angling international - july 2011 - issue 42

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On the eve ofEFTTEX, majorshing manufac-turers are beingurged to put moreresources intosearching for alter-natives to lead intheir products.The call comes

from Niels Brev, who for the last threeyears has headed a Government-backedproject to investigate and introducelead alternatives in shing tackle in theNetherlands.Brev will be at the exhibition in

Amsterdam and says he has beendisappointed by the performance ofthe major tackle manufacturers when itcomes to looking for lead-free solutions.He said: When I started work on

the project I approached a number ofinternational shing tackle manufacturers,but they did not want to know. Theirresponse was that the market was notready for lead alternatives because theywould be more expensive.They added that if there was no

lead ban in place, people would notbuy alternatives.However, Brev said he would be

advocating an about-turn in attitudes.He explained: My message is dontwait any longer in conquering theworld market with environmentally-friendly alternatives for shing weights.Anglers need it now. We can expect

lead bans in several countries in thenear future. A lead ban is alreadyplanned in different countries, includingEngland, Denmark, Canada and natureparks in the US.Price is no longer an argument for

any types of shing the quality of thealternative is the key.Brev will also be highlighting the

success of the Water Framework Direc-tive a government backed project tocome up with ways of getting lead outof shing in the Netherlands.The group is made up of two govern-

ment departments, Dutch tackle shopowners, the Royal Dutch Angling Asso-ciation and two tackle manufacturers.He said: Anglers in the Netherlands

are ready for alternatives to lead 94%of the 4,000 shermen we surveyed arewilling to sh without it.

The Royal Dutch Angling Associationhas tested new alternatives and thequality of shing has been found to beexcellent by experts.Brev added: Some of these lead

alternatives are already available intackle shops, but not for everything.Others will be ready for the marketfrom next year.Simon Healey, of UK-based Atomic

Tackle, a major supplier of carp leads,told Angling International that hiscompany already had an alternative tolead that could be used if a ban came in.He said: We have non toxic alterna-

tives, but would not introduce themunless a total ban came in because itis more expensive than lead. Anglerswill not buy alternatives that are up to40p dearer.One company on the south coast

of England tried to selllead- free tackle andthey lost a lot of moneyin doing so.We researched lead-

free alternativesa number of years agoin case a ban camein as I presume othercompanies will havedone. But I cannot seea ban coming in mylifetime. Until it does

lead will continue to be sold.Danish company claims revolutionarylead breakthrough see page 8

FIPO FIGHTSLICENCE MOVE

Minister may overturnItalian registration law p10

Essential reading forbuyers in the tackle trade

July 2011 Issue42

r may overturnegistration law

y law registration Italian

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Colorado company addsto successful series p8

PowerPro unveilsSuper Slick 8 atEFTTEX and ICAST

As theNetherlands takes the lead in nding alternatives to lead inshing tackle, theman behind the project tells manufacturers thatthey should be looking for replacement products now.

INDUSTRY URGED:ACT ON LEAD NOW

COMMUNIQU continuedonpage8>

Dyneemas boostfor line sector

Hot new launchesyoull want to seep39

New rods fromRoss Reels

Niels Brev: Urgingaction on lead.

Newgrade is50%thinner! p12

Above:Wind tunnel tests at auniversity intheNetherlandshavehelpeddevelopalternatives for lead inshing tacke.

Why Mustadhas closed itsPhilippinesoperationHookmaker to concentrateon core business p14

Biggest launch for nearlythree years p56

EFTTA and HughsBig Fish FightAward-winning campaigngets trade backing p77

AnglingInternational July20116

MAGAZINECREDITS

JULY 2011

Whoever I talkto in thetrade andwhereverI go in theworld I am constantly told that newproduct and innovation are thelifeblood of the shing industry.It is probably the most used clichI know of but the fact is, it isabsolutely true.

This magazines close engagementwith the industrys big shows (we arethe ofcial sponsors of the EFTTEXBest New Product Awards and it is nocoincidence that product is centralto our ICAST preview in this issue)is a further reminder that withoutinventive people and products we areall lost.

That is why I am pleased to be ableto tell you about a new product-driven website about to be launchedby Angling International.

Rather than repeat the content ofthe magazine, which can already beaccessed with page-turning technologyonline, we plan to introduce a newlevel of media service for the tackletrade. The site will be where manu-facturers announce new launchesand showcase their catalogues, whereyou nd new product rst and whereyou reach new customers around theworld.

No matter where you sit in thesupply chain you will nd informa-tion of interest to your business.Its a new resource that we believewill bring added value to the trade

everywhere.If you are reading this at EFTTEX

or in the time between EFTTEX andICAST you will already have noticedour breakdown of all the Best NewProduct Awards entries forAmsterdam. Thats just a start.

The site will underline our unbeat-able show coverage and will bring anew dimension to our media serviceto the industry, showcasing moreproduct, more often.

Angling International will be inAmsterdam, Las Vegas and NewOrleans. We look forward to seeingyou.

[email protected]

Publishing editor:MelBagnall; [email protected] +44(0)1733392977 Assistant Editor: AnthonyHawkswell; [email protected] director:RobCarter; [email protected] Art Director:KeelyDocherty-Lee; [email protected]:KateHolt DatabaseManager:GrahamGoor; [email protected] enquiries: [email protected] Colour reproduction: ATGraphicsUKLtd, Peterborough

Angling Internationalmagazine is publishedby TopCorner Editorial andDesignLimited. 4Milnyard Square, Bakewell Road, OrtonSouthgate, PeterboroughCambridgeshire,UnitedKingdom, PE26GX International Commercial Director: LucieHenton; [email protected]; Tel. +447825999230; Skype. lpetrickovaU.S. National SalesManager:Stuart Pavlik; [email protected]; Tel. 561-627-2520direct; Skype. stuart.pavlik

THANKSTHIS ISSUEGOTO: AngelaCoe,FannyChamplon, TonyConte,EllenGeskus,ChrisdeHaan,SimonHenton,KateHolt, JulianJurkewitz, JenLavigne,DonnaLeonard,JohnMazurkiewicz,SteffensNoud, JennyTravis, AustinWang,Mary-JaneWilliamson,PeteWilson.Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

Benvenuto,BienvenidaBienvenue,Willkommen

Meet themakers of Angling International...

ROBCARTER, EDITORIALDIRECTORRobbeganhis careerwriting for andediting specialistconsumermagazines in theUK (includingMatch foot-ballmagazine, Fore! golfmagazine and Trout Fisher-man)before being appointededitor-in-chief of Emapscontractpublishingdepartment.He is a founder director ofTopCorner, thepublishers of Angling International.

KEELYDOCHERTY-LEE, ARTDIRECTORAs TopCorners art director and co-founder, Keelyhas16years designexperience, andaproven recordofproducing successful ad campaigns, brochures anddirectmail. Shehasworkedwithmanyangling clientsand today leads thedesign teamonAngling Interna-tional,managing theeditorialproductionofeach issue.

LUCIEHENTON,INTERNATIONALCOMMERCIALDIRECTORLucie can call upon11years experienceof deliver-ing commercial solutions for angling clients. Czech-born, she is also familiarwith other eastern Europeanlanguages. Call her to discussyour advertising andmarketingneeds.

MELBAGNALL, PUBLISHINGEDITORMels vast experience in the angling industry includessix years as thepublisher of UKcompanyEmapsanglingbusiness. Hebeganhis career onAnglingTimeswherehewas reporter, featurewriter, subeditor andnewseditor. Hehasworked inmagazines formore than39years.

ANTHONYHAWKSWELL, ASSISTANTEDITORAnthony is anexperiencednewseditorwith a strongbackground in angling journalism, havingworkedasNewsEditor on theUKs leading anglingweeklynews-paper, Angling Times.His backgroundalso includestimespent editing anational business-to-businesstitle in theUK.

STUARTPAVLIK, USNATIONALSALESMANAGERStuart is based inNorth PalmBeach, Floridawherehemanages theaccounts of Angling Internationals USandCanadian clients. An avid shermanwith advertis-ing experiencegainedat Florida Sportsman, Stuart hasa strongunderstandingofworldwideshing fromhistenure at IGFA and fromextensive travel.

8I N S I G H T A N A LY S I S T R A D E N E W S

COMMUNIQU


A Danish company believes that it is onthe brink of the biggest revolution inthe shing industry with the discoveryof a groundbreaking lead substitute.And Morten Bundegaard, ManagingDirector/CEO of Pro Solution Aps, says that he hasalready had inquiries from leading manufacturers.Bundegaard, who also owns Pro Fly Tyer, told

Angling International that he is just six months awayfrom producing a material with the same density andphysical attributes of lead.He said: Lead has a density of 11. We have pro-

duced a new material, Pro Composite Matrix (PCM),that has reached a density of 8.5. It is only a matter oftime before we can get the right combination of theve materials that make up PCM to obtain the samedensity as lead.Bundegaard said: Manufacturers have serious

problems because of the imminent lead ban and webelieve that we are close to solving the mystery for them.They are excited because there will be nothing like

this on the market. A lot of companies have tried and

ROSS: RODSCOULDBEBIGGER THANREELS

JeffWieringa: Highhopesfor new rod line-up.

failed to come up with a solution. This is going to bethe biggest revolution in the shing industry.Bundegaard maintains that the PCM 11 as it will

be known will have all the attributes of lead in termsof strength and durability.He said Our PCM 8.5 can be used as jig-

heads now and they can take a hammering.The exact composition of the PCM is a closely

guarded secret and Bundegaard said: Loyalty inthe copying business is slim to none. There willbe a lot of people who will try to break it downand nd out how we have achieved what wehave.However, it is difcult and expensive to

develop the matrix. It is involved, complex andrequires complicated molecular interaction.

