Trendyol

Trend Company Social Business Plan

Anıl Sural

EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM

Globalization is effect all over the world. Therefore; people want to wear good brand clothes. Brands determine social status and all individuals want to wear favorable and trend brands. It also effect Turkey so branding has increased in Turkey. Trendyol.com is a private shopping web site which sells fashion textile products up to 90% discount customer.

EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM The main goal of Social Business is provide poor people; defective, cheap, clearance,high quality and good brands. On the other hand, we want to provide work opportunity disable people and they can earn money and they are going to feel free in the society. Our district is Sultanbeyli where close trendyol operation center and so many poor people live there.

EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM Our shop is going to be in Turgut Reis. Because Trendyol has shop for rent

and they want to give donation us. Trendyol com

the most sought-after brands and

designers, in March 2010, set out the aim of makingaccessible to everyone. A pioneer in

fashion since its inception, with the mission tosupport designers in this direction a lot

ofTurkish designer was the first site to offer their products for sale on the

Internet.

EXECUTIVE SUMMARY EXAMPLE : TREDNYOL.COM

As of the end of 2011 more than 4 million

members and more than 1000 young team of

600 people, serving a range trendyol.com

brand, founded by a giant Operations Center

carries out the shipment of the package every

day, tens of thousands.

1. BUSINESS DESCRIPTION

Social Business ConceptTrend and Trenyol can start social business by establishing a company sell cheap, defective and clearance sale poor people and this shop disable people are going to work there. Leftover pieces of old collections from Trendyol’s can also be sold in the stores and Trendyol could get a from cost of goods sold. Trendyol will donate one shop in Sultanbeyli which we can sell and earn money for it. Finally Trendyol provide the logistics and supply chain. Supplier will provide some of the goods.

Management Team

Anıl Sural and Dorukan Tipici, the founder of Trendyol

who is Demet Mutlu, will be on the executive board.

Marketing manager will be Assit. Prof. Meltem Kıygı

Çallı and Finance Manager will be Prof. Suat Teker could

be other board members. Emre Aykanat general

manager with e- Business and retail background should

be employed to run the social business in a sustainable

way.

Products/Services Description

Our products are textile, accessories, bags, cosmetic,

electronic, office supplies and shoes. And these are

defective, end of series and clearance. All will be cheap

and we will buy from trendyol charge. Most of them

famous brand and environment friendly. Price will be

under market prices.

Social Purpose

Trend has a two role for this our Social Business.

First one is Trend supply good quality textile, accessories, bags, cosmetic, electronic, office

supplies and shoes for poor people. These goods will be

super cheap when you compare original price. It is

not for only clothes our customer can find electronic,

accessories etc because it is not main point clothes. They

should feel good when they buy their demand for life and

for feel same with other people.

Social PurposeSecond main socail purpose is we want

participate labor force people with disabilities. Disable people

should work if they want because we live equal world.

They had same penalties when they were born or during

he year with accident but training of people with

disabilities in a job they can do the basis of capacity, making

them efficient provision of economic and social well-

being, it is essential to ensure people with disabilities

employed in order to obtain benefit from vocational

rehabilitation services.

Social impact can be measured in various ways, such as:

- Number of members of vulnerable groups employed by the Social Business

- Percentage of the handicapped employed by the Social Business

- Average increase in household income in employees

- Number of beneficiaries having received cheap, good quality textile, accessories, bags, cosmetic, electronic, office supplies and shoes.

2. MARKET ANALYSIS

Trend Social Business Line will proivde defective, cheap,

clearance,high quality and good brands.

The collection will be positioned in a medium price

range and our main work with men clothes, women

clothes, baby and child clothes. In addition it accessories, shoes and handbags, household appliances and cosmetic.

2. MARKET ANALYSIS

Our product range is so large we do it because first

reason if poor people live in this society, they would like

to use bags, accessories etc. they can feel equal with

other people. Second reason about quantity Trend's

product which we want to sell in Sultanbeyli these are

clearance, defective so we didn't want to focus only one.

Our reason a few product can be defective and if we

choose large concept we can enlarge our product.

