your 2016 internet marketing plan for plumbing & hvac businesses
Post on 24-Jan-2017
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Have You Ever Wondered What It Would Be Like To...
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•To have a dominate web presence that positions you as the top plumbing or HVAC business in your area
•Have a flood of prospects calling into your business on a consistent basis that found you online
•Know that you had the right online marketing strategy to fully maximize your lead flow online
•A blueprint covering the MOST important online marketing medium that you should be tapping into for your plumbing or HVAC business
•How to get your plumbing or HVAC business ranked on PAGE ONE for the most important keywords in your area
•A proven strategy for getting your company to rank on the Google Map in your area by establishing your NAP, Citation Development & Reviews
•Our Step-by-step strategy for getting more repeat & referral business via Social Media
•How you can double your calls calls via the web
You’re About To Discover...
Who Am I & Why Should You Listen To Me?
• Author of the Complete Guide to Internet Marketing for Plumbing Contractors & How to Triple your Sales by Getting Your Internet Marketing Right
• Active member of the PHCC, QSC, Nexstar Network, Service Roundtable & ACCA
• Spoken at PHCC, QSC & other industry events across the US.
• Articles published in Plumbing & Mechanical, Contractor Mag & HVAC Insider
• Widely accepted as the premier expert in the internet marketing for Plumbing & HVAC Businesses
• Worked with Plumbing & HVAC Business Across the US & Internationally
This is what we do
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Schuler Services - Allentown, PA
Schuler Services - Allentown, PA
Schuler Services - Allentown, PA
Schuler Services - Allentown, PA
Where Did The Customers Go?
Where Did The Customers Go?
97%Where Did The Customers Go?
How Do You Own The Internet in
your area?
They Tried A Few Different Things
They Tried A Few Different Things
They Tried A Few Different Things
What did they need to do to get their internet right?
•Rank on the search engines for the Plumbing Related Keywords in their service area
•Needed a website that would convert visitors to callers
Understanding The Search Engines
Got The Web Marketing Right
Got The Web Marketing Right
Got The Web Marketing Right
The Result?
The Result?
The Result?
The Result?
8 X Increase
What it meant for them?
•Grew from $1.7M in 2012 to $3M in 2015 (Over $1M Annual Increase in Revenue)
•Expanded from 16 guys to 23 guys
•Confidence that the have a consistent and sustainable lead flow
What would it mean to you?
Does Your Website Show Up In Search?
Does Your Website Show Up In Search?
Understanding The Search Engines
Plumbing Keywords
Your City + plumbing Your City + plumber Your City + Plumbers Your City + water heaters Your City + bathroom remodeling Your City + tankless water heaters Your City + leak detection Your City + drain cleaning Your City + shower repair Your City + boiler repair Your City + plumbing contractor Your City + emergency plumber Your City + water heater repair Your City + shower installation Your City + water heater installation Your City + sewer repair Your City + commercial plumbing Your City + commercial plumber Your City + repipe Your City + repiping
Your City + residential plumbing Your City + tankless water heater installation Your City + sump pump repair Your City + residential plumber Your City + garbage disposal installation Your City + water softener installation Your City + gas line installation Your City + water softener repair Your City + clogged toilet repair Your City + sewer line replacement Your City + hydro jetting Your City + trenchless sewer repair Your City + gas line repair Your City + trenchless sewer replacement Your City + slab leak repair Your City + tankless water heater repair Your City + burst pipe repair Your City + septic tank plumbing Your City + water filtration system installation Your City + backflow testing
Download the keyword list at www.PlumberSEO.net/plumbing-keywords
Does your Website rank on page one for your most important keywords?
Does your Website rank on page one for your most important keywords?
Is your Site Properly Optimized
Is your Site Properly Optimized
Is your Site Properly Optimized
Is your Site Properly Optimized
Is your Site Properly Optimized
Is Your Website Properly Optimized?
Is Your Website Properly Optimized?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website optimized for conversion?
Is your website mobile friendly?
• 4.8 billion people now own mobile phones.
• 3 out of 5 consumers search for local businesses on their smartphone
• Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience
Is your website mobile friendly?
• 4.8 billion people now own mobile phones.