Ross Reels, the US y shing brand, hasrevealed plans to add at least seven new rodsto its Rx and Essence FC series.The new launches would appear to herald

a greater focus on rods by the Coloradocompany, whose latest advertising carries theline Not Just Reels.Ross was acquired last year by 3M, owner

of prestigious y line company, ScienticAnglers, and Business Development ManagerJeff Wieringa told Angling International: Weexpect Ross rods to be just as big as reels ifnot bigger.Ross has spent a lot of time designing and

building exceptional rods, but just hasnt toldanyone about them.These rods are in the $150 so $320 dollar

range, so are very affordable for the kind ofquality the angler is getting.Ross is also introducing saltwater reels into

the successful F1 large arbor series that itlaunched last year. There will be one saltwaterreel to start with, but Wieringa alluded to aseries of at least three.The reels will feature the successful F1 car-

bon bre drag system and will debut at theIFTD show in New Orleans in August, withorders being taken from September/October.

Scientic Anglers and Ross will be atICAST and IFTD, but will retain theirseparate identities.We have a combination booth at ICAST

but each brand will haveits own area, explainedWieringa.Ross will also

have its owndenedoorspace atIFTD, with alink to ScienticAnglers.

will havexplained

o

Left:MortenBundegaard, of Solution Aps.

LEADBREAKTHROUGH

I N S I G H T A N A LY S I S T R A D E N E W S

COMMUNIQU

10

NEW-LOOK IFTDSHOWGATHERSMOMENTUMThe International Fly Tackle Dealer (IFTD)show continues to gather momentum asthe event draws closer.The new venue in New Orleans has

provided a positive shot in the arm for they show with exhibitor numbers conrmedto be up on last years event in Denver.

Bullish Show Director, Randi Swisher, toldAngling International that he expected thenumber of companies taking booths at theevent between August 18 to 20 to be upby between 10% to 15% by show time.Swisher says he is condent that it will be

the biggest in recent years and the numbers

back up his optimism. The organiser hasalready had to look for another hotel to caterfor those wanting to attend.IFTD is organized by the American Fly

Fishing Trade Association. Click onto itswebsite at www.aftta.com for a full list ofexhibitors.


In an unprecedentedmove, Italian tradebody FIPO has metwith its countrysminister for sheries toexpress its opposition to thepossible introduction of a seashing licence and to requestthat the current law requiringsea anglers to register beabolished.A strong delegation led by

FIPO President Ciro Esposito and including EFFTACEO Jean-Claude Bel presented its argument toSaverio Romano, the new Minister of Agriculture,whose responsibility includes recreational shing.And Esposito believes the meeting is a big step in

FIPOs efforts to have current legislation requiringcompulsory registration to be rescinded.Esposito told Angling International: Currently sea

anglers are just required to register online. This wasintroduced in May and is compulsory. No licence isrequired right now, but once the rst step is taken,the second step becomes easier.We believe this is the rst move towards the

implementation of a licence and it makes thesecond stage more likely. The same thing happenedin hunting.We have been ghting against the adoption of a

paid-for sea shing licence for some years and thismeeting was a very signicant development. Weasked for the cancellation of the current registration

Italianshermen lobbyMinisterover newsea angling register

scheme and the Minister gave us an assurance hewill take action.The fact that he should even attend the meeting

is a very good sign and indicates a new and differentattitude to recreational shing in Italy. This kind ofmeeting is not very common in Italy and is a rst forthe recreational shing industry.The meeting was also attended by the full FIPO

Board and by CONFISUB and UCINA, the countrysdiving and boating associations. Jean-Claude Bel wasrepresenting EFFTA President Pierangelo Zanetta.The introduction of a sea shing licence in coun-

tries such as Portugal has been considered disastrousfor the shing tackle trade andFIPO fears the same thing willhappen in Italy. The threat comes,says Esposito, at a time the indus-try is already struggling to dealwith very poor trading conditions.The economy has affected

many countries, but it is particu-larly tough in Italy, he added.There was a decline in 2009,which slowed in 2010 and lookslike it has stabilised in 2011.The decline is most evident in

the freshwater sector, perhaps be-cause sea angling is less frequentand therefore less sensitive to thesituation.The total market value is

probably 30% down in the last

two to three years and it is hard to see any chance ofgrowth this year or next. Consumables have held upreasonably well, but rod and reel sales are very weak.In the meantime companies are containing theiroverhead to adapt to the current market size.Despite the situation, 27 Italian companies will

be represented among the 220 exhibiting at EFTTEXin June. Europesca Sport, the manufacturer andwholesaler of which Esposito is Managing Director, isamong them.A regular exhibitor at the show, the Rome business

will be presenting a new line of sh nders onstand B34.

Ciro Esposito, Presidentof FIPO.

Randi Swisher: Condent ofa god show.

Above: Italys Minister of Agriculture, Saverio Romano, addressing FIPOmembers.


COMMUNIQU


Thequality of shing linesworldwide could be aboutto take another big stepforward with the newsthat Dyneema has intro-duced a new grade of bre that is 50%thinner than its previous thinnest bre.The Netherlands company says that

this new grade of the worlds strongestbre is also incredibly supple andsensitive and will greatly enhancecasting distance and accuracy.The company states: Whats more,

the exceptional strength of Dyneemabre provides even more power andcontrol when ghting big sh. And allof this is achieved without sacricingreliability and long life.In abrasion resist-

ance tests the newgrade has been shownto retain 68% of itsstrength after 20,000cycles, making it thehighest performer inthis respect. In addition,lines based on Dyneemaare highly-cut resistant,since they atten whenplaced under tension.Earlier this year DSM

Dyneema announced anew licensing schemeto more strictly control the use of itsproducts by shing line manufacturers,a story revealed in the May issue ofAngling International.The Dyneema Brand Licensing

Programme means that the Dyneematrademark can now only be used un-der licence by authorised companies.

Now this new Dyneema grade isbeing made available to DSMDyneemas Premium ManufacturingPartners and to leading shing linebrands in partnership.The bre is immediately available

for shing line manufacturers,conrmed Global Marketing ManagerNoud Steffens. They can contact usdirectly or contact one of our distribu-tors, Eurobers or Gruschwitz.The bre can also be delivered in

all kinds of twists. Anyone interestedin a braided shing line based onthe new bre can contact one of ourPremium Manufacturing Partners inthe industry.

DSM Dyneema is the inventorand manufacturer of Dyneema, anUltra High Molecular Weight PolyEth-ylene (UHMWPE) bre that is used byline manufacturers around the world.UHMWPE is produced in Heerlen,Netherlands, and in Greenville, NorthCarolina, USA.

NewgradeDyneematakesanotherbigstepforward in linedesign

Lowmemory softuorocarbon Madewitha special resinblendtobe transparent forhours

Among therst leaders tostay transparent for so long

Fast sinkingand supple Excellentabrasionresistanceandknot strength

Makes tyingknotseasier thanever

A LEADER THAT ISCLEARLY DIFFERENT

BLOOD FISHING TACKLE INTERNATIONALNo 12, Aljunied Road, KH Plaza, #05-01J, Singapore 389801Tel: (65)-68444081 Fax: (65)-68444696 Email: [email protected]

Looking fordistributorsworldwide

distributors

Dyneema explains: The general trendin the shing line industry is to havethinner, rounder and stronger shinglines. This newly developed bre isbased upon our SK75-product range.This product range is among thestrongest in the industry with a tenac-ity of 34-40 cN/dtex (the thinnest,the strongest). Next to this, this brehas a very highmodulus (modulusis the resistance to stretch), which

inuences the feel of the bite. Now,DSMhas been able to reduce thetiter(thickness) of the brewith 50%.A thinner bre enables you tomakethinner shing lines (e.g. 4 x bre)ormore round shing lines (e.g. 8-16x bre). To summarise, the new breenablesmanufacturers tomake thin-ner and rounder shing lines basedupon a strong bre. This is great newsfor the shing industry.

THETECHNICALDETAIL

Dyneemabrenowanew lowdiameter grade is available.


COMMUNIQU

14 AnglingInternational July2011

Norwegianhookmanufacturer,Mustad, hasclosed downits Philippines operation afterfailing to reach acceptableprotability for the plant.The Mustad Terminal

Tackle Philippines operationshut at the end of May and

the company says it plans to concentrate on its corebusiness of hook manufacture in the future.Around 200 workers have been made redundant

at the plant that has been producing ies and rigs forover 23 years.In a letter to customers leaked to Angling

International - Mustad CEO, Lars Lemhag, said:Mustad has struggled for a number of years to reachacceptable protability in our Philippines operationand we have not been successful in turning this around.Mustad has a long tradition of manufacturing ies

and rigs rst in Norway and then Singapore andMalaysia, before establishing a dedicated unit in thePhilippines.Lemhag added: We shall continue to build on

our experience to offer ies, rigs and snelled hooksunder the Mustad brand to the world together withoutsourced specialist manufacturers, but we realisethat we may have a challenge in servicing the privatelabel business.In a press release the company said that follow-

ing the completion of the latest extension to its newfactory in China, coupled with increased demandfor its hooks, Mustad feels strongly the necessityto focus our manufacturing resources on our corebusiness.In the Philippines, Mustads decision has angered

unions who have described the move illegal anddisputed company claims about its protability.Mustad has this year been the subject of takeover

rumours, with both Rapala and Pure Fishing linkedwith the company. However, Mustad has dismissedthe reports as speculation.

Following its reunication with Zebco US in Febru-ary, Zebco Europe is working to further establishthe Fin-Nor and Van Staal brands in Europe.The Tostedt, Germany, based company had

already taken over distribution of the premiumsea shing brands and now they have become anintegral part of its product portfolio.The rst product catalogues have also been

produced and are now available through authorisedretailers or can be downloaded in PDF format.Among the best-selling products in the two

ranges are the Fin- Nor Offshore 9500 catsh reeland Van Staals new xed spool reel, the VM150.Peter Delwes, Director of Zebco Europe, said:

Some products can become routine after beingin the business for 30 years.However, Fin-Nor and Van Staal are always

something special. Anyone who has held one oftheir products will understand this. The entire distribution of the two brands is

being handled from the Tostedt HQ and warehousefacilities. Stock levels will be adjusted to the alreadyincreasing demand.

