Mobility Panorama – Three Headed Monster

Sandy Carter | VP, Social Business Evangelist IBM Corporation

Mobile Three Headed Monster

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SoLoMo

ROI

Scenarios Mobile Drivers

SoLoMo = Super Smart Consumer Business is now the intersection SoLoMo

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So Lo Mo Social Location Mobile

www.flickr.com/photos/marc_smith/6231701213/ http://www.flickr.com/photos/tabor-roeder/5601654995/

SoLoMo

http://www.flickr.com/photos/annemarlow/4107928811/

Social Mobile – SoLoMo

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Jennifer Van Grove – Mashable.com – Oct 2011 “Social Networking on Mobile Devices Skyrockets” Pew Center Research

SoLoMo

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SoLoMo

Social Mobile – SoLoMo

SoLoMo meets Social Business at IBM

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SoLoMo

Location Social Networking Mobile Access

Expertise Location, Social File Sharing, Communities

GPS Location provides access to key IBM resources

Access to “Role” based solutions via Mobile apps

Mobile Scenarios: 2011 IBM Trend

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Mobile Business Drivers

Mobile Scenarios: 2011 IBM Trend

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Mobile Business Drivers

ROI for Mobility

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ROI

ROI for Mobility

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Mobility ROI

Productivity

Enhancements

Beyond eMail

Holistic Mobility

Environment

Employee Satisfaction

Hard Dollar Savings

ROI

100k mobile devices in use at IBM

today

•65k Smartphones and Tablets

•35k Blackberry

IBM CIO Office study:

•Mobile access increases sales

productivity by 11 hours per

opportunity!

Estimated 3 year ROI of 195%

2015 goals:

•500k users

•80% of all enterprise capabilities

accessible from mobile devices

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IBM Social Mobile Interactive access increases adoption

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ROI

Call to Action

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Bookstore Signing

1:00 pm PT

IBM Booth 201

Expo Hall A

Follow me @ sandy_carter http://twitter.com/sandy_carter

Subscribe to my blog http://socialmediasandy.wordpress.com/

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