what next for facebook

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First given on July 27th, 2011, at the Facebook in the North

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Page 1 | Possible futures for Facebook | July 2011

What next for Facebook?

Ross Breadmore

Page 2 | Possible futures for Facebook | July 2011

Hello!

not Ross

Page 3 | Possible futures for Facebook | July 2011

Who is NixonMcInnes?

Page 4 | Possible futures for Facebook | July 2011

Why am I here?

flickr.com/photos/mclot/5314965051

Page 5 | Possible futures for Facebook | July 2011

Facebook as hero

flickr.com/photos/dcoombs/3282261819

Page 6 | Possible futures for Facebook | July 2011

Facebook as villain

flickr.com/photos/lee20sk/5930224126

Page 7 | Possible futures for Facebook | July 2011

Facebook is slowing down

flickr.com/photos/fatboyke/2668411239

Page 8 | Possible futures for Facebook | July 2011

Growth declining in the US/UK

“(Facebook) gained 11.8 million people over May (2011), following 13.9 million over April.

In contrast, it grew by at least 20 million new users over the typical month in the past 12.”

InsideFacebook.com, June 2011

Page 9 | Possible futures for Facebook | July 2011

Familiar pattern?

Page 10 | Possible futures for Facebook | July 2011

Google+ as competitor

Page 11 | Possible futures for Facebook | July 2011

Google+ as catalyst

“for at least some of (Google) Plus’s leadership the goal is not to win social networking outright…but to disrupt the social networking economy with a big enough, good enough and popular enough service that the walled gardens (Facebook in particular) are forced to open up interoperability enough that their users can communicate with the significant enough number of people…that use a different social network”

Marshall Kirkpatrick (ReadWriteWeb), July 2011

Page 12 | Possible futures for Facebook | July 2011

Facebook as passport

flickr.com/photos/scobleizer/3238528292

Page 13 | Possible futures for Facebook | July 2011

Facebook as passport

Page 14 | Possible futures for Facebook | July 2011

Facebook as passport

flickr.com/photos/fattytuna/34359290

Page 15 | Possible futures for Facebook | July 2011

flickr.com/photos/fattytuna/34359290

Page 16 | Possible futures for Facebook | July 2011

Facebook as bank

Page 17 | Possible futures for Facebook | July 2011

Facebook as hierarchy

flickr.com/photos/dcoombs/3282261819

Page 18 | Possible futures for Facebook | July 2011

Facebook as hierarchy

Page 19 | Possible futures for Facebook | July 2011

Facebook as home-wrecker

Page 20 | Possible futures for Facebook | July 2011

Facebook as home-wrecker

Page 21 | Possible futures for Facebook | July 2011

Facebook as school

flickr.com/photos/imnotjustpatrick/3459081299

Page 22 | Possible futures for Facebook | July 2011

Facebook as school

Page 23 | Possible futures for Facebook | July 2011

Facebook as school

Page 24 | Possible futures for Facebook | July 2011

flickr.com/photos/jameshart/3645643845

Page 25 | Possible futures for Facebook | July 2011

Facebook as training ground

flickr.com/photos/jameshart/3646452046

Page 26 | Possible futures for Facebook | July 2011

Facebook as big brother

http://blog.thoughtpick.com

Page 27 | Possible futures for Facebook | July 2011

Auto-tagging

Page 28 | Possible futures for Facebook | July 2011

Product tagging?

Page 29 | Possible futures for Facebook | July 2011

Auto-tagging

Page 30 | Possible futures for Facebook | July 2011

NOT ACTUALLY A BENEFIT CHEAT

Page 31 | Possible futures for Facebook | July 2011

Facebook as uncool

flickr.com/photos/stacylynn/3910291664

Page 32 | Possible futures for Facebook | July 2011

Facebook as uncool

“Kids don’t want to be friends with their parents.

Many kids have great, honest, trusting relationships with their parents. But when it comes to your personal social graph, at some point during the teen years you realize that you need your space”

David Martin (Forbes), June 2011

Page 33 | Possible futures for Facebook | July 2011

Diaspora

Page 34 | Possible futures for Facebook | July 2011

Anon+

Page 35 | Possible futures for Facebook | July 2011

Facebook junior?

Page 36 | Possible futures for Facebook | July 2011

Facebook senior?

Page 37 | Possible futures for Facebook | July 2011

How to prepare

flickr.com/photos/robdudley/126929599

Page 38 | Possible futures for Facebook | July 2011

POST

www.forrester.com/

Page 39 | Possible futures for Facebook | July 2011

OODA loop

www.thefabricator.com

Page 40 | Possible futures for Facebook | July 2011

Mammal versus dandelion

flickr.com/photos/doug88888/4503099889

flickr.com/photos/riym/4246949187

Page 41 | Possible futures for Facebook | July 2011

Always…

www.eric-idle.com

Page 42 | Possible futures for Facebook | July 2011

Thanks!

nixonmcinnes.co.uk@rossbreadmore

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