• 3 out of 5 consumers search for local businesses on their smartphone
• Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience
Is your website optimized for conversion?
Download the conversion cheat sheet list at www.plumberseo.net/cheatsheet
Is your website optimized for conversion?
Is your website optimized for conversion?
Are you building links & Authority
•Once the pages are built & Optimized it’s Links to the Page that determine Placement
More than 70% of the battle is getting links.
He who has the most QUALITY links WINS!
Are you actively building links to your website?
Are You Consistently Creating New Content & Building Authority?
Are You Consistently Creating New Content & Building Authority?
Are You Building Links & Authority?
Are You Building Links & Authority?
Are You Optimized To Rank In The Google Map Listings?
Are You Optimized To Rank In The Google Map Listings?
Are You Optimized To Rank In The Google Map Listings?
Are You Optimized To Rank In The Google Map Listings?
Put a system in place to get Online Reviews
Put a system in place to get Online Reviews
Put a system in place to get Online Reviews
Put a system in place to get Online Reviews
Are You Optimized To Rank In The Google Map Listings?
Are You Optimized To Rank In The Google Map Listings?
Are You Optimized To Rank In The Google Map Listings?
Are You Active On Social Media?
Are You Active On Social Media?
Are You Active On Social Media?
Are You Active On Social Media?
Are You Active On Social Media?
Are You Active On Social Media?
Are You Leveraging eMail Marketing?
Are You Leveraging eMail Marketing?
Are You Leveraging eMail Marketing?
•Send an eMail after every service cal requesting a review
•Send an eMail a few days after service asking them to engage on Social Media
•Send out a Monthly eMail Newsletter to remain top of mind and drive more repeat & referral business
Are You Leveraging eMail Marketing?
Are You Leveraging eMail Marketing?
Are You Leveraging eMail Marketing?
Is Your Foundation Strong?
• Search Engines • SEO / Organic • Map Listings • Pay-‐Per Click
• Social Media • Online Directories • Paid Lead Services
Is Your Foundation Strong?
Are You Taking Advantage Of Paid Online Marketing Opportunities?
• AdWords / PPC • Paid Angie’s List • Paid YP.com • Paid Yelp.com
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Why Most Pay-Per-Click Campaigns Fail
• General Plumbing Services• Emergency Plumbing• Water Heater Repair / Replacement• Drain Cleaning• Garbage Disposal Repair• Re-Piping• Septic Pumping / Cleaning• Bathroom Remodeling • Leak Detection YourCompany.
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How To Setup your PPC Campaign for Success
• Setup your AdGroups based on specific groups of services• Write compelling Text Ads that are relevant to your keywords• Link your ads to specific pages on the site (not the home page) with strong offer & call to action
Are You Taking Advantage Of Paid Online Marketing Opportunities?
Are You Taking Advantage Of Paid Online Marketing Opportunities?
Do You Have The Tools In Place To Track Your ROI?
Do You Have The Tools In Place To Track Your ROI?
•Watch Traffic Trends with Google Analytics
•Track your online renaming for important Keywords
•Consider call tracking phone number on the site (in Graphics Only or via Java Script)
•Put a CRM or some other tracking tool in place to track lead sources and billed amounts
Do You Have The Proper Tracking In Place To Gauge Your ROI?
Do You Have The Proper Tracking In Place To Gauge Your ROI?
How Are You Doing?
Would you like our help?
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How the Process Works
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
• Review your conversion elements
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
• Review your conversion elements
• Assess links, citations & reviews
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
• Review your conversion elements
• Assess links, citations & reviews
• Recommend your course of action
CALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
• Review your conversion elements
• Assess links, citations & reviews
• Recommend your course of action
Schedule NowCALL 866-‐610-‐4647
How the Process Works
• Develop your keyword list
• Determine your current rankings
• Review your conversion elements
• Assess links, citations & reviews
• Recommend your course of action
Schedule NowCALL 866-‐610-‐4647
We Only Work With ONE Plumbing Or HVAC Company In Each Market…
SCHEDULE YOUR STRATEGY SESSION NOW BY GOING TOHTTP://PLUMBERSEO.NET/SCHEDULEOR CALL 866-‐610-‐4647
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Join Me At The Back Table To Schedule Your Strategy Session Now!
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