ZebcoworksonEuropebrandsTroubledPhilippines

plant is closeddown

Lars Lemhag,MustadCEO.

Aussie conferenceA conference into the future ofrecreational shing in Australia hasbeengivenGovernment funding.

The Department of Agriculture,Fisheries and Forestry alongwith the Fisheries Research andDevelopment Corporationwillbe backing next years event thathas been chargedwith identifyingthree national projects that willtake angling forward.

Theconference isa jointventurebetweenRecshAustraliaandtheAustralianFishingTradeAssociation.

Theorganisingcommittee isseeking input fromanglersandshinggroups tohelpmake itaworldclass conference.Adateandvenue for theeventhaveyet tobeannounced.Emailwww.recshingresearch.org formoredetails.

OceanKayaksOcean Kayaks, the Californiancompany synonymouswith sit-on-top kayaking, provided the prizesfor the recent OK Classic Tourna-ment, at Swanage in the UK. TheProwler Trident 13 Angler, ProwlerTrident 11 Angler and Caper Anglermodelsmade up the rst threeprizes in the competition, whichmarked the companys 40thanniversary. Further information

on the brand can be found atwww.johnsonoutdoors.co.uk.

SeaguarSeaguar, theuorocarbonlineandleadermaterialmanufacturer, ismark-ingits40thanniversaryat ICAST.

The New York-based companywill showcase an anniversary cakein the shape of a giant six-foottuna at its booth.

Visitors are invited to enjoya slice of cake and coffee at itsstand (1149) onWednesday, July13 at 2.30pm, where there willalso be a draw for an Ipad.

ABTVisitors to the new-look ABT LureCompanywebsite can get a sneakpreview of what to expect from themanufacturer at ICAST.

The Next Generation series ofhard jointed swimbaits and the X-2range of deep-diving crankbaitscan be seen on the Ahwahnee,California, companys site. The sitealso has detailed product informa-tion and images, news, pro-staffergalleries and streaming videos.

We think visitors to ourwww.abtlures.com site will enjoylearningmore about our new baitsandwatching them in action, saidthe companys Allen Borden.

ALSOTHISMONTH


COMMUNIQU


EFTTA inplea toRussia overconservationof salmonstocks

ALSOTHISMONTH

EFTTA has called on the RussianGovernment to safeguard thefuture of Atlantic and Pacicsalmon stocks in their country.The President of the Europeanshing tackle trade body, Pierangelo Zanettaand its CEO, Jean-Claude Bel, have writtento Russian Prime Minister, Vladimir Putin,and its President, Dmitry Medvedev, to raiseconcerns about a new law being drafted onrecreational and sports shing.Under the proposed legislation free and

uncontrolled access to all rivers and lakes forall species of sh are being proposed.In its letter, EFTTA urges the Russian

Government to consider controlling quotasfor endangered species.

EFTTA wrote: While we generally supportthis type of free access approach whenapplied to common species, we are extremelyconcerned about the consequences of suchan approach when applied to rare andendangered species like Atlantic and Pacicsalmon. One size ts all is not the way to goin this situation.Atlantic and Pacic salmon are among the

most prized sh worldwide and Russia haslong been renowned for its unique salmonrivers on the Kola Peninsula, Kamchatka,Khabarovsk and other regions.While the population of these special

sh has been declining dangerously over theyears outside of Russia due to overshing anddestruction of their natural habitats, Russiahas always been a world leader in practisingconservation and ensuring salmon shing iscarried out responsibly.Too often salmon stocks have suffered

terrible declines due to the lack of knowledgeor management policies that have led toover-shing.

One of the UKs leading anglers, Ian Welch,has been appointed Editor of Fishing Magicand has joined the management team of thewebsites owner, Fish & Fly.Welch is the captor of the worlds largest fresh-

water sh a freshwater stingray weighing over 55stone, taken from theMaeklong River, in Thailand.

Welch said: My input will be to continueto deliver the very best of what Fishing Magicdoes now and to expand the site to deliver awealth of new material.Will Barnard has also joined the website

as Sales Executive and the Fish & Flymanagement team.

Monsterstingraycaptor isnewEditorofFishingMagic

EFTTAPresident,Pierangelo Zanetta.

RussianPrimeMinister,Vladimir Putin.

Pleaseact tosave theRussiansalmon riversbefore it is too lateEFTTA

NewEditor at FishingMagic, IanWelch.

Newbuying supremoatBig5One of Americas biggest outdoor sports retailstores, Big 5 Sporting Goods, has named Boyd O.Bud Clark as its Senior Vice President of Buying.

Hewill replace Thomas J. Schlauch, who isstepping down after 19 years in the job and 44years with the company.

Clark hasworked in the El Segundo-basedcompanys buying department since 1992,serving as Vice President of Buying for the last12 years.Big 5 operates 396 stores in 12 states.

Russia has a rare opportunity to avoidthe declines suffered elsewhere by learningfrom these mistakes, thereby ensuring that itssalmon population remains robust.The letter goes on to implore Russia to

reject any attempts to allow uncontrolledfree access of the species.It added: Please act to save the Russian

salmon rivers before it is too late for Russiaand the rest of the northern hemisphere.

Cotswold Aquarius, the luggage specialist, haslaunched a newwebsite. Visitors to

www.cotswoldaquarius.co.ukwill see newreleases including the STD and DLX Pond Creep-ers carryalls and the Les Graviers Safety CradleMat, designed in conjunctionwith LukeMoffatt,owner of the famous Les Graviers carp lake.The launch of the companys newWoodlandcamouage range is also imminent.

NewwebsiteforCotswold


COMMUNIQU

Sixmonths after announcing the closure of itsUK ofce, American camouage and outdoorsportswear manufacturer, Realtree, has revealedits target markets in Europe. In an exclusiveinterview, the companys Licencing CategoryManager, Nolen Sweet, told Angling International: Somecustomers and partners feared that Realtree was pulling outof Europe completely and abandoning them. This couldntbe further from the truth.He added: We are committed to working with new

promotional partners to help spread the Realtree messageand continue to gain market share throughout Europe.Realtree is looking to expand its markets in the UK and

other countries, such as France, Spain, Germany and Russia.So far we have seen positive growth in our business in

Europe and we are excited for what the future can bring.In October last year, the company made the shock

announcement that it was closing its UK base withimmediate effect, resulting in the redundancy of RealtreeEuropes Managing Director, Donna Hambleton.Sweet explained: There were several factors that led

to the decision, but mostly it came down to the fact thatwe believe we can better manage the administrative work,

marketing efforts and promotions and overall growth ofthe European market in-house.All our domestic operations are handled in our

Columbus, Georgia, ofce and we have seen great successin bringing all our domestic business aspects in-house.With that in mind we felt our European operations wouldbenet from our internal efciencies.The time zone difference should have minimal negative

effect on our European partners because of todayscommunications technology.Sweet said that European partners should see a regrowth

in Realtrees core marketing efforts. We are looking to coverall Europe with the Realtree patterns and brands.With the ever-changing economy, retail and media out-

lets, Realtree has adapted and reorganised its structure sothat we can continue and better serve all our partners andhelp grow the hunting and outdoor markets in Europe.

Realtreeshifts focusbackontoEuropeafterchanging itsstructure

Holly Kudos has been quick to add to its new ultra-fastsinking Downforce braids range.

The company says that due to demand from customersit has introduced a soft skinline to the line-up. MarketingManager Lucas van der Geest said: Until recently all theskinlines Holly Kudos offeredwere semi-stiff, ideal formaking combi and stiff rigs.

However,wenoticedagrowingdemand for a softerskinline that could beusedasanormal hooklink, butwithbetter anti-tangle properties soweadded the soft skinlinesto our range.

Available to OEM cusatomers only, they come inMoss Green,Mud Brown and Dark Grey and in breaking strains of 15lb, 25lb and 35lb.

HOLLYKUDOSADDSMOREDOWNFORCE

SomeEuropeanpartnersthoughtwewereabandoningthem. Itwassimplynot true.

rs

ines

Green,b, 25lb and 35lb.

The Future Fisherman Foundation(F3) has had its future secured byThe Bass Federation (TBF).F3 the organisation that is

dedicated to introducing the youthof North America to shing and theoutdoors has joined forces withTBF, the oldest and largest organisedgrassroots organisation in bass shing,

after struggling to raise much-neededfunding to support its programmes.The merger will ensure important

F3 programmes such as Hooked onFishing Not on Drugs continue to beavailable. Under the agreement, F3sassets have been transferred to TBF.TBF President/CEO Robert

Cartlidge said: F3 and TBF share

common goals when it comes tothe importance of providing shingand educational opportunities forAmericas youth.

We welcome F3 under the TBFumbrella and expect to see youthshing efforts continue to grow inways that might not have beenpossible without this merger.

Future looksbright forFoundation

itsdoorealedeoryomeing outouldnt

wsagee. marketing efforts and promotions and overall growth of


COMMUNIQU

Recreational sher-men in the UShave been urged toboycott one of thecountrys biggestsupermarket chains.

The Recreational Fishing Alli-ance (RFA) has called on anglersto stay away from Safeway aftera press release from the grocerystore giant openly endorsedlegislation to close large areas ofCalifornian state waters to shing.

Its California chapter has asked anglers on every coast tosend a message to Safeway that citizens have a right to sh.

The RFA said Californias Marine Life Protection Act(MLPA) is an initiative under which large areas of statewaters are being closed possibly forever to publicshing access.

