rethinking nightlife experience for heineken at arf re:think 2015
TRANSCRIPT
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Rethinking Nightlife Experience for Heineken
Thomas Troch
Senior Research Manager, InSites Consulting
@ThomasTroch
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
LOOKING FOR
INNOVATIVE PROBLEMS
TO SOLVE
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@THOMASTROCH
Visual analysis of nightlife venues on Instagram
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@THOMASTROCH
![Page 10: Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015](https://reader033.vdocuments.site/reader033/viewer/2022050907/55a60b141a28abde7b8b4671/html5/thumbnails/10.jpg)
@THOMASTROCH
Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
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@THOMASTROCH
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@THOMASTROCH
Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
In-depth behaviour research through Consumer
Consulting Board
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EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
@THOMASTROCH
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@THOMASTROCH
LOOKING FOR
INNOVATIVE WAYS TO
EMPATHIZE
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
I want to have an in depth conversation
with my friends. If they are looking around
for a waiter to order a drink, it feels like
they don’t care about what I have to say. It
would be nice to have an easy way to let the
waiter know we want to order a drink.
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@THOMASTROCH
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@THOMASTROCH
I want a drink that triggers all my senses. I
like having a unique drink that has a story
to tell. It’s not about quantity but about
quality.
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
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@THOMASTROCH
http://linkedin.com/in/thomastroch
Thomas TrochSenior Research Manager, InSites Consulting