facebook kaazim hasan social media presentation. what makes facebook so effective? before...

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Facebook Kaazim Hasan Social Media Presentation

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Facebook Kaazim Hasan

Social Media Presentation

What makes Facebook so effective?What makes Facebook so effective? Before discussing Facebook as a tool in presidential

elections…what makes Facebook such a valuable tool ?! Launched in 2004 by Zuckerberg and classmates

Almost 1 billion users (1/2 mobile)

Lethal advertising tool Success of Skate Bicycle Co. and Luxury Link

Popularity in the business world 71% have corporate Facebook pages “44% say Facebook is the single most effective social networking

platform they use”

Facebook in Politics (win/win)Facebook in Politics (win/win) Allows campaign organizers to thoroughly understand the

interests of their fanbase Makes way for better targeting by specifying in a demographic or

other interest

Voters know what’s going on !

How the Presidential Campaigns Use FacebookHow the Presidential Campaigns Use Facebook

Advertisement Collect Information About Voters Conduct surveys/polls Videos/photos

Advertisement Advertisement Presidential campaigns use Facebook as a tool for

promoting their plans/policies Obama posts four times as much content as Romney and got

more response

Connects to young voters Matt Fraser in Barack Obama and the Facebook Election states

“Exit polls revealed that Obama had won nearly 70 percent of the vote among Americans under age 25—the highest percentage since U.S. exit polling began in 1976”

Advertisement Contd. Obama had Chris Hughes as a key web strategist during his

2008 campaign. https://www.facebook.com/barackobama Sue Reynolds in Using Facebook for Political Campaigning

says “Its not just who you know, but who knows you” Steps to effective Facebook advertising

Create fan page Obama 28 mill likes vs. Romney 7mill Generate fans Engage!

Collect Information from voters Social media tool –NGP VAN

Use of Facebook data to establish more efficient expansion techniques

Personal interactions New strategy: merging campaign data with data each politically

active supporter keeps about their contacts in Facebook profiles

Connect to Voters Online debates on a forum where individuals were

encouraged to discuss issues Lindsey Hoffman says in Embracing the Medium: How

Presidential Campaigns Use Technology “ And 42 percent of Obama's blog posts originated from citizens. Many of the others were written by staff but included quotes from citizens. This does demonstrate an increase in citizen interactivity on these sites, yet the dialogue still exists in a controlled environment.”

ReferencesReferences http://www.prweb.com/releases/inc500/socialmedia/prweb4987944.htm https://www.facebook.com/advertising/ http://techpresident.com/blog-entry/how-campaigns-use-facebook-data-

might-change-2012-election http://www.usnews.com/opinion/articles/2008/11/19/barack-obama-and-the-

facebook-election http://www.nytimes.com/2012/09/08/opinion/blow-the-engagement-gap.html http://www.huffingtonpost.com/lindsay-hoffman/embracing-the-medium-how-

presidential-campaigns-use-technology_b_1797550.html http://carminemedia.com/2011/03/20/using-facebook-for-political-

campaigning/