Apparently Safeway has gotten some bad advice fromthe people in the ocean protection racket, said JimMartin, West Coast Regional Director of the RFA.

Martin added : Safeway says it is supportingconservation groups that make a difference, but thatis just greenwashing..

Jim Donofrio, Executive Director, said the RFA planned

to send letter to Steven A. Burd, Chairman, President andChief Executive Ofcer of Safeway, ofcially informing himof the RFAs intention to support a nationwide boycott ofthe chain.

He said: It is our hope that Mr Burd will stop andrecognize that our rights to open access of a pubicresource are being taken away by preservationist smokeand mirror rhetoric and that by nancially supportinganti-shing groups Safeway is actually supporting attackson our recreational shing community.

In an ofcial statement, Safeway said: An importantpart of being a responsible seafood business is to not onlylimit the impacts of where we are shing, but to set asideareas where we are not. Marine Protected Areas (MPAs)are important to ensure the biodiversity and productivityof our oceans.

In California, Safeway is a proponent of the MLPAwhich balances the use and conservation of living marineresources through a statewide network of MPAs.

Excise taxboost forconservation

In an unusual brand extension, Imperial Baits haslaunched a new energy drink for anglers. Called ForThe Big Fight, it contains high levels of taurine, theamino acid thought to increase alertness and prolongwakefulness. The rst energy drink for anglersstimulates themetabolism and prevents fatigue,said Imperial ownerMax Nollert. After a hard dayswork the angler can go shingwith renewed energy.

Between 1955 and 2006 sportshing manufacturers saw a2,157 per cent annual returnon excise taxes paid, revealsthe US shing and huntingresearch specialist, SouthwickAssociates.

Excise tax, levied at a rateof 10-11 per cent on mostproducts, is apportioned toAmerican states for use inrestoration programmesunder the 60-year old Sport

Fish Restoration Programme.Every three months manufacturers and importers

of shing, hunting and shooting sports equipmentwrite cheques to the federal government.

These payments can be seen as an investmentbecause federal law earmarks those dollars for themaintenance and enhancement of the countrys shand wildlife populations, points out Rob Southwick.The result is abundant, sustainable sh and wildlifepopulations, with more diverse opportunities forsportsmen and women.

JimDonofrio haswriiten totheSafewaychief informinghimof RFAboycott

RFAcalls onanglers toboycott Safeway stores

ENERGYBOOSTER

Anglers and hunters respond by purchasing equip-ment manufactured or imported by the companiesthat pay the tax. The total annual excise tax collectedfrom shing is $667 million, which is invested by shand wildlife agencies in sheries conservation, access,education and more.

The law that generates these funds also protectsshing and hunting licence dollars from being spenton anything else but sh and wildlife managementand conservation. Fishing licence dollars amount to$604 million annually.

Safeway isactuallysupportingattacksonour recreationalshingcommunity JimDonofrio

RobSouthwick, owner ofthe Florida-basedshingandhunting specialist,Southwick Associates.


COMMUNIQU


Big Rock Sports one of NorthAmericas biggest wholesalersof shing tackle and outdoorsports gear has made its rststeps into the Canadian market.It has bought British Columbia-based

Inland Pacic Distributors, following thedecision of its owners to review theirretirement options.

Big Rock Sports CEO, Ed Small, said:Inland Pacics long-standing commitmentto the independent sporting goods retailerin Canada makes them an ideal platform forour expansion into the market.

As part of Inlands succession plan,the current owners, Stu Slater and TonyNesci, contacted us after reviewing theirretirement options. They selected Big Rockas the best way to continue building onInlands success.

Slater, President of Inland, said: After

40-plus years of serving the independentretailer, Tony and I decided it was timeto hand over Inland to someone whowould continue to build on our successand commitment.

Our research clearly indicated thatpartnering with Big Rock was the rightthing for our customers, employees,vendor-partners and the industry as Tonyand I planned our retirement.

Slater and Nesci will continue to workwith Inland and Big Rock for an indeniteperiod to ensure a smooth transition.

Big Rock Sports is based in Newport,NC, and services over 15,000 retailersinternationally with a direct salesforce thatrepresents over 1,200 manufacturers.

Inland operates out of three regionaldistribution centres across Canada and hasbeen working in the independent sportinggoods sector for over 40 years.

Tubeology continues to break new frontiers at aphenomenal pace.

Hard on the heels of distributorship agreementsas far aeld as Japan and Canada in the last year,the UK-based y shing innovator has tied up adeal in New Zealand.

It has signed a distributorship agreement withPalmerston North-based Action Bait and Tackle tosupply the country with its products.

Ann Kitchener, co-owner of Tubeology, said:Led by passionate and experienced angler,

MarkGraham, the teamat Action Tackle love innovation and new productsso they see Tubeology as a perfect solution to offer their dealers acrossNew Zealand.

Tube shing in the countryis a hot new topic and Tubeol-ogy ts in just perfectly.

Our growth continues at aphenomenal rate. This launchcomes on the back of agree-ments in the UK, Scandinavia,Iceland, Canada, Europe,Ukraine and Japan.

TubeologytiesupNewZealanddealBigRock entersCanadianmarket

AnnKitchener, co-owner of Tubeology.


COMMUNIQU


The Recreational Boatingand Fishing Foundation(RBFF) is celebrating the75th anniversary of theintroduction of the mostsuccessful conservation legislation inthe history of North America. At ICASTit will be highlighting the ground-breaking Federal Aid in WildlifeRestoration Act that was signed in 1937by President Franklin D. Roosevelt.

It enshrined in law a tax system, paidby everyone associated with recreationalboating, shing, hunting and shooting,to be used to preserve Americas wildlifeand natural resources.

Since then the Wildlife & Sport FishRecreation (WSFR) programmes havereceived more than $12bn for sh andwildlife conservation initiatives fromhunters, anglers, shooters, boaters andassociated equipment manufacturers.

Heather Sieber, RBFF Vice President,Communications, Conservation &Stakeholder Engagement, said: It iscritical that we mark this veryimportant anniversary.

Currently there are no alternative,dedicated funding systems in place beyond excise tax and licence fees tohelp support sh and wildlife conserva-tion. Without the most traditionaloutdoor users contribution or newfunding streams, Americas conservationlegacy could be in peril.

That is why it isso important that thecontribution made bythe angling, boating,shooting and huntingfraternity to wildlifeconservation is high-lighted.

She added: It is notcommon knowledgethat the people who areinvolved in all aspectsof boating, shing,hunting and shootingare the very people who

are doing the most to preserve ourwildlife and natural resources.

Sieber added that the RBFF wasintent on getting its message across totwo particular parties: 1) people whodo not know that outdoor enthusiastscontribute to the preservation of theoutdoors; and 2) the industry itselfthat pays excise tax into the fund.

She explained: The latter areresponsible for contributing to thefund and it is important that theyknow what good it is doing.

Sieber said: ICAST is the idealplatform to promote the WSFRprogrammes because everyone who isat the show contributes to the SportFish Restoration Fund.

The 75th anniversary is being support-ed by a campaign, Its in Our Nature,which is being backed by a Facebookpage and the launch of a website.Sieber said: The most important

content on the website will reect reallocal stories showing projects that havebeen restored. It is aimed at consumersand their need to know about wheretheir dollars are going, but also thereal-life success of the programme.For information call +7035190013,email [email protected] or visit rbff.org.

RBFFtomarkkeynotelegislation inLasVegas

Members of theKansasDepartment ofWildlife andParks StreamManagement Programmeatwork onaWSFRproject.

The ArizonaGameandFishDepartment has joined theState Fishing LicenseMarket-ingProgramme runby theRecreational Boating andFishing Foundation (RBFF). Theprogramme is dedicated to increasingparticipation in shingandgenerating aware-nessof the link between licence sales andconservation efforts.More than30statescurrently takepart in the initiative. TheRBFF is helping forgenewgroundonbehalf ofshandwildlifemanagement agencies in the realmof data analysis andmarketing,said Larry Voyles, Director of the ArizonaDepartment.

ICAST BOOTHNo:2005


COMMUNIQU

July2011 AnglingInternational 27

EscaGlobal, the Norwe-gian manufacturer of shattractors, has announcedthat it will not beattending either EFTTEXor ICAST this year. Managing Directorand Chairman Morten Dale andhis wife Kathleen Sullivan Dale,Marketing Manager, made theregrettable decision following theloss of their eight-year-old son in aboating accident.However, the company assures its

customers that it will be back at bothshows in 2012. In the meantime, itwill focus its efforts on growingexisting markets, strengthening theorganisation and continuing tomarket its products worldwide.We regret that we wont be

meeting customers in Amsterdam

and LAs Vegasthis year but welook forward toworking withthem andgrowing thebusiness as weregroup afterthis devastatingloss, MortenDale said.We are planning

to introduce some new andextraordinary products next year.Escas products, which imitate the

oceans lights and electromagneticelds using computer chip technology,have generated huge interest in themarket in the past three years. Thecompany has operations in Bergen,Hong Kong and New York.

EscaGlobaltomiss shows

Fishing Workshop Matagi, theJapanese manufacturer of rodcomponents, is making available awide range of Fuji reel seats incustomised colours.The Osaka-based company pro-

duces a selection of seats in originalcolours and patterns (see pictureabove) but will also paint to customerrequirements where possible.Everything is painted in Matagis own

Japanese factory and orders can beaccepted even for single pieces.Matagi prides itself on the extent of

its inventory and also on the fact thatits unique products cannot be foundanywhere else in the industry.For more information about Matagis

painted reel seats and other rodcomponents, or for the companyslatest catalogue, email [email protected] or visit www.matagi.co.jp

MATAGI TAKINGORDERSFORUNIQUE PAINTEDREELSEATS

MDMortenDale hasissuedastatement.


