retailing to the solomo
DESCRIPTION
How world's biggest retailers are selling to the Social, Local and Mobile consumerTRANSCRIPT
Retailing to the SoLoMo
1
How world’s top retailers are selling to the
Social, Local and Mobile consumers
How are world’s top retailers selling
to the SoLoMo Consumer
Walmart
eBay
Amazon
Tesco
Target
Ikea
Home Depot
Best Buy
Walmart
Walmart’s shopping apps
The app helps consumers
get detailed product info,
see reviews, order items to
their door step
The app adds to the
shopping experience with
features like bar code
scanning, store locator,
ability to check if the product
if available in stores, aisle
locator to find items inside a
store, smart shopping lists
Available on iPhone, iPad
and Android
@Walmartlabs
Innovative fusion of social +
mobile + retail
The idea is to use millions of
pieces of data generated in
the open social web to
create interesting analytics
insights for smarter retail
Source:http://www.walmartlabs.com/abo
ut-walmartlabs/
Tesco
Tesco’s shopping apps
Help consumers make
smarter purchases.
Consumers can browse
through products, scan
items to reorder them,
create smart shopping lists
etc
Source: http://www.tesco.com/apps/
Campaigns to attract the SoLoMo consumer
Tesco Korea created
billboard of grocery products
with QR Codes at subway
stations
Consumers had to simply
scan the codes to order
products to their homes
The campaign was aimed at
attracting the busy Korean
consumer
Source:
http://www.youtube.com/watch?v=fGaV
FRzTTP4
Augmented Reality for product visualization
Tesco’s AR app helps
consumers get 3D images of
the product they want to buy
to get better online purchase
satisfaction
Their AR app allows them to
place markers in front of
their computer cameras to
see 3D images of the
product
Source:
http://econsultancy.com/us/blog/8296-
tesco-launches-first-augmented-reality-
programme
Amazon
Amazon’s shopping app
Helps user to get the full
Amazon.com experience
from mobile phones from
selection to reviews, product
comparison to purchase
Source:
http://econsultancy.com/us/blog/8296-
tesco-launches-first-augmented-reality-
programme
Amazon’s grocery app
Aids grocery delivery. The
app allows users to choose
delivery slots, pick past
purchased items, scan
barcode to order etc
Source:
http://www.techflash.com/seattle/2009/1
1/amazon_fresh_on_the_iphone.html
Other Amazon mobile apps
Amazon Student: (iTunes):
To help student buy and sell
books
Amazon Habit (iTunes):
Daily sales of handpicked
selection of designer brands
Endless (iPhone): For
premier accessories from
designers
Window shopping (iTunes):
A rich media experience to
browse interesting products
and learn more about them.
eBay
eBay apps for facilitating buying and selling
Helps users on the move to
easily sell and buy their
items on eBay
Sellers can research pricing
trends and know the best
prices. Items can be put to
auction by scanning barcode
or taking pictures
Buyers can get alerts when
bids are closing or when
they are outbid, make quick
purchases
Source: http://mobile.ebay.com/
https://market.android.com/details?id=c
om.ebay.mobile
eBay fashion app
Allows users to build their
wardrobe and get personal
styling accessories, shop
exclusive flash sales and
share interests and
purchases with Facebook
friends
The app has an augmented
reality feature to help
consumers try sunglasses
virtually. It’s image swatch
features helps you choose
dresses with desired color
schemes
Source: http://mobile.ebay.com/
https://market.android.com/details?id=c
om.ebay.mobile
eBay ticket marketplace app
eBay’s stubhub app helps
users find tickets for the
shows they like, select ticket
prices and choose seats
with the app.
Source:
http://mobile.ebay.com/iphone/stubhub
Target’s shopping app
Not very different from the
other retailer’s shopping
apps.
Features include shopping
from the app, bar code
scanning, ability to find
stores with maps, deals,
coupons, reviews and in-
store search
Source:
http://sites.target.com/site/en/spot/page.
jsp?title=mobile_landing
Ikea
Ikea’s interactive mobile catalogue
The Swedish retailer has
built an interactive catalogue
app for its consumers
Users can pick items from
the catalogue and use its
augmented reality
experience to place it
virtually anywhere around
them to see the fit
Source:http://www.mobilecommercedaily
.com/2010/07/02/ikea-takes-its-product-
catalog-mobile-with-augmented-reality-
app
Home Depot
Home Depot’s shopping app
Targets some very critical
needs of the consumers
The mobile shopping app
has interactive calipers to
measure lengths correctly.
Helps consumers measure
size of nuts and screws,
calculate amount of material
required for paint etc
The app also helps
consumers find stores, items
inside stores and see video
tutorials
Source:http://itunes.apple.com/us/app/th
e-home-depot/id342527639?mt=8
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