walking media profile
TRANSCRIPT
We are spending less time on traditional Media
In the 80’s, u would be exposed to about 700 ads per day
Now, more than 5000 ads per day
They wont even allow u to pee, without an ad
But Think hard, really Hard!
Can u name 5 commercialsOut of the 5000 that u saw yesterday??
Probably Not!!
?So, in this CLUTTER how do u reach ur people
We are not just a Creative Agency
We are not just an innovative agency
We are neither just a technology seller
We are a result driven Innovative Media Solution provider
We are….
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First agency in the world, to offer an innovative, unconventional media for outdoor and indoor promotions
We design multimedia apparels like T-Shirt with an LCD Screen and sets of Stereo Speakers with a rechargeable battery backup upto 7 hours.
You can play your audio visuals like advertisements, company profile, HD Videos, Product Launches at places like: Malls, Exhibitions, Business Events, Schools/Colleges, etc.
Future technologies are integrated with Touch Screen, 3G Telecom connectivity, Interactive Games, etc.
Concept
Features♦ Plug-in & play ads through USB on 9” T-Shirt LCD Screen♦ Continuous playback time upto 7 hours with display and speakers ♦ High Definition Motion Video & Stereo Audio system capabilities♦ Best for Outdoor & Indoor Media Publicity for masses♦ Customized T-Shirt design with your brands’ logo printed♦ Compact, User friendly and light weight of less than 2 kgs. ♦ Built-in flash card player, USB Pen Drive Slot, Remote Control♦ Supported by set of multimedia speakers with onfield sound range clarity
from 15ft radius♦ Developing synchronization with 3G connectivity, Wi-Fi, Bluetooth, Motion
Gaming, Camera
7P BenefitsProduct
• Innovative, unconventional, multimedia designed for your target audience
Price• Available on Rent with provision of manpower
Place• Free mobility enables to carry almost anywhere, anytime
Promotion• One of the best and economical media source to cater multiple brands
People• Professionally trained and reliable staff
Process• User friendly interface and simple to operate
Physical Evidence• Enough space to brand on T-Shirt, front, T-Shirt Back, Cap, Carry Bag, etc.
Components♦ T-Shirt: Customized design & color for sizes 32”- 42”
♦ LCD Screen: 9” High Resolution with USB slot & Remote
♦ Multimedia Speaker: 2 sets of Stereo speakers
♦ Camera & Microphone: Resolution with 380 lines & with inbuilt microphone (being developed)
♦ Battery & Charger: 12V 7Ah Rechargeable Battery with 7 hrs backup
♦ Circuit System: Unique patented circuit design card
♦ Cables: Set of cables to suport LCD sceen, Speakers, Battery, Amplifier
♦ Carry Bag: Standard carry bag for batteries, amplifier, uniform & accessories
Applications• Trade expo• Mall & Cinema Multiplexes• Retail Stores & Supermarkets• New Product Launches• Road Shows• Airport• Public Transport Systems:
Bus, Train, Platform• Tourist Destinations• Hotels & Restaurants• Street Display• Events
• International Sports • Movie/ Music Releases• College Fests• Wedding• Parties
Road Shows
Product Launches
Mall PromotionTrade Expo
Super Market
Weddings & Parties
Media & Entertainment: Rs.652 bn, CAGR 14%
TV70%
Print27%
Radio1%
Internet1% Others/Unconventional
0%
Media Size Rs. Bn. CAGR %
TV Rs. 459 bn 13.80%
Print Rs. 175 bn 10.00%
Radio Rs. 9 bn 16.00%
Internet Rs. 7 bn 30.00%Others/Unco-nventional Source
Rs. 2 bn 46.00%
Total Media & Ent. Sector Rs. 652 bn 14.00%
Source: Economic Times, Mar 2011 & Media Newsline Jan 2011
Inspite decent growth rate…♦ High entry barriers in Media & Telecom
• Department of Telecommunications (DoT)• Ministry of Information & Broadcasting (MIB)• Ministry of Communication and Information Technology (MCIT).• FDI & FII limitations and policies
♦ Continuous Technologies Upgradation• 4G, 3G & 2G Services• Digitalization of Cable Service (CAS)• Head-end in the Sky (HITS)• Internet Protocol Television, and more…
♦ Tough competition from Media Giants
But…at the end of the day, enough room for Unconventional Media Platforms like us…
Source: Media Newsline & IBEF
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Environment Impact♦ Social Applications in:
• Rural Sector: Literacy Programmes
• Awareness Campaigns for:• Anti Tobacco• AIDS• Cancer
• Education:• Schools• Institutions• Universities
We had conducted awareness projects at Schools for Tulsi Plantation
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Future Implications♦ The future technologies could be enabled
with• Touch Screen Features• Camera & Microphone System• Wi-fi Connectivity• 3G Spectrum Module with HSBA integration• Interactive Gaming Connectivity
♦ Future Applications • Medical applications• Travel & Tourism: information for prime destinations
