walking media profile

Post on 16-Apr-2017

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We are spending less time on traditional Media

In the 80’s, u would be exposed to about 700 ads per day

Now, more than 5000 ads per day

They wont even allow u to pee, without an ad

But Think hard, really Hard!

Can u name 5 commercialsOut of the 5000 that u saw yesterday??

Probably Not!!

?So, in this CLUTTER how do u reach ur people

info@WalkingMedia.in 7

So who are we??

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We are not just a Creative Agency

We are not just an innovative agency

We are neither just a technology seller

We are a result driven Innovative Media Solution provider

We are….

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First agency in the world, to offer an innovative, unconventional media for outdoor and indoor promotions

We design multimedia apparels like T-Shirt with an LCD Screen and sets of Stereo Speakers with a rechargeable battery backup upto 7 hours.

You can play your audio visuals like advertisements, company profile, HD Videos, Product Launches at places like: Malls, Exhibitions, Business Events, Schools/Colleges, etc.

Future technologies are integrated with Touch Screen, 3G Telecom connectivity, Interactive Games, etc.

info@WalkingMedia.in

Concept

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Features♦ Plug-in & play ads through USB on 9” T-Shirt LCD Screen♦ Continuous playback time upto 7 hours with display and speakers ♦ High Definition Motion Video &  Stereo Audio system capabilities♦ Best for Outdoor & Indoor Media Publicity for masses♦ Customized T-Shirt design with your brands’ logo printed♦ Compact, User friendly and light weight of less than 2 kgs. ♦ Built-in flash card player, USB Pen Drive Slot, Remote Control♦ Supported by set of multimedia speakers with onfield sound range clarity

from 15ft radius♦ Developing synchronization with 3G connectivity, Wi-Fi, Bluetooth, Motion

Gaming, Camera

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7P BenefitsProduct

• Innovative, unconventional, multimedia designed for your target audience

Price• Available on Rent with provision of manpower

Place• Free mobility enables to carry almost anywhere, anytime

Promotion• One of the best and economical media source to cater multiple brands

People• Professionally trained and reliable staff

Process• User friendly interface and simple to operate

Physical Evidence• Enough space to brand on T-Shirt, front, T-Shirt Back, Cap, Carry Bag, etc.

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Components♦ T-Shirt: Customized design & color for sizes 32”- 42”

♦ LCD Screen: 9” High Resolution with USB slot & Remote

♦ Multimedia Speaker: 2 sets of Stereo speakers

♦ Camera & Microphone: Resolution with 380 lines & with inbuilt microphone (being developed)

♦ Battery & Charger: 12V 7Ah Rechargeable Battery with 7 hrs backup

♦ Circuit System: Unique patented circuit design card

♦ Cables: Set of cables to suport LCD sceen, Speakers, Battery, Amplifier

♦ Carry Bag: Standard carry bag for batteries, amplifier, uniform & accessories

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Applications• Trade expo• Mall & Cinema Multiplexes• Retail Stores & Supermarkets• New Product Launches• Road Shows• Airport• Public Transport Systems:

Bus, Train, Platform• Tourist Destinations• Hotels & Restaurants• Street Display• Events

• International Sports • Movie/ Music Releases• College Fests• Wedding• Parties

Road Shows

Product Launches

Mall PromotionTrade Expo

Super Market

Weddings & Parties

Media & Entertainment: Rs.652 bn, CAGR 14%

TV70%

Print27%

Radio1%

Internet1% Others/Unconventional

0%

Media Size Rs. Bn. CAGR %

TV Rs. 459 bn 13.80%

Print Rs. 175 bn 10.00%

Radio Rs. 9 bn 16.00%

Internet Rs. 7 bn 30.00%Others/Unco-nventional Source

Rs. 2 bn 46.00%

Total Media & Ent. Sector Rs. 652 bn 14.00%

Source: Economic Times, Mar 2011 & Media Newsline Jan 2011

Inspite decent growth rate…♦ High entry barriers in Media & Telecom

• Department of Telecommunications (DoT)• Ministry of Information & Broadcasting (MIB)• Ministry of Communication and Information Technology (MCIT).• FDI & FII limitations and policies

♦ Continuous Technologies Upgradation• 4G, 3G & 2G Services• Digitalization of Cable Service (CAS)• Head-end in the Sky (HITS)• Internet Protocol Television, and more…

♦ Tough competition from Media Giants

But…at the end of the day, enough room for Unconventional Media Platforms like us…

Source: Media Newsline & IBEF

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Environment Impact♦ Social Applications in:

• Rural Sector: Literacy Programmes

• Awareness Campaigns for:• Anti Tobacco• AIDS• Cancer

• Education:• Schools• Institutions• Universities

We had conducted awareness projects at Schools for Tulsi Plantation

info@WalkingMedia.in

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Future Implications♦ The future technologies could be enabled

with• Touch Screen Features• Camera & Microphone System• Wi-fi Connectivity• 3G Spectrum Module with HSBA integration• Interactive Gaming Connectivity

♦ Future Applications • Medical applications• Travel & Tourism: information for prime destinations

info@WalkingMedia.in

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Let’s Explore the other side of Media

info@WalkingMedia.in

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