facebook kaazim hasan social media presentation. what makes facebook so effective? before...
TRANSCRIPT
What makes Facebook so effective?What makes Facebook so effective? Before discussing Facebook as a tool in presidential
elections…what makes Facebook such a valuable tool ?! Launched in 2004 by Zuckerberg and classmates
Almost 1 billion users (1/2 mobile)
Lethal advertising tool Success of Skate Bicycle Co. and Luxury Link
Popularity in the business world 71% have corporate Facebook pages “44% say Facebook is the single most effective social networking
platform they use”
Facebook in Politics (win/win)Facebook in Politics (win/win) Allows campaign organizers to thoroughly understand the
interests of their fanbase Makes way for better targeting by specifying in a demographic or
other interest
Voters know what’s going on !
How the Presidential Campaigns Use FacebookHow the Presidential Campaigns Use Facebook
Advertisement Collect Information About Voters Conduct surveys/polls Videos/photos
Advertisement Advertisement Presidential campaigns use Facebook as a tool for
promoting their plans/policies Obama posts four times as much content as Romney and got
more response
Connects to young voters Matt Fraser in Barack Obama and the Facebook Election states
“Exit polls revealed that Obama had won nearly 70 percent of the vote among Americans under age 25—the highest percentage since U.S. exit polling began in 1976”
Advertisement Contd. Obama had Chris Hughes as a key web strategist during his
2008 campaign. https://www.facebook.com/barackobama Sue Reynolds in Using Facebook for Political Campaigning
says “Its not just who you know, but who knows you” Steps to effective Facebook advertising
Create fan page Obama 28 mill likes vs. Romney 7mill Generate fans Engage!
Collect Information from voters Social media tool –NGP VAN
Use of Facebook data to establish more efficient expansion techniques
Personal interactions New strategy: merging campaign data with data each politically
active supporter keeps about their contacts in Facebook profiles
Connect to Voters Online debates on a forum where individuals were
encouraged to discuss issues Lindsey Hoffman says in Embracing the Medium: How
Presidential Campaigns Use Technology “ And 42 percent of Obama's blog posts originated from citizens. Many of the others were written by staff but included quotes from citizens. This does demonstrate an increase in citizen interactivity on these sites, yet the dialogue still exists in a controlled environment.”
ReferencesReferences http://www.prweb.com/releases/inc500/socialmedia/prweb4987944.htm https://www.facebook.com/advertising/ http://techpresident.com/blog-entry/how-campaigns-use-facebook-data-
might-change-2012-election http://www.usnews.com/opinion/articles/2008/11/19/barack-obama-and-the-
facebook-election http://www.nytimes.com/2012/09/08/opinion/blow-the-engagement-gap.html http://www.huffingtonpost.com/lindsay-hoffman/embracing-the-medium-how-
presidential-campaigns-use-technology_b_1797550.html http://carminemedia.com/2011/03/20/using-facebook-for-political-
campaigning/