the baseline security and viewing functions have been addressed, business owners can look to upgrade with extra elements to integrate existing cameras, increase storage capacity, add access control, and other functionality.

To integrate existing analog cameras, video encoders can digitize analog video and work as a bridge between an analog CCTV system and a network video system. This provides the flexibility, scalability and smart functionalities of network video without sacrificing a company’s analog investment and makes the transition quicker, easier and more cost-effective.

Increasing storage capacity to allow more video to be recorded can be achieved through the use of a network attached storage (NAS) device. The NAS attach-es directly to a local area network and offers shared storage to all cameras on the network. It’s easy to install and oper-ate, and provides a flexible solution for increased storage requirements.

Remote entry control is another capa-bility that is easy to add and increases security. With a network video door station, personnel can communicate with and identify people with high-qual-ity video at secured entry points before letting them in. Similarly, an IP-based

access management system can man-age access credentials and schedules to control who has access to the premises. Although basic security needs may be similar regardless of the size of the business, scaling a system to a solution with up to 50 cameras has some differ-ent considerations. For example, the VMS at the core of the system may offer more options.

The AXIS Camera Station S10 Recorder is an out-of-the-box ready solution aimed at medium-sized businesses. The intuitive user interface offers all the necessary features for effective surveil-lance such as flexible live-view layout, site maps, powerful event configura-tion, efficient alarm management and responsive pan-tilt-zoom (PTZ) control. It delivers high image quality at exception-ally low bandwidth and images that can be accessed from wherever is required. Combined with network cameras, it is a robust system capable of monitoring a larger scale business, and also a flexible platform on which to expand.

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RETAIL SURVEY

Survey shows retailers’ continued appetite for competitive advantage through digital surveillanceBy Andy Martin, Regional BDM Retail, Axis Communications

According to the latest annual Centre for Retail Research (CRR) survey into the use of CCTV in retail – commissioned by Axis Communications, the global market leader in network video – over a quarter (27%) of UK retailers cite ‘integration with busi-ness intelligence applications’ as the main reason for adoption of network IP for the third year running.

Similarly, across northern Europe, an average of 31% of retailers said that integration with business intelligence applications was their main driver for adopting network IP, peaking at 35% in Denmark.

Of the 278 UK retailers that responded, encompassing some 20,350 stores, the data showed that 92.8% currently use CCTV with over 60% of these are plan-ning to convert to network IP technol-ogy. ‘Quality of Image’ saw the biggest increase in priority with a 40% increase in UK respondents naming it as the most important factor when migrating to network IP. Other major drivers for the adoption of IP technology included: ‘better remote access’ (18%), ‘scalability’ (16%) and ‘reduced total cost of own-ership’ (12%) – all showing an average increase compared to last year’s survey.

Commenting on the results, Andy Mar-tin, retail business development manager, Axis Communications, said: “The migra-tion from analogue CCTV to network IP continues to be of huge importance to the retail industry and will be the biggest single factor impacting on retail security as digital surveillance and network video become the standard.

“The UK High Street is still the origin of the bulk of retail transactions, but unfortunately stores also carry the high-est overheads, so the need to ‘sweat the

assets’ is vital with surveillance systems being no exception. This is where network IP really has the advantage as it can be used to improve both service and sales, not just security, to deliver a real return on investment.

“Operating on increasingly smaller margins, reducing costs are a key priority for retailers. While IP-based video surveil-lance does make a noticeable improve-ment in the top line and revolutionised loss prevention, the long-term aim of superior image quality should be for lowering total cost of ownership, as it enhances detection and improves forensic investigation.

“I see retailers’ use of business analytics and intelligence applications continuing to mushroom in line with cloud comput-ing and big data. With network cameras’ capability to provide higher resolution video and be connected from everywhere 24 hours a day, retailers are receiving more data from more sources. Business intelligence applications are needed to

help them manage this huge amount of information, such as images and videos, and to help them interpret it into some-thing useful.

“As network video is an open platform solution, it can seamlessly allow integration with emerging technologies and therefore, transforms the surveil-lance camera from a forensic tool aimed at solving problems to a proactive tool designed to optimise business processes and reduce cost. This is clearly evident from the survey as nearly half of the UK retailers polled stated that queue management (49.9%) and people count-ing (49.2%) were the two most important non-security network IP applications that most interested them.”

Professor Joshua Bamfield, director at CRR added: “The survey clearly highlights the continued move towards IP-based camera systems across the retail sector, a growing trend that is driven by the need for HD-quality images and the increased adoption and use of business-focused analytics -

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©2015 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.

