anıl sural - business plan for bank

Okan University Faculty of Economics and Administrative Science Department of Business Administration FNC407.1 - Bank Management Associate Professor Dilek Teker Business Plan Project Anıl Sural – Aslı Bozkurt

Iuvenes Bank (IB) Business Plan

’’Change for young people’’

We provide YOUth banking

11 December 2012

www.iuvenesbank.com

11 December 2012 www.iuvenesbank.com

The Content of a Business Plan

Executive SummaryPart 1: General Company DescriptionPart 2: Products and ServicesPart 3: Marketing PlanPart 4: Management and Organization


Executive Summary

Iuvenes Bank (IB) is the leading commercial bank in Istanbul and aim young people

undergraduate, graduate, Master or PhD students 18 until 26

credit card for young people it will be with discount, low interest, delay of payment and no charge for credit card usage fee

education loan for students

employee in two parts: one group who graduated school and the other they are already student but they can come 2 days per week


Part I: General Bank DescriptionOur mission is providing products and services according to the needs and expectations of young.

Our vision is Iuvenes Bank (IB) with the awareness of being a strong brand, customers and creating shareholder value, profitable, efficient, social responsibility and young customer-oriented products and services.

We want to provide ‘’ Younker Card ’’


Shareholders are 3 people :

Anıl Sural who graduated from Okan University in 2013. Business Administration major with high honor degree and International Relations double major. And then he got Master degree from Boğaziçi University Finance Engineering. Mr. Sural has worked Yapıkredi Marketing Vice President and he was CEO of Denizbank in 2023.Aslı Bozkurt who graduated from Okan University in 2013. She graduated Business Administration with honor degree. And she got her master degree from Istanbul University MBA. Mrs. Bozkurt has worked Finansbank Finance Vice President.Suat Teker who has academic and professional experience. He graduated from İstanbul Technical University, Management Engineering in 1986. He has been US. Professor Suat Teker has 2 master degrees one is University of Toledo from Account in 1989 and second is Economy University of New Orleans in 1992. And He has PhD Degree from University of New Orleans Finance in 1994.



Part II: Products and Services

Iuvenes Bank (IB) have two fundamental products.

One is credit card… ‘’ Younker Card ’’

It is special credit card for young people. Our bank wills agreements with fast food restaurants, textile and accessories companies, cinema etc. So they can have campaign and discount. Every week our discount ratio and firms might change. If you use Akbil it is Smart Ticker or HGS Quick Switch System, it will be our ‘’Younker Card’’ too. You can deferral your payment every 3 months.


Second is education loan…If you cannot get any scholarship from private university we provide with low interest for you. And our funds for who want to go abroad for study Iuvenes Bank (IB) give for low interest but we have one reason when you come back from abroad you should work our bank. If you studied 2 years you should work our bank 4 years. We will pay your salary and it is good your career path.


We will start with 10 branches in İstanbul. These will be Beşiktaş , Kadıköy, Taksim, Bakırköy, Boğaziçi University, İstanbul University, Okan University, İstanbul Technical University, Marmara University, Koç University.

3 branches are in Ankara : Kızılay, Bilkent University and Ankara University…

2 will be in İzmir : Konak and Ege University…

And last branches will be Eskişehir at Anadolu University.

So we are going to open with 16 branches in Turkey. Every branch will do lottery every month and we will give I-phone 5 lucky young.


We will establish strong IT department because internet banking will be main purpose.

We do not open sp many branches because young people can use internet easily and when they use and do it their staff there we do not pay branch rent, bills and employee salary. When the use internet they can transfer their money to other account with our bank it will be free.

Younker Credit Card Younker Education Loanslow ratio for Treasury Bills, Common Stocks etc

internet banking


Pricing strategy other bank cannot orientating our price

Expertise will be in few years but reputation will be high for students. Location will be highest young people area and some of the university’s campus. So it is direct customer.

We shall not open so many branches we would like to do with internet banking. Advertising strategy will be cheap. Because they will record their video and it will enlarge via social media.


Part IV: Management and Organization

Youth Banking


Human Resources strategy: Iuvenes Bank (IB) approach to human resources is the basis of the principle of investing in people. Developments in the awareness that all young and creative minds behind the human resources Iuvenes Bank continuously recruit, train and develop employees demonstrate their ability to provide environments, provide opportunities, and rewarding to see the success of the entire system is the basic building blocks.

We would like to work with 2 kinds of people.First type is they have an experience and management ability. And second type is part time workers university student they can work 2 or 3 days per week…

We will hire Business, Economy, International Relations, Public Relations, Management, Computer and Industrial Engineering students.

First year we will hire 120 employee and our project first year 40, second year 60, third year 80 and fifth year 100 workers we will hire.



Our responsibility is young people…

Iuvenes Bank (IB) would like to provide cheap banking for them maximum profit for us and our social responsibility provide job for university or master students and graduated. Because recently years there are so many new graduated and qualification but they cannot find job.

Our aim experience and teach some management and banking ability…

On the other hand we believe our bank and we will cooperate with Republic of Turkey, Central Bank, Capital Markets Board. For our students we will do agreements with other companies it is good they can increase their sales and our young friend can benefits from it.


Thanks for listening…

by Aslı Bozkurt & Anıl Sural

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