ux driven development christoffer a nordic mobile developer summit 2013_rev d
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Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Christoffer AnderssonNordic Mobile Developer Summit 2013StockholmNovember 07, 2013
User experience at the heart of product development
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Is User Experience Important?
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Copyrights and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
UX – Past and present
Copyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Are you and your company competitive?
Images owned by their authors. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Neonode – powering next-gen experiences
Copyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
• https://www.youtube.com/watch?v=gYQ0Qi5tufI
Video - The future is here (Neonode)
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Customer & partners
Copyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
New technologies – new possibilites
Images owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
• Easy to use
• Efficient
• Fun to use
• Feels great
User experience – at the heart of development
Good Enough 5 years ago – Not competitive today
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Connecting & ConvertingLoyalt
y / CRMIn
House
User Journey Business objectives User demographics
Select User App features
Best of breed developers
Other industries
Process touch-points
Feature Shortlist
Key process
Demographics Features
Credit: www.exiconglobal.com
Does development start with the specification?
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Learnings
• Do personas – start with real person(s)
• Who, What, Why, then how
• Prototype early, often and quickly
• Observe, document, communicate
• Less is more
• Continue after launchCopyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Good examples
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Copyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Copyrights, images and trademarks owned by respective company. Contact christoffer.andersson@neonode.com if you have comments.
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
Questions and ideas
Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei
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