your 2016 internet marketing plan for plumbing & hvac businesses

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Page 1: Your 2016 internet marketing plan for plumbing & hvac businesses

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Page 2: Your 2016 internet marketing plan for plumbing & hvac businesses

Have You Ever Wondered What It Would Be Like To...

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•To have a dominate web presence that positions you as the top plumbing or HVAC business in your area

•Have a flood of prospects calling into your business on a consistent basis that found you online

•Know that you had the right online marketing strategy to fully maximize your lead flow online

Page 3: Your 2016 internet marketing plan for plumbing & hvac businesses

•A blueprint covering the MOST important online marketing medium that you should be tapping into for your plumbing or HVAC business

•How to get your plumbing or HVAC business ranked on PAGE ONE for the most important keywords in your area

•A proven strategy for getting your company to rank on the Google Map in your area by establishing your NAP, Citation Development & Reviews

•Our Step-by-step strategy for getting more repeat & referral business via Social Media

•How you can double your calls calls via the web

You’re About To Discover...

Page 4: Your 2016 internet marketing plan for plumbing & hvac businesses

Who Am I & Why Should You Listen To Me?

• Author of the Complete Guide to Internet Marketing for Plumbing Contractors & How to Triple your Sales by Getting Your Internet Marketing Right

• Active member of the PHCC, QSC, Nexstar Network, Service Roundtable & ACCA

• Spoken at PHCC, QSC & other industry events across the US.

• Articles published in Plumbing & Mechanical, Contractor Mag & HVAC Insider

• Widely accepted as the premier expert in the internet marketing for Plumbing & HVAC Businesses

• Worked with Plumbing & HVAC Business Across the US & Internationally

Page 5: Your 2016 internet marketing plan for plumbing & hvac businesses

This is what we do

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Page 7: Your 2016 internet marketing plan for plumbing & hvac businesses

Schuler Services - Allentown, PA

Page 8: Your 2016 internet marketing plan for plumbing & hvac businesses

Schuler Services - Allentown, PA

Page 9: Your 2016 internet marketing plan for plumbing & hvac businesses

Schuler Services - Allentown, PA

Page 10: Your 2016 internet marketing plan for plumbing & hvac businesses

Schuler Services - Allentown, PA

Page 11: Your 2016 internet marketing plan for plumbing & hvac businesses

Where Did The Customers Go?

Page 12: Your 2016 internet marketing plan for plumbing & hvac businesses

Where Did The Customers Go?

Page 13: Your 2016 internet marketing plan for plumbing & hvac businesses

97%Where Did The Customers Go?

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Page 15: Your 2016 internet marketing plan for plumbing & hvac businesses

How Do You Own The Internet in

your area?

Page 16: Your 2016 internet marketing plan for plumbing & hvac businesses

They Tried A Few Different Things

Page 17: Your 2016 internet marketing plan for plumbing & hvac businesses

They Tried A Few Different Things

Page 18: Your 2016 internet marketing plan for plumbing & hvac businesses

They Tried A Few Different Things

Page 19: Your 2016 internet marketing plan for plumbing & hvac businesses

What did they need to do to get their internet right?

•Rank on the search engines for the Plumbing Related Keywords in their service area

•Needed a website that would convert visitors to callers

Page 20: Your 2016 internet marketing plan for plumbing & hvac businesses

Understanding The Search Engines

Page 21: Your 2016 internet marketing plan for plumbing & hvac businesses

Got The Web Marketing Right

Page 22: Your 2016 internet marketing plan for plumbing & hvac businesses

Got The Web Marketing Right

Page 23: Your 2016 internet marketing plan for plumbing & hvac businesses

Got The Web Marketing Right

Page 24: Your 2016 internet marketing plan for plumbing & hvac businesses

The Result?

Page 25: Your 2016 internet marketing plan for plumbing & hvac businesses

The Result?

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The Result?

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The Result?

8  X  Increase

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What it meant for them?

•Grew from $1.7M in 2012 to $3M in 2015 (Over $1M Annual Increase in Revenue)

•Expanded from 16 guys to 23 guys

•Confidence that the have a consistent and sustainable lead flow

Page 29: Your 2016 internet marketing plan for plumbing & hvac businesses
Page 30: Your 2016 internet marketing plan for plumbing & hvac businesses

What would it mean to you?

