Mobi - AdKonsta Suuronen, Anders Broberg, Henrik Engberg, Christoffer Hagelberg

Business IdeaBusiness Idea

Mobi-Ads idea is to provide the consumer with an X Mobi-Ads idea is to provide the consumer with an X amount of free units per month. These units can be used amount of free units per month. These units can be used for talking minutes or sms. for talking minutes or sms.

In return the consumer gives us the right to change their In return the consumer gives us the right to change their background picture automatically on their mobile background picture automatically on their mobile according to our choice, or actually, the advertisers with a according to our choice, or actually, the advertisers with a contract with us. The consumer would not be able to contract with us. The consumer would not be able to control the background picture.control the background picture.

Advertisers would pay us for the right to put their Advertisers would pay us for the right to put their commercials on the consumer’s phones. commercials on the consumer’s phones.

Our company would sell licenses to this concept, and also Our company would sell licenses to this concept, and also work as intermediaries, working with operators and work as intermediaries, working with operators and advertisers. advertisers.

1. Is our proposed activity 1. Is our proposed activity legal in our country?legal in our country?

Yes, there are no restrictions Yes, there are no restrictions concerning advertisement in concerning advertisement in FinlandFinland

2. If formal qualifications (such 2. If formal qualifications (such as a degree) are needed to as a degree) are needed to perform this activity, do we perform this activity, do we possess them?possess them?

No degree needed, all No degree needed, all expertise provided by the expertise provided by the partnerpartner

3. Do we have the experience 3. Do we have the experience and credibility needed to make and credibility needed to make our customers hand out their our customers hand out their hard-earned cash for our hard-earned cash for our service?service?

Yes, this kind of specific Yes, this kind of specific advertisement is both effective advertisement is both effective and relatively cheap for the and relatively cheap for the advertisersadvertisers

4. Do we know, and have 4. Do we know, and have access to, the customer access to, the customer segment that would use our segment that would use our services?services?

Yes, since the segment is Yes, since the segment is people like uspeople like us

5. Do we have the equipment 5. Do we have the equipment and tools needed to produce and tools needed to produce our service?our service?

No we don’t, we need a partnerNo we don’t, we need a partner

6. If considerable capital is 6. If considerable capital is needed to perform this service needed to perform this service on a regular basis, do we haveon a regular basis, do we have access to such capital?access to such capital?

The capital needed from our The capital needed from our behalf is quite small but the behalf is quite small but the partners share is biggerpartners share is bigger

7. Do we know the price the 7. Do we know the price the customer is willing to pay customer is willing to pay for our service?for our service?

The end-consumer doesn’t pay The end-consumer doesn’t pay anything; our income comes anything; our income comes from the advertisersfrom the advertisers

8. Will that price cover our 8. Will that price cover our costs, including fair wages costs, including fair wages to ourselves?to ourselves?

Yes, since the cost for us is Yes, since the cost for us is quite small and we can offer the quite small and we can offer the advertisers the service for a low advertisers the service for a low priceprice

9. Do we know the 9. Do we know the competition and their competition and their modes of operation?modes of operation?

There is for example one competitor There is for example one competitor in this business and its name is Blyk, in this business and its name is Blyk, they give the consumer free phone they give the consumer free phone calls and sms in exchange for that calls and sms in exchange for that they send out multimedia sms they send out multimedia sms advertisesadvertises

10. Are we unique enough to 10. Are we unique enough to create our own profile and create our own profile and beat the competitors?beat the competitors?

Yes, the business idea is very Yes, the business idea is very unique in Finland and the unique in Finland and the demand is highdemand is high

THANK YOU FOR LISTENINGTHANK YOU FOR LISTENING