Other drivers:

QueueManagement

PeopleCounting

of UK retailerssay integration withbusiness analyticsis the main driver foradopting network IP

27%

0 20 40 60 80 100

27820,350retailers surveyed,

representing

stores

Digital surveillance drives competitive advantage for retailers.

Imagequality

as animportant factor

40%

remoteaccess

scalability reducedcost of

ownership

are the two most important non-security applications

up

49.9% 49.2%

27

31

35

Rising to 31% in Northern Europe

Peaking at 35% in Denmark

27% of UK retailers

For further information and thelatest news visit www.axis.com/retail


Other drivers:

QueueManagement

PeopleCounting

of UK retailerssay integration withbusiness analyticsis the main driver foradopting network IP

27%

0 20 40 60 80 100

27820,350retailers surveyed,

representing

stores

Digital surveillance drives competitive advantage for retailers.

Imagequality

as animportant factor

40%

remoteaccess

scalability reducedcost of

ownership

are the two most important non-security applications

up

49.9% 49.2%

27

31

35

Rising to 31% in Northern Europe

Peaking at 35% in Denmark

27% of UK retailers

For further information and thelatest news visit www.axis.com/retailtwo areas where IP systems demonstrate a

clear advantage over older technologies. It further suggests that retailers continue to appreciate the added benefits that an IP-based system can deliver which is evident in the high convergence rate each year.”

Andy concluded: “Customer theft is still the biggest security challenge facing retailers at the moment, as nearly a quar-ter (24.2%) said that their main reason for using CCTV is to prevent or investi-gate theft and a huge 80% of respondents cited prevention of internal or external theft and better safety as the main driver for the use of CCTV, seeing and average fall in loss of 15%.

“As a whole, the UK has embraced the benefits that CCTV can bring and this is especially true of the retail sector. Certainly for the UK, I believe that the migration to network IP has become the norm and it is no longer a question of ‘if’ but ‘when’ the technology will be adopted.”

The ‘CCTV in Retail’ survey was commis-sioned by global market leader in network video, Axis Communications and was run in conjunction with the Centre for Retail Research (CRR) in Nottingham. Now in its fourth year, it surveyed 2,200 retailers both large and small from a wide variety of sectors and attracted 673 responses from retailers in the UK, Ireland, Denmark, Finland, Norway and Sweden.

Read more about Axis solutions for retail:www.axis.com/solutions-by-industry/retail

Watch the cross-functional useof network video film:www.axis.com/videoplayer/28738#

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Axis cameras help reduce crime by 50%Clackmannanshire business parks identify vehicles, drivers and license plates around the clock with high quality network camera images.

CASE STORY

MissionScotland’s Clacksfirst Limited, which man-ages the Clacksfirst Business Improvement District (BID), was looking for a cost effec-tive security system to help provide a safe and secure business environment for more than 200 firms based in the 10 business parks and industrial estates which are part of Scotland’s first county-wide BID, based in Clackmannanshire. Clacksfirst received responses to the tender from six firms including IP video integration company and Axis partner Boston Networks.

SolutionAll tender respondents offered a tradi-tional ANPR system but Boston Networks’ went further and proposed a system that could not only collect number plates but also identify the type of vehicle, even picking out vehicle signage 24 hours a day. AXIS P1354 Network Cameras deployed in the business parks also enabled identifica-tion of people inside vehicles and pedes-trians entering and leaving the parks on foot. The Axis cameras were configured in day/night mode.

By using Raytec Vario Infrared light-ing units it was possible to capture high quality images of all vehicle number plates at night. This configuration enabled image glare from vehicle lights to be eliminated.

Edge-based video motion detection analytics was used inside the AXIS P1354’s to ensure only scenes with vehicle or pedestrian movement were captured and recorded. Milestone XProtect® Profes-sional video management software was used to record, manage and securely distribute video recordings rapidly in case of incidents.

ResultClacksfirst has seen a 50% reduction in crime across all business parks in the BID since it began managing them. In addi-tion, the new system delivered Return on Investment (ROI) in under 12-months

from going live. Business owners and their employees in these parks reported feeling more secure, while metal and machinery theft was virtually eliminated.

“The power of the Axis network cameras deployed across Clacksfirst BID business parks has been impressive. Incidents of theft and anti-social behaviour have fallen dramatically since the new systems went live a year ago,” said Kevin Deighan, Project and Community Safety Manager, Clacksfirst Limited.

“ROI was achieved in such a short time-frame primarily because the new sur-veillance system proved to be a highly effective deterrent to potential criminals. It stopped metal and machinery theft as well as anti-social behaviour in its tracks,” said Kevin Deighan.