Page 31: Your 2016 internet marketing plan for plumbing & hvac businesses

Let’s Apply This To YOUR Business

www.PlumberSEO.net/Handout

Page 32: Your 2016 internet marketing plan for plumbing & hvac businesses

Let’s Apply This To YOUR Business

www.PlumberSEO.net/Handout

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Page 34: Your 2016 internet marketing plan for plumbing & hvac businesses
Page 35: Your 2016 internet marketing plan for plumbing & hvac businesses

Does Your Website Show Up In Search?

Page 36: Your 2016 internet marketing plan for plumbing & hvac businesses

Does Your Website Show Up In Search?

Page 37: Your 2016 internet marketing plan for plumbing & hvac businesses

Understanding The Search Engines

Page 38: Your 2016 internet marketing plan for plumbing & hvac businesses

Plumbing Keywords

Your City + plumbing Your City + plumber Your City + Plumbers Your City + water heaters Your City + bathroom remodeling Your City + tankless water heaters Your City + leak detection Your City + drain cleaning Your City + shower repair Your City + boiler repair Your City + plumbing contractor Your City + emergency plumber Your City + water heater repair Your City + shower installation Your City + water heater installation Your City + sewer repair Your City + commercial plumbing Your City + commercial plumber Your City + repipe Your City + repiping

Your City + residential plumbing Your City + tankless water heater installation Your City + sump pump repair Your City + residential plumber Your City + garbage disposal installation Your City + water softener installation Your City + gas line installation Your City + water softener repair Your City + clogged toilet repair Your City + sewer line replacement Your City + hydro jetting Your City + trenchless sewer repair Your City + gas line repair Your City + trenchless sewer replacement Your City + slab leak repair Your City + tankless water heater repair Your City + burst pipe repair Your City + septic tank plumbing Your City + water filtration system installation Your City + backflow testing

Download the keyword list at www.PlumberSEO.net/plumbing-keywords

Page 39: Your 2016 internet marketing plan for plumbing & hvac businesses

Download the keyword list at www.HVACSEO.net/Keywords

HVAC Keywords

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Does your Website rank on page one for your most important keywords?

Page 41: Your 2016 internet marketing plan for plumbing & hvac businesses

Does your Website rank on page one for your most important keywords?

Page 42: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your Site Properly Optimized

Page 43: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your Site Properly Optimized

Page 44: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your Site Properly Optimized

Page 45: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your Site Properly Optimized

Page 46: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your Site Properly Optimized

Page 47: Your 2016 internet marketing plan for plumbing & hvac businesses

Is Your Website Properly Optimized?

Page 48: Your 2016 internet marketing plan for plumbing & hvac businesses

Is Your Website Properly Optimized?

Page 49: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 50: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 51: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 52: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 53: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 54: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 55: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 56: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 57: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 58: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 59: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website mobile friendly?

• 4.8 billion people now own mobile phones.

• 3 out of 5 consumers search for local businesses on their smartphone

• Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience

Page 60: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website mobile friendly?

• 4.8 billion people now own mobile phones.

• 3 out of 5 consumers search for local businesses on their smartphone

• Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience

Page 61: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Download the conversion cheat sheet list at www.plumberseo.net/cheatsheet

Page 62: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 63: Your 2016 internet marketing plan for plumbing & hvac businesses

Is your website optimized for conversion?

Page 64: Your 2016 internet marketing plan for plumbing & hvac businesses

Are you building links & Authority

•Once the pages are built & Optimized it’s Links to the Page that determine Placement

More than 70% of the battle is getting links.

He who has the most QUALITY links WINS!

Page 65: Your 2016 internet marketing plan for plumbing & hvac businesses

Are you actively building links to your website?

Page 66: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Consistently Creating New Content & Building Authority?

Page 67: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Consistently Creating New Content & Building Authority?

Page 68: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Building Links & Authority?

Page 69: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Building Links & Authority?

Page 70: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 71: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 72: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 73: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 74: Your 2016 internet marketing plan for plumbing & hvac businesses

Put a system in place to get Online Reviews

Page 75: Your 2016 internet marketing plan for plumbing & hvac businesses

Put a system in place to get Online Reviews

Page 76: Your 2016 internet marketing plan for plumbing & hvac businesses

Put a system in place to get Online Reviews

Page 77: Your 2016 internet marketing plan for plumbing & hvac businesses

Put a system in place to get Online Reviews

Page 78: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 79: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 80: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Optimized To Rank In The Google Map Listings?

Page 81: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 82: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 83: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 84: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 85: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 86: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Active On Social Media?

Page 87: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Leveraging eMail Marketing?

Page 88: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Leveraging eMail Marketing?

Page 89: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Leveraging eMail Marketing?

