availpro - solomo new distribution trends
DESCRIPTION
Internet encounters several revolutions nowadays which has an impact on hotels distribution - The web is becoming more SOcial - The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search - The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…) Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.TRANSCRIPT
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New distribution trendsLondon, Independent Hotel 12Antoine Buhl, CTO Availpro
LoSo Mo
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Lo+local
So+social
Mo+mobile
3 major internet trends are changing the way people search and book hotels:
= New direct booking opportunitiesfor your hotel
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Lo+local
So+social
Mo+mobile
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Social media growth
Internet users now spend more time on Facebook than on Google search…
Facebook reached
1,000,000,000 users
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=
Google+: The Social Network from Google
• Same basic functionalities as Facebook
• Integration of Google’s research tools
• Integration to local pages
• 100M users
You can create claim your hotel page on Google+ !
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Google Search becomes Social
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The leading players integratesocial networks…
Booking.com: Secret Deals for Fans only
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Social = Recommendation,one of the three keys of online booking
• TripAdvisor is the worldwide leading travel site
• Opinions are integrated in all booking websites (eg: Booking.com)
Description Reviews
Price
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… and social media is expanding all over the web
TripAdvisor integrates Facebook:• Friend recommendations• Sharing opinions with
friends on Facebook…• …opinions which are then
passed on to Tripadvisor.com
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Develop direct bookings through Social Media
(more to come…)
DirectClick FacebookBooking Engine
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With Availpro DirectClick, get bookingsdirectly from TripAdvisor
Your booking engine appears
under the “Official website”
namewith a click on
Show Prices
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The Direct Click interface in Availpro
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Availpro DirectClick
• Your booking engine on TripAdvisor– And on several price comparison sites: Kelkoo and Trivago
• Qualified visitors• Visitors can directly book on your booking engine• No distributor commission fee, but based on a Pay Per
Click model.• With a Comprehensive Report
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Develop direct bookings through Social Media
(more to come…)
DirectClick FacebookBooking Engine
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The viral strength of
* Facebook statistics
1 fan 130 friends*
1,260 fans 163 800 friends
…informed for free.
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Your fans are your hotels ambassadors,give them a preferential rate!
Increase recommendationswith a booking engine on Facebook
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The Availpro Facebook Engine
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User must be a fan to access the fan rate
Reward your fans Increase your fan base
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Fan ratefor fans
only
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So+social
=New opportunitiesfor direct bookings
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Lo+local
So+social
Mo+mobile
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« This is a revolution. »
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The first internet terminal will be mobile
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More smartphone internet users than on computer in 2014Morgan Stanley study
Forecasted before the introduction of the iPad…
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2009 2010 2014
A rapid evolution in the market due to very strong competitionApple, Samsung, Sony, HP, HTC, Microsoft
« This is a revolution. »Yes, again.
0
60M
2011
15M
A new terminal: tablets+200M
Number of tablets sold by all of the manufacturers*
*Source : IHS iSuppli - http://www.isuppli.com
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What consequences for the hospitality business?
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Mo+mobile
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Website
Distributors adapt…
iPad app
Mobile site
Mobile app
The Booking.com example
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Website
…Hoteliers also adapt!The hotel La Belle Juliette **** example
Mobile site
Mobile app
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Impact on distribution?
Offers need to be simplified
Smaller screens
Tactile interface
Weaker connectionsLess time for mobile situations
The simplification of offers is becoming a trendin all environments
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Enter the mobile universe
The Availpro Mobile booking engine:• A interface designed for tactile screens• A simplified offer and process• An iPhone, Android, Windows Phone, Blackberry
compatibility• And also:
– Personalized design– Available in 14 languages– Online payment– Complete integration to Availpro
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Lo+local
So+social
Mo+mobile
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Your hotel has a local page on many sites(even if you do not know it…)
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Google Local in Google Maps, Google Search and now Google+
Facebook Places
Yelp: now, on iPhone Maps
Etc.
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Google+ Local : Your local page is becoming increasingly important!
A Google Local page exists for your hotel.Even if you have done nothing…
An overview is displayed in Google Search when the keywords are the name of the hotel.
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Your Google Local page is now Social
Local Pages are now included in Google+
You can merge your Google Local page with your Google+ Page (postcard verification).
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Local is mobile and social
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Google+ Local App for Smartphone• Hotels near me• With ratings from other
users…• …and from my friends on
Google+
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= Improve the local pages of your hotel
• On Google+ Local• On Facebook Places
• An updated website address• An unchanged telephone
number• An accurate localization• Any additional information
that can be added!And if you have time… ;)
A Direct link to your website and your Web & MobileBooking Engines
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The evolution of distribution
So+social
Lo+local
Mo+mobile
new direct booking opportunities
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What can do for youAvailpro provides you with
the most advanced productsfor these new business opportunities
Those hotels already trust us and many more…
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Advanced solutions for all distribution channels
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Want to know more about it?
Meet us after this conference
or
Visit us on our stand: IH56
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Thank you for your attention!
Jennifer Frederiksen Directrice des ventes
[email protected] 01 58 62 58 15
www.facebook.com/availpro +