how to build the next facebook

How to build the next Facebook A step by step guide to build the web- & mobile apps of tomorrow

[email protected]

@allanberger

Content

How to build the next Facebook

Intro


Customer Lifecycle

Recap

Books

Q&A

Vienna University of Technology

Startup (MyCarMovie)

Agencies High Traffic Facebook Apps Web-‐ & Mobile sites

Own company: blossom.io

Intro


USA Trip

Visited Facebook -> Great development process

Will you build the next Facebook?

Intro


Facebook Today


800+ million acSve users Messaging, News, Gaming, Movie Trailers

$3.7 billion revenue in 2011

Facemash

Facebook - 8 yrs ago

Ship early


Build something quickly (Prototype)

Minimum Viable Product (MVP)

Get feedback earlier

Ship often

Ship often

Ship as soon as a feature is ready

Get continuous feedback

Roll back a version quickly


Focus

Focus on the most important problems

Low hanging fruit: Improve what works

Sounds simple, but most companies waste a lot of time


Focus (2005)

Focus (2007)

Focus (2010)

Focus (2012)

Be bold

Make bold decisions, even if wrong sometimes

No risks -> No learning

Building great things means taking risks


Be bold

Trust your gut feeling: Real Identity

Be bold

Trust your gut feeling: Timeline

Be bold

Trust your gut feeling:

Acquired Friendfeed (small company)

Brad Taylor was hired as CTO of Facebook


Be open

Share more information -> better decisions -> greater impact

Communication is a key factor

Facebook: Hackathon (Chat, Timeline, Video)


Customer Lifecycle

Acquisition – What channels do users come from?

Activation – What % had a "happy" initial experience?

Retention – Do they come back?

Referral – Do they like it enough to tell friends?

Revenue – Do they Pay?


Customer Lifecycle

Dave McClure

500 Startups

Tells teams to think about it

Pirate Metrics


Aquisition


Channels, Channels, Channels (Newsle\ers, Blogs, Campaigns, …)

Facebook now: mouth-‐to-‐mouth, brands, media

Facebook earlier: mouth-‐to-‐mouth (Harvard)

Activation


Provide great iniSal experience/ smooth onboarding

Make your product a\racSve / show your value

Values of Facebook: Easily get in touch with friends, classmates, network updates …

Retention


Get your customers back!

Remind them why you are valuable to them (Email, Personal Updates)

Facebook: Magic Number 10

Referral


Will people tell their friends?

Provide great app experience

Only happy customers will refer you

Referral

1 invite = 250 MB Free

Referral

Rate aeer you had a great experience

Referral

Revenue


MoneSzaSon Models

eBook 1 Sme payment

SpoSfy SubscripSon / Recurring Payment

Facebook Partners (Ads, Gaming)

Recap

Ship early –> Learn early


Recap

Ship often -> Learn often


Recap

Focus on what matters


Recap

Think about the Customer Lifecycle


Books

The Lean Startup Eric Ries

Running Lean (2nd Edition) Ash Maurya

Designed for use Lukas Mathis

The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits


Workshop


Metrics for Pirates

MVP Example

Apple Appstore: highlight Website: http://highlig.ht/


Thank you. Questions?

[email protected]

@allanberger

http://www.blossom.io