Page 90: Your 2016 internet marketing plan for plumbing & hvac businesses

•Send an eMail after every service cal requesting a review

•Send an eMail a few days after service asking them to engage on Social Media

•Send out a Monthly eMail Newsletter to remain top of mind and drive more repeat & referral business

Are You Leveraging eMail Marketing?

Page 91: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Leveraging eMail Marketing?

Page 92: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Leveraging eMail Marketing?

Page 93: Your 2016 internet marketing plan for plumbing & hvac businesses

Is Your Foundation Strong?

• Search  Engines    •  SEO  /  Organic  •  Map  Listings    •  Pay-­‐Per  Click  

• Social  Media  • Online  Directories  • Paid  Lead  Services

Page 94: Your 2016 internet marketing plan for plumbing & hvac businesses

Is Your Foundation Strong?

Page 95: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Taking Advantage Of Paid Online Marketing Opportunities?

• AdWords  /  PPC  • Paid  Angie’s  List  • Paid  YP.com  • Paid  Yelp.com  

Page 96: Your 2016 internet marketing plan for plumbing & hvac businesses

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Why Most Pay-Per-Click Campaigns Fail

• General Plumbing Services• Emergency Plumbing• Water Heater Repair / Replacement• Drain Cleaning• Garbage Disposal Repair• Re-Piping• Septic Pumping / Cleaning• Bathroom Remodeling • Leak Detection YourCompany.

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How To Setup your PPC Campaign for Success

• Setup your AdGroups based on specific groups of services• Write compelling Text Ads that are relevant to your keywords• Link your ads to specific pages on the site (not the home page) with strong offer & call to action

Page 98: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Taking Advantage Of Paid Online Marketing Opportunities?

Page 99: Your 2016 internet marketing plan for plumbing & hvac businesses

Are You Taking Advantage Of Paid Online Marketing Opportunities?

Page 100: Your 2016 internet marketing plan for plumbing & hvac businesses

Do You Have The Tools In Place To Track Your ROI?

Page 101: Your 2016 internet marketing plan for plumbing & hvac businesses

Do You Have The Tools In Place To Track Your ROI?

•Watch Traffic Trends with Google Analytics

•Track your online renaming for important Keywords

•Consider call tracking phone number on the site (in Graphics Only or via Java Script)

•Put a CRM or some other tracking tool in place to track lead sources and billed amounts

Page 102: Your 2016 internet marketing plan for plumbing & hvac businesses

Do You Have The Proper Tracking In Place To Gauge Your ROI?

Page 103: Your 2016 internet marketing plan for plumbing & hvac businesses

Do You Have The Proper Tracking In Place To Gauge Your ROI?

Page 104: Your 2016 internet marketing plan for plumbing & hvac businesses

How Are You Doing?

Page 105: Your 2016 internet marketing plan for plumbing & hvac businesses
Page 106: Your 2016 internet marketing plan for plumbing & hvac businesses

Would  you  like  our  help?

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Page 107: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

CALL  866-­‐610-­‐4647

Page 108: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

CALL  866-­‐610-­‐4647

Page 109: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

CALL  866-­‐610-­‐4647

Page 110: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

• Review your conversion elements

CALL  866-­‐610-­‐4647

Page 111: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

• Review your conversion elements

• Assess links, citations & reviews

CALL  866-­‐610-­‐4647

Page 112: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

• Review your conversion elements

• Assess links, citations & reviews

• Recommend your course of action

CALL  866-­‐610-­‐4647

Page 113: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

• Review your conversion elements

• Assess links, citations & reviews

• Recommend your course of action

Schedule  NowCALL  866-­‐610-­‐4647

Page 114: Your 2016 internet marketing plan for plumbing & hvac businesses

How the Process Works

• Develop your keyword list

• Determine your current rankings

• Review your conversion elements

• Assess links, citations & reviews

• Recommend your course of action

Schedule  NowCALL  866-­‐610-­‐4647

Page 115: Your 2016 internet marketing plan for plumbing & hvac businesses

We Only Work With ONE Plumbing Or HVAC Company In Each Market…

Page 116: Your 2016 internet marketing plan for plumbing & hvac businesses

SCHEDULE  YOUR  STRATEGY  SESSION  NOW  BY  GOING  TOHTTP://PLUMBERSEO.NET/SCHEDULEOR  CALL  866-­‐610-­‐4647

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Page 117: Your 2016 internet marketing plan for plumbing & hvac businesses

Join Me At The Back Table To Schedule Your Strategy Session Now!