COMMUNIQU


Space sales for Augusts Australian Fishing Tackleand Marine Outdoor Show were running 10%ahead of last year when Angling Internationalspoke to the organisers at the end of May. TheChief Executive Ofcer of the Australian FishingTackle Association (AFTA), Doug Joyner, revealed that 75companies had already booked booth space for this yearsevent. These included household names from across theworld, Shimano, Daiwa and Rapala, along with Australian

companies such as Alvey Reels.Joyner said: The shing tackle market in Australia is

static at the moment so we are encouraged by the responsethus far.Natural disasters, such as the ooding in Queensland

and Victoria, have not helped trade in the short term andinternet sales from overseas is an unknown quantity as is thetwo-speed economy that Australia is currently experiencing.The trade-only event is taking place from August 15th

to 17th at its usual venue, the Gold Coast Convention andExhibition Centre, in Broadbeach, Queensland(pictured, left). It is the rst time in a number of years thatit has not been held on one day over the weekend.Joyner explained: It is a trial to help with retail

attendance. As stores do a lot of their business over theweekend we have moved it to a weekday event.The weekend was a hangover from the past when the

show used to be open to the public on the last day. It isnow an all-trade event so weekend opening is irrelevant.Show opening times are: 9am to 5.30pm on Monday

and Tuesday and 9am to 3pm on Wednesday.

North Americas International CustomRodBuilding Expositionwill stay at its HighPoint, North Carolina home for at leastanother year.

The events organiser and owner, TomKirkman, told Angling International thata plan to switch it to another venue hasended in failure.

Kirkmanwas looking to relocate to theBenton Convention Center, inWinston-Salem 20miles away because itoffered better nightlife and hotel facilities.

He said: We could not get the dateswewanted sowe have decided to remain atHigh Point. It is a good venue, but thefacilities outside are not great.

This years CustomRod Expo attracted arecord 3,000 visitors a 10% increase on2010. A date for the 2012 CustomRod Expohas yet to be announced, but it will beeither at the end of February or thebeginning of March.

NomoveforRodShow

Early showbookingslift Australian gloom


COMMUNIQU


Wolfcreek, a brand famous in Sweden for itshandcrafted wooden lures, is to produce anew lure series for Strike Pro, the Taiwanesecompany whose products are marketedworldwide.The joint venture will hopefully see one new product unveiled

at EFTTEX in June and available in the shops by late autumn.Managing Director of Strike Pro Europe/CWC Leif Collin told

Angling International: Wolfcreek owner Anders Ulvforsen isworking closely with Strike Pro Europe/CWC on the design andtesting of new high-quality predator lures. The target marketwill be Europe to start with, but longer term we will workworldwide as usual.

Wolfcreek was established ve years ago and quicklyestablished a good reputation, particularly for its pike lures.All of Ulvforsens products are hand-made using mainly oak,pine, cedar and beech. Wolfcreek will continue to operate asan independent company and Ulvforsen will produce a limitedseries of handcrafted lures under the brand.

For further information on Wolfcreek call +4687610600,email [email protected] or visit www.strikepro.eu.

Pozo Fly Fish-ing Products haslaunched a newwebsite as part of itsexpansion plans.The website www.pozoyshing.com will no longer selldirectly to the publicbut will showcaseavailable products.

The site reectsthe prole and future objectives of ourcompany, said CEO Guido Volterra.

As reported in Februarys AnglingInternational, the 20-year-old company hasembarked on a promotional campaign togrow its business outside of its native Italy.

In exciting times for the company, Pozobooked to exhibit at EFTTEX in Amsterdamin June and is working on new rods, reelsand other products for the coming year.

Pozochangeswebstrategy

StrikeProplanwooden lures for pike

Lookingbeyond Italyfor growth: Pozo CEOGuido Volterra.


COMMUNIQU


SAFTAD the South African shing tackletrade show (pictured below) has managedto defy a countrywide industry decline thathas seen sales drop by 15% over the lasttwo years. The organiser the South AfricaFishing Tackle Agents and Distributors (SAFTAD) says that over the last two years exhibitor numbershave grown by approximately 10% and attendanceshave increased by around 6% a year.

Bulgariangamblepaysoff

SouthAfricas key trade showstandsrm in challenging times

to be reected at SAFTAD which takes place onJuly 23rd and 24th at the Unisa Conference Centre,Ormode, near Johannesburg.

This year 55 companies, including the likes ofZebco, Daiwa, Rapala, Pure Fishing and local brands,will be in attendance.

The show, which is restricted to the retail shingtrade and the media, is expected to attract around1,400 visitors.

EXHIBITIONDATESCONFIRMEDFOR2012

AMERICAICAST 2011Date: July 13-15Venue: Las Vegas ConventionCenter, Las VegasVisitors: Trade onlywww.ICASTshing.org See preview, starting on page 39

SOUTHAFRICASAFTAD Show (South African FishingTackle Agents and Distributors)Date: July 23-24Venue: Unisa Conference Centre,Ormonde, JohannesburgVisitors: Sportshing trade profes-sionals onlywww.sportstrader.co.za

BRAZILPesca Trade Show 2011Date: August 10-12Venue: Centro deConvencoes Frei Caneca,Sao PauloVisitors: Trade onlywww.pescatradeshow.com.br

AUSTRALIAAustralian FishingTackle ShowDate: August 15-17Venue: Gold Coast Conventionand Exhibition Centre,Broadbeach, QueenslandVisitors: Trade onlywww.afta.net.au

FRANCECarrefour National Peche LoisirsJanuary 13-15, Clermont-FerrandSalonEuropenDesPchesEnMer,January 27-29, Nantes

CANADAWestern Canadian Fly FishingExpo January 27- 29SpruceMeadows, Calgary

GERMANYJagd UndHundJanuary 31-February 5Westfalenhallen, DortmundANSPO October 26-28, Kassel.

NETHERLANDSCarp Zwolle February 4-5,Ijsselhallen, ZwolleVismaMarch 22-25, AhoyArena, Rotterdam

CHINAChinaFishFebruary6-8,NewChinaInternationalExhibition Centre,Beijing

ITALYCarpItaly February 11-12,Millennial Fair, GonzagaFishing Show2012 February 24-26,BolognaFiere, Bologna

CZECHREPUBLICRybareniMarch 8-12, BrnoExhibition Centre, Brno

UNITEDKINGDOMThe Big OneMarch 10-11,Farnborough Airfeld

SWEDENSportskemassanMarch 23-25,Kistamassan, Stockholm

LATVIAAngling RigaMarch 30-April 1, RigaInternational Exhibition Centre, Riga

RUSSIAYenisey April 5-7,Siberia International ExhibitionCentre, Krasnoyarsk

KEYGLOBALSHOWS IN JULYANDAUGUST2011

SAFTADs Howard Josceleyne, told AnglingInternational: The economic situation has affectedour industry with overall sales down around 15%.It has affected the top end of the market with mostconsumers buying down.

However, the consensus in the shing industryis that we should see an increase this year with apositive growth of around 3.4%.

He added that he expected the renewed condence

The rst of Bulgarias two shing and huntingshows of the year was combinedwith anextreme sports exhibition at the Inter ExpoCentre in the countrys capital, Soa. As aresult, the event drew a considerably higherattendance compared to the same show lastyear with 6,000 visitors taking in the sights.

The focus now turns to the next event that

caters exclusively for anglers and huntersand takes place between September 14th and18th, again in Soa. It coincideswith the startof the new hunting season in Bulgaria, but isalso a popular event on the angling calendarwith all the latest tackle on display and someof the countrys top anglers on hand to offeradvice and tuition.

The largest sportshing show in SouthAmerica opens its doors in Sao Paulo, Brazilin August. The fast-growing Brazilian Sport-shing Trade Showwill this year play hosttomore than 60 exhibitors, including globalgiants like Shimano, Daiwa and Rapala.

More than 2,000 retail buyers attendedlast years event, contributing to a 30%increase in sales on 2009.

TheBrazilian Sportshing TradeShow istakingplace fromAugust 10th to12that theFrei CanecaConvention Centre in the city.

Last years show the fourth in itshistory saw a 20% rise in visitor numbersto around 5,000.

Opening times for this years event are:Wednesday and Thursday 2pm to 10pm;Friday 12pm to 8pm.

BRAZILSHOWOPENSDOORS


COMMUNIQU


TheAmerican Sportsh-ing Association (ASA)has welcomed a moveto ban politically-inspired attempts tooutlaw lead in shing tackle throughthe back door.It has backed the introduction of

the Hunting, Fishing and Recrea-tional Shooting Sports Protection Act,that would ensure any future regula-tions on shing tackle are based

purely on scientic data instead of unjustied petitions.The legislation will if adopted put an end to

attempts to over-regulate the recreational shing andhunting industries and protect the rights of anglers.The act will help protect one of our nations greatest

pastimes from unwarranted regulation, said ASA VicePresident, Gordon Robertson.The sport shing industry applauds the Congressional

Sportsmens Causcus leadership and additional sponsorsof this legislation for addressing an issue that urgentlyneeds a dose of common sense.Last year the Environmental Protection Agency (EPA)

dismissed a petition led by several organisations seekingto ban the manufacture and trade of lead shing tackleand ammunition under the Toxic Substances Control Act(TSCA). It ruled that the petitioners did not demonstratesuch a ban is necessary to protect against reasonable riskof injury to health or the environment.The proposed new legislation supports and reinforces

the EPAs decision by clarifying the TSCA exemption forammunition and shing tackle.Despite the EPAs clear ruling, the petitioners continue

to attempt to push the ban by ling a lawsuit to force theEPA to regulate lead shing tackle and ammunition, addedRobertson.The Hunting, Fishing and Recreational Shooting Sports

Protection Act is needed to protect traditional shing tackleand ammunition from unjustied bans that will harm theeconomy and reduce participation in outdoor activities.There is no scientic evidence that the use of lead is

having an adverse effect on loons and other waterfowl the reason the groups often cite for a ban.Last November 43,000 anglers helped to defeat the

most recent attempt to ban lead tackle bysending a loud and clear message to

the EPA and that had a signicantimpact on its decision.

