using social media (and networking) to land a job

USING SOCIAL MEDIA (AND NETWORKING) TO FIND A JOBPresented by:Kelly Rusk, Thornley Fallis

WHY AM I HERE? Have never found a job using Workopolis,

Monster, classified ads.

Currently have an awesome job—and they came to me!

SCHOOL…

IT’S STILL REAL LIFE!

STUDENT LIFE…

To most employers… you’re all equal…

STUDENT LIFE…

With debt piling up and the excitement of moving on, students are anxious to land a job…

BUT… how will you ensure you land a dream job?

YOU *CAN* STAND OUT…

FACT:

Over 50% of employers use social networking sites to research candidates.(in your industry, it’s probably closer to 100%) Pr

o-tip

:

THEY WILL GOOGLE YOU…

YOU CAN CONTROL WHAT THEY FIND*

*eventually

NETWORKING

The more you do, the easier it is. Online & OfflineIt really, really, really is all about

who you know!! (AND who knows YOU!)

BUILDING YOUR NETWORK

Join Professional Associations (IABC Ottawa) Take advantage of free or low-cost events:

Third Tuesday, Social Media Breakfast, Case Study Jam,

Find groups on Meetup.com Follow up! Send a quick email,

LinkedIn invite or direct message.

Pro-

tip:

Try

goin

g

alon

e

SOCIAL MEDIA ETIQUETTE

BE DISCREET

@theconnor tweeted:

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

FACEBOOK FAIL

Pro-

tip:

Just

DON’T

post

nega

tivel

y

abou

t wor

k!

Speaking of LinkedIn…

Great use of key words and conversational

TO BLOG…?

Blogging has TREMENDOUS benefits… But make sure you can commit!

WHETHER YOU BLOG OR NOT…

Take the time to read and comment on blogs in your industry!

IS THIS “PERSONAL BRANDING”?

If you think of a brand as how others will perceive you… then YES.

But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!

Pro-

tip:

Wha

teve

r you

do, d

on’t

call

your

self

an

expe

rt!

QUESTIONS?

KELLY RUSKRUSK@THORNLEYFALLIS.CA

KELLYRUSK.COM@KRUSK

Special thanks to @ykashefi!

And thanks to: @SteveStP, @PrincessDoubt, @DannyStarr, @mjmclean, @cheekyboots, @IABCOttawa, @kerrymortimer, @ronaldmckee, @Brandyourself, @robert_saric, @dominiquesr, @dannystarr, @mebuell, @mvpetals @PRHartley, @Sarah_Houlihan, @RivalMyDesign, @MatPaciga, @MsCommuniKate, @Somekindofmom, @cl_arsenault