word carrot #llegup
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© Copyright 2011, LearnAhead
Creating a language learning app - London Educational Games Meetup Group
(#LEGup)
Caroline MooreLearnAhead Ltd.
28.6.12
© Copyright 2011, LearnAhead 2
o why now?
o principles
o usability
o development
omarketing
o what next?
o demo
Overview
© Copyright 2011, LearnAhead21/03/12 3
o technology
o the team
o cost
o aim
Why now?
© Copyright 2011, LearnAhead4
o interactive experience
o appeal
o game aspect
o scope
Principles
© Copyright 2011, LearnAhead21/03/12 5
o intuitive design
o global multilingual
market
o present in
international app store
Usability
© Copyright 2011, LearnAhead6
o fast initial development: October 5 – December 21 2011
o detailed graphic specification
o in-house designer
o iterations: alpha / beta testing
Development
© Copyright 2011, LearnAhead7
Marketing
o learners: website; facebook;
o teachers: free resources, website; facebook;
Twitter, Slideshare, Scoopit
o SEO on websites and app store
o Conferences, competitions
© Copyright 2011, LearnAhead8
What next?
© Copyright 2011, LearnAhead928/6/12
Caroline Moore caroline.moore@learnahead.co.uk
@LearnAhead
@Constellata
www.learnahead.co.uk
www.wordcarrot.com
www.facebook.com/wordcarrot
Contact info
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