However, the issue is not yetresolved and we encourage anglersto contact their members ofCongress and urge them to support

the act, added Robertson.

ASAbacksplan tobanbackdoor legislation

Americas best-known outdoor retail store Cabelas iscelebrating its 50th year with record sales.The company that started out selling shing and hunting

gear through a mail order business in Sidney, Nebraska, in1961, reported record sales of $2.7bn for 2010, sharehold-ers at its annual meeting were told.Its CEO, Tommy Millner, said: Last year we introduced

our 2012 vision, which is to become the best multi-channeloutdoor retail company in the world. For the last 12 monthsour entire company has been focused on this goal. I ampleased to report we are well on our way to achieving it.He added that Cabelas has expanded its online offering

and has ventured into the world of social networking. TheCabelas Facebook page earlier this year reached its onemillionth like.Meanwhile, Cabelass Inc. has appointed Beth M.

Pritchard to its Board of Directors. Pritchards previous rolesincluded CEO of Sunrise Beauty Studio LLC, which devel-ops third party beauty care brands for retail and wholesalecustomers, President and CEO of Dean & Deluca Inc., a

retailer of gourmet and speciality foods, and President andCEO of Organized Living Inc., a retailer of home and ofcestorage products. Beths retail, marketing and leadershipexperience will be invaluable as we focus on our strategicinitiatives and look to protably expand our retail storecount, said Millner.

Cabelas50thyear record-breaker

GordonRobertson,ASA Vice President.

Theactwill helpprotectoneofournationsgreatestpastimes fromunwarrantedregulationGordonRobertson

AnglingInternational July 201136

FishPimptounveilbrandnewline-up

The IFTD show in NewOrleanswill herald the nextgeneration of FreedomHawk boats. The company is setto launch amore robustmodel that will offer anglers theability to stand and sh inmore openwaters.

David Hadden, Director of Sales andMarketing,said: In the past we have produced kayaks that weredesigned for protectedwater stand-up shing like theFreedomHawk 12which is a proven best seller.

Nowwe are putting a lotmore effort intomaking a

strongermodel that is capable of stand-up orsit-down shing in oceans and seas.

In Europe and Scandinaviakayak anglers do not have theaccess to the vast array of waterswehave in theUS.Muchof their shingfromboats is done inmore openwatersandour newproduct is designed tomeetthat requirement.

In some Europeancountries there is aminimum4m restric-tion for shing in open seas. At 4.2m (14ft), our kayakexceeds that limit. It also hasamuch larger capacity450 lbs than any other kayakwe have designedbefore and comeswithmuch larger andheavier paddles.

The new kayakwill make its debut at IFTD and go onsale at the beginning of October.

The companywill also be showing off itsmid-seasonaccessory launch, the Elite Angler Seat. New for 2011,it has been described as themost comfortable kayakseat youwill ever sit in.

Non-corrosive and fully adjustable, it can be attachedeasily and removed to be used as a camp or beach chair

during non-shing hours. It has been designed to t theFreedom12 and 12UL.

Hadden said thatmore andmore of the companyskayaks are beingmodied intomotorised shingvessels. To cater for this fashion the company hasintroduced amotormount for its two FreedomHawk 12models. At IFTD FreedomHawkwill also introduce a newmotormount that ts all fourmodels. Made of corrosion-proofmaterials, thismount can be added inminutes toall models and easily accepts a 30 to 40 thrust electricmotor. It retails for $109US.

Business contacts Tel:+19782251511Email: [email protected]:www.freedomhawkkayaks.com

inassociation

withTM

FreedomHawk looks beyondUSA

Fish Pimp has unveiled its 2011 line-up of what it callshighly evolved y shing accessories, including severalnew products that deliver signicant innovations.Formally known as Angling Evolutions, the company

is rolling out with a new name, new packaging andnew products at the IFTD Show in New Orleans.It will be showing off new products such as its

Shake N Float dry ying system and Renew Line Toolclip-on cleaner. It says it has also completely rede-signed its strike indicator to be more aerodynamicand offer a new dead drift conguration option.Our goal is to help people catch more sh and

experience less frustration on the water, saysQuentin Hoffpauir, Fish Pimp Sales Co-ordinator.That means taking a hard look at all of ourtraditional approaches, then guring out ways tore-design and re-engineer them to make them better.The company says it has maintained this with its

three agship products:

ShakeNFloat Described by the company as arevolutionary y drying system that keeps dryingagent and oatant in a single container but separatechambers. With just a couple of quick turns, anglerscan dry ies and apply oatant quickly with nomess and a longer lasting effect. It comes in eithera re-llable premium version or a single-chamber,single-use disposable option. RenewLine Tool A clip-on cleaning tool thatallows anglers to protect and condition while theyreel. It clips to the rod, securing the y between twocleaning pads that apply Fish Pimps y line cleanerand conditioner as the line is reeled in. It ts any sizerod and does not leave a scuff.Fish PimpStrike Indicator One of the industrysmost popular strike indicators, it has been com-pletely re-designed with a dimpled surface to reducedrag in both the forward and back casts. A tighter,more secure hold and a new dead drift option gives

anglers three quick-change congurationchoices. It is available in three sizes mini,original and jumbo and red, white, yellowor black colours. The new patent-pendingdesign is said to be 30% lighter than otherfoam indicators and can be used repeatedlywithout kinking your leader.

Business contacts Tel:+18664612449Email: [email protected]:www.shpimpco.com

FLYFISHINGUPDATES

ORVISUPDATESITSCLEARWATERRODSOrvis Rod & Tackle will be taking completelynew and re-designed Clearwater y rods to theIFTD show in New Orleans.The Sunderland, Vermont, companys

Marketing Director, Tom Rosenbauer, saysthat the new-look mid-price rods have beenintroduced following the success of itsFly-Fishing 101 courses this year.He said: Orvis is really excited about

bringing new people especially families intoy shing. Our courses have been gettingnational news exposure and thousands havegot free lessons at Orvis stores and at thepremises of our dealers.In that light we are excited to bring the

new Clearwater rods and die-cast price pointy reel to the show.He added that as the companys sales of

Helios rods continued to show an upwardswing, all models in the range will be show-cased at IFTD. In New Orleans they will bealongside an upgrade to the Orvis patentedSonic Seam waderline, new atshikers and anexciting new yline development.

Above: thenewultra-comfortable Elite Angler seatwill beon theFreedomHawkboothalongside thenewkayaks.

anchorordefowi

EmWe


MysticRods inbullishmood

The Litespeed, says Waterworks-Lamson designer Mark Farris,continues to be, much as thePorsche 911, an iconic design thatpeople love. It is a solid platform forcontinued improvement.The Ketchum, Idaho company, has

this year ne-tuned the Waterworks-Lamson Litespeed ultra-large arborreel, making a great reel even better.The reel will be among the productsbeing showcased by Waterworks-Lamson when the company exhibitsat this years IFTD in New Orleans.Re-contouring the spool face,

coupled with a slightly longer handle,offers improved ergonomics, addedFarris. The drag knob has been re-designed for more grip. The modiedspool face acts as a counterweight,creating a perfectly balanced reel.

Lighter without sacricingstrength, the Litespeed Hard Aloxcomes in a close second to a cor-responding Force reel in terms ofretrieve rate and weight, and eachshares our patented maintenance-free, super smooth conical drag.

As far as timing goes, the launch ofMystic Fly Rods couldnt have beenmuch worse. The Michigan com-panys arrival in the market precededone of the worst economic down-turns in history and was followedby severe spring weather that mademany waters unshable. However,owner Dennis Klein reports grow-ing year-on-year sales trends, bothin repeat customer orders and newstockists, and is optimistic about theIFTD show in New Orleans.Things looked dismal until we

went back through the books, saidKlein. Much to our surprise, thesituation is good.My test of sustaining and growing

the company is to ensure that wecontinually take care of our existingcustomers. This is our rst andforemost objective.Beyond that, the three corner-

stones of a healthy business areinnovative technologies, price andquality. The latter is the most difcultbecause it is subjective. What itmeans to one person may not be truefor another.

At Mystic quality is what youget from the beginning of the valuechain all the way through the life ofour products. That is our personalguarantee. As for innovation, withoutkeeping our products at the topof the technology scale we wouldmanufacture nothing more than justanother y rod and there are plentyof those to choose from.Mystic has attended y shings

major show for the past two years inDenver and, despite scepticism insome quarters about the 2011 loca-tion and timing, Klein is optimisticabout the show.We expect to meet new custom-

ers that have not attended the showin Denver, many of which will neverhave seen or heard of Mystic FlyRods, he says. We will unveil ournew Saltwater Tremor Series, which ishandcrafted in the US.The Reaper Series has exceeded

our expectations in sales and per-formance since its launch in spring2011, so we are introducing steel-head and salmon models this Augustfor the fall season.

WATERWORKS-LAMSONFINE-TUNESITSICONICLITESPEEDAHEADOFIFTD


NEWS

Despite another challenging year for the US economy, boothsales and registration numbers point to another great ICAST,reportsMike Nussman, president and CEO of the AmericanSportshing Association, the shows organisers.

In the context of the current trading climate,whatkindofICASTareyouanticipating thisyear?Despite the challenges still facing our econo-my as we recover from a signicant recession,both tackle and shing licence sales are doingwell, so were expecting a very good show.

How is exhibitor space and visitorregistration progressing?The positive state of sales and shing partici-pation is reected in booth space sales andregistration. This year, we expanded the showoor and, even with an expanded show oor,we have a waiting list for booth space.

