an introduction to the adobe experience platform · rethinking how we deliver experiences analytics...

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

Max Eiselsberger | EMEA Principal Partner Development Manager | Partner SuccessAn Introduction to the Adobe Experience Platform


Creative Cloudfor Enterprise

Document Cloudfor Enterprise

Adobe for Business…

ExperienceCloud


Rethinking How We Deliver Experiences

Analytics TargetAudience Manager

AdvertisingCloud

Experience Manager

Campaign


Rethinking How We Deliver Experiences

Analytics TargetAudience Manager

AdvertisingCloud

Experience Manager

Campaign

Real-time Customer Profile

DATA PIPELINE SEMANTICS & CONTROL MACHINE LEARNING ACTION


Adobe Experience Platform



Personalisation

Application Delivery

Experiences at Scale

Data Pipeline & Semantics

Data Management

AI & Machine Learning

Intelligent Decisioning


Behavioural

Transactional

Financial

Operational

3rd Party

Data Sources

Adobe Solutions

ISV Apps

Custom Apps

Other

Data Pipeline & Semantics

Real-Time Customer Profile

AI &Machine Learning

ApplicationDelivery

Data Collection

Experience Data Model

Data Connectors

Data Abstraction

Profile Lookup

Segmentation

Identity Resolution

Governance

Stitching

Query

Data Science

Managed Intelligent Services

Edge Computing

Decisioning

Business Services

Real-Time Access

An open, intelligent, and real-time platform for customer experience

Analytics TargetAudience Manager AdvertisingCloud

Experience Manager Campaign

API &

Dev

elop

men

t Fra

mew

ork

Stre

amin

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DESK TOP

REAL-TIME CUSTOMER PROFILE

EXPERI ENCE EVENTS

ECID UUID CRMID

4647729... 46378701... YAuPQ1K...

EMAIL

SROSE@ GMALL.COM

Sign-up200 Luma Points offer

Add to cartNadia Elements Shell page Women’sLuma home page

Desktop Mobile

CUSTOMERSarah Rose

COMMERCE

Nadia Elements Shell

Daria Bikram Pant

A i r m Water Bottle

MOBILE IN- STORE

Radiant TeeDesiree Fitness Tee

Google Home

In-store visit: Main StreetEmployee scans QR codeRecommended productsUpsell: water bottleCheckout

Install appLuma app home screen Water bottleLogin to appPersonalized home: running Leggings product screen

Add to cartShopping cart screen Reserve in-storeIn-app receiptPersonalised home: leggings Shopping cart screen

In-store customer

Upsell

Purchase

Yoga

SEGMENTATIONWomens

Running

s

Size - smallLuma

account

Email open App user

Loyalty

NAME: Sarah RoseEMAIL: [email protected] GENDER: FemaleAGE: 28ADDRESS: 345 Park Ave LIFE TIME VALUE: £124.97 MORE...

IDENTITIES

DEVICES


Demo

© 2019 Adobe. All Rights Reserved. Adobe Confidential.© 2019 Adobe. All Rights Reserved. Adobe Confidential.

Display

Search

Social

Email

Mailers / Print

Call Centre

Video

IoT

In Store/Venue

Web

Mobile App

Mobile SMS

Mobile Push

VR / AR

Voice

Desktop

Mobile

Kiosk

Digital Signage

Radio

Console

Devices

X

Channels

Real-time Customer

Profiles

TV

Enhance Delivery & Personalisation of Real-time Experiences at the Edge

Key Differentiators

• Real-time customer profiles can be looked up and activated in milliseconds in any system, via APIs.

• Real-time situational feedback on the edge.

• Orchestration of consistent experiences across channels and devices.


Unified Segmentation Tool

Identity Service



Unified Segmentation Tool

• Attributes

– Any data item imported from Schema

• Events

– Time series events

– Installs; clicks; purchases; shopping baskets; page views; etc

• Segments

– Details from any other segment


Adobe I/O

Adobe Launch

Azure Data LakeETL / Batch / API & Connectors

Data Lake

XDMeXtensible Data Model

(Normalisation)

DULEData Usage Labelling Enforcement

(Governance)

Comprehensive Data Collection & Logic

Single API

Ingest Process

Data Pipeline & Data Collection


1. Single API Set2. Event Driven3. Serverless Logic

Open Data InitiativeData Connectors


Key Differentiators

§ Use Adobe Sensei models, build custom models from scratch, or import existing models

§ Gain instant access to all your experience data

§ Build models right where data is collected and activated, shortening data science time to value

§ Perform multi-channel, multi-platform analysis with built in integrations with BI tools such as Tableau or PowerBI

Enrich Data & Derive More Insights with Data Queries & AI/ML Models

Adobe Experience Platform

Business Intelligence tools

Query ServiceMulti-channel, multi-platform analysis

Data ScienceWorkspace

AI / ML powered by Adobe Sensei

Web

Custom Models

Existing Models

Adobe Sensei Models

Filter | Combine

Real-Time Customer

ProfilesData Lake

Mobile

Call Centre

Point Of Sale

CRM


Supporting Multiple Personas to Accelerate Time-to-Insights

Data�Scientist Citizen�Data�Scientist/Analyst

Marketer

§ Empower Data Scientist to deliver custom insights

§ Support for ecosystem and open source tooling

§ End-to-end lifecycle management

§ Leverage pre-built models and services

§ Self-service data preparation, templates, domain-specific tooling

§ Automated workflows

§ Insights leveraged by Marketer for enhanced measurement, profile enrichment, and automation



Website SocialCustomerAppEmail

Online

ClientelingApp

PointOf Sale

In Store Screens

Call Centre Agent

Bricks & Mortar

Weekly FlyerPrint Mailer Call

Centre

Offline

Experience Orchestration / Adobe I/O

Orchestrating a User Experience

Analytics TargetAudience Manager AdvertisingCloud

Experience Manager Campaign



• Help business meet GDPR and other applicable privacy law obligations

• Powerful, intuitive data usage, labelling and enforcement

• Centrally accessible source for Experience Cloud solutions

• Rich history of behavioural and interaction data to power machine learning & Sensei

• Third-party/CRM extensibility

360 View of the Customer

Focus on consumer privacy & security

• Consolidates disparate segmentation workflows

• Provides a common segment definition language

• Reduces confusion and learning curves for customers

Single, integrated segmentation experience


Real-time customer profiles add value to Adobe Solutions

AUDIENCE MANAGER ANALYTICSCAMPAIGN TARGET EXPERIENCE MANAGER

Support People-based Activation to activate segments against Facebook and other walled gardens

Share audiences between Experience Platform and AAM (Currently in Beta)

Deeper consumer insights driven by cross-channel data and ML/AI-based enrichment

Consume Experience Platform-created audiences for email campaign execution within Campaign ACS

Trigger Journeys driven by Real-time Customer Profile

Access Real-time Customer Profile data to drive decisions and personalisation from within Target

Enable segment and user level personalisation within Experience Manger Sites and Forms

Leverage Analysis Workspace to visualise and analyse any data within Experience Platform (Currently in Alpha)


Adobe Experience Cloud

[email protected]

www.adobe.com

an introduction to the adobe experience platform · rethinking how we deliver experiences analytics...

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