Watch the video: www.youtube.com/watch?v=fbeKacxYmXU

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CASE STORY

Axis helps Burnley FC deliver state-of-the-art ground safety system for English Premiership football clubAxis cameras provide high quality HDTV images enabling positive identification of allindividuals in the crowd at Turf Moor Stadium in Burnley, UKaround the clock with high quality network camera images.

Watch the video: www.youtube.com/watch?v=8YbtK-o_XWQ

MissionBurnley Football Club needed a new CCTV system to replace the ageing analogue-based system that was no longer fit for purpose as it planned its promotion back into the Barclays Premiership - the UK’s top football league. Following a tender process the contract for upgrade and management of the new video surveil-lance system was handed to Axis part-ner Thorne Access & Security in early July 2014. Thorne is an expert in stadium security having installed surveillance systems in the stadia of Liverpool FC, Blackburn Rovers FC, Preston North End FC, Bolton Wanderers FC and Manchester City amongst others.

SolutionThorne designed and installed a new in-ground safety system which focused on tightening security in two core areas – at the entry turnstiles and inside the bowl of the stadium itself. A combina-tion of AXIS Q6045-E PTZ Dome Cameras and AXIS Q1765-LE fixed cameras were deployed inside the stadium bowl while 14 legacy analogue cameras were retained to cover concourses in the new hybrid CCTV and IP video system.

The Axis cameras were chosen for their ability to deliver razor-sharp images using 18x optical zoom capability even if located at the opposite end of the pitch over 120 metres away. At these distances this camera can provide images capable of positive identification and help the club’s ground safety team spot issues before they escalate.

ResultThe setting-off of pyrotechnics inside grounds has been a dangerous new trend in UK grounds over the last 12-months. The Axis cameras enable operators to spot unusual behaviours such as looking down to light a firework or smoke bomb. It also enables the grounds safety team to iden-tify the actual person lighting the fuse. So even if, as is often the case, the pyro-technic is kicked along the stand before it begins to flare up shrouding the area in coloured smoke, it is still possible to clear-ly identify who committed the offence of setting it off. The same is true of people throwing objects onto the pitch, towards players or linesmen. The new system has also helped reduce ticket fraud at the turnstiles significantly.

“The new Axis IP Video system gives our ground safety team, working in concert with Lancashire Constabulary, the ability to extract wrongdoers from the crowd be-fore they endanger other football fans or commit public order offences. The police have already been able to secure several convictions based on positive identifica-tion of individuals committing acts that placed others in danger. Thankfully these occurrences are rare and the deterrent effect of the new system will make them rarer still here at Turf Moor,” said Doug Metcalfe, Stadium & Operations Manager, Burnley Football Club..

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MissionCanary Wharf Station needed a new CCTV system to replace the ageing analogue-based system that was approaching obsolescence after 17 years of use. Axis partner Telent Technology Services was tasked with upgrading the station’s CCTV system as part of its long-term upgrade and maintenance contract with London Underground’s 100 Jubilee, Northern and Piccadilly Line stations.

SolutionBoth Telent and London Underground conducted camera performance tests with a number of the major camera provid-ers’ best IP cameras, before selecting the AXIS P1354 for its ability to integrate with both legacy and new station management platforms, strong performance in low light conditions and its existing pedigree in the rail environment.

The slim-line shape of the AXIS P1354 proved ideal for existing London Under-ground-approved housings which are considered an architectural feature in this Norman Foster-designed station that was completed in 1998.

Their shape also provided enough space within each housing to fit the ruggedized, London Underground-approved, Verac-ity HIGHWIRE LongStar Ethernet over Coax adapter so they could transmit high quality video images over up to one kilo-metre lengths of existing coaxial cabling infrastructure through to Telent’s Station Management System (SMS). A total of 160 AXIS P1354s were deployed covering all platforms and concourses. These were supplemented with four AXIS Q6035 PTZ Dome cameras to provide total coverage in all underground public areas.

ResultTelent was able to complete the upgrade to IP video in just eight weeks without any outage whatsoever. Telent’s Station Management System, called MICA, was simultaneously integrated into Canary Wharf’s existing Station Information Management System (SIMS) to enable a seamless migration. London Underground has been very happy with the resulting improvements in image quality and their positive implications for passenger safety and security.

It now has a highly reliable IP video system that is easier to maintain, enhance and in-tegrate with other management systems as operational requirements demand.