Industry and Outlook

Our concept is so different so their is no real competitive

for us. We can tell some of the e-business which are web

Site and they sell from there. But they sell high profit rate and they cannot sell our price because our goods

are clerance, defective and out of stock. GenereallyWholesaler does our business but they sell like YKM

and Boyner. Our advantage is we do not pay any rent for

our Shop and our customer who is poor and they live our district where is Sultanbeyli.

Industry and Outlook

We can give example some boutique and grocery shop

where people buy men clothes, women clothes, baby

and child clothes. In addition it accessories, shoes

and handbags, household appliances and cosmetic.

Second hand shop can be our competitor. But there is a

few shop in Sultanbeyli like it. And people want to buy

first use. Our product will be first use but second hand

price. And quality and high standart produt we want to

sell our dear customer.

3. ORGANIZATION

Trend will be locate in Sultanbeyli, İstanbul. Our shop

will be given by Trendyol and they want to donated it for

us. Management will be Anil Sural and Dorukan Tipici.

Okan University Academic Staff would like to support

us. Marketing Asist. Prof. Meltem Kıygı Çallı and

Finance Prof. Suat Teker will be help for our project.

Disable people are going to work our shop.Trednyol.com will help transportation and

logistics issue. Trendyol located in Tuzl and Trend

Social Business locate Sultanbeyli. It is close

Trendyol’s warehouse.

3. ORGANIZATION

Some of the time wholesaler will help for transfor our

shop. Trendyol’s joint ventures company would like to

support us.

Human Resources

Our manager team will be our founder who is Anıl Sural

And Dorukan Tipici. Marketing and Finance department

will be help by our academic Asist. Prof Meltem Kıygı

Çallı and Prof. Suat Teker. Our shop will be open on

Monday till Friday 10.00-20.00. Saturday will be 10.00-

22.00 and Sunday will be on 12.00-18.00. We want to

start with 3 people. And it will increase during the

moths. Because Trend want 2 days off for our worker.

Suppliers

Trendyol is the main suppliers for what we sell in Trend

Shop. And they will support for the shop. In the second phase, broaden range of

suppliers to other garment producers in the wider area. Our

location is very good that we can meet and others can

support us beause it is close the organized industrial zone.

Trendyol is an experimental retailer we are lucky that

we work with this brand.

4. MARKETING AND STRATEGY

Trend Company(TC) establihed in 2012 and Chief

Executive Officer is Anıl Sural. General Manager is

Dorukan Tipici. We are going to open shop in Sultanbeyli and we want sell quality brand to

customer.We don’t manufacturer it because if we do it

could be More expensive Trend will buy defective and clearance products from Trendyol for non

profit. We cannot determine price because it would be so

many kind. But we can give an example for price

policy. US POLO shoes are 100 Turkish Lira in Boyner. Trednyol.com sell it 40 TL. And if it defective or

it is

4. MARKETING AND STRATEGY

clearance we can buy it like 15 TL and we can sell it our

Trend Store 20 TL. It is good price when you compare

non quality China like Carrefour they sell there 25 TL so

Our good good quality brand and it is cheap.Marketing and Finance will be our Prof.

Distribution will be done through Trendyol as well as shop-in-

shop concepts with selected retail partners

Distribution Channels

Possible distribution channels targeting especially poor

citizens could be:

Disable association, Employment agencies and social

authoritiesSultanbeyli Trend ShopSmall distribution networks- these could be

established in a second phase and supply remote areas,

thereby creating additional employment opportunities

for poor disable people.

Promotion StrategyWe want do word-of-mouth advertising. It is the

most effective an efficient. Some of people will buy

somethingAnd they will say other people. It is like chain. Sultanbeyli Municipality and mukhtars will

annouce poor people. We can do show card and put up

the close district. Social Media is other source that we

can useand people can learn us free. We can do web

site and Trendyol can helpus about that. Because

trendyol company is e-commercial and they know it how

to do very well.

Strategic AlliancesTrend will enter into various strategic

alliances, amongst others with: - Sultanbeyli Municipality: The Municipality

will help foradvertisement and transportation for

handicap. - Istanbul Metropolitan Municipality Disability Directorate Sultanbeyli Branch: They will help

for find employer and support find customer too.- Okan University: The University will help for

micro Credit and academic support for management

issue.