availability, accessibility, visibility of consumption, promotion and advertising of alcohol in the...

AVAILABILITY, ACCESSIBILITY, VISIBILITY OF

CONSUMPTION, PROMOTION AND ADVERTISING

OF ALCOHOL IN THE URBAN ENVIRONMENT AND

ITS RELATION TO THE CONSUMPTION OF ALCOHOL IN ADOLESCENTS

Funding: Plan Nacional sobre Drogas (2016I029)

Our team

Albert Espelt Ester Teixidó-Compañó Marina Bosque-Prous Susanna PuigcorbéJoan R Villalbí

PND Barcelona’s project team

Prevention and Treatment department of ASPB

M. Teresa Brugal (head of department)

OBJECTIVES

Main objective:

To study the association between the characteristics of the

urban environment (physical and social) and the alcohol

consumption in adolescents in Barcelona.

METHODS

Specific objective 1: Characterize the availability of alcohol, its visibility and the promotion of

consumption of alcohol in Barcelona.

Alcohol outlets

In-premises / off-premises

Advertising and and sponsorship elements

Peddling

Signs of alcohol consumption

METHODS



Socioeconomic variables

5.7 - 8.84.7 - 5.7

3.8 - 4.71.6 - 3.8

Desempleo de larga duración

39.01 - 65.2818.99 - 39.01

-1.99 - 18.99-151.74 - -1.99

Renta familiar disponible

85.7 - 95.875.6 - 85.762.6 - 75.6

47.2 - 62.6

Nivel de estudios

13.8 - 28.8

11.0 - 13.86.7 - 11.00.1 - 6.7

Viviendas sin calefacción

4.0 - 11.02.8 - 4.02.3 - 2.8

1.6 - 2.3

Hogares con 6 o más personas

20.5 - 47.712.4 - 20.57.4 - 12.41.1 - 7.4

Espacios verdes

METHODS



Urban alcohol related variables = Socioeconomic variables

METHODS

Specific objective 2: To analyze the association between availability, accessibility, visibility of

consumption, alcohol promotion and advertizing in the urban environment and alcohol


.

Binge drinking

Drunkenness

Age of drinking onset

METHODS


consumption, alcohol promotion and advertising in the urban environment and alcohol


.

Sociodemographic variables

Academic variables

Health variables

METHODS


consumption, alcohol promotion and advertizing in the urban environment and alcohol


.

Individual alcohol consumption variables

Urban Alcohol related variables

METHODS

Specific objective 3: To explore the adolescents perceptions about the influence of the availability,

accessibility and promotion in the urban environment of alcohol in the normalization and

alcohol consumption in adolescents using the concept-mapping methodology.

Generación de ideas

SESIÓN 1 TRABAJO EN GRUPO: 8-20 personas/grupo(lluvia de ideas)

1) Grabación en audio2) Listado de ideas de cada grupo3) Síntesis ideas y eliminación duplicados

LISTADO FINAL

Información participantes (encuesta)

METHODS




“Which environmental factors do you think promote

alcohol consumption?”

METHODS




Estructuración de enunciados

SESIÓN 2

TRABAJO INDIVIDUAL

AGRUPACIÓN IDEAS VALORACIÓN IDEAS

Escala de likert 1-51) Frecuencia del ítem2) Importancia en el craving

1) Agrupar según criterio propio2) Nombrar los grupos

METHODS




Análisis de los

enunciados

Interpretación

de los mapas

• Análisis de escalamiento multidimensional (mapas de puntos)• Análisis de clusters jerárquico (mapas de clusters)• Obtención de mapas con valoraciones• Obtención de gráficos de correlaciones (pattern matching)• Obtención de gráficos de priorización

EQUIPO INVESTIGADOR + PARTICIPANTES EN EL ESTUDIO

FIRST RESULTS PILOT STUDY

In the 20 zones analysed, we found:

306 outlets that sell alcoholic drinks (mean 15.3 per section)

o 66.7% in-premises (bars, restaurants…)

o 26.4% off-premises (supermarkets…)

Unequal distribution: almost 50% of outlets are found in the

city centre

Availability and accessibility of alcohol


Number of outlets that sell alcoholic beverages in the analysedcensus sections, by neighbourhood. Barcelona, 2015

0

20

40

60

Nu

mb

er

of

ou

tle

ts

In-premise Off-premise Other


72 elements of promotional and advertisement of alcohol in public spaces

(specially sponsorship)

Advertisements and alcohol promotion are focused on Ciutat Vella and

Eixample

We found 5 people peddling or promotion alcohol outlets. All in Ciutat

Vella.

Many promotional items related to in-premises outlets (61% of outlets)

91% of off-premises outlets have elements to promote alcohol selling and

consumption

Advertising and promotion of alcohol


Advertising and alcohol promotion elements found in publicspaces, by district. Barcelona, 2015

0

20

40

60

80

Ciutat Vella Eixample Sants-Montjuïc

Les Corts Sarrià- SantGervasi

Gràcia Horta-Guinardó

Nou Barris Sant Andreu Sant Martí

Nu

mb

er

of

ele

me

nts

Advertisement/Sponsorship in public spaces Terrasses with logos

Other elements in in-premise outlets Elements in off-premise outlets

FIRST RESULTS PILOT STUDYA

dve

rtis

ing

and

pro

mo

tio

n o

f al

coh

ol


In each time period, 39-52 signs of consumption in public

spaces were found (most of them were cans of beer)

We found more signs of consumption at night time and in

Ciutat Vella

Consumption in public spaces

PILOT STUDY: CONCLUSIONS

The urban environment in Barcelona contains many elements

that promote alcohol use, which are concentrated in the city

centre

Data of the whole city are needed, and our project will allow

us to collect them

Once these data are available, we will be able to study the

association between the urban environment and alcohol

consumption in adolescents.

AVAILABILITY, ACCESSIBILITY, VISIBILITY OF

CONSUMPTION, PROMOTION AND ADVERTISING

OF ALCOHOL IN THE URBAN ENVIRONMENT AND

ITS RELATION TO THE CONSUMPTION OF ALCOHOL IN ADOLESCENTS

availability, accessibility, visibility of consumption, promotion and advertising of alcohol in the...

Health & Medicine