The focal image connotesIts genre - comedy

Release date

Big, bold and clear writing

Cast names

Recognized actor - attracts the audience

Titles of other films the company has made

Mainstream film

Marketability: As the film poster includes the cast names who are well known and the focal image include a recognizable actor, the producer has kept the film poster simple, knowing that it will get viewers (mainstream).

Independent film

Names of producers/directors

Clear and big title

Challenging stereotypical conventions

Focal image – doesn’t give much away however it does relate to the title.

Feel as if the film poste doesn’t give much a way and the films remains enigmatic

Playability: hoping that the audience watch the film and

enjoy it thoroughly, hoping that it will gain more awareness and

more viewers