adobe experience manager livefyre overview

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager Livefyre Overview


Content marketing challenges are a persistent pain point

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Meeting expectations for non-stop, personalized content is difficult, expensive & time-

consuming

Consumer demand for content & personalization

Consumers view brand content as an ad

Authenticity & Trust

Audiences expect dynamic, relevant experiences across all

channels

Engagement & Interaction


UGC addresses these challenges

Non-stop supply of high-quality, engaging content

Consumer-trusted, authentic messages

Delivers business results

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What is UGC?


User-Generated Content: A Goldmine for Brands

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P O S T P E R M I N U T E

4.75B300MPHOTOS

74KPOSTS

47KPHOTOS

400Hof VIDEO

456KTWEETS

Pieces of UGC content shared just on Facebook everyday


Integrating UGC into your web experience is now business critical

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TRUST

of consumers say UGC increases purchasing confidence and 84% trust online reviews as much as personal recommendation2/3

BrightLocal, Sept 2016

ENGAGMENT

20%Increase in return visits

90%Increase in time spent on site

Offerpop, May 2016

PURCHASE INFLUENCE

90%of consumers in their purchase decision

U G C I N F L U E N C E S

Ipsos; TurnTo , June 2017

CONVERSION

higher conversions when websites contain UGC

Offerpop, May 2016

29%


Experience Manager LivefyreDiscover, organize and publish a constant flow of trusted user generated content onto owned digital properties to invigorate content strategies, engage andinfluence audiences and drive revenue.

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What you can do with Experience Manager Livefyre

Deliver compelling experiences with user generated images,

videos and comments

Add sidenotes, reviews, polls and more to make your

website interactive

Create live blogs that pair UGC with your own brand

editorial

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Experience Manager Livefyre drives all areas of your business

B2B B2EB2C

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What Sets Us Apart

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ALL-IN-ONE SOLUTIONBroad set of engagement and

visualization tools that eliminate the overhead of managing multiple

vendor solutions.

SCALABLE TECHNOLOGY STACKImplement Experience Manager Livefyre with your other Adobe Experience Cloud

solutions to build out a robust, enterprise-level marketing stack.

INDUSTRY-LEADING MODERATIONRanked as a top leader in moderation capabilities by Forrester* and rights management workflows save time and reduce risk.

TESTING AND OPTIMIZATION TO DRIVE CONVERSIONWith Adobe Target, marketers can testand optimize UGC-powered experiences to meet conversion goals.

UNIFIED DAM With native integrations to AEM

Assets, store and organize brand-created content alongside UGC.

PERSONALIZED EXPERIENCES Increase conversion rates by personalizing experiences with UGC and Adobe Target powered by AI in Adobe Sensei.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11

Seamlessly integrate UGC into your web experiences

Add social validationto your e-commerce experience

Create a DAM with unified view of brand and

user generated content

Include UGC on screens in physical environment

Commerce

Assets

Screens

Sites

Livefyre

AEM


Livefyre Capabilities

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ENGAGEFoster engagement with customers and employees that makes an impact and meets business goals

PUBLISHEasily deliver content to websites and apps

ORGANIZEStreamlined rights requests, contentmoderation and asset management

DISCOVERQuickly searchand source UGC


DISCOVER: Quickly search and source UGC Find and save UGC from social networks, powered by official partnerships

Define curation rules that leverage machine learning to automate the process and help you identify the content that matters

Search and import UGC and associated media directly into AEM Assets or other asset management systems

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ORGANIZE: Streamline content workflows

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Easy Rights RequestsGet explicit rights to use the best UGC on the web, satisfy your legal team with complete audit history, and automatically approve content in real-time.

Bullet-proof Content Moderation Use a prioritized inbox with automatically flagged hate speech and offensive content that makes it easy for moderators to view questionable content the moment it arises.


ORGANIZE: Centralize asset management with AEM Assets Store and organize brand content alongside UGC with the industry’s first unified DAM enabling you to easily collect valuable assets for future use.

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Imported UGC Images are compatible with

AEM SmartTags

Drag-and-Drop assets onto your AEM Sites

pages.


PUBLISH: Easily deliver content Add media walls, mosaics and filmstrips containing images and videos with

out-of-the-box visualization tools

Create your own visualization using Experience Manager Livefyre APIs

Easily deploy visualizations in AEM Sites by dragging and dropping Experience Manager Livefyre apps directly onto your page

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ENGAGE: Foster conversationMake your sites and apps as engaging as social media channels by sparking interaction and conversation with Polls, Reviews, Comments, Sidenotes, and Chat.

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ENGAGE: Connect and inspire employees Encourage employees to collaborate, interact and foster community

Enable employees to give feedback on their experiences

Provide a channel for organizational transparency, with company feedback, conversation, and active response to employee sentiment

Demonstrate that the company values its employees by incorporating their content

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ENGAGE: Capture leads, drive downloads, increase time on site

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Lead GenerationPlace calls-to-action under UGC

to capture leads

App DownloadsPrompt users to

download an app

Article ReferralsIncrease time on your website by linking users to articles related to pieces of UGC


ENGAGE: Increase conversion and revenueUGC Commerce

Place UGC directly on product detail pages to influence last phase of purchase

Place customizable CTA buttons on with images and videos in media walls, mosaics and filmstrips that drop users directly into the purchase path

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Shoppable Media/Dynamic MediaAdd clickable hotspots to user generated photos and videos to make content truly shoppable.


ENGAGE: Fully customizable live bloggingMake any event, conference, breaking news, or press announcement real-time and engaging

Easily combine editorial content and UGC to craft an authentic story

Build your own narrative by adding text, photos, and videos directly from the editor

Allow editors to update a story simultaneously, visualizing their changes in real-time

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ENGAGE:Test, optimize and personalize UGC with Adobe Target Test static content against real-time UGC

Establish the optimal positioning of UGC on a page

Determine a single user’s interest and personalize UGC experiences to their affinity

Identify the best way to display UGC, such as media walls, mosaics and more

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Personalizing UGC with Livefyre and Adobe Target

Adobe Target

Livefyre

Use Livefyre to discover the most relevant UGC for your various audience segments

Use Adobe Target to build custom experiences that include the UGC discovered in Livefyre

Create rules in Adobe Target to serve the right experience to the right audience segments

Website Experience


+66% time spent on site

77%NEW VISITOR LEADS

10%Increase in brand

awareness4.5M page views

UGC engagement strategies pay off for brands that do it right

+200% increase in yearly sponsorships

52%NEW VISITOR LEADS

30xINCREASE IN PAGE VIEWS

London

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Experience Manager Livefyre Customers

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TRAVEL & HOSPITALITY

MEDIA & ENTERTAINMENT

RETAIL & CPG

TECHNOLOGY

FINANCIAL SERVICES

MANUFACTURING

Education/Government

London

HEALTHCARE

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

For more information about Adobe Livefyre, please contact

[email protected]

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http://[email protected]

adobe experience manager livefyre overview

Marketing