Last year youdelivered an impassioned callto armswhenyouurged the trade to unitebehindKeepAmericaFishing. How is thatgoing?Will it play a part in this years show?From product sales to angler educationefforts, ASAs members have stepped up ina variety of ways to help raise awareness ofKeepAmericaFishing. Its vital that anglersplay a role in helping to ensure recreationalshings future through lending their voice inpolicy issues to providing nancial support.ICAST will feature a seminar outlining thechallenges facing recreational shing andthe industry and how everyone from buyersto media can play a role in supporting thiseffort. In addition, ASA staff will be available

in the ASA Resource Center (Booth 1727) toanswer questions.

ICAST extendedan invitation toyshingcompanies this year.What kind of responsehas this generated?ICAST is open to the entire spectrum of com-panies who see recreational anglers as theircustomers, including tackle manufacturers,accessories and apparel manufacturers andboats and boating accessories. Fly shing,boats and boating accessory manufacturersare nding that exhibiting at ICAST andintroducing products in the New ProductShowcase is an important business oppor-tunity for them. This year, ASA addednew categories for y shing products and anexpanded boating category to reect this.

I understandyouhave options for bothVegas andOrlando for 2013.Whenwill thedecision bemadeon the location?ICAST 2012 will be on July 11 - 13, 2012, inthe Orange County Convention Center,Orlando, Florida.ICAST 2013 will return to the Las Vegas

Convention Center, Las Vegas, Nevada, onJuly 10-12, 2013.

Doyouhave amessage for the industry inthe run-up to the show?

POSITIVESIGNSWILLSEESHOWDEFYECONOMY

I want to thank the American SportshingAssociations members and our ICAST spon-sors for all their support. Its been anotherchallenging year for our economy, but boothsales and registration all point to another greatshow. I look forward to seeing everyone inLas Vegas.

MikeNussman: Optimisticdespite challenging times.

40 Pure Fishing40 Boone Bait42 Eagle Claw42 Western Filament42 Halco Tackle44 Trophy Technologies44 American FishingWire47 Strike Pro47 FirstDart48 Frichy48 Momoi48 Plano48 Momoi51 Panther Martin51 Northland Tackle52 Rapala54 Hobie Cat54 Koppers54 Montauk54 Frabill56 Shimano56 Angler Pro59 Centro Corporation59 Aquaz59 VMC61 Wake Fishing62 Extreme Fishing

INTHISSECTION


One of the worldsleaders in shingline developmenthas introducedwhat it describesas a new ultimate spinning reel linethat pushes the limits for minimumdiameter and maximum strength.Pure Fishing says that its Berkley

NanoFil Uni-Filament Fishing Line,with its thin, smooth texture, allowsanglers to effortlessly cast fartherwith unsurpassed precision.It adds that anglers are shocked at

the amount of water they can coverand NanoFils incredible versatilitymakes it a unique tool for a widevariety of spinning reel applications.NanoFil allows anglers to go lighter;

sensitivity is magnied by going downa reel size and using lighter rod actions.Light presentation is the key tocatching a wide range of speciesthroughout the year and NanoFil allowsanglers to feel absolutely everything.Berkley says NanoFil is neither a mono nor a

braid. Instead it is the next generation of shing line.NanoFil is made out of gel-spun polyethylene, muchlike a superline, but its unique Unied FilamentTechnology takes hundreds of Dyneema nanola-ments that are molecularly linked and shapes theminto a unied lament shing line. This process givesthis line superline-type strength, zero stretch andzero memory. The uni-lament process makes it feeland handle like a smooth monolament.Thin and smooth are the rst words that you

think of when you touch it. Wow, is the rst thingyou say when you use it! said Berkley Pro and 2010

Boone Bait, the US lure and terminal tacklecompany, will be revealing one of its lat-est creations to American buyers when itexhibits at its 59th consecutive ICAST inJuly. The Florida-based manufacturer plansto unveil its UV Hoochie, a lure designed toattract species including chinook, salmon,pink salmon, king salmon and steelhead.The UV Hoochie, which was also

exposed to European retailers atEFTTEX, is generally trolled from adownrigger behind a asher and ispre-rigged with two single hooks.The 4.75-inch lure is available in ten

colours and in packs of ve. There is also a25-inch-long version in six colour options.Company owner Peter Foley recently

reported a signicant year-on-year salesincrease and believes that new product likethe UV Hoochie, combined with existingfavourites plus his companys focus onprompt shipping will continue the salesmomentum into next year.

NEWSNEWS

MAKECONTACTBEFORE ICASTTel+33 450 967 700Email [email protected] www.berkley-shing.com

ICASTBOOTHNo.

2403

dsng

mentedbesline

imumgth.kleyLine,llowser

cked atovertilityidetions.lighter;g downactions.

esFil allowsthing.he

Welcome to lines nextgeneration, says Berkley

Masters Walleye Champion, JohnnieCandle. I knew on my rst cast I was using

something different, he added.NanoFil lends itself to a wide variety of techniques,

but it is most useful when anglers desire an ultra-small diameter line for greater casting, yet also wantthe ultimate sensitivity to feel the most subtle of bites.For best knot results, use the NanoFil Knot a

double palomar that increases strength by 15% over astandard palomar knot.

FEATURESSizes: Availablefrom size 0.036mmto 0.19mm; 1.41kgto 12.65kg test.0.001ins to 0.008ins- 1lb, 2lb, 3lb, 4lb,6lb, 8lb, 10lb and12lbColour: Clear Mist.Spool sizes: 150-yard ller, 300-yardller and 1,500 yardbulk. 50metre FillerSpool / 125metreFiller Spool / 270metre Filler Spool/ 1800metre BulkSpool.

Booneputs faith innewUVHoochie

MAKECONTACTBEFORE ICASTTel+1 407 975 8775Email [email protected] www.boonebait.com

ICASTBOOTHNo.

808

TroKars presence at ICAST is unequivocal about the attributesof its new surgically sharpened TK300 and TK310 trebles.The people behind the brand say: Quite simply they are thestrongest, sharpest, baddest treble hooks ever made with themyou statistically increase your chance of hooking sh.TroKar adds that the TK300 (right) is the gnarliest round-bend

treble around and the key to its performance was arrivingat the perfect alignment of angles for each hook. They areoffered in sizes 2, 4, 5 and 6.The TK310 comes in similar sizes, but is an extra-wide treble

that has been aggressively designed by TroKar pros. It is nishedoff with a black chrome auto-catalytic plating process for astronger nish that helps to reduce wear and corrosion.TroKar adds: Without an aggressive bite you need every edge

you can get to turn hits into hook-ups, which is what that scaryarray of uber-sharp TroKar hook points are designed for thatand embarrassing your competition!

Western Filament believes it has achieved amajor breakthrough in super-line technol-ogy that it expects to revolutionise theshing line sector.Launched under the TUF-Line Duracast

series as a fourth generation material, theline features high abrasion resistance andits reliability is said to be more than doublethat of its nearest competitors.It has a straight pull and knot strength

that is 50% higher than the currentDuracast line in the same diameter.Western Filament adds that the

performance features are coupled with a line thatperforms awlessly on a spinning reel and does nothave any rod guide noise.Pro-staffers have indicated that it casts up to 20%

further than comparable lines.The unique bi-component line utilises a method of

fusing the micro-ne Spectra bre laments togetherthrough a patented process. Each micro-line bre issecurely bonded at themolecular level to the neighbouringbre, ensuring a complete monolithic structure.

NEWSNEWS

MAKECONTACTBEFORE ICASTTel+1 720 941 877Email [email protected] www.lazertrokar.com

ICASTBOOTHNo.

1359

TroKar to be sharperthan ever in Vegas!

MAKECONTACTBEFORE ICASTTel+1 970 241 8780Email [email protected] www.tuf-line.com

ICASTBOOTHNo.

1618

WesternFilamentmakesbreakthrough

Australian lure maker Halco Tackle says that its Hamma085 is a lifelike, clear-bodied, suspending casting lurefeaturing two interchangeable lips that allow it to work atdepths of between 1m and 3m. The companys MarketingManager, Tim Carter, said: The unique, interchangeablelips give the lure incredible shing exibilty and allow fora number of different actions and depths from the oneproduct.The custom-designed weight

transfer system allows

the majority of the lures weight to move to the tail of thelure for accurate, long distance casts with no tumbling.However, on landing, the weight moves forward to thefront of the lure for a perfect, slightly head-down positionwhile suspending in the water columns.The Hamma 085 is armed with two ne gauge Mustad

No4 forged black nickel trebles for tough-to-hook specieslike mangrove snapper and snook. It is

85mm long, weighs 13g and comes inten colours.

Halcounleashestwo-lippedHamma085

MAKECONTACTBEFORE ICASTTel+61 89 430 5080Email [email protected] www.halcotackle.com

ICASTBOOTHNo.

808

Right: Spot thedifferenceat250xmagnication: typi-calbraided line(top)and fourthgenerationDuracast.


NEWS

The Rattlin RevolutionShad is the rst lure tocombine the soundand vibration of atraditional vibration baitwith the segmented bodyand natural swimming motionof a swimbait, says Reaction Strike.The company adds: Casting, trolling

or jigging, it produces an action that isunlike any other bait (patent pending)and as a vertical jigging lure Hello, iceshermen! used to probe deep cover ithas no equal.The Rattlin Revolution Shad generates

its sound by belly roll at the lateral lineand not by side-to-side move-ments. Additionally, ReactionStrike claims, it has a tantalisingtail action that has never beenachieved before. It adds that

the colour palette is a true work of art.The Rattlin Revolution Shad is three

inches long with a new 4-inch modelmaking its debut at ICAST. Fast Fall isstandard with Slow Fall available forcustom orders.

MAKECONTACTBEFORE ICASTTel+1 317 936 5414Email [email protected] www.reactionstrike.com

ICASTBOOTHNo.