Watch the video: www.youtube.com/watch?v=xacjNrCS6D8

Axis cameras selected for IP video upgrade at Canary Wharf StationAXIS P1354s provide high quality colour day/night images in low light conditions usingAxis’s Lightfinder technology.

CASE STORY

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SWEDEN, LUNDAxis Communications ABEmdalavägen 14SE-223 69 Lund, SwedenPhone: +46 46 272 18 00 Fax: +46 46 13 61 30

Contact information...to get your story told!

UK, HERTFORDSHIREAxis Communications (UK) Ltd.Ground Floor, Gleneagles Belfry Business Park, Colonial WayWatford WD24 4WH, UKPhone: +44 (0) 1923 211 417 Fax: +44 (0) 1923 205 589

FINLAND, HELSINKIAxis Communications OY Paciuksenkatu 2700271 Helsinki, FinlandPhone +46 46 272 1800 Fax: +46 46 13 61 30

KRISTINA TULLBERGNorthern Europe PR and Communication SpecialistAxis Communications+46 46 272 [email protected]

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How to become an Axis Certified Professional

A certificate diploma in network video gives you a validation of your level of expertise and a competitive edge in the market place. End customers can feel confident that the integrator they hire masters the technology and provides a professional solution. Axis Certification Program is designed for members of the Axis Channel Partner Program to help them solidify their expertise in network video, network technology and the products, how they work and how to install them. In short, the Axis Certification Program allows skilled professionals to verify and validate their competence within surveillance solutions.

Certification is an important part of our channel partner program. To achieve the higher partner status levels “Silver” and “Gold” it is required that one or two people in the company must be certified.

It may sound overwhelming to study for an exam, but don’t worry, we will help you!

To best prepare for the certification exam, we recommend that you take the following actions:

> Attend a two-day “Network Video Fundamentals” course. You can find our course dates on page 23 of this magazine. You can also contact your distributor for more information on course dates and venues.

> If you have already passed a “Network Video Fundamentals” course at Axis you can rehearse your knowledge by enrolling in a one-day “Prep course” before youtake your certification test. Contact us for more information on course dates.

> Study our “Technical Guide to Network Video” booklet. Order your free copy: www.axis.com/free-guide

> Listen to our wide range of web-based courses and Webinars: www.axis.com/learning

”We at Axis value knowledge and we strive to keep all of our part-ners up to date with the latest in network technology and network cameras.”

Markus Lai, Regional ManagerSales Engineers and Trainers

“Axis is a powerful force in the network surveillance industry, so having its stamp of approval through certification was very impor-tant. Because Axis has closely linked its train-ing programme and partner schemes, I believe Certification was essential. It gives us the pro-fessional credibility required when applying technically advanced solutions to address the modern threat landscape.”

Peter Houlis, Managing Director2020 Vision Systems Limited

“The Axis Certification Program was really useful. It is all about knowledge in network-ing and installation technology, not just about Axis products. We think that all installers and integrators should do the certification program. It gives a real proof of the level of knowledge and skills, making it easier for the end user to get a professional and well-functioned surveil-lance installation.”

Timo Jääskeläinen, Key Account ManagerHi-Sec Supply Oy

Read more and book your exam date: www.axis.com/learning/certification-program

CERTIFICATION

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TRAINING CALENDAR

Classroom trainingsNetwork Video FundamentalsProfessionals working with system integration and network video design will appreciate this comprehensive course that covers the essentials of network video. These essentials include: Camera instal-lation, optics, image usability, bit rate optimization and video analytics.

Design Network Video SolutionsProduct selection and camera placement ultimately effect system usability. This course discusses achieving surveillance goals, camera placement, light consider-ations and video analytics. Axis system design tools will be introduced.

AXIS Camera StationThis technical course will give you the skills to successfully deploy and manage AXIS Camera Station.

Register for our courses here Denmark: www.axis.com/academy/dk/Finland: www.axis.com/academy/fi/Norway: www.axis.com/academy/no/Sweden: www.axis.com/academy/se/UK & Ireland: www.axis.com/academy/uk/

Discover our online courses! www.axis.com/academy/web-based.htm

The course calendar is subject to changes. For updated course information please visit our website.

