using social media to find your next job

WelcomeOLA Help & Hope

Using Social Media to find your Dream Job

Andrew VanConas

Pinstripe Social Media is a Ventura-based internet and social media marketing firm.

We create websites, blogs, podcasts, and manage various social media and networking

campaigns.

Social Media

is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human

need for social interaction with technology, transforming broadcast media monologues (one to many) into social

media dialogues (many to many).

Social Media is

About

Why use social media to find your dream job?

According to Jobvite.com survey of 440 Human Resource Professional

• 72% plan to spend more time recruiting via social media this year

• Half expect to spend less time on job boards• The most Popular sites for Recruiters and HR pros;

– LinkedIn (used by 95% of those who responded)– Twitter (42%)– Facebook (59%)– Other (13%)– MySpace (11%)

• 66% Have successfully hired a candidate through an online social network

• Only 24% of candidates disclose social networking presence

• 2 copies of Survey – Please share

Why did the surveyed hiring managers fail to consider a candidate

• Information about drinking and drug use• Provocative or inappropriate photographs• Discriminatory remarks about race, gender, religion,

sexual orientation, etc.• Unprofessional screen names

Google!

65% of all searches14 billion total searches in June 2009

Google accounted for 9.1 billion searches

Social media info shows up first

LinkedIn

Blog

Facebook

Twitter

Your Social Media Job Search Strategy

You are a “Brand”

Write a simple paragraph describing your qualities and career highlights

• Do not be shy• Engage everyone• Join Groups• Put yourself in the employer’s shoes, what’s their

brand and how can you demonstrate “you get it”

Play with the tools yourself first

Be sure to check out Learning Center for LinkedIn, and Facebook About page

• Check out groups in various applications and see what they are doing

• Learn by emulating

• Participate in your community

36 million members

Executives from all Fortune 500 companies

• Homepage-use it• Profile – importance, add apps, build in keywords• Company pages – profile and search• Build and maintain a meaningful network• Join Groups• Ask/answer questions

Profile

• Summary – who are you, what you do. Elevator pitch, optimize for keywords

• Education – use for connections• Interests – maybe too personal for business use –

you decide• Security settings – decide how open and visible you

want to be• Add apps for credibility – depth

Build Your Network

• Upload from Outlook, ACT, GMail, AOL etc. and invite all

• Search your connection’s connections• Let LinkedIn suggest connections• Search for your old contacts, school mates, work-

mates• Peruse members of relevant groups• Quality and relevance trumps quantity

100 million users log on daily600,000 new users daily

Fastest growing demographic = age 35+

Start by building a personal profile

Basic infoPersonal profile

Contact infoEducation

Connect with Friends

Use networks and groupsInvite friends

Think strategically about why you are connecting

Privacy Settings

• Who can see your profile• Who can search for you• How much they can see• Control what of your activity is visible on your wall

and newsfeed

• Social Network and micro-blogging service that enables its users to send and read other users’ updates (tweets). Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.

• Tweets- 160 character messages• Fasted growing, hottest social network• Fully searchable, free and easy to set up and use

• An information tool – Provide information to others• A conversational tool – respond to other peoples

tweets, engage in dialogue• Twitter allows people to stay connected in real-time• Great way to communicate and network with new

and old contacts• You choose the message – not the recipient

• Put your job pitch in your Twitter bio (160 chars)• Use a professional picture• Tweet about your job search• Include a link to your resume• Establish yourself as an expert

• Many recruiters use Twitter– View Bios– Read Tweets– Gather Links to website

• Use Twitter Search– # or hash tag helps search

• Tweet My Jobs http://tweetmyjobs.com/

Photos Can Kill A Job

Create – Connect - Engage

Create

• Create content - – Link to your website or blog– Link to articles, resume– Link to pictures, videos, podcasts

• Often• Be of Value

Connect

Be Strategic

Engage

• Post/comment often• Pose questions publicly to other members• Answer queries• The secret sauce for all social media is in the

engagement. • The more you connect, the more will come back to

you.

Search – Search – Search - Search

• Facebook – Twitter – LinkedIn• Company• Interviewer

Resources

• Mashable - http://mashable.com/• Delicious - http://delicious.com/• Google – http://www.google.com/• Facebook - http://www.facebook.com• LinkedIn - http://www.linkedin.com/• Twitter - http://www.Twitter.com/• SlideShare - http://www.slideshare.net/avanconas

Thank You

Andrew VanConasAndrew@pinstripesocialmedia.com

http://twitter.com/avanconas805-794-6333