ux driven development christoffer a nordic mobile developer summit 2013_rev d

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Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei Christoffer Andersson Nordic Mobile Developer Summit 2013 Stockholm November 07, 2013 User experience at the heart of product development

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UX driven development by Christoffer Andersson. Images used courtesy of respective owner under creative common licensing rules. Contact us if you have questions about the images or is the owner at [email protected].

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Page 1: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Christoffer AnderssonNordic Mobile Developer Summit 2013StockholmNovember 07, 2013

User experience at the heart of product development

Page 2: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Is User Experience Important?

Page 3: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Copyrights and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 4: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Page 5: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Page 6: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

UX – Past and present

Copyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 7: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Are you and your company competitive?

Images owned by their authors. Contact [email protected] if you have comments.

Page 8: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Neonode – powering next-gen experiences

Copyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 9: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

• https://www.youtube.com/watch?v=gYQ0Qi5tufI

Video - The future is here (Neonode)

Page 10: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Customer & partners

Copyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 11: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

New technologies – new possibilites

Images owned by respective company. Contact [email protected] if you have comments.

Page 12: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

• Easy to use

• Efficient

• Fun to use

• Feels great

User experience – at the heart of development

Good Enough 5 years ago – Not competitive today

Page 13: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Connecting & ConvertingLoyalt

y / CRMIn

House

User Journey Business objectives User demographics

Select User App features

Best of breed developers

Other industries

Process touch-points

Feature Shortlist

Key process

Demographics Features

Credit: www.exiconglobal.com

Does development start with the specification?

Page 14: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Learnings

• Do personas – start with real person(s)

• Who, What, Why, then how

• Prototype early, often and quickly

• Observe, document, communicate

• Less is more

• Continue after launchCopyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 15: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Good examples

Page 16: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Copyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 17: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Copyrights, images and trademarks owned by respective company. Contact [email protected] if you have comments.

Page 18: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Questions and ideas

Page 19: Ux driven development christoffer a nordic mobile developer summit 2013_rev d

Copyright Neonode © 2001-2013 All rights reserved. Stockholm – Santa Clara – Seoul – Tokyo – Taipei

Sweden, Seoul & Taipei

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Thank You!

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