Training Date LocationNetwork Video Fundamentals

July 7-8 Watford, UK

Network Video Fundamentals

August 14-15 Lund, Sweden

Designing Network Video Solutions

August 16 Lund, Sweden


August 26-27 Scotland


September 1-2 Watford, UK

AXIS Camera Station September 3 Watford, UKDesigning Network Video Solutions

September 8 Watford, UK


September 29 Stockholm, Sweden


September 29-30 Ålesund, Norway

Network VideoFundamentals

October 6-7 Watford, UK


October 13-14 Lund, Sweden


October 15 Lund, Sweden


October 27-28 Jyväskylä, Finland


October 29 Jyväskylä, Finland


November 3-4Lund, SwedenWatford, UK


November 10 Watford, UK


November 10-11 Helsinki, Finland


November 17-18 Oslo, Norway


December 8-9 Watford, UK

AXIS Camera Station December 10 Watford, UKNetwork Video Fundamentals

December 15-16 Lund, Sweden


December 17 Lund, Sweden

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Elephant proof.Our cameras are much tougher than they look. That’s because we don’t just give them a few strikes during testing, as you might expect. Instead, we subject them to about 30 heavy strikes – directly on their weakest spots. Don’t worry though, we keep them away from elephants.

It’s just one of the tough tests Axis cameras face, so you can be sure you’ll always get the best image quality and high performance – no matter what’s thrown at them.

Learn more about Axis’ quality assurance work at axis.com/quality

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EVENTS CALENDAR

Come and meet the Axis Northern Europe team!Below is a selection of the events that Axis will participate in during quarter 3 and 4, 2015.If you are planning to visit any of the below events don’t hesitate to contact us and we will make sure your visit becomes worthwhile.

Event Date Location Description

Security Twenty 15 July 9 Gosfirth Park,

Newcastle, UKConference aimed at end users and those who specify security products.

Retail Fraud September 17 Oslo, Norway

Conference for leading players from across the spectrum of Loss Prevention that will address the current issues affecting the industry.

SecurityUser Expo September 22-24 Copenhagen, Denmark Bella Center

Denmark’s biggest exhibition in security and fire safety.

Retail Fraud October 8 Leicester, UK King Power Stadium

Conference for leading players from across the spectrum of Loss Prevention that will address the current issues affecting the industry.

Total Security Summit October 19-20

Northamptonshire, UK Whittlebury Hall

Hotel & Spa

Brings together security professionals and key industry solution providers for one-to-one business meetings and interactive seminars.

Security Twenty 15 October 28

London, UK Park Inn Hotel,

Heathrow

Conference aimed at end users, purchasers and those who specify security products.

SECTECH November 11-12 Stockholm, Sweden Scandic Talk Hotel

The meeting point for suppliers, installers, consultants and end user purchasing man-agers within the field of security.

FinnSec November 18-20Helsinki, Finland

Messukeskus Expo & Convention Center

FinnSec gives you a chance to meet the decision makers and professionals face to face in the most important fair of the branch in Finland.

Transport Security Expo December 2-3 London, UK

Olympia

Main global platform bringing Government, Industry and Academia together to counter the threat against our transportation networks.

Elephant proof.

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EVENTS CALENDAR

Axis Regional Connection events - UKJoin Axis at one of our regional events to find out how the Axis Channel Partner Program could help you accelerate your business. At this event you will be able to meet your local Axis account managers and sales engineers and find out how the many benefits of working with Axis can help you expand your network video business.

Date City Venue

June 25 Cardiff Millennium Stadium

July 16 Chesterfield Casa Hotel

August 13 Glasgow Emirates Arena

September 25 Royal Tunbridge Wells Hotel du Vin

October 1 Stansted Radisson Blu Hotel

October 22 Warwick Warwick racecourse

November 5 Reading Madejski Stadium

Experience

smartervideo surveillance

CLAUDIA COPELANDour Channel Marketing Coordinator welcomes you to our regional connection events!

Register for an event here: www.axis.com/events/regional-connections/

09:00 Registration

09:30Agenda and aims for the day, quick round-the-room introduction and welcome Axis presentation

10:15 Coffee break

10:30 Latest products and technologies

11:15Software: AXIS Camera Companion and AXIS Camera Station

11:45 Physical Access Control solution overview

12:15 Networking lunch and demonstrations

Agenda for the Axis Regional Connection events

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Visit www.axis.com/support

We care.Staying with you all the way.

5

Axis Technical Support provides efficient assistance for your Axis product – from extended warranties and repair, to our Helpdesk and Chat. With over 90 support personnel across the globe speaking more than 15 languages, you can be rest assured that you’ll receive assistance wherever you are, whenever you need it.

ChatFAQ

Helpdesk Phone

Warranty

RMA Extended Warranty

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Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,900 dedicated employees in more than 40 countries around the world, supported by a network of over 75,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS.

For more information about Axis, please visit our website www.axis.com.


About Axis Communications

Twitter: @axis_neurLinked in: /axis-communicationsFacebook: /axiscommunicationsYouTube: /AxisCommunications

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