407

Its time for theRattlin Revolution AFWreadywith

battle-tested swivelsAmerican Fishing Wire says that itsnew Ball Bearing Swivels and SnapSwivels have been battle-tested tosurvive the ercest of one-on-onesh ghts.The patented bullet shape

provides full rotation and reduceswater resistance, while the uniquegun metal black nish minimisesreection and disguises the tackle.The swivels have a solid brass

body, stainless steel bearings andwelded rings for maximum security

and to endure the unforgivingenvironment. The tempered, solidbrass tournament snaps aredesigned to stay closed and keepyou connected to the sh.Sales Director of AFW and HI-

SEAS, Steven Miller, said: AFWis a household name for anglerssynonymous with quality. We havedeveloped a line of ball bearingswivels and snap swivels that willcertainly live up to the quality AFWis known for.

MAKECONTACTBEFORE ICASTTel+1 610 466 6100Email [email protected] [email protected] americanshingwire.com www.hiseas.net

ICASTBOOTHNo.

1404

The Platinum Helix HCB is an ultra-ne PEline that FirstDart says has been speciallydesigned for serious anglers lookingfor low stretch, great sensitivity, highstrength and extra casting distance.Inspired by DNA molecules, it is

produced using a state-of-the-art,triple inter-twined PE bre technologythat replaces the traditional braidingtechniques of most multilament lines.Not only can you get round lines as neas 0.08mm, it is also cheaper.With the extensive research and

development going into FirstDarts newHomogeneous Compound Bonding (HCB)process, line integrity is assured, says thecompany.Combining the properties of thermal

bonding technology on a helixconstruction, HCB produces asmooth and reliable line that actsand feels like a monolament, buthas exceptional strength.

Platinum Helix HCB is available in black,grey, blue and uo yellow. Customisedcolours are available on a bespoke basis.

MAKECONTACTBEFORE ICASTTel+44 56 0248 1292Email [email protected] www.rstdart.com

ICASTBOOTHNo.

1804

FIRSTDARTBRINGSPLATINUMHELIXTOTHESTATES


NEWS

StrikePro settounveil theWolfTail

MAKECONTACTBEFORE ICASTTel+46 876 10600 Email [email protected] www.strikepro.eu

ICASTBOOTHNo.

1427ICAST

BOOTHNo

Developed by the famousSwedish lure builder, AndersWolfcreek Ulvforsen, the WolfTail is an amazing tailbait, saysStrike Pro. It has a gentle rollingaction with the added teasingmovement of a soft plastic tail.Strike Pro says that you can

crank in the bait slowly or fast it doesnt matter. Thesh cant resist thedeadly action.The Wolf Tail has a

patented screw link for the easyreplacement of chewed plastictails. It comes with OwnerST-36 2/0 hooks and is 23cmlong with the replaceable tail.The bait is said to be excellentfor pike shing throughoutthe season.

For 2012 Plano is introducing the 728 angled StowAway systemto complement the two 3700 sizes it added last year.The tackle storage system has an integrated rack that receives

and holds three 3600 series StowAway utility boxesindividually at a 15-degree angle.The popular 3600 utilities are gravity-fed and held

securely in place by their own weight. The layout meanstheir front edges are exposed for easy identication toshow what is inside each one. They are also easy to access.The DuraView front door conveniently slides

underneath and out of the way when it is time to sh.The 728 comes in blue and grey and its over-sized

handles provide a comfortable grip for carrying.

NEWS

MAKECONTACTBEFORE ICASTTel+1 630 552 3111Email [email protected] www.planomolding.com

ICASTBOOTHNo.

1027

Frichy ready to growthe pliers market

Chinese manufacturerFrichy says that over thenext three years it expectsto increase sales of itsaluminium shing pliersfrom 300,000 to 500,000 pairs.Jacky Fan, the companys General

Manager, said: Fishing pliers is a verybig market that Frichy wants to grow.At ICAST we will be showing off a

range of pliers that is ideally suited toshing and which can carry out all thejobs required by anglers.The are lightweight, will never rust

and are considerably cheaper than many

other products on the market.They cost no more than the priceof a shing T-shirt.The pliers are ergonomically designed

and boast a comfortable tungsten cutter,spring-loaded handles and split ring jaws.Fan added that every pair of pliers that

goes out of the factory has undergoneeight different inspection processes tomaintain quality and a long life.

Planobulksup its StowAway range

MAKECONTACTBEFORE ICASTTel+86 512 5690 3075Email [email protected] www.frichy.com.cn

ICASTBOOTHNo.

1514

MomoisNo.1 for big gameMomoi has released a new version of its IGFA class line to add to itsHi-Catch series. The Japanese company says that the line has beendesigned especially for tournament anglers in search of world record sh.Momoi adds that its Hi-Catch series has lived up to the expectations of

big game anglers who regard it as The #1 Monolament in the World.It says: The reason for this is our strength and quality control

and insatiable quest for evolution. The Japanese soul createdby Momois Samurai Spirit has permeated into our products.Momois ofcial distributor in the USA is Hi-Liner Fishing

Gear & Tackle, in Lighthouse Point, Florida.

MAKECONTACTBEFORE ICASTTel+81 78 391 5448Email [email protected] www.momoishing.jp

ICASTBOOTHNo.

1214


NEWS

There are a number of tail-spinninglures on the market that have beenvery successful for sh like bass,walleye, white bass and inland stripers.All of themuse a flatColoradoorMepps-

style blade with a clevis and generallyfeature a rounded, weighted body.However, Panther Martin says that,

with the introduction of its TailWagger,things are changing. The TailWagger

uses Panther Martinssonic in-line spinnerblade with the shaft

passing through its famous convex/concave blade. The company says thismakes its blade spin faster and easier whether dropping down after a cast orbeing retrieved.Most importantly, says Panther Mar-

tin, this new lure sends out the samefamous sonic vibration that all its luresdo calling to bass, walleye, perch,inland stripers and white bass that hereis a ashy, tail-wagging, tasty morsel.The company uses a weighted body

with a concave mouth to increasewobble of the body and to impart

more ash to its constantlyspinning blades. TheTailWaggers come in vecolours: Chrome Black,Holographic, Albino RedEye, SassyWagger andSilver Blue Holographic.

Northland: Our baits arelab-proven tobebetter

TailWaggers set tochange the game

MAKECONTACTBEFORE ICASTContactCecil HogeTel+1 631 473 7308Website www.panthermartin.com

ICASTBOOTHNo.

1505

Northland Fishing Tackle says thatits new Impulse Reactionary Baits are143% more effective than other leadingsoft plastic brands. The companysstatement is substantiated by anindependent laboratory study.Impulse Reactionary Baits are

poured with the softest plastic into themost detailed shapes and body partsthen infused with an exclusive scent.Professional angler and

Team Northlandpro-staffer, TonyRoach, says: Im-pulse ReactionaryBaits are an awesomenew series of real-looking soft plasticbaits that truly rep-resent the Tri-Fectaof attracting sh scent,colour and action!I can effortlessly

send their lifelike and

ultra-sensitive bodies into deadlyquivers, making Impulse Baits my topchoice for multi-seasonal shing.He added: Infused with an instinc-

tual attractant, Impulse has instantlybecome my rst choice for virtuallyevery shing opportunity when I amtrying to hook perch, crappies,sunsh, walleye and trout.

MAKECONTACTBEFORE ICASTTel+1 218 751 6723Email [email protected] www.northlandtackle.com

ICASTBOOTHNo.

2627

NEWS


Rapala will be showing off four of its top lures plus itsgroundbreaking Sux 832 Advanced Superline at ICAST.The company says that the award-winning 832 hasbecome one of the hottest products in the shingbusiness since its introduction just over a year ago. It willbe taking pride of place at the booth alongside luresincluding the Ultra Light Minnow, Ultra Light Shad,Storm Deep Rattlin Flat Wart and Williamson Raku Jig.

Rapala unveilsstunning line-up

1.Ultra LightMinnow Two sizes: 1.5 & 2.5(4cm&6cm) 1/8oz 10 coloursWeighted body Casts far for a small baitand sinks slowly. Unique lip design createswobbling and rolling action.

2.Ultra Light Shad 1.5 (4cm) 1/8oz

10 coloursWeighted body, diving lipdesign (dives 4-5ft) Great castability

3.StormDeepRattlin FlatWart Body length: 2 & 2(5cm& 7cm) 17 colours, including fourUV bright patternsClassicWart searchingaction Flat sides provide a hardash and tight vibration Loud rattle

3D external scale pattern High buoyancy to backout of cover

4. Sux832AdvancedSuperlineNewGhost colouradded to range Virtually invisible undercertain conditions

5.WilliamsonRaku Jig Four weights and sizes:70mm/60g (2.13/2.125oz),

90mm/120g (4.25/4.25oz),110mm/160g (5.5/5.5oz),120mm/ 200g (7/7oz). Fast sinking, uttering jigwith incredible tail actionPerfectwhenshed infastdrift Fishingwith a lift anduttertechniqueor deadstickingin a current, thebalanceandshapeof the jig transmits theaction to the squid tail Irresistible to yellowtail,grouper, snapper and travally

MAKECONTACTBEFORE ICASTFor details of the latest Rapalaproducts go online.Website www.Rapala.com

ICASTBOOTHNo.

135

2

1 3

4

5


Hobieaddsstand-uptoMirageProrangeDesigned with stand-up anglers in mind, HobiesH-Bar adds utility and options to the Hobie MiragePro Angler kayak. We designed the H-Bar to provideunsurpassed stability and an optimal support platformfor entering an

angling international - july 2011 - issue 42

Documents

lead outof shing

tackle tradejuly

friendly alternatives

new alternatives

introducelead alternatives

dutch tackle shopowners

thequality of shing

shing weights